Viji Finance
Viji Finance Limited is an RBI-registered, NSE/BSE-listed NBFC headquartered in Indore, India, providing gold loans, personal loans, business loans, LAP, corporate finance, and infrastructure finance to individuals, SMEs, and corporates in Central India.
- Company typePublic
- Founded1994
- HeadquartersIndore, India
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Viji Finance does
Viji Finance Limited is a Non-Banking Finance Company (NBFC) registered with the Reserve Bank of India (Registration Number B-03.00080) and listed on the National Stock Exchange (VIJIFIN), Bombay Stock Exchange (VFL 537820), and Calcutta Stock Exchange. Incorporated on 12 October 1994 as Panjon Finance Limited and renamed in September 2012, the company is headquartered in Indore, Madhya Pradesh, and operates with 1-10 employees. It is ISO 9001:2015 certified and primarily serves individuals, small and medium enterprises, and corporate clients in Central India.
The company provides a unified suite of credit products spanning retail lending — gold loans, personal loans, business loans, and loans against property (LAP) — alongside wholesale offerings in corporate finance and infrastructure/project finance. Repayment tenures on gold loans range from 3 to 24 months. The stated product roadmap adds housing finance, education loans, and medical equipment loans. No proprietary technology platform, digital origination stack, or AI/ML underwriting capability is disclosed; the operating model is founder-led direct lending under CMD Vijay Kothari.
Viji Finance generates revenue principally through interest income on its loan book, supplemented by fees on bespoke corporate and infrastructure finance tickets. Customer acquisition is direct, targeting sections of society underserved by traditional banks. The company recently raised ₹6.19 crore (potentially ₹24.8 crore on full warrant conversion) from 19 non-promoter investors via a June 2026 convertible warrant issuance, and reported FY26 net profit of ₹1.97 crore — a 1058.82% increase over the prior year — with Q1FY27 sales of ₹0.89 crore and a return to quarterly profitability.
Viji Finance firmographics
Firmographics- Name
- Viji Finance
- Legal name
- Viji Finance Limited
- Website
- https://vijifinance.com
- Company type
- Public
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Viji Finance Limited is an RBI-registered, NSE/BSE-listed NBFC headquartered in Indore, India, providing gold loans, personal loans, business loans, LAP, corporate finance, and infrastructure finance to individuals, SMEs, and corporates in Central India.
- Ownership category
- akta.pro rank
Viji Finance industry classification
Industry- Product category
- NBFC Lending Services
- NAICS
- Nondepository Credit Intermediation (5222), Credit Intermediation and Related Activities (522)
- SIC
- Personal Credit Institutions (6141), Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Merchant Cash Advance (MCA) & Revenue-Based Financing (FSAKAGAD)
Keywords
Where Viji Finance is headquartered
LocationHeadquarters
- HQ city
- Indore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Viji Finance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Marketing or Sales, Technology or R&D
Revenue model
- Lending and Interest Income: As an NBFC, Viji Finance generates revenue primarily through interest income earned on various loan products including gold loans, personal loans, business loans, LAP (Loan Against Property), corporate finance, and infrastructure/project finance. The company acts as a lender providing customized financial products and services to individuals and corporates.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Viji Finance product offering
Product offeringCore offering
Viji Finance Limited is an RBI-registered Non-Banking Finance Company (NBFC) that provides secured and unsecured lending products including gold loans, personal loans, business loans, loan against property (LAP), corporate finance, and infrastructure/project finance. The company operates a diversified loan book serving both individual borrowers and corporate clients, with planned expansion into housing finance, education loans, and medical equipment financing.
Product overview
Viji Finance Ltd. is a Non-Banking Finance Company (NBFC) offering a unified suite of financial products and services. The core product portfolio consists of Gold Loan, Personal Loan, Business Loan, LAP (Loan Against Property), Corporate Finance, and Infrastructure/Project Finance. The company provides retail lending services (gold loans, personal loans, business loans, and loans against property) as well as corporate financing solutions. Planned future offerings include Housing Finance, Education Loan, and Medical Equipment Loans as part of the company's expansion strategy.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Q1FY27 net profit of ₹113.71 lakh (Rs 1.14 crore), turnaround from loss of ₹33 lakh in Q1FY26
- +2 more outcomes
Companies that use Viji Finance
Customer profileSegments3 records
Ideal customer profiles3 records
Viji Finance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Viji Finance partnerships and signals
Strategic signalScale indicators5 records
Recent moves8 records
Expansion highlights4 records
Viji Finance competitors and assessment
Company assessmentDirect peers
- Capri Global Capital: Indian NBFC with SME, affordable housing, and gold-loan focus. Directly comparable to Viji in product mix, target segment (MSME/retail), and small-cap listed status.
- Manappuram Finance: Listed Indian NBFC specializing in gold loans as well as MSME, housing, and vehicle finance. Highly comparable to Viji's mixed gold-loan/SME/personal-loan offering and core NBFC business model.
- MAS Financial Services: Small/mid-cap Indian NBFC focused on MSME, micro-enterprise, two-wheeler, and commercial-vehicle financing. Closest scale-equivalent peer to Viji in the SME-business-lending segment.
- Five Star Business Finance: Indian NBFC focused on secured business loans to small/micro enterprises and first-time borrowers. Strongly analogous to Viji's SME and LAP targeting, with NBFC license and comparable asset-quality orientation.
- Muthoot Finance: India's largest gold-loan NBFC, offering gold loans, personal loans, and SME finance. The most direct functional peer given Viji Finance's gold-loan-led product mix and similar Indian NBFC operating model.
Broad incumbents
- Bajaj Finance: India's largest diversified NBFC covering consumer, SME, commercial, mortgage, and personal loans. A broad incumbent that defines the competitive landscape Viji operates within, though dramatically larger in scale.
- Cholamandalam Investment and Finance: Diversified Indian NBFC with strong presence in vehicle finance, SME loans, home loans, and personal loans. Comparable product portfolio mix; serves as a benchmark for how a multi-product Indian NBFC scales.
Emerging players
- Spandana Sphoorty Financial: Indian NBFC focused on microfinance and small-business loans to underserved customers. Comparable to Viji's customer-profile focus on underbanked borrowers in India's smaller cities and rural belts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Viji Finance social profiles
Digital presenceViji Finance compliance and trust
Trust signalCompliance1 record
Viji Finance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viji Finance leadership team
Management profileNumber of profiles
Profiles8 records
Viji Finance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viji Finance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viji Finance
What does Viji Finance do?
Viji Finance Limited is an RBI-registered Non-Banking Finance Company (NBFC) that provides secured and unsecured lending products including gold loans, personal loans, business loans, loan against property (LAP), corporate finance, and infrastructure/project finance. The company operates a diversified loan book serving both individual borrowers and corporate clients, with planned expansion into housing finance, education loans, and medical equipment financing.
Is Viji Finance a public or private company?
Viji Finance is a public company. It is classified as public and is currently operating.
When was Viji Finance founded?
Viji Finance was founded in 1994. It employs 1 to 10 people.
Where is Viji Finance based?
Viji Finance is headquartered in Indore, India, in the Asia region.
How does Viji Finance make money?
One revenue line is on record: lending and Interest Income.
Who are Viji Finance's main competitors?
Direct peers on record are Capri Global Capital, Manappuram Finance, MAS Financial Services, Five Star Business Finance and Muthoot Finance. Broad incumbents are Bajaj Finance and Cholamandalam Investment and Finance. Spandana Sphoorty Financial is listed as an emerging player.
Does Viji Finance have an API?
No public API is recorded for Viji Finance.
What industry is Viji Finance in?
Viji Finance's product category is NBFC Lending Services. Its primary akta.pro industry code is FSAKAGAD, Merchant Cash Advance (MCA) & Revenue-Based Financing. Its NAICS code is 5222 and its SIC code is 6141.