Powerlong
Powerlong (宝龙地产), listed on the Hong Kong Stock Exchange as HK.1238, is a Shanghai-headquartered Chinese urban complex operator developing and managing integrated residential, commercial, and hotel properties for urban buyers and business tenants.
- Company typePublic
- Founded1990
- HeadquartersMinhang, China
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Powerlong does
Powerlong (宝龙地产) is a publicly listed Chinese real estate developer and urban complex operator headquartered in Shanghai, trading on the Hong Kong Stock Exchange under ticker HK.1238. Founded in 1990, the company describes itself as a leading domestic urban complex operator in China and operates three core divisions: Real Estate (property development and sales for residential, commercial, and mixed-use projects), Business (commercial complex operations and management of retail spaces and business districts, operated via the powerlongcm.com platform), and Hotel (hotel development and management within integrated complexes). Its go-to-market is primarily direct sales at project sites plus corporate sales channels targeting urban residential and commercial property buyers, with a secondary segment serving business and hospitality tenants.
Supporting the three core divisions, Powerlong operates a Supplier Platform (供应商平台) for internal procurement and supply chain management, and a Merchants Brand (商户品牌) service for retail tenant partnerships and brand management. Revenue is generated from property sales (residential and commercial unit sales), recurring commercial property operations income, and hospitality revenue, with pricing conducted on a quote basis that is not publicly disclosed. The combined entity employs 5,001-10,000 staff and is structured as a multi-segment real estate and commercial management operator rather than a software platform.
Financial trajectory disclosed in the source data shows revenue declining from approximately 62.8B (2021) to 32.4B (2025), with net income turning into sustained multi-year losses that widened materially in 2024 and 2025 — consistent with the broader downturn in the China property sector. The company maintains an active corporate website with investor relations infrastructure including Financial Highlights, SEHK Regulatory Returns, Analyst Coverage, and IR Activities pages, indicating continued public-market operations and disclosure obligations despite operating headwinds.
Powerlong firmographics
Firmographics- Name
- Powerlong
- Legal name
- 上海宝龙实业发展（集团）有限公司
- Website
- https://powerlong.com
- Company type
- Public
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Powerlong (宝龙地产), listed on the Hong Kong Stock Exchange as HK.1238, is a Shanghai-headquartered Chinese urban complex operator developing and managing integrated residential, commercial, and hotel properties for urban buyers and business tenants.
- Ownership category
- akta.pro rank
Powerlong industry classification
Industry- Product category
- Real Estate Development
- NAICS
- Construction of Buildings (236), New Housing For-Sale Builders (236117), Management of Companies and Enterprises (551)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), Operators Of Nonresidential Buildings (6512), Real Estate Dealers (For Their Own Account) (6532), Non-Operating Establishments (9995)
- akta.pro primary industry
- Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)
- akta.pro secondary industries
- Mixed-Use Property Management (BPAJAGAE), Urban & Downtown Full-Service Hotels (THAGAAAA), Retail & Mixed-Use Commercial Construction (IMAFACAB)
Keywords
Where Powerlong is headquartered
LocationHeadquarters
- HQ city
- Minhang
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Powerlong business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Powerlong product offering
Product offeringCore offering
Powerlong develops, sells, and operates integrated urban complexes (city complexes) across China, combining residential real estate, commercial property management, and hotel operations within single mixed-use developments. The company operates three core business divisions: Real Estate development and sales, Business (commercial complex operations and retail management), and Hotel development and management.
Product overview
Powerlong (宝龙地产) operates as a city complex operator offering integrated urban development solutions. The portfolio consists of three core business segments: Real Estate development and sales, Business commercial complex operations and management, and Hotel services. Supporting operations include a Supplier Platform for procurement management and Merchants Brand services for retail tenant partnerships. The company is structured as a multi-segment real estate and commercial management operator rather than a unified software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Estate (房地产) Property development and sales operations covering residential, commercial, and mixed-use real estate projects in China, forming the foundation of Powerlong's integrated urban complex strategy.
- Business (商业) Commercial complex operations and management services for retail spaces, business districts, and shopping centers within Powerlong's integrated urban developments, serving retail tenants and brand partners.
- Hotel (酒店) Hotel development and management services within integrated urban complexes, providing hospitality accommodations as part of the mixed-use development model for travelers and business guests.
Companies that use Powerlong
Customer profileSegments2 records
Ideal customer profiles3 records
Powerlong technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Powerlong partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Powerlong competitors and assessment
Company assessmentDirect peers
- China Resources Land: State-backed Chinese developer with integrated residential, commercial, and mixed-use developments. Comparable in operating diversified urban real estate in mainland China.
- KWG Group Holdings: Chinese real estate developer focused on residential and commercial properties in Tier-1 and Tier-2 cities. Comparable in scale, geographic focus, and product mix.
- China Vanke: One of China's largest mixed-use residential and commercial developers, with a similar diversified real estate model spanning development, property management, and commercial operations. Direct comparable in scale and urban complex strategy.
- Sunac China Holdings: Chinese residential and mixed-use developer that has experienced severe financial distress similar to Powerlong's recent trajectory. Comparable in business model and exposure to the Chinese property downturn.
- Longfor Group: Chinese mixed-use developer with strong property development plus commercial property operations (shopping malls) and property services — a near-direct comparable to Powerlong's three-pillar model.
- Shimao Group Holdings: Chinese developer with substantial residential and commercial real estate operations, also Hong Kong-listed. Comparable in facing similar sector headwinds and integrated property model.
- Country Garden Holdings: One of China's largest residential developers with diversified operations. Comparable in the Chinese property development space, though significantly larger and with greater geographic concentration in lower-tier cities.
- Yuexiu Property: Chinese property developer with mixed-use, residential, and commercial operations, also Hong Kong-listed. Comparable in integrated urban complex development model.
Broad incumbents
- Poly Developments and Holdings: Major state-affiliated Chinese real estate developer with national scale. Comparable as a broad incumbent in Chinese urban residential and commercial development.
- China Overseas Land & Investment: Largest state-backed Chinese developer with a national footprint across residential and commercial real estate. Comparable as a broad incumbent in the same Chinese property development industry.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights4 records
Customer concentration
Powerlong financial estimates
Financial estimateRevenue estimate
Valuation estimate
Powerlong leadership team
Management profileNumber of profiles
Powerlong subsidiaries and ownership
Company hierarchySubsidiaries1 record
Powerlong funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Powerlong M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Powerlong
What does Powerlong do?
Powerlong develops, sells, and operates integrated urban complexes (city complexes) across China, combining residential real estate, commercial property management, and hotel operations within single mixed-use developments. The company operates three core business divisions: Real Estate development and sales, Business (commercial complex operations and retail management), and Hotel development and management.
Is Powerlong a public or private company?
Powerlong is a public company. It is classified as public and is currently operating.
When was Powerlong founded?
Powerlong was founded in 1990. It employs 5,001 to 10,000 people.
Where is Powerlong based?
Powerlong is headquartered in Minhang, China, in the Asia region.
Who are Powerlong's main competitors?
Direct peers on record are China Resources Land, KWG Group Holdings, China Vanke, Sunac China Holdings, Longfor Group, Shimao Group Holdings, Country Garden Holdings and Yuexiu Property. Broad incumbents are Poly Developments and Holdings and China Overseas Land & Investment.
Does Powerlong have an API?
No public API is recorded for Powerlong.
What industry is Powerlong in?
Powerlong's product category is Real Estate Development. Its primary akta.pro industry code is THAGAAAL, Integrated Full-Service Hotel Complexes (Mixed-Use), with a secondary code of BPAJAGAE, Mixed-Use Property Management. Its NAICS code is 236 and its SIC code is 6552.