ZASPORT

What ZASPORT does

ZASPORT is a Moscow-based Russian sportswear and casual athletic apparel brand, founded in 2012 by Anastasia Zadorina. The company designs, manufactures, and sells sportswear for men, women, and children across categories including t-shirts, hoodies, jackets, sports suits, tracksuits, swimwear, and accessories such as backpacks, sports bags, waist bags, caps, and socks. Underlying product technology is limited to conventional performance textiles — notably the in-house branded 'ZASPORT COOL' moisture-wicking fabric technology and Rip Stop reinforced fabric for bags — with no proprietary hardware, software platform, or AI component disclosed. Public materials also do not specify whether garments are domestically produced or sourced from third-party manufacturers.

The business is operated as a direct-to-consumer omnichannel retailer in Russia. ZASPORT runs its own e-commerce storefront at zasport.com (delivering only within the Russian Federation, with no international shipping) and a network of six owned retail showrooms in Moscow (2 stores), Kaliningrad, Yalta, Sochi, and Anapa. Order fulfillment is handled via the logistics operator AO SDT and partners CDEK, Russian Post, 5POST, and CSE; payment is processed through MIR, Visa, Mastercard, and UnionPay, including cash-on-delivery. Pricing is unit-based, spanning roughly 299 RUB (socks) to 12,990 RUB (premium team suits), with promotional discounts reaching 70%.

ZASPORT's principal commercial differentiator is its status as the official outfitter of the Russian Olympic Team from 2017 through 2025, covering the PyeongChang 2018, Beijing 2022, and (contracted) Milan-Cortina 2026 cycles. The company also operates a B2B wholesale division serving Russian sports federations, clubs, and corporate teams. Olympic partnerships and recognition from The Wall Street Journal (2018) and Forbes.com (2022) are the primary brand-equity assets; no revenue, funding, or headcount-growth disclosures are available in the source data.

Name

ZASPORT

Legal name

Общество с ограниченной ответственностью «ЗАСПОРТ»

Website

https://zasport.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

ZASPORT is a Moscow-based Russian sportswear and casual athletic apparel brand founded in 2012, selling men's, women's, and children's clothing and accessories through its own e-commerce site and six retail stores across Russia, and serving as the official outfitter of the Russian Olympic Team from 2017 through 2025.

Ownership category

akta.pro rank

Product category

Athletic Apparel

NAICS

Clothing and Clothing Accessories Retailers (4581), Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

akta.pro secondary industries

Team Sports & On-Field Performance Apparel (CRAAAEAE), Team Sports Equipment & Uniforms Retail (CRAMABAE)

Keywords

• Athletic apparel
• Sportswear clothing
• Team uniforms
• Olympic sportswear
• Casual athletic wear

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: ZASPORT generates revenue through direct sales of sportswear and athletic apparel to consumers. The company operates its own e-commerce platform and physical retail stores selling clothing, footwear, and accessories for men, women, and children. Revenue is generated through one-time product transactions with both online (prepaid and cash-on-delivery) and in-store payment options.
2. Custom Team/Club Equipment: ZASPORT develops and supplies custom sports equipment, uniforms, and apparel for Russian sports teams, clubs, federations, and corporations, as well as Olympic team gear from 2017-2025.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

ZASPORT manufactures and sells Russian sportswear and casual athletic apparel for men, women, and children, including t-shirts, polos, hoodies, jackets, sports suits, pants, shorts, swimwear, and accessories (backpacks, bags, caps, socks). The brand also produces custom team uniforms and equipment for Russian sports teams, clubs, federations, and corporations, and served as official outfitter of the Russian Olympic Team from 2017 to 2025. Products are sold through its own e-commerce site (zasport.com) and a network of six retail showrooms across Russia.

Product overview

ZASPORT is a Russian sportswear and casual athletic clothing brand founded in 2012, serving as the official equipment supplier for the Russian Olympic Team from 2017-2025. The company's product portfolio consists of a unified e-commerce platform selling sportswear and accessories across three main categories (women, men, children) plus a network of physical retail stores. Core offerings include clothing (t-shirts, polo shirts, longsleeves, pants, shorts, skirts, swimwear, sweatshirts, hoodies, jumpers, cardigans, vests, jackets, sports suits, tracksuits) and accessories (backpacks, sports bags, waist bags, baseball caps, socks). The brand is notable for its Olympic partnerships and recognition by international publications including The Wall Street Journal and Forbes for its fashionable sportswear designs.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Clothing Line Full range of women's sportswear and casual athletic clothing including t-shirts, pants, skirts, shorts, shirts, swimsuits, sweatshirts, hoodies, jumpers, cardigans, vests, jumpsuits, jackets, sports suits, and socks, sold to individual female consumers in Russia.
• Men's Clothing Line Complete collection of men's sportswear and athletic clothing including t-shirts, polo shirts, long-sleeve tops, pants, socks, jumpers, cardigans, vests, jackets, sports suits, hoodies, sweatshirts, and tracksuits, sold to individual male consumers in Russia.
• Children's Clothing Line Sportswear and athletic clothing collection for children including pants, leggings, cardigans, bombers, t-shirts, polo shirts, hoodies, sweatshirts, and shorts, sold to parents and families in Russia.
• Women's Accessories Line Accessories for women including headwear, backpacks, and bags such as waist bags and sports bags, sold to individual female consumers in Russia.
• Men's Accessories Line Accessories for men including headwear, backpacks, and bags such as waist bags and sports bags, sold to individual male consumers in Russia.
• Children's Accessories Line Children's accessories including backpacks, sold to parents and families in Russia.
• Custom Team/Club Uniform and Equipment Service Custom design and supply of sports uniforms, equipment, and apparel for Russian sports teams, clubs, federations, and corporations, including the official Russian Olympic Team kits for 2018 PyeongChang, 2022 Beijing, and the 2026 Olympic cycles.
• ZASPORT COOL Team Sport Suit Men's team sport parade suit using ZASPORT COOL technology (moisture-wicking, quick-dry fabric made of 86% polyester and 14% elastane). Available in sizes up to 6XL for athletes and team use.
• Rip Stop Sports Bag Sports bag constructed from Rip Stop fabric with reinforced threads for tear and abrasion resistance, featuring multiple compartments, trolley strap, and dual-sided ZASPORT branding, priced at 5,490 rubles.

Quantifiable outcome

• Named most stylish Olympic uniforms by The Wall Street Journal at 2018 Winter Olympics in PyeongChang
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AO SDT (Joint Stock Company SDT)coreImplementation/ SI/ Consulting PartnerAO SDT serves as the fulfillment operator providing комплекс услуг по хранению, комплектации, упаковке и доставке товаров (comprehensive storage, picking, packing, and delivery services). They handle order fulfillment, cash collection on delivery, and return processing. SDT works with third-party delivery services including Russian Post, CDEK, CSE, and 5POST.
• CDEK (Transport Company)minorOthersCourier delivery service partner for ZASPORT e-commerce orders. CDEK provides parcel delivery to pick-up points and door-to-door delivery across Russia.
• Russian Post (Почта России)minorOthersPostal delivery partner for ZASPORT orders, providing access to extensive rural and remote delivery network across Russia.
• CSE (Transport Company)minorOthersDelivery service partner for ZASPORT e-commerce orders, providing alternative delivery option for customers.
• 5POST (Automated Parcel Terminal Network)minorOthersSelf-pickup parcel terminal network partner for ZASPORT orders, providing 24/7 automated parcel pickup locations.
• ORBI FoundationminorStrategic or Co-development PartnerZASPORT partners with ORBI Foundation for multiple years supporting stroke awareness, helping patients and their families, and collaborating with medical institutions. This CSR partnership positions ZASPORT as a socially responsible brand supporting health and wellness initiatives.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sportmaster: Largest Russian sporting-goods and athletic-apparel retailer with multi-category assortment for men, women, and children; competes head-on with ZASPORT in the same Moscow-led domestic market and channel mix.
• Forward: Russian domestic sportswear and team-kit brand historically tied to Russian Olympic and national-team apparel; the closest peer to ZASPORT in positioning, channel mix, and federation B2B focus.

Broad incumbents

• ASICS: Global performance athletic and running brand; relevant peer for ZASPORT's training, sportswear, and performance-fabric technology positioning.
• Under Armour: US performance athletic apparel brand; competes with ZASPORT's ZASPORT COOL line on moisture-wicking training wear and similar premium positioning.
• Decathlon: Global multi-sport retailer offering own-brand and partner athletic apparel; competes with ZASPORT through price-disruptive proprietary ranges in Russia and adjacent markets.
• Reebok: Global athletic footwear and apparel brand with training and team-sport heritage; overlaps with ZASPORT's training gear and federation-uniform segments.
• Puma: Global athletic footwear and apparel brand with strong team-sport/federation ties; competes with ZASPORT in team kits, training apparel, and performance wear.
• Lululemon: Premium athletic and athleisure apparel brand; useful comparable on premium pricing discipline, women's penetration, and DTC-led growth that ZASPORT aspires to in its higher-end categories.
• Adidas: Global athletic giant with broad sportswear portfolio; competes with ZASPORT across running, training, team sports, and Olympic-adjacent merchandising in Russia.
• Nike: Global athletic-apparel and footwear incumbent; competes with ZASPORT for the same Russian consumer across performance and athleisure categories and sets the premium pricing benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/zasportcompany
• LinkedInlinkedin.com/company/zasport

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZASPORT