Hotel Grand Central

What Hotel Grand Central does

Hotel Grand Central Limited operates a single 263-room hotel on Orchard Road at 22 Cavenagh/Orchard Road in Singapore's District 9, between Dhoby Ghaut and Somerset MRT stations. Originally opened in 1968 and reopened on 21st October 2015 after a redevelopment cycle that began in 2012, the 8-floor property offers two product tiers — Deluxe (Hollywood Twin, Triple, Twin, King layouts) and Executive (King and Standard Twin) — supported by a rooftop swimming pool, fitness room, two dining outlets (The Sojourn Café and The Central Breakfast Room), and a meetings/events floor with a 12-person boardroom and two function rooms configurable up to 100 pax theatre-style. In-room technology is anchored by the proprietary SMART-GC Box integrated into 39-42 inch LED TVs, providing internet connectivity and GC-Play device-casting for Android and iOS; rooms are also equipped with in-room filtered water dispensers and LED lighting under a Green Mark-certified sustainability program.

The company generates revenue predominantly through room accommodations (the 263-room base), with supplementary streams from food and beverage (all-day casual dining, breakfast buffet, private high-tea bookings) and meetings & events. Pricing is not publicly disclosed and is routed through multiple direct and indirect channels — a proprietary booking portal at book-directonline.com and app-apc.thebookingbutton.com, a 24/7 reception and phone line, and third-party OTAs referenced via Google Travel. Marketing is conducted through the official website (grandcentral.com.sg), Facebook and Instagram (@GrandCentralSg), and a content-marketing blog on 'Latest Updates.' Customer mix is horizontal: business and leisure travelers, including families, drawn to Orchard Road's prime shopping-belt location and Singapore's broader tourist economy. The holding entity is privately held with no disclosed parent, backers, or funding rounds, and is GSTC-certified (Certificate C 908964, audited by Control Union) in addition to its BCA Green Mark certification.

Name

Hotel Grand Central

Legal name

Hotel Grand Central Limited

Website

https://grandcentral.com.sg

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

101–250 employees

Short description

Hotel Grand Central Limited operates a 263-room, Green Mark-certified hotel on Orchard Road in Singapore, serving business and leisure travelers with Deluxe and Executive rooms, two dining outlets, meetings facilities, and in-room SMART-GC Box technology.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGAAAE

Business & Corporate Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGAAAA

Urban & Downtown Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

Keywords

• Hotel accommodations
• Hospitality services
• Business travel lodging
• Meeting and events
• Eco-friendly hotel

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Room Accommodations: Primary revenue stream from renting 263 guest rooms across Deluxe and Executive categories. Rooms are offered in various configurations including Deluxe Hollywood Twin, Deluxe Triple, Deluxe Twin, Deluxe King, Executive King, and Executive Standard Twin. Room service is available 24/7.
2. Food & Beverage: Revenue from The Sojourn Café offering all-day casual dining with local delights and specialty coffee, The Central Breakfast Room serving breakfast buffet, and private high tea bookings for 15-20 people on weekdays.
3. Meetings & Events: Revenue from renting meeting facilities including a boardroom (up to 12 persons) and two function rooms configurable for classroom style (max 45 pax) or theatre style (up to 100 pax).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Hotel Grand Central operates a 263-room Premier Business Class hotel on Orchard Road in Singapore, offering Deluxe and Executive accommodations along with all-day dining, breakfast buffet, a rooftop swimming pool, fitness room, and meeting and event facilities. The property is Green Mark-certified and emphasizes eco-friendly amenities such as in-room filtered water dispensers and energy-saving LED technology, complemented by SMART-GC Box in-room entertainment.

Product overview

Hotel Grand Central is a Green Mark-certified hotel offering 263 rooms across two product tiers: Deluxe Rooms (with four layouts: Hollywood Twin, Triple, Twin, and King) and Executive Rooms (King and Standard Twin configurations). The hotel features a rooftop swimming pool, fitness room, and two dining venues: The Sojourn Café (all-day casual dining) and The Central Breakfast Room (breakfast buffet). Meeting and events facilities include a boardroom and two function rooms. In-room technology includes SMART-GC Box with GC-Play casting capability and complimentary high-speed WiFi. The hotel emphasizes eco-friendly practices including filtered water dispensers in lieu of PET bottles.

Differentiator

Problem solved

Functional benefit

Products and services

• Deluxe Room Hotel accommodation in four layouts (Deluxe Hollywood Twin, Deluxe Triple, Deluxe Twin, Deluxe King) featuring tinted double-glazed windows, American beds with thick mattresses and duvets, choice of soft or hard pillows, executive chairs, international power sockets, complimentary WiFi, and SMART-GC Box with GC-Play casting to 39-inch LED TVs. Targeted at both leisure and business travelers.
• Executive Room Premier business-class accommodation available in Executive King Room and Executive Standard Twin Room configurations, featuring a 42-inch LED TV, executive chairs, international power sockets, and dedicated high-speed internet WiFi. Targeted at business travelers seeking upgraded in-room workspace.
• The Sojourn Café

Quantifiable outcome

• 263 brand new rooms reopened in 2015 after redevelopment
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Control UnioncoreOthersControl Union serves as the independent certification body that audited and certified Hotel Grand Central for sustainable hospitality practices and responsible tourism operations. This certification partnership validates the hotel's environmental and sustainability credentials through rigorous third-party verification.
• Global Sustainable Tourism Council (GSTC)coreOthersGSTC provides the internationally recognized certification standard (Certificate C 908964) that Hotel Grand Central has obtained, demonstrating the hotel's adherence to the world's most rigorous international sustainability standards for hotels and tourism businesses.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Goodwood Park Hotel: Heritage full-service hotel near Orchard serving a similar business and leisure mix with comparable amenities, comparable in heritage positioning and target guest profile.
• Marriott Tanglin Singapore: Large-scale full-service hotel near Orchard district under a global brand; competes for corporate RFPs and group business in the same catchment area.
• Royal Plaza on Scotts: Premium Orchard-area full-service hotel targeting similar business and leisure segments; comparable in scale and amenities profile.
• Ascott Orchard Singapore (The Ascott): Serviced-residence style property in the Orchard District capturing extended-stay and family travelers; partial overlap with leisure segment and family travelers targeted by Hotel Grand Central.
• Hilton Singapore Orchard: Recently redeveloped 1,080-key flagship on Orchard Road operating in the same primary full-service business and leisure segment; benchmark for branded competitive pressure on independents in this corridor.
• Pan Pacific Orchard: Full-service Orchard Road hotel in the upscale business and leisure tier; comparable F&B, meeting space, and corporate traveler focus.
• Orchard Hotel Singapore: Directly located on Orchard Road, family- and business-traveler focused full-service hotel with similar 400+ key scale and pricing tier.
• Mandarin Orchard Singapore: Premier Orchard Road full-service hotel directly across the street from Hotel Grand Central; comparable room count, business/leisure mix, and price positioning make it the closest head-to-head competitor.
• Concorde Hotel Singapore: Full-service Orchard-area hotel positioned in the upper-midscale segment; competes directly for same business and leisure guests visiting Singapore's Orchard District.

Broad incumbents

• Grand Hyatt Singapore: Premium luxury flagship on Orchard Road; overlaps on function space, F&B, and corporate demand, but at the upper-price tier, representing top-end competitive pressure on the segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GrandCentralSg
• Instagraminstagram.com/GrandCentralSg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Grand Central