Flying Garden
Flying Garden is a privately-held Japanese family restaurant chain founded in 1975, operating approximately 50+ dine-in locations across the Kanto region anchored by its signature Bakudan Hamburg hamburger steak, serving general consumers and families with dine-in, takeout, delivery, and online gift shop channels.
- Company typePrivate
- Founded1975
- HeadquartersOyama, Japan
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Flying Garden does
Flying Garden Co., Ltd. is a privately-held Japanese family restaurant chain founded in 1975 and headquartered in Oyama City, Tochigi Prefecture. The company operates approximately 50+ physical dine-in locations concentrated across five Kanto region prefectures — Gunma, Tochigi, Ibaraki, Saitama, and Chiba — with standardized site selection targeting 400-600 tsubo land parcels and 15-20 year lease terms. Its commercial identity is anchored by the signature Bakudan Hamburg, a barrel-shaped hamburger steak served on a heated iron plate and cut tableside, developed over roughly a decade starting in 1982 and now accounting for over 50% of orders chain-wide and 60% at the original flagship. The product is sourced using Australian and New Zealand beef and is offered in multiple sauce variants including Japanese-style, garlic, cheese, wasabi, tomato, and double cheese, with a 250g "Bakudan King" size tier.
The business generates revenue through four primary streams: dine-in restaurant sales as the core channel, takeout service available via phone/in-store or the official smartphone app, third-party delivery partnerships with Uber Eats and Demaekan, and an e-commerce gift shop (fgarden-gift.com plus a Yahoo! Shopping storefront) selling seasonal and gift items. A takeout-only specialty sub-brand called Fragadelica (フラガ☆デリカ) operates from a separate location in Kiryu, Gunma, extending the brand into a different format. Marketing is executed through the official app (launched November 2021) for loyalty and ordering, plus Twitter/X, Facebook, and Instagram accounts, with seasonal fairs and a 50th anniversary stamp rally driving foot traffic.
The customer base is horizontal — general consumers and families seeking casual dining — and the company reports no enterprise accounts or B2B contracts. Recent strategic activity centers on the 2025-2026 50th anniversary, a Utsunomiya Brex basketball sponsorship beginning July 2025, continued new store openings (Fukaya April 2025, Saitama-Ohmiya December 2024) offset by isolated closures, and a transition to a new WEB-based takeout ordering system in January 2026. Current leadership comprises Representative Director and President Nozawa Takashi (son of founder Hachi Ozawa), and the company remains founder-controlled with no disclosed external private equity or venture capital investment.
Flying Garden firmographics
Firmographics- Name
- Flying Garden
- Legal name
- FLYING-GARDEN Co.,Ltd.
- Website
- https://fgarden.co.jp
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Flying Garden is a privately-held Japanese family restaurant chain founded in 1975, operating approximately 50+ dine-in locations across the Kanto region anchored by its signature Bakudan Hamburg hamburger steak, serving general consumers and families with dine-in, takeout, delivery, and online gift shop channels.
- Ownership category
- akta.pro rank
Flying Garden industry classification
Industry- Product category
- Family Restaurants
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Farm-to-Table & Contemporary American Restaurants (THAFACAF)
Keywords
Where Flying Garden is headquartered
LocationHeadquarters
- HQ city
- Oyama
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
Flying Garden business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Others
Revenue model
- Dine-in Restaurant Sales: Core revenue from customer dining at physical restaurant locations. The company operates as a family restaurant chain with signature Bakudan Hamburg as the anchor product. Stores are located across Gunma, Tochigi, Ibaraki, Saitama, and Chiba prefectures.
- Takeout/Takeaway Service: Customers can order takeout by phone, in-store, or through the official app. Takeaway menu includes signature dishes for consumption elsewhere. Pre-ordering available for pickup at scheduled times.
- Delivery Service: Partnership with third-party delivery platforms (Uber Eats and 出前館/Demaekan) for home delivery from participating store locations.
- Online Store/Merchandise: Official online shop (fgarden-gift.com) and Yahoo! Shopping store selling gift items, taking-out products, and seasonal merchandise.
- Delica (フラガ☆デリカ) Takeaway Specialty Store: Specialized takeaway-only store format (フラガ☆デリカ桐生巴町店) selling prepared foods for takeout, operating from a separate location from main restaurants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dine-in restaurant with signature menu items |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Flying Garden product offering
Product offeringCore offering
Flying Garden operates a regional family restaurant chain in Japan's Kanto region with approximately 50+ dine-in locations, built around its signature Bakudan Hamburg (爆弾ハンバーグ) - a barrel-shaped hamburger steak served on a heated iron plate and cut tableside. The company supplements dine-in service with takeout, a specialized takeout-only sub-brand (Fragadelica), an official smartphone app for loyalty and ordering, an online gift shop, and third-party delivery partnerships.
Product overview
Flying Garden is a Japanese family restaurant chain offering a focused menu centered on its signature Bakudan Hamburger (爆弾ハンバーグ), a premium barrel-shaped hamburger steak served on a heated iron plate with a choice of sauce varieties. The restaurant operates primarily in the Kanto region (Gunma, Saitama, Tochigi, Ibaraki, Chiba prefectures) with approximately 60+ store locations. The company provides a multi-channel customer engagement model combining dine-in service with a dedicated takeout service (お持ち帰り), a takeout specialty sub-brand called Fragadelica (フラガ☆デリカ), an official smartphone app for loyalty rewards and takeout ordering, and an online gift shop. Delivery services are available at select locations through third-party platforms.
Differentiator
Problem solved
Functional benefit
Brands
- 爆弾ハンバーグ (Bakudan Hamburg): The company's signature menu item - a barrel-shaped hamburger steak served on a hot iron plate, cut tableside. Features various sauce options including Japanese-style, garlic, cheese, wasabi, and tomato sauces.
Products and services
- Bakudan Hamburg (爆弾ハンバーグ) The signature barrel-shaped hamburger steak, served on a heated iron plate and cut tableside, available in multiple sauce varieties including Japanese-style, garlic, cheese, wasabi, tomato, and double cheese. Uses Australian and New Zealand beef for safety and quality.
- Takeout Menu (お持ち帰りメニュー) Takeout service available at all store locations, allowing customers to order by phone, in-store, or via the official app for home or office consumption of signature dishes.
- Fragadelica (フラガ☆デリカ) Takeout specialty store sub-brand operating separately from main restaurant locations, currently with one location in Kiryu, Gunma Prefecture (桐生巴町店). Offers takeout-focused menu items distinct from the main restaurant format.
- Official Flying Garden App (フライングガーデン公式アプリ) Official smartphone application for members offering visit point accumulation, coupon distribution (first registration, birthday, visit milestones), takeout ordering, and promotional campaign notifications.
- Flying Garden Official Online Shop (フライングガーデンオンラインショップ) E-commerce platform for gift orders at fgarden-gift.com, offering delivery of Flying Garden products as gifts, including summer gift sets, holiday gift sets, and seasonal merchandise. Also available via Yahoo! Shopping store.
- Dine-in Restaurant Service Family restaurant dine-in service at approximately 50+ physical locations across the Kanto region (Gunma, Tochigi, Ibaraki, Saitama, Chiba prefectures), featuring the signature Bakudan Hamburg menu with all-you-can-eat rice refills, free soup during lunch hours, and wheelchair accessibility at participating stores. Business hours 11:00-22:00 (LO 21:30).
Companies that use Flying Garden
Customer profileSegments1 record
Ideal customer profiles3 records
Flying Garden technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
Flying Garden partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Utsunomiya Brex (宇都宮ブレックス)minorOfficial sponsor partnership with Utsunomiya Brex, a professional basketball team in the B.League. The partnership began July 1, 2025 for the 2025-26 season. Flying Garden aims to contribute to regional development and sports-based regional activation through this sponsorship.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Flying Garden competitors and assessment
Company assessmentBroad incumbents
- Toridoll Holdings: Multi-brand restaurant operator including Marugame Seimen and other casual dining concepts. Comparable as a broader Japanese casual dining platform, though focused on different cuisine categories.
Direct peers
- Skylark Holdings: Japan's largest family restaurant operator, running Gusto, Jonathan's, Bamiyan and other casual dining brands. Directly comparable as a multi-brand, multi-channel casual dining chain competing for the same family value-meal customer.
- Watami: Operates Watami izakaya and casual dining restaurants across Japan. Comparable Japanese casual dining operator with dine-in, takeout, and delivery offerings in regional markets.
- Saizeriya: Italian-themed casual family restaurant chain with nationwide store footprint in Japan. Comparable as a value-priced, signature-menu-driven family dining operator with multi-channel sales.
- Joyfull: Family restaurant chain with regional footprint in Japan. Comparable casual family dining operator competing for value-conscious family and senior customers.
- Ootoya: Japanese teishoku (set meal) restaurant chain with dine-in and takeout. Comparable casual Japanese family dining operator competing for similar weekday family and lunch customers.
- Plenus: Operates Steak no Don and Ikinari Steak, both hamburger/steak-focused restaurant chains. Closest peer in terms of single-product (steak/hamburger) anchor strategy, providing direct menu-format comparison.
- Kato Sangyo: Operates Hanaya Yohei and other Japanese casual restaurant brands. Comparable regional Japanese family restaurant operator with dine-in and takeout channels.
- Royal Holdings: Operates Royal Host, Tendon Itsuki and other family restaurant concepts. Comparable Japanese family restaurant chain with dine-in, takeout, and delivery operations across Japan.
- Denny's Japan (Seven & i Holdings): Family restaurant chain operating under license from Denny's in Japan. Comparable national-scale casual family dining operator with broad menu and 24-hour service.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Flying Garden social profiles
Digital presenceFlying Garden financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flying Garden leadership team
Management profileNumber of profiles
Profiles1 record
Flying Garden subsidiaries and ownership
Company hierarchySubsidiaries1 record
Flying Garden funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flying Garden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flying Garden
What does Flying Garden do?
Flying Garden operates a regional family restaurant chain in Japan's Kanto region with approximately 50+ dine-in locations, built around its signature Bakudan Hamburg (爆弾ハンバーグ) - a barrel-shaped hamburger steak served on a heated iron plate and cut tableside. The company supplements dine-in service with takeout, a specialized takeout-only sub-brand (Fragadelica), an official smartphone app for loyalty and ordering, an online gift shop, and third-party delivery partnerships.
Is Flying Garden a public or private company?
Flying Garden is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flying Garden founded?
Flying Garden was founded in 1975. It employs 101 to 250 people.
Where is Flying Garden based?
Flying Garden is headquartered in Oyama, Japan, in the Asia region.
How does Flying Garden make money?
Five revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are takeout/Takeaway Service, delivery Service, online Store/Merchandise and delica (フラガ☆デリカ) Takeaway Specialty Store.
Who are Flying Garden's main competitors?
Toridoll Holdings is listed as a broad incumbent. Direct peers are Skylark Holdings, Watami, Saizeriya, Joyfull, Ootoya, Plenus, Kato Sangyo, Royal Holdings and Denny's Japan (Seven & i Holdings).
Does Flying Garden have an API?
No public API is recorded for Flying Garden.
What industry is Flying Garden in?
Flying Garden's product category is Family Restaurants. Its primary akta.pro industry code is THAFACAF, Farm-to-Table & Contemporary American Restaurants. Its NAICS code is 722511 and its SIC code is 5810.