Tregar
Tregar is a family-owned Argentine dairy manufacturer (García Hnos. Agroindustrial S.R.L.) producing 100+ SKUs of milk, cheese, yogurt, and dairy desserts across two Santa Fe province plants, distributing to 50,000 retail points nationwide.
- Company typePrivate
- Founded1972
- HeadquartersGobernador Crespo, Argentina
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tregar does
Tregar (legal entity: GARCÍA HNOS. AGROINDUSTRIAL S.R.L.) is a privately held, family-owned Argentine dairy manufacturer founded in 1938 in Santa Fe province and operating under the Tregar brand since 1972. The company processes raw milk sourced from approximately 300 dairy producers through two specialized production facilities — the main plant in Gobernador Crespo (inaugurated 1998) and a dedicated cheese plant in Calchaquí — producing over 100 finished SKUs across eight categories: UHT/long-life milk (whole, skimmed, 0% fat, 0% lactose, chocolate, powdered), hard, semi-hard, soft, shredded, and pre-portioned cheeses, a full yogurt range (firm, natural, fruit, drinkable, creamy, toppings, beaten), spreadable cheeses (white, cream, mascarpone, Châtel flavored), creams (Chantilly and double cream), rice pudding, dulce de leche, and ricotta. Core technology is dairy processing on UAT (Ultra High Temperature) packaging lines for extended shelf life, operated under ISO 22000:2005, FSSC 22000, and ISO 9001 certifications.
Tregar's go-to-market is a hybrid distribution model: an extensive branch-and-distributor network reaches 50,000 puntos de venta across Argentina through traditional retail and modern trade channels, supplemented by a direct-to-consumer e-commerce storefront at tregar.com.ar and organic social media engagement on Instagram, Facebook, YouTube, and Twitter. The company employs 400+ people, manufactures 16 million finished products per month, and has opened international export markets since 1998. Customers are mass-market Argentine consumers purchasing for daily household dairy consumption, plus the retail trade channels that serve them; pricing is set by distributors and retailers and not publicly disclosed on the company's own website.
Revenue mechanics are wholesale-based across 100+ SKUs in a mature, commodity-adjacent dairy category, with no subscription, licensing, or recurring digital revenue streams. The vertically integrated operation spans raw milk procurement through two manufacturing sites to national distribution, supported by 300 contracted dairy producers. The company remains under García family ownership, is not listed, and has not raised external funding; financial figures including revenue, EBITDA, and profitability are not publicly disclosed.
Tregar firmographics
Firmographics- Name
- Tregar
- Legal name
- GARCÍA HNOS. AGROINDUSTRIAL S.R.L.
- Website
- https://tregar.com.ar
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Tregar is a family-owned Argentine dairy manufacturer (García Hnos. Agroindustrial S.R.L.) producing 100+ SKUs of milk, cheese, yogurt, and dairy desserts across two Santa Fe province plants, distributing to 50,000 retail points nationwide.
- Ownership category
- akta.pro rank
Tregar industry classification
Industry- Product category
- Dairy Products
- NAICS
- Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151)
- SIC
- Dairy Products (2020)
- akta.pro primary industry
- Dairy Spreads, Dips & Cream Cheese Manufacturing (AFAKAKAL)
- akta.pro secondary industries
- Pasta Filata Cheese Manufacturing (Mozzarella, Provolone, String Cheese) (AFAHABAC), Fermented Drinkable Dairy (Lassi, Ayran, Doogh, Chaas/Buttermilk Drinks) (AFAHAIAB)
Keywords
Where Tregar is headquartered
LocationHeadquarters
- HQ city
- Gobernador Crespo
- HQ country
- Argentina
- HQ region
- Latin America
Offices3 records
Markets served
Tregar business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Dairy Product Sales: Sale of finished dairy products including milk, cheese, yogurt, cream, dulce de leche, ricotta, and rice pudding through retail channels across Argentina. Revenue generated from wholesale and retail distribution of 100+ product SKUs.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Tregar product offering
Product offeringCore offering
Tregar is an Argentine family-owned dairy manufacturer that produces and packages a broad portfolio of branded dairy products — including fluid milk, multiple cheese varieties, yogurt, dulce de leche, creams, ricotta, and rice pudding — under the Tregar label. Operating from Santa Fe province since 1972 with roots dating to 1938, the company runs industrial-scale production (approximately 800,000 liters per day and 16 million finished products per month) and distributes its 100+ SKUs through 50,000 retail points of sale across Argentina.
Product overview
Tregar is a comprehensive Argentine dairy portfolio offering over 100 products across eight main categories: milk (Leche Larga Vida in whole, skimmed, 0% fat, and 0% lactose variants, plus chocolatada and powdered milk), cheeses (hard, semi-hard, soft, shredded, and pre-portioned formats), yogurts (firm, natural, with fruits, drinkable, creamy, with toppings, and beaten varieties), spreadable cheeses (white cheese, cream cheese, mascarpone, and flavored spreads under the Châtel brand), creams (Chantilly and double cream), rice pudding, dulce de leche, and ricotta. The products are produced in two facilities in Santa Fe province, Argentina, with UAT (ultra-high temperature) processing lines for extended shelf life, serving over 50,000 points of sale nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Fluid Milk Packaged fluid milk sold under the Tregar brand at retail points of sale across Argentina, for household consumption.
- Cheese Multiple varieties of cheese produced under the Tregar brand, sold at retail for household consumption.
- Yogurt Yogurt products under the Tregar brand, distributed through Argentine retail outlets for consumer use.
- Dulce de Leche Traditional Argentine dulce de leche (caramelised milk spread) packaged under the Tregar brand for retail sale.
- Creams Dairy creams sold under the Tregar brand for household and culinary use.
- Ricotta Ricotta cheese sold under the Tregar brand, distributed through Argentine retail channels.
- Rice Pudding (Arroz con Leche) Ready-to-eat dairy rice pudding sold under the Tregar brand for household consumption.
Quantifiable outcome
- 300 million liters of milk processed annually
- +2 more outcomes
Companies that use Tregar
Customer profileSegments2 records
Ideal customer profiles2 records
Tregar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Tregar partnerships and signals
Strategic signalScale indicators8 records
Recent moves5 records
Expansion highlights5 records
Tregar competitors and assessment
Company assessmentDirect peers
- SanCor: Major Argentine dairy cooperative producing a comparable range of milk, cheese, yogurt, and cream products. SanCor's national distribution and multi-category portfolio directly overlap with Tregar's offering in the same channels.
- Mastellone Hnos (La Serenísima): Argentina's largest dairy company and Tregar's most direct competitor. Mastellone operates a similarly diversified multi-category dairy portfolio (milk, cheese, yogurt, cream) at substantially larger scale, serving retailers nationwide with strong brand recognition.
- Verónica: Mid-sized Argentine dairy producer with a similar multi-product portfolio across cheeses, yogurts, and dairy desserts. Comparable scale and Argentine market focus make Verónica a closely comparable peer to Tregar.
- Williner: Argentine dairy company producing cheeses, dulce de leche, and other dairy products with national distribution. Overlaps directly with Tregar's product mix and Argentine retail customers.
- Danone Argentina: Subsidiary of the global dairy major with a strong Argentine yogurt and dairy desserts business. Danone Argentina competes directly with Tregar's yogurt, drinkable yogurt, and dairy desserts categories.
- Manfrey: Argentine dairy cooperative with national distribution of cheeses, milk, and other dairy products. Its scale and product breadth in the same Argentine channels make Manfrey a relevant comparable peer.
Broad incumbents
- Arla Foods: Global dairy cooperative with a diversified portfolio of cheeses, milk, and yogurt. Comparable to Tregar in product mix, though materially larger in scale and geographically distributed across multiple regions.
- Lactalis: Global dairy major with cheese and dairy products across multiple markets. Lactalis serves as a benchmark for international dairy capabilities and competitive pressure on diversified dairy players like Tregar.
- Nestlé Argentina: Large multinational food and beverage company with a dairy product portfolio in Argentina (including UHT milk and dairy desserts). Nestlé operates at significantly broader scale than Tregar with much larger marketing investment.
Regional players
- Prairie Farms Dairy: US dairy cooperative with a comparable multi-category portfolio (milk, cheese, yogurt, ice cream) and a similar cooperative/heritage ownership model. Operates primarily in a different geography but is comparable in structure and product breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tregar social profiles
Digital presenceTregar compliance and trust
Trust signalCompliance3 records
Tregar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tregar leadership team
Management profileNumber of profiles
Tregar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tregar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tregar
What does Tregar do?
Tregar is an Argentine family-owned dairy manufacturer that produces and packages a broad portfolio of branded dairy products — including fluid milk, multiple cheese varieties, yogurt, dulce de leche, creams, ricotta, and rice pudding — under the Tregar label. Operating from Santa Fe province since 1972 with roots dating to 1938, the company runs industrial-scale production (approximately 800,000 liters per day and 16 million finished products per month) and distributes its 100+ SKUs through 50,000 retail points of sale across Argentina.
Is Tregar a public or private company?
Tregar is a private company. It is classified as family owned and is currently operating.
When was Tregar founded?
Tregar was founded in 1972. It employs 101 to 250 people.
Where is Tregar based?
Tregar is headquartered in Gobernador Crespo, Argentina, in the Latin America region.
How does Tregar make money?
One revenue line is on record: dairy Product Sales.
Who are Tregar's main competitors?
Direct peers on record are SanCor, Mastellone Hnos (La Serenísima), Verónica, Williner, Danone Argentina and Manfrey. Broad incumbents are Arla Foods, Lactalis and Nestlé Argentina. Prairie Farms Dairy is listed as a regional player.
Does Tregar have an API?
No public API is recorded for Tregar.
What industry is Tregar in?
Tregar's product category is Dairy Products. Its primary akta.pro industry code is AFAKAKAL, Dairy Spreads, Dips & Cream Cheese Manufacturing, with a secondary code of AFAHABAC, Pasta Filata Cheese Manufacturing (Mozzarella, Provolone, String Cheese). Its NAICS code is 3115 and its SIC code is 2020.