Urban Standards
Urban Standards GmbH is a Munich-based mobility consulting and software firm that plans, integrates, and operates district mobility solutions for real estate developers, municipalities, and mobility providers via its MIM platform and integrated services across Germany and Switzerland.
- Company typePrivate
- Founded2015
- HeadquartersMünchen, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Urban Standards does
Urban Standards GmbH is an owner-managed German mobility consulting and technology firm founded in 2015 and headquartered in Munich (Mittererstraße 3, 80336 München). The company specializes in Quartiersmobilität (district mobility), providing integrated mobility solutions across conception, project development, and ongoing operation for residential neighborhoods, mixed-use districts, campus developments, commercial real estate, and infrastructure projects. Its client base spans real estate developers, public-sector municipalities, and mobility providers in Germany and Switzerland, with the firm led by CEO & Founder Christian Gärtner.
The company's core technology asset is the MIM (Mobility Integration Management) platform, a central booking and billing system that consolidates dynamic parking management, car-sharing, cargo bikes, e-bikes, and charging infrastructure into a unified subscription-based product. MIM supports real-time subscription management with individual mobility allowances per user, tiered packages such as Auto-Light and Environment, and a district management dashboard for monitoring modal-split targets. This digital product is paired with three service modules: Mobilitätskonzeption (concept development), Projektentwicklung (provider integration and feasibility), and Quartiermobilitätsbetrieb (ongoing operations including business modeling, mobility association setup, and ESG compliance reporting).
Urban Standards generates revenue through a hybrid model combining professional-services fees for concept and project-development work, managed-services contracts for ongoing district mobility operations, and recurring software subscriptions from MIM. The go-to-market is primarily consultative enterprise field sales targeting large real estate developers and municipalities, complemented by the MIM platform's self-service onboarding for property developers. Notable customers include Hines, CommerzReal, IBA Heidelberg, City of Mainz, SBB Immobilien (Swiss Federal Railways), Volksbank BRAWO, Art-Invest Real Estate, Baugenossenschaft Zuffenhausen, and Neues Heim; the firm also won first prize in the BioTech Campus Mainz urban planning competition.
Urban Standards firmographics
Firmographics- Name
- Urban Standards
- Legal name
- Urban Standards GmbH
- Website
- https://urban-standards.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Urban Standards GmbH is a Munich-based mobility consulting and software firm that plans, integrates, and operates district mobility solutions for real estate developers, municipalities, and mobility providers via its MIM platform and integrated services across Germany and Switzerland.
- Ownership category
- akta.pro rank
Urban Standards industry classification
Industry- Product category
- Urban Mobility Solutions
- NAICS
- Mixed Mode Transit Systems (485111), Bus and Other Motor Vehicle Transit Systems (485113)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)
- akta.pro primary industry
- Public Transit MaaS Integration Platforms (GTFS/RT, APIs, Real-Time Ops Feeds) (THADALAE)
- akta.pro secondary industries
- Smart Parking, Curb & Mobility Management (Facilities) (HSAPAPAK), Transit, Traffic & Mobility Data Platforms (BPAMANAH), Active Transportation & Micromobility Infrastructure (Bike/Ped Networks, Shared Mobility Programs) (BPAIALAI)
Keywords
Where Urban Standards is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Urban Standards business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Mobility Concept Development: Initial planning and conceptualization services for district mobility including mobility goals, assessments, scenario development, feasibility studies, and cost estimations. Revenue generated through consulting fees for master planning and target group analysis.
- Project Development Services: Integration of mobility service providers, definition of service levels, technical/financial/legal integration, and feasibility assessment of innovative mobility solutions. Project-based professional services revenue.
- District Mobility Operation: Ongoing operation of mobility concepts including business modeling for local mobility management associations, physical and digital implementation (fleet sharing, charging infrastructure), and monitoring/optimization services. Long-term operational contracts.
- MIM Platform Subscriptions: Software platform subscriptions for mobility users including booking, billing, and management of mobility allowances. Recurring revenue from per-user or per-property subscriptions.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Urban Standards product offering
Product offeringCore offering
Urban Standards develops and implements integrated urban mobility concepts for real estate projects, districts, and municipalities, combining mobility consulting, project development, and ongoing district mobility operation. The firm supports its services with MIM (Mobility Integration Management), a proprietary analytics and management platform that enables the planning, integration, monitoring, and operation of mobility offerings across sites.
Product overview
Urban Standards offers a unified product-service portfolio centered on the MIM (Mobility Integration Management) platform and app, which serves as the core technology product for site-specific mobility operations. The platform combines dynamic parking management, mobility subscriptions, and shared fleet services (carsharing, cargo bikes, e-bikes, charging infrastructure) into a single booking and billing system. This core technology is complemented by three interconnected service modules: Mobilitätskonzeption (mobility concept development and planning), Projektentwicklung (project development and mobility provider integration), and Quartiermobilitätsbetrieb (ongoing district mobility operations including business modeling, implementation, and ESG reporting). Together, these services span from initial concept planning through to operational management of mobility solutions.
Differentiator
Problem solved
Functional benefit
Brands
- MIM: Mobility Integration Management Platform - a core platform for site-specific mobility operations serving as the foundation for accessing all mobility services including parking spaces and charging stations. Allows reservation, usage, and invoicing of mobility services with real-time subscription management.
Products and services
- Mobilitätskonzeption (Mobility Concept)
- Projektentwicklung (Project Development)
- Quartiermobilitätsbetrieb (District Mobility Operation)
- MIM — Mobility Integration Management Platform Proprietary software platform used to plan, integrate, monitor, and manage mobility services across districts and real estate sites, underpinning the firm's three service modules.
Quantifiable outcome
- Reduced parking space requirements through shared mobility and dynamic management
- +3 more outcomes
Companies that use Urban Standards
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
Urban Standards technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Urban Standards partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, flagship and minor.
- AllmannwappnercoreArchitecture and urban planning firm collaborating on district development projects including Frankfurter Ring masterplan with Munich Planning Department and Studio Vulkan
- Studio VulkancorePartner in Frankfurter Ring and Commercial Belt Steinhausen redevelopment project for programmatic and urban redevelopment of existing areas into productive urban landscapes
- HinescoreInternational real estate developer as client and partner on multiple projects including Tucherpark revitalization and Fritz District Munich
- CommerzRealcoreReal estate asset manager partnering on Tucherpark heritage-protected mixed-use development
- IBA HeidelbergflagshipInternational Building Exhibition Heidelberg — public partner on Patrick-Henry-Village dynamic masterplan PHVision for car-free district development
- KadawittfeldcoreArchitecture and urban planning firm in partner network for integrated mobility and district development
- NoerrcoreLaw firm partnership on Fliegerhorst Erding new district development providing legal advisory for economic feasibility study
- Good Mobility CouncilminorIndustry network membership for mobility expertise and thought leadership
- HappoldcoreEngineering consultancy partner on Patrick-Henry-Village IBA project with integrated hub system development
- kcwcoreUrban planning consultancy partner on Patrick-Henry-Village IBA Heidelberg project
- SignitioncoreReal estate advisory partner on Fritz District Munich and District Authority Eppendorf projects
- Technical University of Munich (TUM)minorAcademic partnership with Technical University of Munich for research and innovation in mobility concepts
- Ditting GmbH & Co. KGcoreReal estate developer partner on multiple projects including Tucherpark, Quarter Am Volkspark, and District Authority Eppendorf
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Urban Standards competitors and assessment
Company assessmentBroad incumbents
- Transdev: Global mobility operator with growing digital mobility and MaaS offerings combining transit operations with proprietary technology platforms across Europe and beyond. Comparable as an integrated mobility operator with technology components, but operates at vastly larger scale and runs its own transit services.
- FREE NOW: Major European multimodal mobility platform (formerly mytaxi/moovel), backed by BMW and Daimler. Much larger scale offering MaaS, ride-hailing, and taxi integration across many cities; operates as a broad incumbent rather than a district-mobility specialist.
- Optibus: Israeli-founded AI platform for public transit planning, scheduling, and operations optimization. Comparable as transit/mobility operations software for public agencies, though focused on scheduling and workforce optimization rather than district-level passenger mobility integration.
- PTV Group: Karlsruhe-based transport planning software provider (now part of Umovity) offering PTV Visum, PTV Vissim, and other tools for transport modeling and traffic simulation. Comparable as a German mobility planning technology provider serving public sector and consultants, but focused on planning/simulation software rather than district operations.
- Via Transportation: US-headquartered demand-responsive transit and shared mobility platform serving transit agencies, municipalities, and operators globally. Comparable in delivering mobility software plus operational services to public clients, but at significantly larger scale and broader geographic footprint.
- Conduent Transportation: Major North American provider of smart mobility solutions including transit fare collection, parking management, and traffic management systems. Comparable in offering integrated parking and mobility technology to municipalities, though at corporate scale and with a different geographic focus.
- Hacon: Hannover-based mobility software subsidiary of Siemens Mobility providing MaaS platforms, trip planners, and intermodal mobility solutions for transit operators and public authorities. Comparable as a German-headquartered mobility technology provider, but as part of a much larger industrial group.
Direct peers
- Padam Mobility: Paris-based on-demand transit and MaaS platform serving transit agencies, municipalities, and developers with both software and operational support. Closely comparable business model combining mobility-as-a-service software with deployment services for urban districts.
- Door2Door: Berlin-based mobility software platform providing SaaS for on-demand and shared mobility services to transit agencies and municipalities. Directly comparable as a German-headquartered integrated mobility software provider with similar customer segments (public transport operators, cities) and operational rather than purely consumer focus.
- MaaS Global (Whim): Finnish MaaS pioneer offering the Whim app, a multimodal subscription platform integrating public transit, carsharing, bikes, and taxis. Comparable as a multimodal mobility integration platform targeting urban users, though with a stronger consumer-app orientation than Urban Standards' district-level B2B focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Urban Standards social profiles
Digital presenceUrban Standards financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urban Standards leadership team
Management profileNumber of profiles
Profiles1 record
Urban Standards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urban Standards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urban Standards
What does Urban Standards do?
Urban Standards develops and implements integrated urban mobility concepts for real estate projects, districts, and municipalities, combining mobility consulting, project development, and ongoing district mobility operation. The firm supports its services with MIM (Mobility Integration Management), a proprietary analytics and management platform that enables the planning, integration, monitoring, and operation of mobility offerings across sites.
Is Urban Standards a public or private company?
Urban Standards is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Urban Standards founded?
Urban Standards was founded in 2015. It employs 11 to 50 people.
Where is Urban Standards based?
Urban Standards is headquartered in München, Germany, in the Europe region.
How does Urban Standards make money?
Four revenue lines are on record. Mobility Concept Development is the primary driver. The others are project Development Services, district Mobility Operation and MIM Platform Subscriptions.
Who are Urban Standards's main competitors?
Broad incumbents on record are Transdev, FREE NOW, Optibus, PTV Group, Via Transportation, Conduent Transportation and Hacon. Direct peers are Padam Mobility, Door2Door and MaaS Global (Whim).
Does Urban Standards have an API?
No public API is recorded for Urban Standards.
What industry is Urban Standards in?
Urban Standards's product category is Urban Mobility Solutions. Its primary akta.pro industry code is THADALAE, Public Transit MaaS Integration Platforms (GTFS/RT, APIs, Real-Time Ops Feeds), with a secondary code of HSAPAPAK, Smart Parking, Curb & Mobility Management (Facilities). Its NAICS code is 485111 and its SIC code is 4100.