Peax Equipment Rental

What Peax Equipment Rental does

Peax Equipment Rental (PEAX) is a Saudi Arabia-based B2B industrial equipment rental company established in 1997 as part of Saudi Diesel Equipment Company. Headquartered in Al Khobar with operational hubs in Riyadh and Jeddah, the company rents power generators (20 to 2,000 KVA), forklifts (1.5 to 25 tons in diesel, electric, and LPG variants), air compressors (185, 375, and 850 CFM), light towers, modular buildings, and electrical power distribution accessories to industrial, construction, oil & gas, logistics, and events customers nationwide. The company employs 51–100 staff and reports 500+ active clients, including Aramco, SABIC, Ma'aden, Halliburton, SLB, Weatherford, DHL, Saudia Cargo, Saudi Electricity Company, and Future Pipe Industries.

The underlying technology is a diversified, capital-intensive industrial fleet backed by in-house certified technicians and 24/7 on-site support, with TUV and TUV Mark quality and safety certifications. The newer Power Projects division extends the model from discrete equipment rental into integrated, project-based power delivery for large-scale energy and infrastructure initiatives, while modular buildings and power accessories expand the temporary site infrastructure offering. The company operates a direct field sales model with no resellers, targeting enterprise accounts through relationship-based account management and project-driven quotes, with pricing determined per engagement based on equipment specification, capacity, duration, and project scope.

PEAX monetizes almost exclusively through rental fees (short-term, long-term, and project-based) on its industrial equipment fleet. There are no disclosed subscription SaaS, financing, or resale revenue streams. The company has no external funding rounds, no M&A activity, and no disclosed revenue or headcount growth signals; it operates as a privately held subsidiary of Saudi Diesel Equipment Company with multi-channel B2B customer engagement across LinkedIn, Facebook, Instagram, X, YouTube, blog, direct enquiry, and WhatsApp Business.

Name

Peax Equipment Rental

Legal name

Peax Equipment Rental

Website

https://peax.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Peax Equipment Rental is a Saudi Arabia-based B2B industrial equipment rental company (established 1997, subsidiary of Saudi Diesel Equipment Company) that rents power generators, forklifts, air compressors, light towers, and modular buildings to enterprise clients in oil & gas, construction, logistics, and manufacturing across the Kingdom.

Ownership category

akta.pro rank

Product category

Industrial Equipment Rental

NAICS

Engine, Turbine, and Power Transmission Equipment Manufacturing (33361), Engine, Turbine, and Power Transmission Equipment Manufacturing (3336), Pump and Compressor Manufacturing (33391)

SIC

Construction Machinery & Equip (3531), Motors & Generators (3621), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors) (TLABAFAG)

akta.pro secondary industries

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA), Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH)

Keywords

• Industrial equipment rental
• Power generator rental
• Forklift rental services
• Construction equipment leasing
• Modular building rental

Headquarters

HQ city

Al Khobar

HQ country

Saudi Arabia

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Rental: Short-term and long-term rental of industrial equipment including power generators, forklifts, air compressors, light towers, and modular buildings. Revenue generated through daily/weekly/monthly rental rates based on equipment type and duration.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Peax Equipment Rental supplies and rents industrial equipment, including diesel power generators (20-2,000 KVA), forklifts (1.5-25 tons in diesel/electric/LPG variants), air compressors (185, 375, and 850 CFM), light towers, modular buildings, and electrical power distribution accessories, primarily to oil & gas, construction, logistics, and manufacturing enterprises across Saudi Arabia. The company also delivers comprehensive project-based power solutions for large-scale energy and infrastructure initiatives.

Product overview

PEAX is an equipment rental company offering a diversified portfolio of industrial rental equipment for construction, oil & gas, and industrial operations in Saudi Arabia. The product lineup includes Power Generators (20-2,000 KVA), Power Accessories (electrical distribution), Power Projects (large-scale energy solutions), Material Handling/Forklifts (1.5-25 tons in diesel/electric/LPG), Air Compressors (185-850 CFM), Light Towers, and Modular Buildings. These products serve as a unified equipment rental offering with 24/7 support and maintenance services across operational hubs in Riyadh, Khobar, and Jeddah.

Differentiator

Problem solved

Functional benefit

Products and services

• Power Generators
• Power Accessories
• Power Projects Comprehensive solutions for large-scale energy initiatives and infrastructure projects, providing project-based power solutions to enterprise clients.
• Material Handling (Forklifts) Versatile forklift fleet for hire ranging from 1.5 to 25 tons, available in diesel, electric, and LPG variants for industrial, warehouse, and construction applications.
• Air Compressors Industrial air compressors for hire in 185, 375, and 850 CFM capacities, suitable for sandblasting, drilling, and other industrial applications.
• Light Towers Modern light towers for hire, engineered for reliable illumination on construction sites, rig locations, and emergency situations.
• Modular Buildings Industrial modular buildings for hire, offering comfort, flexibility, and rugged performance for temporary or permanent workspace needs.

Quantifiable outcome

• 500+ active clients served including major Saudi industrial companies
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Aggreko: Global leader in temporary power and temperature control rentals, with significant operations in the Middle East. Directly competes with PEAX in diesel generator rentals (20 KVA to multi-MW scale) and is increasingly active in Saudi mega-projects.
• Atlas Copco: Global manufacturer and renter of industrial air compressors (overlapping with PEAX's 185-850 CFM fleet) and power generators. Direct overlap in air compressor rentals for oil & gas, construction, and drilling applications in Saudi Arabia.
• Byrne Equipment Rental: Saudi Arabia's largest equipment rental company offering power, material handling, and construction equipment rentals across the Kingdom. Directly comparable to PEAX in fleet composition (generators, forklifts, compressors) and customer base, with a longer operating history and broader fleet.
• Al Faris Group: UAE-based heavy equipment rental and lifting solutions provider expanding into Saudi Arabia. Comparable to PEAX in industrial equipment rental and heavy lifting, though with a stronger crane and transport fleet focus.
• HME (Hertz Dayim Equipment Rental): One of the largest equipment rental providers in Saudi Arabia, formed from the merger of Hertz Equipment Rental and Dayim. Competes head-to-head with PEAX in generators, forklifts, and industrial equipment rentals to oil & gas, construction, and industrial clients in the Kingdom.
• Cummins Power Rental: Global provider of diesel and gas generator sets with a strong Middle East rental presence. Direct competitor in the 20-2,000 KVA generator rental segment that is central to PEAX's offering.

Broad incumbents

• Ashtead Group (Sunbelt Rentals): Global equipment rental incumbent with Sunbelt Rentals in North America and A-Plant in the UK. Has been expanding internationally and could enter Saudi Arabia, posing competitive overlap with PEAX in industrial and power equipment.
• United Rentals: World's largest equipment rental company with a broad fleet spanning aerial, earthmoving, material handling, and power generation. Has expanded in the Middle East; competes with PEAX in industrial segments where it overlaps.
• Caterpillar Rental (Cat Rental Store network): OEM-backed equipment rental network globally with growing presence in the Middle East. Offers forklifts, power generation, and material handling equipment that overlap with PEAX's core rental categories.

Regional players

• Kanfar Group: Saudi-based equipment rental and services company serving oil & gas and construction. Operates a similar fleet profile to PEAX within Saudi Arabia, providing direct regional competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xtwitter.com/saudidiesel?lang=en
• YouTubeyoutube.com/channel/UCs7hAAPsI0regLRBk4oF0kg
• Facebookfacebook.com/PeaxEq
• LinkedInlinkedin.com/company/peax-equipments-rental
• Instagraminstagram.com/saudidiesel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peax Equipment Rental