Russell Crane

What Russell Crane does

Russell Crane Service is a family-owned crane and heavy equipment rental company founded in 1972 and headquartered at 1008 N 1st Street in Yakima, Washington. The company operates a fleet that has grown from a single crane at founding to twelve cranes today, with capacity spanning 20-ton to 440-ton units. The fleet is complemented by excavators, forklifts, loaders, lowboys, telehandlers, CAD trucks, and flatbeds, and all operated rentals are delivered with NCCCO-certified operators. Russell Crane provides both equipment rentals and a broad set of specialty lifting services including commercial demolition, pile driving, wind farm installation and maintenance, concrete tilt-up panel installation, bridge girder and box culvert placement, HVAC unit placement, modular building installation, tower set installation, truss placement, crane-assisted tree removal, hot tub installation, heavy machinery placement and removal, and underground storage tank removal.

The company serves commercial construction, industrial and manufacturing, municipal and government, residential, and agricultural customers across Central and Eastern Washington and the broader Pacific Northwest, with licensing in both Washington and Oregon. Its go-to-market is direct: customers engage via the russellcrane.com website, phone (509-457-6341), or on-site evaluations, and receive free estimates and 24/7 emergency service with phones answered around the clock. Pricing is quote-based, determined by crane size, rental duration, transport distance, jobsite accessibility, and rigging or lift-planning requirements, with both short-term and multi-year contract durations available.

Russell Crane markets primarily through its website, a Facebook page, and a Google Business Profile, emphasizing 50+ years of operation, NCCCO-certified operators, and willingness to travel across the Pacific Northwest. The company is privately held by the founding family, has no external funding, parent, or subsidiary structure, and operates as the self-described largest demolition contractor in the Yakima Valley.

Name

Russell Crane

Legal name

Russell Crane Service

Website

https://russellcrane.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Russell Crane Service is a family-owned crane and heavy equipment rental company founded in 1972 in Yakima, Washington, operating a fleet of 12 cranes (20-440 ton) with NCCCO-certified operators serving commercial, industrial, municipal, agricultural, and residential projects across the Pacific Northwest.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531)

akta.pro primary industry

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)

akta.pro secondary industries

Mobile & Crawler Cranes (IMAHAJAA), Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

Keywords

• Crane rental services
• Heavy equipment rental
• Operated crane services
• Construction equipment leasing
• Demolition services

Headquarters

HQ city

Yakima

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Crane and Heavy Equipment Rentals: Operated equipment rentals where crane and heavy equipment are rented with certified operators. Includes crane rentals (20-440 ton), excavators, forklifts, loaders, lowboys, telehandlers, CAD trucks, and flatbeds. Rental duration options include short-term for specific project phases and long-term arrangements for extended projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Russell Crane Service operates a fleet of 12 cranes spanning 20-ton to 440-ton capacity along with excavators, forklifts, loaders, lowboys, telehandlers, CAD trucks, and flatbeds, all rented with NCCCO-certified operators. The company complements equipment rentals with specialty services including commercial demolition, pile driving, concrete tilt-up panel installation, wind farm installation and maintenance, heavy machinery placement and removal, HVAC unit placement, truss placement, modular building placement, tower set installation, crane-assisted tree removal, and underground storage tank removal for commercial, industrial, municipal, agricultural, and residential customers across the Pacific Northwest.

Product overview

Russell Crane Service operates as a comprehensive crane and heavy equipment rental company offering both operated equipment rentals and specialized lifting services. The core rental fleet includes crane rentals (20-ton to 440-ton capacity), CAD trucks, excavators, flatbeds, forklifts, loaders, lowboys, and telehandlers. These equipment rentals are complemented by an extensive suite of specialty services including commercial demolition, pile driving, concrete tilt-up panel installation, heavy machinery placement and removal, HVAC unit placement, modular building placement, tower set installation, crane-assisted tree removal, truss placement, wind farm installation and maintenance, underground storage tank removal, and machinery moving. The company serves commercial, industrial, municipal, and residential projects across Eastern Washington and the Pacific Northwest, with operations licensed in Washington and Oregon. All crane operators are NCCCO trained, and the company maintains a fleet that has grown from one crane in 1972 to twelve units today.

Differentiator

Problem solved

Functional benefit

Products and services

• Crane Rentals Crane rentals spanning 20-ton to 440-ton capacity for truss placement, machinery installation, and infrastructure projects across commercial, industrial, and residential applications, provided with NCCCO-certified operators.
• CAD Truck Rental CAD truck rentals combining transport and precision lifting capabilities for placing heavy bridge components and structural materials with controlled accuracy on infrastructure projects.
• Excavator Rentals Excavator rentals designed for demanding earthmoving, site prep, and utility work in Yakima's diverse terrain including rocky soils, sandy areas, and clay-heavy ground.
• Flatbed Rentals Flatbed rentals for transporting heavy materials and oversized equipment that standard trucks cannot accommodate on construction and industrial projects.
• Forklift Rentals Forklift rentals designed for reliable performance on demanding construction and industrial jobsites, supporting contractors handling palletized building materials, machinery components, and equipment positioning.
• Loader Rentals Loader rentals built for demanding jobsite conditions supporting material movement, grading, and site preparation on construction, demolition, and infrastructure projects.
• Lowboy Rentals Lowboy rentals designed for transporting oversized and heavy machinery including excavators, loaders, industrial compressors, and precast structural components with deck height low enough for tall equipment.
• Telehandler Rentals Telehandler rentals designed for construction support, truss placement, and material staging across Yakima and Central Washington, handling rough terrain and active jobsite conditions.
• Box Culverts & Bridge Girders Placement Specialized lifting and placement services for box culverts and bridge girders throughout Yakima and Central Washington, planning each lift for safe alignment and secure placement on highway and municipal projects.
• Commercial Demolition Commercial and industrial demolition services including full structure removal and selective teardown using excavators, cranes, and cutting equipment for steel, concrete, and masonry safely and efficiently.
• Clamming Clamming services using crane-mounted clamshell or grapple attachments for deep excavation, material handling, and confined space lifting where standard rigging falls short.
• Concrete Tilt-Up Panel Installation Concrete tilt-up panel installation supporting warehouses, manufacturing facilities, and industrial buildings that require precise crane coordination for lifting and positioning large precast concrete panels.
• Equipment Installation & Placement Coordinated lifting, rigging, and positioning services for heavy equipment installations in manufacturing, industrial, and commercial facilities using cranes, forklifts, and rigging systems.
• Heavy Machinery Placement Heavy machinery placement using cranes and rigging systems for lifting, moving, and positioning large equipment in industrial plants, processing facilities, and construction sites including turbines, compressors, and presses.
• Heavy Machinery Removal Controlled removal services for outdated or relocated heavy machinery across Yakima facilities using lifting plans that account for overhead clearance, floor load limits, and access constraints.
• Hot Tub Installation Crane-assisted hot tub installation for residential and commercial properties, lifting units over homes or buildings and placing them precisely in hard-to-access locations such as rooftop terraces.
• HVAC Unit Placement & Installation HVAC unit placement and installation support for commercial and industrial buildings, lifting rooftop units from ground level to roof without disrupting operations or damaging the building envelope.
• Machinery Placement General machinery placement services for commercial and industrial facilities using rigging and crane systems designed for accuracy, safety, and efficiency with production equipment, CNC machines, and packaging lines.
• Modular Building Placement Modular building placement and installation for schools, offices, and industrial facilities, lifting prefabricated structures from delivery trailers and positioning them on prepared foundations.
• Pile Driving Pile driving services for structural foundations using hydraulic hammers or vibratory drivers to drive steel, concrete, or timber piles to depths meeting engineering specifications.
• Tower Set Installation Tower set installation for communication towers, power poles, and industrial towers using crane lifting with precision placement and stabilization for utility and infrastructure projects.
• Crane-Assisted Tree Removal Crane-assisted tree removal for hazardous or oversized trees, lifting each section after cutting to move trees away from sensitive areas without impacting the ground below.
• Truss Placement Truss placement services for residential and commercial framing projects, lifting bundles or individual trusses from delivery area and placing them directly onto wall plates.
• Wind Farm Installation & Maintenance Crane services for wind farm construction and maintenance including turbine installation, blade replacement, gearbox servicing, and generator changeouts with capacity for components at heights exceeding three hundred feet.
• Underground Storage Tank Removal Underground storage tank removal and closure services including full tank removal or closure in place, with coordination with environmental companies for soil testing and remediation.
• Machinery Moving Industrial machinery moving and equipment relocation services using cranes, forklifts, and specialized rigging equipment for production line relocations and facility reconfigurations.
• CAD Truck Service CAD truck service supporting infrastructure and structural projects involving transporting and placing large structural components such as bridge beams, precast panels, or industrial equipment.

Quantifiable outcome

• Crane capacity range from 20-ton to 440-ton
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Maxim Crane Works: Maxim operates a nationwide fleet of crawler, hydraulic, and tower cranes for industrial, commercial, and energy construction projects. Russell Crane mirrors Maxim's operated-rental model and heavy-lift capacity tier (Maxim's fleet includes 440-ton+ units used for wind and infrastructure work).
• All Erection & Crane Rental: All Erection operates one of the largest privately held crane rental fleets in the U.S., serving industrial, commercial, and infrastructure customers with operated crane rentals. Strongly comparable to Russell Crane in business model and customer use cases, though at much larger scale.
• Bigge Crane and Rigging: Bigge operates one of the largest privately held crane rental fleets in North America, offering operated crane rentals, heavy hauling, and rigging services across industrial, commercial, and infrastructure projects. Comparable to Russell Crane in core operated-rental business model and customer use cases, though at significantly larger scale and broader geographic reach.
• Barnhart Crane & Rigging: Barnhart provides crane rental, rigging, and heavy machinery moving services nationwide, with emphasis on complex industrial lifts and infrastructure projects. The heavy-machinery placement and rigging services overlap directly with Russell Crane's specialty offerings.
• TNT Crane & Rigging: TNT operates a large crane rental fleet serving industrial, commercial, and infrastructure customers across multiple U.S. regions. The operated-rental and rigging services overlap substantially with Russell Crane's core offerings.
• Lampson International: Lampson specializes in heavy-lift crawler crane rentals for industrial, energy, and infrastructure projects, including wind turbine installation. Comparable to Russell Crane in super-heavy-lift capability (300+ foot reach) and project-driven rental model.

Broad incumbents

• Sunbelt Rentals: Sunbelt Rentals is a large national equipment rental provider offering cranes, aerial equipment, and heavy machinery. As a broad incumbent with crane exposure, it represents scale-driven competitive pressure for regional crane rental operators.
• United Rentals: United Rentals is the largest equipment rental company in the world, with a broad fleet that includes aerial, crane, and heavy equipment. While not a crane specialist, it competes for adjacent equipment rental demand in markets where Russell Crane operates.
• Herc Rentals: Herc Rentals operates a national fleet of aerial, industrial, and heavy equipment for construction and industrial customers. Its crane-adjacent offerings and national footprint position it as a broad incumbent comparable to other large rental competitors Russell Crane faces in the market.

Regional players

• Doornbos Equipment: Doornbos Equipment provides crane and heavy equipment rental services in the Pacific Northwest, including operated rentals for commercial and industrial customers. Directly comparable to Russell Crane in geography, fleet composition, and served customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/100057648399930
• LinkedInlinkedin.com/company/russells-crane-service

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Russell Crane