Haitong
Ningbo Haitong Auto Parts Co., Ltd. is a Ningbo, China-based precision manufacturer (est. 2000) of automotive components — belt pulleys (OAP/ODP), slip rings, EV powertrain parts, and thermal management components — selling B2B to OEMs, Tier 1/2 suppliers, and aftermarket distributors across 120+ countries.
- Company typePrivate
- Founded2000
- HeadquartersNingbo, China
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Haitong does
Ningbo Haitong Auto Parts Co., Ltd. is a precision-manufacturing enterprise established in 2000 in Ningbo, Zhejiang Province, China, specializing in automotive components sold primarily to OEMs, Tier 1/2 suppliers, and aftermarket distributors. The company operates two manufacturing sites — the Ningbo Jiangbei District factory and the Shaoxing Xinchang factory — and is organized through four wholly-owned manufacturing subsidiaries that specialize by product line: Shaoxing Hantong (electric drivetrain components, wind power base assemblies, electronic water pump parts), Shaoxing Jintong (precision transmission and EV thermal management parts), Shaoxing Yangtong (OAP/ODP pulleys and engine components), and Ningbo Hechuang (slip rings, brush holder assemblies, commutators).
The company's product portfolio spans four main lines: (1) New Energy Components covering EV powertrain and thermal management parts, e-bike motor parts, and wind power accessories; (2) Thermal Management System components including commercial vehicle water pump accessories and heat conversion pipeline connectors; (3) Belt Pulley Series comprising Overrunning Alternator Pulleys (OAP), Overrunning Decoupler Pulleys (ODP), and standard alternator pulleys with proprietary torque-decoupling and damping functionality targeting NVH improvements; and (4) Custom Industrial Components including multi-channel customizable slip rings, bridge frames/busbars, and custom precision machined parts. Core technical differentiation rests on NVH-focused pulley engineering (one-way clutch integration, torque decoupling, damping) and high-tolerance custom machining for metallic and non-metallic materials.
Haitong runs a B2B direct-sales go-to-market, quoting customers based on specifications rather than publishing catalog pricing. Marketing channels include trade shows (notably CAPAFAIR, the Ningbo International Automotive Parts & Aftermarket Expo) and a website-based inquiry mechanism. The company exports to 120+ countries leveraging Ningbo port logistics, with subsidiary annual sales disclosed in the RMB 13–20M+ range and growth rates of 20–30%. It holds IATF 16949:2016, ISO 9001:2015, and ISO 14001 certifications and is publicly quoted on China's NEEQ under ticker 839571. Customer concentration is dispersed across OEM, Tier 1/2, aftermarket distributor, and industrial equipment segments, with no anchor customer logos publicly disclosed.
Haitong firmographics
Firmographics- Name
- Haitong
- Legal name
- Ningbo Haitong Auto Parts Co., Ltd.
- Website
- https://ht-pulley.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Ningbo Haitong Auto Parts Co., Ltd. is a Ningbo, China-based precision manufacturer (est. 2000) of automotive components — belt pulleys (OAP/ODP), slip rings, EV powertrain parts, and thermal management components — selling B2B to OEMs, Tier 1/2 suppliers, and aftermarket distributors across 120+ countries.
- Ownership category
- akta.pro rank
Haitong industry classification
Industry- Product category
- Automotive Parts Manufacturing
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motor Vehicle Parts Manufacturing (3363)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Automotive Electric Motors & Actuators Manufacturing (EPS/Brake-by-wire/Seat/Window) (IMACAJAL)
- akta.pro secondary industry
- Passenger Vehicle Electrical & Electronics Manufacturing (ICE) (IMACAAAK)
Keywords
Where Haitong is headquartered
LocationHeadquarters
- HQ city
- Ningbo
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
Haitong business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Automotive Component Manufacturing: Manufactures and sells precision automotive components including belt pulleys (OAP/ODP), slip rings, new energy vehicle components, thermal management system parts, and custom precision machined parts. Revenue is generated through direct B2B sales to automotive OEMs, Tier 1/2 suppliers, and industrial customers. The company operates manufacturing subsidiaries with reported annual sales ranging from RMB 13 million to over RMB 20 million.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based B2B pricing for automotive components |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Haitong product offering
Product offeringCore offering
Ningbo Haitong Auto Parts Co., Ltd. is a precision manufacturing enterprise that integrates R&D, manufacturing, and sales of automotive components. The company produces belt pulleys (OAP/ODP and standard alternator pulleys), slip rings, new energy vehicle components, thermal management system parts, bridge frames/busbars, and custom precision machined components. Products are sold directly to automotive OEMs, Tier 1/2 suppliers, and industrial customers across 120+ countries.
Product overview
Ningbo Haitong Auto Parts Co., Ltd. is a precision manufacturing enterprise established in 2000, specializing in automotive components. The company operates four main product lines: (1) New Energy Components covering vehicle components, e-bike motor parts, and wind power accessories; (2) Thermal Management System including commercial vehicle water pump accessories and heat conversion system components; (3) Belt Pulley Series encompassing Alternator Overrunning Pulleys (OAP), Overrunning Decoupler Pulleys (ODP), and standard automobile alternator pulleys; and (4) Custom Industrial Components including slip rings, bridge frames/busbars, and precision machined custom parts. The company emphasizes new energy and precision manufacturing as its core focus, with mid-to-high-end product R&D as its development direction.
Differentiator
Problem solved
Functional benefit
Products and services
- New Energy Vehicle Components Components designed for the powertrain, thermal management, and control systems of new energy vehicles. Includes spline flanges, control valve bodies, striker pins, magnetic bases, and gear shafts for electric drive assemblies, liquid cooling loops, and actuator modules. Compatible with mainstream EV platforms.
- E-Bike Motor Parts Essential components for e-bike drive systems and structural transmission units including iron cores, planetary screws, flywheel rings, locking rings, bushings, sliders, bearing sleeves, and gear housings.
- Other New Energy Accessories Key components for wind power systems such as wind turbine base plates, magnetic pump rotors, helical gears, and wiper system screws for turbine rotation systems and electronic control modules.
- Accessories for Commercial Vehicle Water Pump System Pulley products for commercial vehicle engine cooling systems with various specifications offering high strength, heat resistance, and smooth operation for heavy-duty trucks, buses, and construction vehicles.
- Heat Conversion System Accessories Pipeline connectors and joint components for heat exchange systems used in battery cooling, electronic control heat dissipation, and HVAC systems with excellent sealing and high pressure/temperature resistance.
- Alternator Overrunning Pulley (OAP) High-performance transmission components integrating one-way clutch and damping functions. Reduces belt shock loads, improves engine efficiency, and minimizes noise and vibration in modern automotive engine systems.
- Overrunning Decoupler Pulley (ODP) Pulley incorporating torque decoupling technology to isolate alternator inertia from the engine belt system, significantly improving vehicle NVH performance for mid-to-high-end vehicles. Models include YT-1030A, YT-1050A, YT-1062A, YT-1065A, YT-1069A, YT-1074, YT-1088A, and YT-1098A.
- Automobile Alternator Pulley Standard pulleys for automotive and industrial belt drive systems with simple structure, stable performance, and high compatibility serving as reliable basic power transmission components.
- Slip Ring Components enabling continuous transmission of electrical power or signals in rotating systems, widely used in wind turbines, automation equipment, and medical imaging devices. Available in multi-channel customizable configurations with high stability and long service life.
- Bridge Frame (Busbars) Conductive components for power distribution and circuit interconnection, commonly found in electrical cabinets, inverters, and new energy vehicle battery systems with excellent conductivity and compact design.
- Customized Precision Machined Components High-precision custom machining services for metallic and non-metallic materials used in automation equipment, industrial control, and automotive components with custom orders based on drawings or samples.
Companies that use Haitong
Customer profileSegments3 records
Ideal customer profiles3 records
Haitong technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Haitong partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered supporting and core.
- Ningbo Port LogisticssupportingThe company leverages Ningbo's port logistics and the trillion-level automotive industry cluster for export operations to 120+ countries. Ningbo's port provides essential logistics infrastructure supporting the company's international trade activities.
- Shaoxing Hantong Automobile Accessories Co., LtdcoreSubsidiary company specializing in electric drivetrain components, wind power base assemblies, and automotive electronic water pump parts. Reports annual sales exceeding RMB 20 million with growth rate over 30%.
- Shaoxing Jintong Precision Manufacturing Co., LtdcoreSubsidiary specializing in precision transmission components and thermal management system parts for electric vehicles. Reports annual growth rate over 30%.
- Shaoxing Yangtong Auto Parts Co., LtdcoreSubsidiary manufacturing overrunning alternator pulleys (OAP), overrunning decoupler pulleys (ODP) and related engine components. Reports annual growth rate 20%.
- Ningbo Hechuang Automotive Parts Co., LtdcoreSubsidiary focusing on slip rings, brush holder assemblies and commutator components for automotive motors. Reports annual sales revenue RMB 13 million with annual growth rate 30%.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Haitong competitors and assessment
Company assessmentRegional players
- Hangzhou Xingda Machinery Co., Ltd. Chinese manufacturer of automotive wheel hub bearings and precision components. Comparable as a regional Chinese precision auto parts manufacturer serving OEM customers.
- Ningbo Jifeng Auto Parts Co., Ltd. Chinese automotive interior and exterior parts manufacturer based in Ningbo. Regional peer sharing the same Ningbo automotive cluster and OEM customer base.
- Ningbo Tuopu Group: Major Chinese automotive parts supplier specializing in NVH, chassis, and powertrain components. Regional peer in the same Chinese automotive supply chain ecosystem.
Broad incumbents
- Continental AG (Automotive Group): Global automotive supplier with broad portfolio including powertrain components, belts, and electric drive systems. Indirect competitor across multiple product lines.
- GKN Automotive: Major Tier 1 automotive driveline and eDrive systems supplier serving global OEMs. Overlaps with Haitong on EV drivetrain components and precision powertrain parts.
- Inteva Products: Global Tier 1 automotive supplier of engineered components including closure systems, motors, and electrical systems. Comparable as a broad incumbent serving global OEMs with precision components.
Direct peers
- Moog Inc. Global manufacturer of precision motion control products including slip rings, motors, and servo components for aerospace, industrial, and automotive applications. Direct competitor in slip rings.
- Litens Automotive: Global leader in OAP/ODP overrunning alternator pulleys and belt drive technologies for OEM and aftermarket automotive customers. Direct competitor in the same product category where Haitong competes.
- Mersen: French-listed manufacturer of electrical power and advanced materials, including slip rings for wind, industrial, and automotive markets. Comparable in slip ring technology and industrial diversification.
- Bando Chemical Industries: Japanese manufacturer of power transmission belts, pulleys, and precision rubber products serving automotive OEMs. Directly comparable on belt/pulley product lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Haitong compliance and trust
Trust signalCompliance3 records
Haitong financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haitong leadership team
Management profileNumber of profiles
Haitong subsidiaries and ownership
Company hierarchySubsidiaries4 records
Haitong funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haitong M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haitong
What does Haitong do?
Ningbo Haitong Auto Parts Co., Ltd. is a precision manufacturing enterprise that integrates R&D, manufacturing, and sales of automotive components. The company produces belt pulleys (OAP/ODP and standard alternator pulleys), slip rings, new energy vehicle components, thermal management system parts, bridge frames/busbars, and custom precision machined components. Products are sold directly to automotive OEMs, Tier 1/2 suppliers, and industrial customers across 120+ countries.
Is Haitong a public or private company?
Haitong is a private company. It is classified as public and is currently operating.
When was Haitong founded?
Haitong was founded in 2000. It employs 1,001 to 5,000 people.
Where is Haitong based?
Haitong is headquartered in Ningbo, China, in the Asia region.
How does Haitong make money?
One revenue line is on record: automotive Component Manufacturing.
Who are Haitong's main competitors?
Regional players on record are Hangzhou Xingda Machinery Co., Ltd., Ningbo Jifeng Auto Parts Co., Ltd. and Ningbo Tuopu Group. Broad incumbents are Continental AG (Automotive Group), GKN Automotive and Inteva Products. Direct peers are Moog Inc., Litens Automotive, Mersen and Bando Chemical Industries.
Does Haitong have an API?
No public API is recorded for Haitong.
What industry is Haitong in?
Haitong's product category is Automotive Parts Manufacturing. Its primary akta.pro industry code is IMACAJAL, Automotive Electric Motors & Actuators Manufacturing (EPS/Brake-by-wire/Seat/Window), with a secondary code of IMACAAAK, Passenger Vehicle Electrical & Electronics Manufacturing (ICE). Its NAICS code is 33632 and its SIC code is 3751.