What Soquina does

Soquina is a Chilean paint and coatings manufacturer headquartered in Quilicura, Santiago, that produces architectural and protective coatings for residential, commercial, and construction-industry customers across Chile. The portfolio is organized into two parallel lines — Productos Hogar (Home) and Productos Construcción (Construction) — spanning water-based enamels (Esmalte al Agua), synthetic enamels (Esmalte Sintético), latex paints, oil-based paints (Óleo), anticorrosive primers, wood finishes (Barniz Marino, Impregnante Linazol), wall pastes, textured coatings (Acrilina G-10/G-25/G-30, Textura CT-70R, Cielotex, Textucielo), sealers, and water-repellent treatments (Hidrofugante). Sub-brands include "Pajarito" for premium home use and a CP-70/CK-70/CA-70 numbering system for professional-grade construction formulations.

The underlying technology is chemical-formulation rather than digital: water-based acrylic and alkyd resin systems, acrylic-styrenated dispersions, linseed-oil wood impregnants free of heavy metals, silicone-based hydrophobic agents, and additive packages combining UV filters, biocides, and fungicides tuned to Chilean coastal and high-UV conditions. The company supports its portfolio with a content-led specification ecosystem — technical catalogs, a 14-defect problem-and-solution guide, decorative technique tutorials, a color cartilla, a paint quantity calculator, and a "Consulta al Experto" technical advisory service.

Commercially, Soquina operates a B2B2C model with no direct retail, relying on third-party hardware stores and paint retailers (ferreterías), with Mundo Pintura (mundopintura.cl) featured as a linked retail partner and the color tools shared with sister brand Ceresita via ceresita.com, suggesting operation within the Codelpa corporate group. Revenue is generated through one-time unit sales at the consumer and professional-contractor level, segmented across DIY consumers (Homeowners) and professional painters/contractors who receive dedicated construction-grade SKUs and technical support. Distribution is exclusively domestic to Chile, and no public financial, funding, M&A, or leadership data is available.

Name

Soquina

Legal name

Soquina

Website

https://soquina.cl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Soquina is a privately held Chilean manufacturer of architectural paints and protective coatings, selling water-based and synthetic enamels, latexes, wood finishes, textures, and sealers through hardware stores, paint retailers, and professional contractors across Chile.

Ownership category

akta.pro rank

Product category

Architectural Paints and Coatings

NAICS

Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Coatings (IMAEAGAA)

akta.pro secondary industries

Architectural & Decorative Paints (IMADAKAA), Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)

Keywords

• Architectural paints
• Water-based enamels
• Latex wall paints
• Wood protection coatings
• Anticorrosive primers

Headquarters

HQ city

Quilicura

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Architectural Paint and Coating Sales: Soquina generates revenue primarily through the manufacture and sale of architectural paints, coatings, wood finishes, sealers, and textured finishes to consumers and construction professionals in Chile. Products are sold in standard retail formats (galón and tineta) through hardware stores and paint retailers. Revenue is derived from one-time product transactions with end-consumers and contractors, with no recurring subscription component.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Soquina manufactures and sells architectural paints and protective coatings in Chile, organized into a Home line (Productos Hogar) and a Construction line (Productos Construcción). Its portfolio covers water-based enamels, synthetic enamels, latex paints, oil-based paints, anticorrosive primers, wood impregnants and marine varnishes, wall pastes, textured coatings, sealers/primers, and silicone-based water-repellents, formulated for interior and exterior use on stucco, concrete, brick, fiber cement, gypsum board, wood, and steel substrates. Products are sold in standard retail formats (Galón and Tineta) through hardware stores and paint retailers nationwide.

Product overview

Soquina is a Chilean paint manufacturing company offering a comprehensive portfolio of coating products organized into two main lines: Home Products (Productos Hogar) and Construction Products (Productos Construcción). The product range includes water-based enamels (Esmalte al Agua), synthetic enamels (Esmalte Sintético), latex paints, oil-based paints (Óleo), anticorrosive primers, wood protection products including marine varnishes (Barniz Marino) and wood impregnants (Impregnante Linazol), wall pastes (Pasta), textured coatings (Texturas including Acrilina, Cielotex, Textucielo, and Textura CT-70R), sealers (Sellador), and water-repellent treatments (Hidrofugante). The products are designed for both interior and exterior applications on various substrates including stucco, concrete, brick, fiber cement, gypsum board, and wood. The Pajarito sub-brand represents premium home products while construction-focused variants (CP-70, CK-70, CA-70 series) target professional and industrial applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Anticorrosivo (Anticorrosive paint line) Anticorrosive paint line for protecting metal structures such as fences, guards, and furniture from corrosion in mildly aggressive environments. Available in alkyd-based and construction-grade CA-70 variants. Sold through Chilean hardware stores to DIY consumers and construction professionals.
• Esmalte al Agua (Water-based enamel line) Water-based enamel paint line for interior and exterior use on multiple surfaces including stucco, concrete, bricks, and fiber cement. Offers good covering power, weather resistance, and cleanability, with the Pajarito sub-brand including acrylic-urethane additives for low splatter and improved leveling. Sold to DIY consumers and construction professionals in Chile.
• Esmalte Sintético (Synthetic enamel line) Synthetic enamel paint line formulated with alkyd resins for interior and exterior use on steel and wood, delivering high gloss, hardness, and resistance in humid or aggressive environments. Sold through hardware stores to DIY consumers and construction professionals.
• Látex (Latex wall paint line) Latex paint line based on synthetic and acrylic dispersions for interior and exterior walls on stucco, concrete, bricks, gypsum board, and fiber cement. Construction-grade variants (CK-70, CP-70) include UV radiation protection and fungicides for exterior durability in aggressive weather conditions. Sold to DIY consumers and construction professionals in Chile.
• Línea Madera (Wood protection line) Wood protection product line including marine varnishes formulated with alkyd resins and high-quality oils for coastal environments, and linseed-oil-based wood impregnants (Impregnante Linazol) free of lead, mercury, chromium and heavy metals with deep wood penetration. Sold to DIY consumers and construction professionals in Chile.
• Óleo (Oil-based paint line) Oil-based paint line formulated with oil-modified alkyd resins for protecting wood and primed steel against weathering in moderately aggressive environments. Available in brilliant, semi-gloss, and opaque finishes for interior and exterior use. Sold through Chilean hardware stores to DIY consumers and construction professionals.
• Pasta y Textura (Wall paste line) Wall paste and textured coating line for smoothing and preparing interior stucco, gypsum, and gypsum board surfaces before applying latex and water-based enamels. Includes humidity-resistant and fine/medium grain quartz decorative textured coatings. Sold to DIY consumers in Chile.
• Hidrofugante (Water-repellent treatment line) Water-repellent product line for protecting mineral building materials from water damage, including silicone-based hydrophobic solutions dissolved in mineral turpentine for highly alkaline substrates such as fresh mortar and concrete. Sold to construction professionals in Chile.
• Sellador (Sealer/Primer line) Sealer/primer product line for surface preparation before painting, including colorless lime-fixing sealers for stucco, concrete, and fiber cement, and white or tinted adhesive-bridge sealers for use under textures, water-based enamels, and latex. Sold to construction professionals in Chile.
• Texturas (Textured coating line) Textured coating product line for decorative and protective exterior finishes, using balanced multi-grain quartz mixtures (fine, medium, coarse) to mask surface defects on facades and interior walls, plus ceiling-texturing pastes (Cielotex, Textucielo). Sold to construction professionals in Chile.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Mundo Pintura (Ceresita)minorChannel Partner/ Reseller/ DistributorMundo Pintura (mundopintura.cl) is referenced as a linked retail partner on Soquina's website. The Colorizer tool and Cartilla de Colores are hosted on ceresita.com, suggesting a shared color infrastructure or brand umbrella between Soquina and Ceresita within the same corporate group (Codelpa).

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/soquina

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soquina