Roto
Roto Group is a Slovenian, family-owned rotational moulding manufacturer producing seamless polyethylene tanks, wastewater treatment systems, garden, agricultural, equestrian, and marine products for municipal, enterprise, and consumer customers across Europe and Africa.
- Company typePrivate
- Founded1949
- HeadquartersMurska Sobota, Slovenia
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Roto does
Roto Group is a Slovenia-headquartered, family-owned rotational moulding (rotomoulding) manufacturer operating production facilities in Puconci and Černelavci under the legal entities ROTO d.o.o. and ROTO SLOVENIJA d.o.o. The company produces seamless, one-piece hollow plastic products from polyethylene (PE), including large-capacity water storage tanks (Roterra series, up to 65,000 liters), wastewater treatment systems (EcoBox, RoOxy, RoClean, SBR-Q), AdBlue storage tanks, oil and grease separators (RoSep, RoGre), agricultural and equestrian equipment, garden products, industrial containers, and rotomoulded motorboats and pontoons. Manufacturing relies on proprietary rotomoulding process know-how accumulated over more than 60 years, with over 70% of products made from recycled feedstock under the PeCycled line and a stated 100% recyclability across the portfolio.
The business generates revenue primarily through one-time sales of standard products and custom/project manufacturing against buyer specifications, priced from a base price list with project quotes, all in euros EX WORK Puconci/Černelavci, with annual price adjustments and pass-through clauses for material or energy cost changes of 5% or more. Go-to-market combines direct enterprise field sales (notably in Slovenia's water management and municipal segments), distributor networks across Hungary, Germany, and 11 African countries, channel partnerships with hardware and building-material retailers (Merkur, Bauhaus, OBI, TOP DOM), own e-commerce via shop-roto.eu, and active participation in more than ten European and Middle Eastern trade shows annually. Customers span municipal water and wastewater authorities, infrastructure contractors, food-service operators, automotive aftermarket distributors, agricultural and equestrian buyers, and consumer DIY channels.
The group has a wholly-owned subsidiary Ekoling d.o.o. for advanced wastewater technology, the acquired Macedonian producer Laminapol, and a newly established German subsidiary hosting R&D for the WATER program. Other differentiation comes from a Building Information Modeling (BIM) product library for architects and engineers, AI-augmented smart control units for remote monitoring of wastewater plants, and sponsorship activity (Dakar Rally rider Simon Marčič, Formula Student at University of Maribor) that supports brand visibility in the CEE industrial market.
Roto firmographics
Firmographics- Name
- Roto
- Legal name
- ROTO d.o.o.
- Website
- https://roto-group.eu
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Roto Group is a Slovenian, family-owned rotational moulding manufacturer producing seamless polyethylene tanks, wastewater treatment systems, garden, agricultural, equestrian, and marine products for municipal, enterprise, and consumer customers across Europe and Africa.
- Ownership category
- akta.pro rank
Roto industry classification
Industry- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Misc Durable Goods (5090)
- akta.pro primary industry
- Janitorial & Sanitation (JanSan) Supplies Wholesale (CRAOAGAA)
- akta.pro secondary industries
- Waste Handling, Liners & Recycling Supplies Distribution (CRAOAGAG), Green/Eco-Certified Cleaning Products Distribution (CRAOAGAN)
Keywords
Where Roto is headquartered
LocationHeadquarters
- HQ city
- Murska Sobota
- HQ country
- Slovenia
- HQ region
- Europe
Offices3 records
Markets served
Roto business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Standard Product Sales: Sales of standard rotomoulded plastic products including water tanks, wastewater treatment plants, garden equipment, agricultural products, industrial containers, and logistics products through direct sales and distribution network.
- Custom/Project Manufacturing: Custom product manufacturing based on buyer technical specifications, including custom moulds and tools for specific client requirements. Products tailored to buyer specifications priced on quotation basis.
- Mould/Tool Sales and Manufacturing: New tool manufacturing services with buyer technical documentation becoming buyer property after full payment. Minimum order quantity of 1000 pieces assumed for tool manufacturing quotes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing based on general price list |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Roto product offering
Product offeringCore offering
Roto Group manufactures and sells rotomoulded polyethylene products across six divisions: Water (water tanks, rainwater harvesting, wastewater treatment), Agriculture, Garden, Sport/equestrian, Industry, and Logistics. The company produces standard catalog products and custom-engineered solutions, including the Roterra 2450 large-capacity water tank (up to 65,000 L) and intelligent wastewater treatment systems such as EcoBox, RoOxy, RoClean-200PE, and SBR-Q. Sales are fulfilled through direct sales, regional distributors, hardware/building retailer networks, and owned e-commerce.
Product overview
ROTO Group is a worldwide rotomolding company based in Slovenia (Murska Sobota/Puconci) with a diversified product portfolio organized into six main divisions: Water (rotoeco.eu), Agri (shop-roto.eu), Garden (shop-roto.eu), Sport (rotoattivo.eu), Industry, and Logistics. Core products include large-capacity rotomolded tanks (Roterra 2450 series up to 65,000L), intelligent wastewater treatment systems (EcoBox, RoOxy, RoClean-200PE, SBR-Q), equestrian equipment (collection carts, cavalettis), AdBlue storage tanks, motorboats, and pontoons. The company also operates the PeCycled line producing products from recycled materials. ROTO acquired the Macedonian brand LAMINAPOL (cisterns and water storage tanks). Manufacturing is concentrated in Puconci and Černelavci facilities, with a new development center opening in Germany for the Water program. The company provides BIM product libraries for architects and engineers, and offers an intelligent control unit for remote wastewater treatment monitoring.
Differentiator
Problem solved
Functional benefit
Brands
- RotoEco: Water and environmental solutions - includes wastewater treatment and water tanks
- RotoGarden
- RotoAttivo
- RoTerra
- RoOxy
- EcoBox
- PeCycled
- RoClean
- RoSep
- RoGre
Quantifiable outcome
- 80%+ of wastewater discharged untreated into rivers and seas
- +1 more outcomes
Companies that use Roto
Customer profileNamed customers12 records
Segments5 records
Roto technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature7 records
Roto partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Simon MarčičminorProud sponsor of Slovenian Dakar Rally athlete Simon Marčič. Custom fuel tanks for rally motorcycle manufactured in Roto factory. Simon cited Roto as one of his first major sponsors.
- Formula Student (University of Maribor)minorProud sponsor of Formula Student team from Faculty of Mechanical Engineering, University of Maribor, presented at Informativa 2020 education fair.
- CU Technik (Hungary)coreRegional distributor in Hungary for Roto products including large 35,000-liter Roterra tanks and 16,000-liter rainwater collection systems.
- Laminapol (Macedonia)minorRoto acquired Macedonian competitor Laminapol in Skopje, maintaining part of cistern and water tank production in Macedonia.
- Jeseniški EkolingcoreRoto Group member company developing technology for treating industrial wastewater with high organic loads and low phosphorus/nitrogen content.
- Slovenian Business ClubminorParticipated in webinar on green technologies investment with EU funding organized by Slovenian Business Club on World Earth Day.
Scale indicators5 records
Recent moves8 records
Expansion highlights8 records
Roto competitors and assessment
Company assessmentDirect peers
- Norwesco: North America's largest manufacturer of rotational moulded polyethylene tanks, including water storage and wastewater applications. Direct competitor to Roto in the rotomoulded tank category serving similar municipal, agricultural, and residential customers.
- Elkamet Kunststofftechnik: European rotational moulding manufacturer of plastic tanks and technical components, including water and fuel storage. Shares rotomoulding technology and adjacent product categories with Roto.
- Containment Solutions: Manufacturer of underground water and wastewater storage tanks in fiberglass and plastic. Comparable product offering to Roto in the underground storage and water management category.
- Snyder Industries: Manufacturer of polyethylene tanks via rotational moulding for water, chemical, and industrial applications. Closely comparable technology stack and customer base to Roto, including custom mould capabilities.
- Rikutec Group: German rotational moulding specialist producing PE tanks and containers for industrial, water management, and chemical applications. Highly comparable technology and product overlap with Roto's rotomoulded tank portfolio.
- Rewatec / 4water Solutions: European manufacturer specializing in rainwater harvesting tanks and plastic cisterns. Direct competitor in rainwater collection systems sold to similar residential and commercial customers.
- Otto Graf GmbH (Graf Group): German manufacturer of plastic products for rainwater management, water storage, and wastewater treatment. Direct European competitor to Roto in rainwater harvesting tanks and decentralized wastewater systems.
- Infiltrator Water Technologies: Leading manufacturer of decentralized wastewater treatment systems, including plastic tanks and treatment chambers. Overlaps with Roto's wastewater treatment product line and shares the plastic-based treatment system approach.
Emerging players
- BioMicrobics: Manufacturer of decentralized wastewater treatment systems for residential and small community applications. Comparable to Roto's EcoBox, RoClean, and SBR-Q product lines in the on-site wastewater segment.
Broad incumbents
- Premier Tech: Large diversified manufacturer with significant water and environmental solutions, including wastewater treatment and storage products. Broader portfolio than Roto but overlapping in water management infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Roto social profiles
Digital presenceRoto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roto leadership team
Management profileNumber of profiles
Roto subsidiaries and ownership
Company hierarchySubsidiaries3 records
Roto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roto
What does Roto do?
Roto Group manufactures and sells rotomoulded polyethylene products across six divisions: Water (water tanks, rainwater harvesting, wastewater treatment), Agriculture, Garden, Sport/equestrian, Industry, and Logistics. The company produces standard catalog products and custom-engineered solutions, including the Roterra 2450 large-capacity water tank (up to 65,000 L) and intelligent wastewater treatment systems such as EcoBox, RoOxy, RoClean-200PE, and SBR-Q. Sales are fulfilled through direct sales, regional distributors, hardware/building retailer networks, and owned e-commerce.
Is Roto a public or private company?
Roto is a private company. It is currently operating.
When was Roto founded?
Roto was founded in 1949. It employs 251 to 500 people.
Where is Roto based?
Roto is headquartered in Murska Sobota, Slovenia, in the Europe region.
How does Roto make money?
Three revenue lines are on record. Standard Product Sales are the primary driver. The others are custom/Project Manufacturing and mould/Tool Sales and Manufacturing.
Who are Roto's main competitors?
Direct peers on record are Norwesco, Elkamet Kunststofftechnik, Containment Solutions, Snyder Industries, Rikutec Group, Rewatec / 4water Solutions, Otto Graf GmbH (Graf Group) and Infiltrator Water Technologies. BioMicrobics is listed as an emerging player. Premier Tech is listed as a broad incumbent.
Does Roto have an API?
No public API is recorded for Roto.
What industry is Roto in?
Its primary akta.pro industry code is CRAOAGAA, Janitorial & Sanitation (JanSan) Supplies Wholesale, with a secondary code of CRAOAGAG, Waste Handling, Liners & Recycling Supplies Distribution. Its NAICS code is 423820 and its SIC code is 5040.