Dalian My Gym Education Technology

Name

Dalian My Gym Education Technology

Legal name

Dalian My Gym Education Technology Co., Ltd. (大连美吉姆教育科技股份有限公司)

Website

https://mygymchina.com

Company type

Public

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Early Childhood Education Services

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Play-Based Early Learning Academies (EDACADAE)

akta.pro secondary industries

Domain-Specific Curriculum (Literacy, Numeracy, Science, SEL, Motor, Arts) (EDACAJAB), Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

Keywords

• Early childhood education
• Franchise education services
• Children development programs
• Early education centers
• Kids fitness training

Headquarters

HQ city

Dalian Shi

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Franchise and Royalty Fees: Primary revenue from franchise model. The company recruits franchisees who pay an initial franchise fee and ongoing royalties. Centers operate under the My Gym brand with standardized curriculum, training, and operational support. Franchise investment range: 1.5-3+ million RMB.
2. Direct-operated Center Revenue: Revenue from company-owned/operated centers that deliver courses directly to families, including tuition/registration fees for gym, art, music, and other programs.
3. Teaching Aids and Merchandise: Sale of teaching equipment, training materials, branded merchandise, and related products to franchise centers and parents.
4. Former K12 Tutoring Business (Divested): K12 tutoring subsidiary (Beijing Kaide Education) was sold in December 2021 as part of portfolio restructuring. The company now focuses exclusively on early childhood education (0-6 years).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Dalian My Gym Education Technology delivers structured early childhood education (0-6 years) through branded My Gym centers operated via a franchise model in China. Core programs include My Gym (欢动课) physical development classes, My Art (艺术课) visual arts program, and My Music (音乐课) early music and movement program, supplemented by Half Day Camp, All Star Sports, Summer Camp, Ninja Training, and Dance classes. Revenue is generated primarily from initial franchise fees (RMB 1.5-3+ million per franchise) and ongoing royalties, plus tuition from direct-operated centers and sales of branded teaching equipment and merchandise.

Product overview

My Gym China operates a comprehensive early childhood education platform offering structured physical, artistic, and musical development programs for children from birth to 6 years. The core product portfolio consists of three foundational courses: My Gym (欢动课) for physical development, My Art (艺术课) for visual arts, and My Music (音乐课) for musical education. Complementing these are specialty programs including Half Day Camp, All Star Sports, Summer Camp, Ninja Training, and Dance classes. The company also maintains a sub-brand called Little Ji Mu (小吉姆) with its own Growth Pyramid tracking system. In 2020, the company expanded into digital education with My Gym Online (美吉姆在线) virtual classes. The business operates through both direct-run centers and franchise models, with nearly 800 centers across 38 countries and regions, and over 560 centers across 190+ cities in mainland China.

Differentiator

Problem solved

Functional benefit

Brands

• Xiao Ji Mu (小吉姆): A sub-brand targeting younger children (0-6 years) with growth pyramid curriculum system, providing age-appropriate early education solutions
• My Gym Online (美吉姆在线)
• Small Gym (小吉姆)

Products and services

• My Gym (欢动课) Weekly structured physical development classes for children 0-6 years based on sports science, child physiology, psychology and sociology research. Classes incorporate gymnastics, music, dance, games and activities to develop strength, balance, coordination, agility, social skills, confidence and self-esteem.
• My Art (艺术课) Visual arts education program developed by artists and educators, emphasizing 'process art' philosophy. Children aged 20 months to 6 years explore various art mediums, techniques, styles and cultures through hands-on creative activities.
• My Music (音乐课) Internationally recognized early childhood music and movement program for babies, toddlers and preschoolers. Uses world music to develop rhythm, pitch and basic music abilities through lap songs, finger play, instrument exploration and free dance.
• Half Day Camp (半日营) Half-day independent program for children 1.5-6 years covering physical activities, picture book reading, life skills, art creation, science experiments and music activities to prepare children for kindergarten.
• All Star Sports (全明星运动课程) Nine international sports foundation program for children aged 3-6, covering basketball, baseball, American football, soccer, tennis, golf, track and field, volleyball and hockey. Teaches rules and fundamentals through games.
• Summer Camp (夏令营) Summer vacation program integrating physical activities, art creation and music experiences. Offers children themed activities to explore new knowledge, make friends and develop interests during summer holidays.
• Ninja Training (小小勇士训练营) International obstacle course training program for children aged 4-6. Focuses on improving physical and mental qualities including body strength, flexibility, speed, reaction, power and cardiovascular functions.
• Dance Program (舞蹈课) International ballet foundation program for children aged 3-6 using fun and scenario-based teaching. Covers ballet, jazz and hip hop basics including postures, hand positions, turnout, alignment and terminology.
• Little Ji Mu (小吉姆) Sub-brand Sub-brand for younger children launched in 2020, offering scientific age-appropriate growth solutions for babies 0-6 years based on the Growth Pyramid system. Features gym classes and art classes with the same quality as the parent brand.
• My Gym Online (美吉姆在线) Online learning platform launched in 2020 providing virtual early education classes. Initially offered free to all families during pandemic, featuring the same classic course activities as in-person classes.
• My Gym Franchise Program Franchise program allowing entrepreneurs and investors to operate My Gym branded early childhood education centers. Includes pre-opening support (market analysis, location selection, cost-benefit analysis, center design, VI system, team recruitment, training, information systems) and post-opening support (information management, equipment updates, curriculum training, operational guidance, marketing support).

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Nanning High-Tech Industrial Development Zone Management Committee (南宁高新技术产业开发区管理委员会)coreStrategic or Co-development Partner · 15 July 2021My Gym signed a strategic cooperation agreement with the Nanning High-Tech Industrial Development Zone Management Committee in July 2021. The committee will provide project sites and 'one-stop' services to support My Gym's international business headquarters project construction in Nanning.
• Central China Normal University (华中师范大学)coreStrategic or Co-development Partner · 21 August 2020In August 2020, My Gym signed a strategic cooperation and donation agreement with Central China Normal University (CCNU). My Gym committed to donate RMB 10 million over 5 years to support CCNU's early childhood education research and talent development. In May 2021, both parties established the 'Early Childhood Education College' and 'Early Childhood Education Experimental Teaching Center' at CCNU. Nine My Gym teachers were appointed as external practice instructors, and the company was designated as an internship base for the college.
• Beijing Normal University (北京师范大学)coreStrategic or Co-development Partner · 1 September 2014In September 2014, My Gym established the 'Beijing Normal University - My Gym Early Childhood Education Research Fund' to support theoretical research and practice in early childhood development.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Bright Scholar (博实乐) / Beduck Education: NYSE-listed (formerly) Chinese operator of premium K-12 international schools with an early childhood offering. Comparable to My Gym because it serves the same affluent Chinese family demographic through fee-based private early education, though its core scale is K-12 rather than 0-6 franchised gyms.
• Bright Horizons Family Solutions: NYSE-listed US leader in employer-sponsored child care and early education. Comparable as a large-scale, multi-channel operator in 0-6 early childhood education with curriculum-driven programs; broader scope and corporate-sponsored channel set it apart from My Gym's parent-paid franchise model.
• Learning Care Group: US operator of more than 900 childcare and early education centers under multiple brands (e.g., Childtime, Tutor Time, La Petite Academy). Comparable to My Gym as a large franchised/operated network of early childhood centers, but with a heavier corporate-/employer-channel focus and K-12 grade extension.
• TAL Education Group (好未来): NYSE-listed Chinese K-12 education company that has expanded into early childhood and素质教育 (quality education). Comparable to My Gym as a listed Chinese education brand serving families with structured, fee-based programs; overlaps in early enrichment but TAL is far larger and broader in scope.
• New Oriental Education & Technology Group (新东方): Largest Chinese private education company (NYSE-listed). Overlaps with My Gym in private tutoring and early childhood enrichment; comparable as a large-scale, listed Chinese education brand with multi-channel curriculum delivery, but with a much broader K-12 and adult focus.

Direct peers

• Gymboree Play & Music: Globally recognized play-and-music based early childhood program for children 0-5 (and equivalents internationally). Operates a franchised center model very similar to My Gym's, targeting the same parent demographic with structured physical, music and art classes — the closest functional comparable globally.
• RYB Education (红黄蓝教育): NYSE-listed Chinese provider of kindergarten and early childhood education services. Directly comparable as a publicly traded, China-focused 0-6 early education operator with both company-operated and franchise-style preschools serving the same urban parent demographic as My Gym.
• Etonkids International Education Group (伊顿国际教育): China-based premium early childhood education operator running bilingual kindergartens and learning centers. Comparable to My Gym because it serves the same affluent urban Chinese families with structured 0-6 programs that blend physical, cognitive and language development.

Emerging players

• Kinderdance International: US-based franchised children's physical education and movement program for ages 2-12. Comparable to My Gym in the US-franchised early-movement niche, sharing the gym-based developmental curriculum and franchise GTM model, though at materially smaller scale.

Regional players

• Hongen Education (洪恩教育): China-based children's education provider focused on early childhood learning content and apps. Comparable to My Gym's My Gym Online and curriculum ambitions as a Chinese early-education content brand for ages 0-6, but distributed primarily through digital channels rather than physical franchise centers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dalian My Gym Education Technology