Tourisme64

What Tourisme64 does

Tourisme64, legally the Agence Départementale du Tourisme 64 Béarn Pays Basque (ADT64), is the official public departmental tourism agency for the Pyrénées-Atlantiques department (department 64) in France. Established under the authority of the Conseil Départemental des Pyrénées-Atlantiques, the agency implements departmental tourism policy across two complementary territories — Béarn Pyrénées and the French Basque Country — spanning from the Atlantic coast to the Pyrenees mountains and encompassing major destinations including Pau, Bayonne, Biarritz, Saint-Jean-de-Luz, and Hendaye. The agency is headquartered in Bayonne (2 allée des Platanes, 64100 Bayonne) with a regional office in Pau (12 boulevard Hauterive, 64000 Pau), and operates under the direction of Denis Ulanga as Directeur général. Its mission focuses on supporting tourism professionals, promoting the destination to domestic and international visitors, and developing sustainable tourism practices across the department.

The agency's core product is the official multilingual digital portal tourisme64.com, built on WordPress CMS with a custom theme co-developed by the Pau-based web agencies Onokaa and Svelt Studio. The site integrates with Tourinsoft and the regional SIRTAQUI database (Système d'Information Régional Touristique d'Aquitaine, co-financed by Europe and the Nouvelle-Aquitaine Region) to surface structured, continuously updated tourism data — accommodations, activities, heritage sites, restaurants, and events — across hundreds of municipalities. The platform is available in four languages (French, Spanish, English, German) and includes specialized sections for sustainable tourism (with filters referencing eco-labels such as AB, NF Environnement, Esprit Parc National, La Clef Verte, and Parc naturel régional), accessible tourism (Tourisme & Handicap, RGAA 4.1 compliant and validated by DINUM user testing), group travel (Destination Groupes 64 Club), events (Agenda), and curated stay packages (Séjours Clés en Main). The architecture was rebuilt around eco-design principles, reducing page count by a factor of three while maintaining accessibility, keyboard navigation, and screen reader compatibility.

Tourisme64's business model is institutionally funded rather than commercially revenue-generating. As a public departmental agency, it receives appropriations from the Conseil Départemental des Pyrénées-Atlantiques to implement tourism policy and does not charge visitors for use of its informational platform. Some transactional activity is facilitated indirectly through partner platforms (e.g., boutique.otpaysbasque.com for activity bookings, where individual providers set their own pricing, such as Basque pelote initiation at €12 per person), and a B2B coordination function exists for group travel via Destination Groupes 64 (contact: Laurence Harispe, [email protected]). Customer segments span four groups: individual leisure tourists (primary), group travel organizers, tourism professionals and local businesses, and local residents targeted through the 'Oporrak Etxean' (Holidays at Home) staycation campaign. Distribution combines the digital portal, a network of physical local Tourism Offices across the department, multilingual email newsletters, and active social media presence on YouTube, Pinterest, Facebook (multi-market accounts), and Instagram.

Name

Tourisme64

Legal name

Agence Départementale du Tourisme 64 Béarn Pays basque

Website

https://www.tourisme64.com/

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Public departmental tourism agency for Pyrénées-Atlantiques (France), operating the official multilingual tourisme64.com portal that promotes Béarn and Basque Country destinations, coordinates with local tourism offices, and is funded by the departmental council rather than commercial revenue.

Ownership category

akta.pro rank

Product category

Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industries

Tours, Activities & Experiences Booking Marketplaces (THALAFAF), Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH), Hotel & Accommodation Booking Platforms (THALAFAB)

Keywords

• Departmental tourism agency
• Destination marketing services
• Tourism information portal
• Travel accommodation directory
• Sustainable tourism promotion

Headquarters

HQ city

Hauterive

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Institutional Funding & Policy Implementation: ADT64 is a public departmental tourism agency that implements the departmental tourism policy. It is funded by public institutional sources (Departmental Council of Pyrénées-Atlantiques) and does not generate revenue directly from consumers. Its mission is to serve tourism professionals and territories, supporting tourism development and performance across the region.
2. Platform Promotion & Referral: The tourism portal drives visitors to partner businesses (accommodations, restaurants, activity providers) through its listing and booking integration. The site facilitates commercial transactions between visitors and local tourism businesses via booking links (e.g., boutique.otpaysbasque.com), though ADT64 itself does not typically charge transaction fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Tourisme64 operates the official digital tourism portal tourisme64.com, providing searchable directories of accommodations, restaurants, activities, events, and curated trip itineraries across the Béarn and Basque Country regions. The agency implements departmental tourism policy and supports tourism professionals through a dedicated B2B portal, a group tourism club (Destination Groupes 64), and outreach via newsletters and social media channels.

Product overview

Tourisme64 (Agence Départementale du Tourisme 64 Béarn Pays Basque) operates a comprehensive digital tourism platform centered around its official website tourisme64.com. The core product is a unified web portal providing the complete official vacation guide for Béarn and Basque Country destinations. This core offering is complemented by multiple integrated sub-products and services: the Events Calendar (Agenda) for listing concerts, festivals, markets, and activities; Stay Ideas (Séjours Clés en Main) offering pre-packaged thematic trips; the Group Stays Service (DESTINATION GROUPES 64) for organizing leisure group travel; a Responsible Travel Platform featuring eco-certified tourism offerings; and Accessible Tourism Information for disabled visitors. The system also includes the regional SIRTAQUI Tourism Information System (Tourinsoft) managing thousands of tourism database entries, a Newsletter Service, and Mountain Refuge Bookings for hikers. The platform is available in four languages (French, Spanish, English, German) and connects to the SIRTAQUI regional database for accommodation, activity, and event data.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourisme64.com Official Tourism Portal The official digital tourism portal for the Pyrénées-Atlantiques department (64), providing comprehensive vacation planning resources covering Béarn and Basque Country destinations, accommodations, activities, dining, events, and curated trip ideas. Available in French, Spanish, English, and German.
• Stay Ideas (Séjours Clés en Main) Pre-packaged stay packages and curated trip ideas organized by theme, including eco-responsible travel, accessible stays, family adventures, cycling tours, and romantic getaways for visitors planning vacations in Béarn and Basque Country.
• Events Calendar (Agenda) Comprehensive event listing platform featuring sports competitions, concerts, markets, exhibitions, Basque pelota games, and local festivals throughout Béarn and Basque Country.
• Destination Groupes 64 (Group Stays Service) Specialized B2B service for organizing group leisure travel, featuring a club that pools resources between ADT64 and local tourism offices (Pau, Basque Country, Ossau Valley) to structure complementary tourism offers for leisure groups. Coordinated by Laurence Harispe ([email protected]).
• Responsible Travel Platform Dedicated section promoting sustainable tourism with filtering options for eco-certified accommodations, activities, and restaurants aligned with regional and national sustainability labels (AB, NF Environnement, Esprit Parc National, La Clef Verte, Parc naturel régional).
• Accessible Tourism Information Resources and listings for accessible tourism including establishments with Tourism & Disability labels and accessibility information across the Béarn and Basque Country region.
• B2B Professional Portal (pro.tourisme64.com) Dedicated professional portal targeting tourism industry stakeholders (businesses, institutions) with resources, tools, and support programs for tourism development, market analysis, quality standards, sustainable certification, and digital commercialization.
• SIT - Système d'Information Touristique (Tourinsoft) Regional Tourism Information System managing thousands of accommodation listings, activities, heritage sites, restaurants, and event descriptions across the Nouvelle-Aquitaine region. Integrated with the tourisme64.com portal via a custom WordPress plugin for real-time data access.
• Mountain Refuge Bookings Collective accommodation listings for mountain refuges in Béarn including guarded and non-guarded options with capacity information and seasonal availability, supporting hikers in the Pyrenees.
• Newsletter Service Email subscription service delivering travel ideas, hiking suggestions, events, and local recommendations for visitors to Béarn and Basque Country.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• SIRTAQUI (Système d'Information Régional Touristique d'Aquitaine)coreTechnology or IntegrationSIRTAQUI is the Regional Tourism Information System of Nouvelle-Aquitaine, co-financed by Europe and Region Nouvelle-Aquitaine and managed by the Comité Régional du Tourisme de Nouvelle-Aquitaine. It aggregates tourism data from multiple CDT partners including ADT64 Béarn Pays Basque, Gironde Tourisme, CDT Dordogne, Landes, Lot-et-Garonne, Deux-Sèvres, and Vienne. ADT64 contributes to and draws from this shared database of accommodations, activities, heritage, restaurants, and events.
• Local Tourism Offices (Offices de Tourisme)coreStrategic or Co-development PartnerADT64 works in coordination with a network of local Tourism Offices across the Pyrénées-Atlantiques department, including offices in Pau, Basque Country, and Ossau Valley. These offices contribute data, update listings, and serve as the physical customer-facing touchpoints for the region's tourism ecosystem.
• DATA3 (Datacube Services)coreTechnology or IntegrationDATA3 is the data center provider in Dax (Landes) to which ADT64's web servers will be migrated from the current Bidart hosting provider ADITU. DATA3 offers strong security certifications (ISO 27001 and ISO 27001 HDS) and eco-responsible operations with a PUE of 1.5 and 99.982% availability, which will significantly improve the performance and environmental footprint of the tourisme64.com platform.
• DINUM (Direction Interministérielle du Numérique)minorStrategic or Co-development PartnerADT64 has engaged DINUM and its 'Design des services numériques' team to conduct user testing on the tourisme64.com website with a group of approximately 30 users with disabilities (blind, visually impaired, cognitive, and mobility disabilities) to verify accessibility and usability of the site's information and features.
• ADITUcoreTechnology or IntegrationADITU is the current local hosting operator for tourisme64.com, based in Bidart at the Izarbel technopole in Basque Country. ADITU won ADT64's hosting contract for a three-year period and provides proximity-based rapid support for server configuration and management.
• OnokaaminorImplementation/ SI/ Consulting PartnerOnokaa is a web agency based in Pau that co-developed the custom WordPress theme for tourisme64.com with Svelt Studio, focusing on eco-designed web development and accessibility compliance.
• Svelt StudiominorImplementation/ SI/ Consulting PartnerSvelt Studio is a web agency based in Pau that co-developed the custom WordPress theme for tourisme64.com with Onokaa, providing front-end development and design expertise aligned with eco-conception and accessibility goals.
• KindaBreakminorStrategic or Co-development PartnerKindaBreak (led by Chloé) provided content writing and editorial services for the tourisme64.com website, contributing to the editorial line and text production across the portal.
• Terra AventuraminorStrategic or Co-development PartnerTerra Aventura is a geocaching application offering 34 free treasure hunt routes across Béarn Pyrénées and Basque Country. ADT64 promotes this app on its platform as a family-friendly discovery activity, contributing to the destination's experiential offering.
• TourinsoftcoreTechnology or IntegrationTourinsoft is the Tourism Information System (SIT) used by ADT64 to manage and distribute tourism data. A custom-developed plugin connects the tourisme64.com WordPress site with the Tourinsoft database, enabling real-time access to thousands of accommodation and activity listings.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Comité Départemental du Tourisme de la Dordogne (CDT Dordogne / Périgord Tourisme): Same departmental tourism agency model for a neighboring Nouvelle-Aquitaine department and confirmed SIRTAQUI network partner. Operates its own official portal covering accommodation, activities, events and group tourism services for the Dordogne.
• ADT Landes (Agence Départementale du Tourisme des Landes): Confirmed SIRTAQUI network partner and departmental tourism agency model serving the Landes department in Nouvelle-Aquitaine. Comparable in scale, mission, and public-agency structure to ADT64.
• Gironde Tourisme: Departmental tourism agency for Gironde and a confirmed SIRTAQUI network partner. Larger than ADT64 but operates the same public-agency model with official portal, accommodation listings, and event calendar.
• Savoie Mont Blanc Tourisme: Departmental/regional tourism agency covering Savoie and Haute-Savoie. Operates an official portal with accommodation booking, activities, events, and group tourism services using a similar public-agency model in another major French tourism region.
• ADT Ardèche (Agence de Développement Touristique de l'Ardèche): Departmental tourism agency for Ardèche with the same public-agency structure, official portal, accommodation directory, and group tourism offerings. Comparable in scale and operating model to ADT64.
• Office de Tourisme de Biarritz: Local tourism office within the Pyrénées-Atlantiques department that ADT64 coordinates with. Operates a local visitor portal, accommodation directory, activity booking (boutique.otpaysbasque.com), and bilingual content, directly competing for the same tourist audience within ADT64's territory.

Broad incumbents

• Comité Régional du Tourisme de Nouvelle-Aquitaine: The regional tourism authority that manages SIRTAQUI and coordinates the seven departmental agencies including ADT64. Operates at a broader regional level but provides the institutional data backbone ADT64 relies on.
• Visit Paris Region (CRT Paris Île-de-France): Regional tourism board for the Paris Île-de-France region. Same general DMO model as ADT64 but at much larger scale, with multilingual portal and accommodation/activity listings. Demonstrates the upper bound of French public-tourism-agency operations.

Others

• GetYourGuide: Global marketplace for tours, activities and experiences. While ADT64 refers visitors to local activity providers through listings and the boutique.otpaysbasque.com booking link, GetYourGuide captures a share of the same activity-booking wallet across the Béarn and Basque Country region.
• Tripadvisor: Global travel platform with reviews, accommodation listings, activity bookings and destination guides. Competes with ADT64 for traveler attention during trip inspiration and planning phases, particularly for international visitors to Pyrénées-Atlantiques.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/tourisme64
• Facebookfacebook.com/tourisme64pro
• Instagraminstagram.com/paysbasque_tourisme
• Pinterestpinterest.com/tourisme64
• Xx.com/ADT64pro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tourisme64