Confess Research

What Confess Research does

Confess Research is a privately-held market research and innovation agency founded in 2003 in Prague, operating as CONFESS Research s.r.o. from a studio facility in Prague-Karlín. The firm serves enterprise clients in the Czech Republic and Slovakia with projects extending to broader Central European markets, targeting marketing managers, brand managers, and research departments at large consumer-facing companies across FMCG, retail, financial services, telecommunications, pharmaceutical, energy, and media sectors. Named enterprise customers include FTV Prima, CPI Property Group, KKCG Group, HIPP, innogy, Mattoni 1873, Dr. Max, ČEZ, Česká spořitelna, O2, MASPEX, E.ON, NaturaMed, and Zentiva.

The company combines traditional qualitative and quantitative research with proprietary neuromarketing and behavioral-science methodologies. Core technical capabilities include EEG-based brain response measurement (Neurotests/Ad Neurotests), eye-tracking for UX and visual testing, reaction-time measurement (Mind Zoom), and proprietary qualitative frameworks such as Alive Dream Groups (Alpha brainwave state for subconscious exploration), Brand Win (behavioral economics-based brand perception), Concept LAB (end-to-end product development), and MATRIX/VISAGE (competitive advantage mapping). The firm also delivers innovation services — design thinking, Innovation Lab, co-creation workshops, Brand Name Workshops, and Idea Sketching — and has productized its Visual Emotions facilitation cards. GTM is sales-led through direct enterprise engagement, supported by regular speaking at international research conferences (QRCA, ESOMAR, IIEX Europe) and recurring 'Innovation Breakfast' events hosted at its Prague studio.

Revenue is generated entirely through professional services: custom project fees for research studies, workshop and innovation program fees, and training seminars (12,500 CZK + VAT per person for full-day workshop facilitation training). Pricing is custom-quoted and not publicly disclosed; no revenue figures are publicly reported. The firm is founder-led and owner-managed, with Petra Víšková as Managing Director (since January 2018), Hana Kloučková as Innovation Scout, and Kristina Hanušová leading quantitative research since June 2019. GDPR compliance and membership in SIMAR, QRCA, and ESOMAR reflect industry-standard governance and international integration.

Name

Confess Research

Legal name

CONFESS Research s.r.o.

Website

https://confess.cz

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Confess Research is a Prague-based market research and innovation agency founded in 2003 that serves enterprise clients across the Czech Republic, Slovakia, and Central Europe with proprietary neuromarketing, behavioral-science, and qualitative research methodologies, complemented by design thinking workshops and innovation consulting services.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Scientific Research and Development Services (5417)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industries

Product & Innovation Research (Concept, Pricing, Packaging, Conjoint) (MPAAALAI), Corporate Learning & Training Content Development (EDAGAKAC), Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)

Keywords

• Market research services
• Neuromarketing research
• Qualitative research
• Consumer insights
• Innovation consulting

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Market Research Projects: Custom research projects for enterprise clients including qualitative studies (focus groups, in-depth interviews, ALIVE DREAM sessions), quantitative surveys, neuromarketing tests, and brand perception studies. Project-based fees determined by scope, methodology complexity, and sample size.
2. Innovation Workshops: Design thinking workshops, innovation labs, brand name workshops, co-creation sessions, and expert-led ideation workshops. Offered as standalone services or integrated with research projects.
3. Training & Seminars: Full-day practical seminars on workshop facilitation and effectiveness (12,500 CZK + VAT per person), plus inspirational breakfast events and webinars for client education and lead generation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Confess Research is a market research and innovation agency that designs and runs custom qualitative, quantitative and neuromarketing studies for enterprise clients, and delivers innovation consulting through Design Thinking workshops, Concept LAB and Innovation Lab programs. Its portfolio combines traditional consumer research with proprietary subconscious-measurement methods (Alive Dream, Mind Zoom, Brand Win, EEG Neurotests, eye-tracking) and behavioral science to surface insights, test advertising, develop products and brand communication, and identify competitive advantages.

Product overview

Confess Research is a market research and innovation agency offering a portfolio of proprietary research methodologies and consulting services. The core offering consists of qualitative and quantitative market research services (including neuromarketing, behavioral science, and subconscious measurement techniques) paired with innovation and workshop services (design thinking, co-creation, and ideation). Key proprietary methodologies include: Alive Dream Groups (subconscious exploration via Alpha brainwave state), Mind Zoom and Brand Win (brand perception measurement), Ad Neurotests and Communication Concept LAB (advertising testing), Concept LAB (product development), MATRIX/VISAGE (competitive analysis), UX Research with Eye Camera, and Mobile Blitz/Webcam Groups (rapid qualitative insights). The Innovation Lab, Idea Sketching, and Brand Name Workshops extend into innovation consulting. Visual Emotions Cards represent their proprietary facilitation tool. The company operates primarily in Czech Republic and Slovakia across Central European markets.

Differentiator

Problem solved

Functional benefit

Brands

• VISUAL EMOTIONS: Creative and facilitation cards developed by CONFESS Research for use in workshops, coaching, career counseling, and educational settings. The cards have been featured at the Trh pomůcek (Tools Market) event.

Products and services

• Innovation Lab A three-month structured innovation program for enterprise clients that identifies customer needs, generates solution concepts and verifies market potential, delivering 3-5 proven innovation ideas ready for launch.
• Brand Name Workshops Workshop-based service that develops new brand names for enterprise clients using creative techniques, with access to English designer Martin Blunt for logo design.
• Idea Sketching Visual documentation service where professional illustrators instantly visualize ideas during ideation workshops, helping clients sell innovation results to management and internal teams.
• Design Thinking Process Customer-oriented innovation methodology following the Empathize, Define, Ideate, Prototype, Test steps, applied with an agile approach for rapid iteration based on new findings.
• Visual Emotions Cards Physical creative and facilitation cards developed by Confess for use in workshops, coaching, career counseling and educational settings; sold as a standalone product and featured at the Trh pomůcek (Tools Market) event.
• Workshop Facilitation Training Seminar Full-day paid practical seminar on workshop facilitation and effectiveness, priced at 12,500 CZK + VAT per attendee and run for groups of 8-15 participants with materials and refreshments included.

Quantifiable outcome

• HIPP infant milk brand grew more than 30% each year over 3 years of intensive cooperation
• +1 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SIMARcoreOthers · 1 September 2019Confess Research is a member of SIMAR, the Czech market research industry association. The company participates in SIMAR's PRO VÝZKUM campaign which promotes public participation in research and establishes ethical standards aligned with GDPR.
• QRCA (Qualitative Research Consultants Association)minorOthersConfess is a member of this American qualitative research association, participating in annual conferences and presenting research papers on innovation methodologies.
• ESOMARminorOthersInternational research association where Confess team members participate in competitions (Research Got Talents) and congress events.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• STEM/MARK: Czech market research agency offering quantitative and qualitative studies, brand tracking, and consumer research — directly comparable in scale and service mix within the Czech market.
• Mind Lab Czech Republic: Czech neuromarketing agency offering EEG-based research, eye-tracking, and consumer neuroscience services — most direct competitor on the biometric/subconscious methodology axis that differentiates Confess.
• Focus Research: Czech-based research agency providing qualitative and quantitative consumer research with similar target verticals — competes for the same enterprise brand and innovation research budgets.
• ppm factum (formerly TNS Factum): Largest Czech full-service market research agency providing quantitative and qualitative research, brand tracking, and consumer insights across Central Europe — directly overlapping Confess's core offerings and customer base.
• H1 Research (Czech): Czech research and consulting agency providing marketing research, customer experience, and brand studies to enterprise clients in the local market — competes for similar project-based engagements.

Broad incumbents

• Ipsos Czech Republic: Global market research major with Czech operations delivering qualitative, quantitative, brand, and innovation research to enterprise clients — broader portfolio but competing for the same enterprise engagements in CEE.
• Kantar Czech Republic: Global insights consultancy with strong Czech operations serving major advertisers and brands across qualitative, quantitative, and neuromarketing — overlaps with Confess on enterprise brand research engagements.
• GfK Czech Republic (now NIQ): Global consumer insights firm with deep Czech presence (Kristina Hanušová's previous employer) offering brand, advertising, and consumer behavior research — competes for the same FMCG and corporate clients.
• Nielsen Czech Republic: Global insights heavyweight providing consumer research, retail measurement, and advertising effectiveness to large Czech/regional clients — overlaps in advertising and brand research methodologies.

Regional players

• DataSentics: Prague-based data science and analytics firm serving enterprise clients across Central Europe with advanced analytics and AI capabilities — adjacent competitor for innovation and research-driven decision support projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/confess-research
• Facebookfacebook.com/confessinnovation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Confess Research