Bali International Convention Centre

What Bali International Convention Centre does

Bali International Convention Centre (BICC) is a 22-year-old, Bali-based convention venue operated as an integrated facility within The Westin Resort Nusa Dua, Bali, under Marriott International. It provides over 10,000 square meters of versatile event space across 39 venues, including the 2,394 m² Mangupura Hall, a 506-seat tiered Auditorium, a 1,363 m² Exhibition Hall, and outdoor venues such as the recently launched Heritage Beach Garden. BICC serves three primary customer segments: governments and international organizations hosting world summits and diplomatic forums (notably the G20 2022, the 10th World Water Forum in 2024 with 30,000+ delegates, and the HLFMSP 2024), corporate enterprises running conferences and incentive programs, and wedding and social event clients seeking premium beachfront celebrations starting from USD 6,000 for 30 persons.

The venue's underlying technology is conventional physical event infrastructure rather than a software platform: built-in and portable simultaneous interpreter systems, AV equipment delivered through preferred partner Focus Production, secretariat offices, a bonded warehouse, high-speed Wi-Fi, and sustainability infrastructure including electric car charging and energy-efficient fixtures. The product is differentiated by Balinese cultural elements (Kakawin Ramayana-inspired artworks), Green Globe sustainability certification, and co-location with 433 Westin guest rooms and multiple dining outlets (Ikan, Hamabe, Prego, Seasonal Tastes, The Lobby Bar & Lounge, Velada).

BICC's business model combines venue rental, exclusive on-site F&B, and bundled event packages, with distribution handled through a dedicated sales department, Marriott's Marsha meeting booking platform (Code dpswi), MICE travel agents and destination management companies, and the Marriott Bonvoy loyalty program (which offers Triple Points and complimentary meeting incentives for 10+ room group bookings). Revenue is quote-based per event with high episodic concentration on large summits. The venue is located within the secured ITDC Nusa Dua enclave approximately 10 km from Bali's international airport, and is not separately capitalized or financed; it functions as an operating unit of the Westin property, which is in turn owned by Marriott International (NASDAQ: MAR).

Name

Bali International Convention Centre

Legal name

Bali International Convention Centre

Website

https://baliconvention.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Bali International Convention Centre operates over 10,000 sqm of event space across 39 venues inside The Westin Resort Nusa Dua, Bali, under Marriott International. It serves governments, corporations, and wedding clients by hosting international summits, conferences, exhibitions, and social events with integrated accommodation and F&B.

Ownership category

akta.pro rank

Product category

Convention and Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Convention and Trade Show Organizers (561920)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGALAE

Integrated Convention & Expo Complex Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

SECONDARYTHAHAAAC

Hotel & Resort Convention Venues (Convention Hotels)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

SECONDARYTHAHAAAB

Conference Centers & Dedicated Meeting Venues

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

SECONDARYTHAHAAAL

Convention Campus & District Operators (Integrated Venue Districts)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

Keywords

• Convention venue services
• Event management services
• Meeting and conference facilities
• Wedding and event hosting
• Exhibition space rental

Headquarters

HQ city

Nusa Dua

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Venue Rental and Event Space Booking: BICC generates primary revenue through renting its event spaces including the Mangupura Hall, Auditorium, Exhibition Hall, Nusantara Room, Jakarta Room, and smaller meeting rooms for conferences, conventions, exhibitions, and social events. Pricing varies by space, duration, and setup requirements.
2. Catering and F&B Services: As a licensed premises, BICC provides exclusive food and beverage services for events, including custom catering packages, wedding celebrations, cocktail receptions, and banquet dinners. The venue operates multiple on-site dining outlets including Ikan Restaurant, Hamabe Japanese Restaurant, Prego, Seasonal Tastes, The Lobby Bar & Lounge, and Velada.
3. Meeting and Wedding Packages: BICC offers bundled packages for weddings (starting from USD 6,000 for 30 persons), corporate meetings, and group events that include venue, catering, accommodation at The Westin Resort, and Marriott Bonvoy rewards.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Bali International Convention Centre (BICC) operates as a premier MICE (Meetings, Incentives, Conferences, and Exhibitions) venue located within The Westin Resort Nusa Dua, Bali, offering over 10,000 square meters of versatile event space across 39 event spaces, including grand ballrooms, a tiered auditorium, exhibition halls, meeting rooms, and outdoor beachfront venues. The venue provides comprehensive event services including catering, audio-visual equipment, simultaneous interpretation, and full event management for conferences, summits, weddings, and exhibitions serving governments, international organizations, and corporations.

Product overview

Bali International Convention Centre (BICC) is a single integrated convention venue managed by The Westin Resort Nusa Dua, Bali. The product portfolio centers on the main BICC venue with 39 versatile event spaces (totaling over 10,000 square meters), complemented by outdoor venues (Heritage Beach Garden and Summer Garden). Services include conference and convention management, AV equipment, wedding services, and sustainability programs through Good Travel by Marriott Bonvoy. Key venue spaces include Mangupura Hall (2,394 m²), the 506-seat Auditorium, Exhibition Hall (1,363 m²), Exhibition Gallery (1,305 m²), Nusantara Hall (480 capacity), Jakarta Room (624 capacity), and various meeting rooms. BICC recently launched Heritage Beach Garden (June 2025), a 1,053-square-meter beachfront outdoor venue for up to 900 guests.

Differentiator

Problem solved

Functional benefit

Products and services

• Bali International Convention Centre (BICC) A world-class convention center offering over 10,000 square meters of versatile event space, managed by The Westin Resort Nusa Dua, Bali. Features 39 event spaces for conferences, weddings, and exhibitions.
• Mangupura Hall A massive event space covering 2,394 m² accommodating up to 2,500 participants theater-style or 1,200 for banquet. Features two balconies, a built-in 17 x 3 meter stage, and a 5 x 8 meter front screen for large conferences, summits, and gala dinners.
• Auditorium BICC's tiered theater with 506 built-in seats and a built-in stage. Features modern audiovisual capabilities and excellent acoustics for conferences, presentations, and performances.
• Exhibition Hall A 1,363 square meter exhibition space with open layout for trade shows, product launches, and large-scale events. Offers flexible booth arrangements and modern facilities.
• Exhibition Gallery An elegant 1,305 square meter gallery space with internal staircase to upstairs gallery, ideal for art exhibits, smaller trade shows, and special events.
• Nusantara Hall A spacious venue designed for grand events, conferences, and seminars with theater-style capacity of up to 480 guests.
• Jakarta Room A grand conference space accommodating up to 624 guests theater-style, ideal for major conventions and large-scale seminars.
• Heritage Beach Garden A 1,053-square-meter beachfront open-air venue accommodating up to 900 guests theater/reception/banquet-style. Features panoramic ocean views framed by Gunung Agung, designed for weddings, corporate galas, and sunset celebrations.
• Summer Garden A flexible outdoor garden venue with round table capacity of up to 800 guests, suitable for corporate gatherings, luncheons, and dinners in a natural environment.
• Conference & Convention Services Full-service event management including certified meeting planners, AV equipment, event lighting, décor, security, and catering services for conferences and conventions.
• Audio-Visual Equipment Services State-of-the-art AV equipment and technical support including modern audiovisual capabilities for events. Works with preferred AV partner Focus Production, while clients may also bring their own AV providers.
• Wedding Services Complete wedding planning and execution including flower decorations, celebrant services, live music, cocktail receptions, and luxury accommodation packages starting from USD 6,000 for 30 persons.

Quantifiable outcome

• Over 30,000 delegates accommodated at single event (World Water Forum 2024)
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered major, minor and core.

• PACTOmajorStrategic or Co-development Partner · 2 September 2024PACTO (Pacific Islands Forum Technical Partnership) organized the High-Level Forum on Multi-Stakeholder Partnerships (HLFMSP) 2024 at BICC, gathering nearly 1,000 participants including 36 heads of state from 75+ countries as part of the Indonesia-Africa Forum.
• Bappenas (Ministry of National Development Planning)majorStrategic or Co-development Partner · 2 September 2024Indonesia's Ministry of National Development Planning spearheaded the HLFMSP 2024 event, positioning BICC as the host venue for this prestigious international forum focused on multi-stakeholder partnerships for global development.
• Scholars of Sustenance (SOS)minorStrategic or Co-development PartnerFood charity partnership addressing food waste by donating surplus food from kitchens and events to those in need. BICC redistributes excess food to support food security for the underprivileged in the local community.
• Marriott Bonvoy / Marriott InternationalcoreStrategic or Co-development PartnerBICC is managed by The Westin Resort Nusa Dua, Bali and operates within Marriott International's portfolio. This provides access to Marriott Bonvoy loyalty program, global distribution, corporate booking systems, and marketing reach across 30+ hotel brands.
• PT. Citra Consultant IndonesiaminorImplementation/ SI/ Consulting PartnerRecommended permit agent assisting event organizers with obtaining meeting permits from Indonesian government authorities. Provides application processing services for conference and meeting permits required by local regulations.
• Melali MICEminorImplementation/ SI/ Consulting PartnerRecommended MICE destination management company assisting with permit applications and event organization logistics in Bali. Partner for organizing conferences and meetings in compliance with Indonesian regulations.

Scale indicators15 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• International Convention Centre Sydney (ICC Sydney): Australia's flagship convention venue at Darling Harbour, hosting large-scale summits, association congresses, and incentive programs. Comparable tier in hosting international government and corporate events in APAC.
• Singapore EXPO: Major multi-purpose convention and exhibition venue in Singapore operated by SingEx Holdings. Direct competitor for large-scale international MICE events in Southeast Asia, with comparable hall capacities and tier-1 city accessibility.
• Hong Kong Convention and Exhibition Centre (HKCEC): Hong Kong's primary convention venue and frequent host of major Asia-Pacific summits and association congresses. Comparable in hosting government, financial, and corporate events at the highest tier.
• Qatar National Convention Centre (QNCC): State-of-the-art convention facility operated by the Qatar Foundation, hosting government summits (including UN gatherings) and large association events. Comparable in specializing in high-prestige, large-delegate summits.
• COEX Convention & Exhibition Center, Seoul: Major Korean convention and exhibition facility in Seoul, hosting trade fairs, corporate summits, and K-content events. Comparable scale and tier-1 city positioning, with similar association congress pipeline.
• IMPACT Exhibition & Convention Center, Bangkok: One of Asia's largest MICE complexes in Muang Thong Thani, Bangkok, hosting exhibitions, conferences, and incentive events. Directly competes with BICC for association and corporate events in Southeast Asia.
• Kuala Lumpur Convention Centre: One of Malaysia's flagship convention venues located in the KLCC precinct, integrated with hotel and retail. Competes with BICC for ASEAN-region government summits and corporate incentive events.

Regional players

• Jakarta International Expo (JIExpo): Indonesia's largest exhibition and convention complex in Jakarta, focused on trade shows and B2B exhibitions. A domestic competitor for Indonesia-based events that might otherwise rotate to Bali.

Broad incumbents

• Marina Bay Sands Convention Centre, Singapore: Integrated resort convention venue operated by Las Vegas Sands, offering large ballrooms and ballrooms for international MICE and incentive groups. Tier-1 competitor for luxury resort-integrated corporate events in Asia.

Emerging players

• Shangri-La Hotel & Convention Centre, Jakarta: Hotel-integrated convention venue in Jakarta competing for Indonesia-hosted corporate and government events that could alternatively rotate through Bali. Comparable hotel-meeting offering, same domestic geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/baliconvention
• LinkedInlinkedin.com/company/bali-international-convention-centre
• Instagraminstagram.com/bali.convention

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bali International Convention Centre