What Roost does

Roost is a privately held, founder-led custom cabinetry and architectural millwork company headquartered in Mars Hill, North Carolina, with a primary showroom operated through partner Bella Hardware & Bath in Asheville, NC. The company designs, fabricates, and installs bespoke kitchens, bathrooms, closets, interior doors, wine and bar spaces, architectural millwork, furniture, and countertops, working with clients from napkin sketch through detailed shop drawings to completed installation. Its product architecture spans multiple named collections (Cotswold Cupboards, Nordika, Akira, Circa, Circali, Elementl, Modena, Kamp, Tenon, Relik, REFLEKT) plus curated color lines (Wes Anderson Collection, Porsche Color Collection), with materials including hand-selected woods (vanilla oak, walnut, fumed oak, birch), stones (Carrara marble, quartzite), metals, and specialty surfaces such as FENIX NTM and Forbo.

Roost's core technology combines old-world joinery techniques (notably the proprietary Cotswold Tenon construction) with modern materials, hardware systems (Blum hinges, Aventos lift systems, Legrabox drawer boxes), and digital design-to-fabrication workflows. Premium appliance partnerships (Gaggenau, Sub-Zero) enable integrated appliance panel capabilities. The company maintains strategic creative partnerships with design studio Space Theology and is closely associated with award-winning designer David Way, who is credited across multiple Grove Park Griffin Award-winning projects.

Roost's business model is fully project-based and quote-driven, with no public price list. Revenue is generated from one-time, fully custom fabrication engagements with affluent residential homeowners (primary segment) and a smaller set of hospitality and commercial clients. Go-to-market relies on portfolio-driven website content, direct showroom consultations by appointment at Bella Hardware & Bath, and a comprehensive set of product-specific order forms. The company is privately held with no disclosed investors, funding rounds, or institutional capital.

Name

Roost

Legal name

Roost

Website

https://roosthomes.com

Company type

Private

Operating status

Operating

Short description

Roost is a privately held custom cabinetry and architectural millwork studio in Mars Hill, NC, designing and fabricating bespoke kitchens, doors, baths, closets, and millwork for affluent residential homeowners across the United States.

Ownership category

akta.pro rank

Product category

Custom Cabinetry and Architectural Millwork

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (33711), Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Kitchen Countertops & Backsplash Installation (HSAPAAAC)

akta.pro secondary industries

Trim, Baseboards, Crown Molding & Finish Carpentry (HSAPAFAD), Outdoor Kitchens & Built-In BBQ Islands (HSAIACAF)

Keywords

• Custom cabinetry
• Architectural millwork
• Interior doors
• Custom kitchens
• Wood furniture

Headquarters

HQ city

Mars Hill

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Cabinetry and Millwork: One-time project-based revenue from custom kitchen cabinets, bathroom vanities, closets, and architectural millwork. Projects range from individual components (doors, drawer boxes) to complete kitchen renovations.
2. Interior Doors: Custom interior doors including solid wood, veneer, Fenix and Forbo material options with various hardware configurations
3. Furniture and Heirloom Pieces: Custom furniture pieces including beds, dining tables, and built-ins crafted to complement their cabinetry lines

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Roost is a custom cabinetry and architectural millwork studio that designs, fabricates, and installs bespoke kitchens, interior doors, closets, wine and bar spaces, bath vanities, furniture, countertops, and integrated appliance panels. Each project is custom-built from initial sketch through detailed shop drawings to final installation, combining traditional joinery with modern materials such as FENIX NTM surfaces and premium appliance integrations.

Product overview

Roost is a custom craftsmanship and design studio specializing in bespoke architectural millwork and interior design. The company operates a platform-plus-products model, offering both custom fabrication services and pre-designed collections. Their core products include multiple cabinet door collections (Cotswold, Akira, Nordika, Circa, Circali, Elementl, Modena) and interior door collections (Akira, Skye, Nordika, Sierra, Abbaye, Fjord, Linville, Karpentr, Elementl), along with the REFLEKT mirrors and medicine cabinets line. These collections are complemented by color collections (Wes Anderson Collection, Porsche Color Collection) for interior design. Services include custom kitchen cabinetry, bath vanities, closets and wardrobes, interior doors, wine and bar spaces, architectural millwork, furniture, and countertops. The company works with clients from napkin sketches to detailed shop drawings, fabricating custom solutions for nearly any space. Materials used include hand-selected woods (vanilla oak, walnut, fumed oak, birch), stones (Carrara marble, quartzite), metals, and specialty surfaces like FENIX NTM and Forbo.

Differentiator

Problem solved

Functional benefit

Brands

• Cotswold Cupboards: Heirloom-quality custom cabinet collections featuring the original Cotswold tenon joinery with hand-selected woods and fine stones.
• Nordika
• Akira
• Circa
• Circali
• Elementl
• Kamp
• Modena
• Tenon
• Relik
• Reflekt
• Space Theology
• Bella Hardware + Bath

Products and services

• Cotswold Cupboards

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered primary and core.

• Bella Hardware & BathprimaryChannel Partner/ Reseller/ DistributorBella Hardware & Bath serves as Roost's primary showroom and retail location in Asheville, NC. Customers can view products and schedule consultations at this location.
• David WaycoreStrategic or Co-development PartnerAward-winning designer David Way is the principal designer behind Roost's projects. Multiple projects are credited to David Way Roost collaborations.
• Space TheologycoreStrategic or Co-development PartnerDesign studio credited as creative partner for multiple collections including Akira, Circa, and Elementl kitchens. Collaborates on architectural design and material selections.

Scale indicators1 record

Recent moves1 record

Expansion highlights6 records

Direct peers

• Dura Supreme Cabinetry: Family-owned U.S. custom cabinetry manufacturer offering personalized kitchens, baths, and closets to affluent homeowners through designers and dealers. Comparable to Roost on custom-only positioning and premium wood construction.
• Crystal Cabinet Works: Minnesota-based manufacturer of premium custom and semi-custom cabinetry with a broad design palette and dealer network. Comparable to Roost on high-end residential focus, custom manufacturing capability, and architectural integration.
• Showplace Cabinetry: U.S. premium semi-custom and custom cabinetry manufacturer distributed through dealers, with a focus on high-end residential kitchens and baths. Comparable to Roost on premium materials and customization depth, though distributed rather than direct.
• Rutt HandCrafted Cabinetry: Pennsylvania-based handcrafted custom cabinetry brand with a designer/dealer network, emphasizing artisan construction and tailored kitchens for luxury residential projects. Directly comparable to Roost on craft-led positioning and customization.
• Plain & Fancy Custom Cabinetry: Pennsylvania-based premium custom cabinetry manufacturer serving high-end residential customers with bespoke kitchens, baths, and architectural millwork. Closely comparable to Roost on product category, custom-only model, and luxury positioning.
• Wood-Mode Custom Cabinetry: Long-established U.S. custom cabinetry maker offering fully personalized kitchens, baths, and built-ins for affluent homeowners. Directly comparable on bespoke configuration, premium materials, and project-based sales model.
• Bishop Cabinetry & Millwork: U.S. custom cabinetry and architectural millwork shop serving high-end residential clients with fully bespoke kitchens, libraries, and built-ins. Directly comparable to Roost on small-shop craftsmanship and luxury custom model.
• Habersham Home Furnishings: U.S. maker of handcrafted custom cabinetry, furniture, and architectural millwork for upscale residential and hospitality settings. Comparable to Roost on artisan construction and collection-based brand presentation.

Broad incumbents

• MasterBrand Cabinets: Largest U.S. manufacturer of kitchen and bath cabinetry with brands like Diamond, KraftMaid, and Omega spanning semi-custom to premium custom. Broadly comparable as a scale incumbent in the same cabinet category, but operates a much wider and more standardized portfolio than Roost's bespoke model.

Regional players

• deVOL Kitchens: UK-based designer and manufacturer of bespoke kitchens and architectural interiors with a strong design-led aesthetic similar to Roost's Cotswold and Nordika collections. Comparable in craftsmanship philosophy but operates in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/homeelevated

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roost