Powerlong

Real Estate Developmentpowerlong.com

Powerlong (宝龙地产), listed on the Hong Kong Stock Exchange as HK.1238, is a Shanghai-headquartered Chinese urban complex operator developing and managing integrated residential, commercial, and hotel properties for urban buyers and business tenants.

Company typePublic
Founded1990
HeadquartersMinhang, China
Headcount5,001–10,000
GTM typeB2B and B2C
OfferingServices

What Powerlong does

Powerlong (宝龙地产) is a publicly listed Chinese real estate developer and urban complex operator headquartered in Shanghai, trading on the Hong Kong Stock Exchange under ticker HK.1238. Founded in 1990, the company describes itself as a leading domestic urban complex operator in China and operates three core divisions: Real Estate (property development and sales for residential, commercial, and mixed-use projects), Business (commercial complex operations and management of retail spaces and business districts, operated via the powerlongcm.com platform), and Hotel (hotel development and management within integrated complexes). Its go-to-market is primarily direct sales at project sites plus corporate sales channels targeting urban residential and commercial property buyers, with a secondary segment serving business and hospitality tenants.

Supporting the three core divisions, Powerlong operates a Supplier Platform (供应商平台) for internal procurement and supply chain management, and a Merchants Brand (商户品牌) service for retail tenant partnerships and brand management. Revenue is generated from property sales (residential and commercial unit sales), recurring commercial property operations income, and hospitality revenue, with pricing conducted on a quote basis that is not publicly disclosed. The combined entity employs 5,001-10,000 staff and is structured as a multi-segment real estate and commercial management operator rather than a software platform.

Financial trajectory disclosed in the source data shows revenue declining from approximately 62.8B (2021) to 32.4B (2025), with net income turning into sustained multi-year losses that widened materially in 2024 and 2025 — consistent with the broader downturn in the China property sector. The company maintains an active corporate website with investor relations infrastructure including Financial Highlights, SEHK Regulatory Returns, Analyst Coverage, and IR Activities pages, indicating continued public-market operations and disclosure obligations despite operating headwinds.

Powerlong firmographics

Firmographics

Name: Powerlong
Legal name: 上海宝龙实业发展（集团）有限公司
Website: https://powerlong.com
Company type: Public
Founded year: 1990
Operating status: Operating
Headcount range: 5,001–10,000 employees
Short description: Powerlong (宝龙地产), listed on the Hong Kong Stock Exchange as HK.1238, is a Shanghai-headquartered Chinese urban complex operator developing and managing integrated residential, commercial, and hotel properties for urban buyers and business tenants.
Ownership category
akta.pro rank

Powerlong industry classification

Industry

Product category: Real Estate Development
NAICS: Construction of Buildings (236), New Housing For-Sale Builders (236117), Management of Companies and Enterprises (551)
SIC: Land Subdividers & Developers (No Cemeteries) (6552), Operators Of Nonresidential Buildings (6512), Real Estate Dealers (For Their Own Account) (6532), Non-Operating Establishments (9995)
akta.pro primary industry: Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)
akta.pro secondary industries: Mixed-Use Property Management (BPAJAGAE), Urban & Downtown Full-Service Hotels (THAGAAAA), Retail & Mixed-Use Commercial Construction (IMAFACAB)

Keywords

City complex development
Real estate development
Commercial property operations
Hotel management services
Urban mixed-use development

Where Powerlong is headquartered

Location

Headquarters

HQ city: Minhang
HQ country: China
HQ region: Asia

Offices1 record

Markets served

Powerlong business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Powerlong product offering

Product offering

Core offering

Powerlong develops, sells, and operates integrated urban complexes (city complexes) across China, combining residential real estate, commercial property management, and hotel operations within single mixed-use developments. The company operates three core business divisions: Real Estate development and sales, Business (commercial complex operations and retail management), and Hotel development and management.

Product overview

Powerlong (宝龙地产) operates as a city complex operator offering integrated urban development solutions. The portfolio consists of three core business segments: Real Estate development and sales, Business commercial complex operations and management, and Hotel services. Supporting operations include a Supplier Platform for procurement management and Merchants Brand services for retail tenant partnerships. The company is structured as a multi-segment real estate and commercial management operator rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

Real Estate (房地产) Property development and sales operations covering residential, commercial, and mixed-use real estate projects in China, forming the foundation of Powerlong's integrated urban complex strategy.
Business (商业) Commercial complex operations and management services for retail spaces, business districts, and shopping centers within Powerlong's integrated urban developments, serving retail tenants and brand partners.
Hotel (酒店) Hotel development and management services within integrated urban complexes, providing hospitality accommodations as part of the mixed-use development model for travelers and business guests.

Companies that use Powerlong

Customer profile

Segments2 records

Ideal customer profiles3 records

Powerlong technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Powerlong partnerships and signals

Strategic signal

Recent moves4 records

Expansion highlights3 records

Powerlong competitors and assessment

Company assessment

Direct peers

China Resources Land: State-backed Chinese developer with integrated residential, commercial, and mixed-use developments. Comparable in operating diversified urban real estate in mainland China.
KWG Group Holdings: Chinese real estate developer focused on residential and commercial properties in Tier-1 and Tier-2 cities. Comparable in scale, geographic focus, and product mix.
China Vanke: One of China's largest mixed-use residential and commercial developers, with a similar diversified real estate model spanning development, property management, and commercial operations. Direct comparable in scale and urban complex strategy.
Sunac China Holdings: Chinese residential and mixed-use developer that has experienced severe financial distress similar to Powerlong's recent trajectory. Comparable in business model and exposure to the Chinese property downturn.
Longfor Group: Chinese mixed-use developer with strong property development plus commercial property operations (shopping malls) and property services — a near-direct comparable to Powerlong's three-pillar model.
Shimao Group Holdings: Chinese developer with substantial residential and commercial real estate operations, also Hong Kong-listed. Comparable in facing similar sector headwinds and integrated property model.
Country Garden Holdings: One of China's largest residential developers with diversified operations. Comparable in the Chinese property development space, though significantly larger and with greater geographic concentration in lower-tier cities.
Yuexiu Property: Chinese property developer with mixed-use, residential, and commercial operations, also Hong Kong-listed. Comparable in integrated urban complex development model.

Broad incumbents

Poly Developments and Holdings: Major state-affiliated Chinese real estate developer with national scale. Comparable as a broad incumbent in Chinese urban residential and commercial development.
China Overseas Land & Investment: Largest state-backed Chinese developer with a national footprint across residential and commercial real estate. Comparable as a broad incumbent in the same Chinese property development industry.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights4 records

Customer concentration

Powerlong financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Powerlong leadership team

Management profile

Number of profiles

Powerlong subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Powerlong funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Powerlong M&A and investment

M&A and investment

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Powerlong

What does Powerlong do?

Is Powerlong a public or private company?

Powerlong is a public company. It is classified as public and is currently operating.

When was Powerlong founded?

Powerlong was founded in 1990. It employs 5,001 to 10,000 people.

Where is Powerlong based?

Powerlong is headquartered in Minhang, China, in the Asia region.

Who are Powerlong's main competitors?

Direct peers on record are China Resources Land, KWG Group Holdings, China Vanke, Sunac China Holdings, Longfor Group, Shimao Group Holdings, Country Garden Holdings and Yuexiu Property. Broad incumbents are Poly Developments and Holdings and China Overseas Land & Investment.

Does Powerlong have an API?

No public API is recorded for Powerlong.

What industry is Powerlong in?

Powerlong's product category is Real Estate Development. Its primary akta.pro industry code is THAGAAAL, Integrated Full-Service Hotel Complexes (Mixed-Use), with a secondary code of BPAJAGAE, Mixed-Use Property Management. Its NAICS code is 236 and its SIC code is 6552.