BiZright Technology

Name

BiZright Technology

Legal name

株式会社ビズライト・テクノロジー

Website

https://bizright.co.jp

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Custom Web Application Development (HR/Payroll focus): Project-based custom software development services for enterprise clients, with extensive track record in HR and payroll domain. Revenue is earned through fixed-price or time-and-materials contracts per project, encompassing planning, design, development, and ongoing maintenance phases.
2. Digital Signage Products and Services: Sale and deployment of interactive digital signage systems including the Furelo platform, multilingual signage deployments, and related consulting services for planning, design, development, and operational support.
3. IoT Hardware Products: Sale of proprietary IoT hardware including BH Series gateways (Raspberry Pi-based), Arduino-compatible BiZduino boards, and digital signage STB 'デジアピ'. Revenue from one-time product sales.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

BiZright Technology develops custom web applications with extensive track record in Japanese HR/payroll domains (year-end tax adjustment, secure data exchange, My Number collection), alongside proprietary multilingual interactive digital signage (Furelo) and IoT hardware products (Raspberry Pi-based BH Series gateways, BiZduino Arduino-compatible boards, デジアピ digital signage STB). The company provides end-to-end services from system consulting and planning through development, deployment, and operational support for enterprise clients in Japan.

Product overview

BiZright Technology offers a portfolio of WEB application products focused on HR/payroll operations (including 年調, セキュエイション, SafeBox) alongside hardware products including digital signage solutions (Furelo, デジアピ STB, IoT gateways BH series) and the BiZduino Arduino-compatible board. The company provides software development services, digital signage planning/design/development/operation support, and system consulting.

Differentiator

Problem solved

Functional benefit

Brands

• 簡単年調: Year-end tax adjustment web application
• セキュエイション
• SafeBox
• Furelo
• BHシリーズ
• デジアピ
• BiZduino

Products and services

• 簡単年調 (Easy Year-End Adjustment) Web application that streamlines year-end tax adjustment (年末調整) processing for Japanese enterprises, addressing complex HR compliance requirements.
• セキュエイション (SecuETation) Web application enabling secure, controlled data exchange workflows between parties for enterprise-to-enterprise data transfer.
• SafeBox Web application for collecting and managing individual My Number (social security / tax identification numbers) with enhanced security controls to safeguard sensitive personal information.
• 交通情報提供WEBサービス (Traffic Information Web Service) Web service delivering traffic information, one of BiZright's portfolio web application projects.
• Furelo (フレロ) Interactive multilingual digital signage platform developed in 2009 and localized into multiple languages; deployed in-vehicle (including Saitama Rapid Railway trains) and in retail/public-facility environments.
• BH Series (BHシリーズ) IoT Gateway Low-cost, robust IoT gateway hardware built on Raspberry Pi boards, sold as a standalone product line (BH-1, BH-2, etc.) for reliable IoT deployments.
• BiZduino Arduino-compatible embedded development board sold as a standalone hardware product for custom IoT and embedded applications.
• デジアピ (DigiApi) Digital Signage STB Set-top box (STB) hardware product used for digital signage content delivery and playback.
• Custom Web Application Development (HR/Payroll focus) Project-based custom software development service for enterprise clients covering planning, design, development, and ongoing maintenance, with an extensive track record in Japanese HR and payroll web applications.
• Digital Signage Planning, Design, Development & Operational Support End-to-end digital signage service offering planning, design, development, and operational support for retail, transportation, and public-space digital signage deployments.
• System Consulting (Implementation, Operations, and Reconstruction) Consulting services covering system introduction, operations management, and reconstruction for digital signage and broader IT/IoT infrastructure projects.

Quantifiable outcome

• 125 days annual paid leave (2024), indicating standard employment terms that support talent retention.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators5 records

Recent moves11 records

Expansion highlights4 records

Broad incumbents

• OBIC Business Consultants (OBC): OBC is the established Japanese leader in on-premise and cloud HR/payroll ERP software for mid-market and enterprise clients. Its flagship products (e.g., 奉行シリーズ) dominate the same Japanese compliance-driven HR/payroll market where BiZright sells bespoke web applications.
• Yayoi Co., Ltd. Yayoi is the dominant Japanese accounting and payroll software vendor for small and mid-sized businesses. It competes in the same Japanese SMB HR/payroll space where BiZright's custom compliance web applications operate, offering standardized products at scale.
• Cybozu, Inc. Cybozu is a major Japanese business application platform provider (Kintone, Garoon, Cybozu Office) with growing HR-adjacent functionality. While broader in scope, it competes with BiZright for enterprise customers seeking customizable Japanese business workflow solutions.
• Scala, Inc. Scala is a global digital signage software and solutions provider offering end-to-end signage CMS, content management, and player software. It competes with BiZright's Furelo and Touch Panel CMS offerings as a larger incumbent serving enterprise retail, QSR, and public-sector deployments.

Direct peers

• Money Forward, Inc. Money Forward is a major Japanese fintech offering cloud HR/payroll, accounting, and expense platforms to enterprises. It competes head-on with BiZright's HR/payroll application development business by providing standardized cloud solutions that reduce demand for custom-built compliance web apps.
• BrightSign, LLC: BrightSign is a global leader in digital signage media players and hardware. It competes directly with BiZright's デジアピ digital signage STB and is the category-defining competitor BiZright faces in the digital signage hardware market globally and in Japan.
• freee K.K. freee is a leading Japanese cloud HR/payroll SaaS provider targeting SMBs and mid-market companies. It directly competes with BiZright's HR/payroll web application portfolio by offering cloud-native alternatives to bespoke compliance apps like 簡単年調 and SafeBox, though BiZright's strength is in custom integration and MyNumber-specific workflows.

Emerging players

• SmartHR, Inc. SmartHR provides a cloud-based employee database and HR document management platform with particular strength in MyNumber collection and Japanese labor compliance — directly overlapping BiZright's SafeBox and HR-focused web application offerings while competing with a SaaS rather than custom-development model.

Regional players

• Cross Effect Co., Ltd. Cross Effect is a Japanese digital signage integrator and content management provider, comparable to BiZright's Furelo and signage operations support services. As a domestic-only competitor, it competes in the same Japanese retail and public-facility digital signage market.

Others

• TIS Inc. TIS is a mid-sized Japanese IT services firm offering custom software development, system consulting, and system integration across multiple verticals. While not a direct product competitor, it addresses the same Japanese enterprise custom software development opportunity as BiZright's HR/payroll web application business at greater scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BiZright

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BiZright Technology