What Plavi tim does

Plavi tim d.o.o. is the internal shared IT services center for INA Group, a Croatian oil and gas conglomerate that is itself majority-owned by Hungary's MOL Group. The company is headquartered at Ul. grada Vukovara 18, Zagreb, was legally incorporated in 2015, and traces its operational lineage to the 1970s as INA's Information Services Sector. Its primary relationship is a captive managed-services engagement with INA Group and affiliated MOL entities, supported by an internal corporate agreement model rather than external sales channels; "other partners" and MOL Group-wide IT projects are referenced but no external revenue split is disclosed.

The company's portfolio spans three service pillars: IT Services Development (planning, design, development, and implementation of business applications including SAP, industrial applications, and office applications); IT Systems Operational Support (reliable operation of ERP, infrastructure, network, security, and data centers); and IT Services & User Support Management (call center, helpdesk, corporate compliance, and finance for 10,000+ users). On top of this it operates a growing catalogue of branded modules: a Digital Oil Field (DOF) platform combining AI with SCADA-derived production data for hydrocarbon optimization; a UiPath-based RPA practice with more than 100 automated processes; a Digital Signature Platform covering 10 INA Group members, 200+ external partners, and 340 gas stations; chatbots TRSko and I.V.A. for 24/7 automated support; an e-Invoice solution; SAP Fiori; Winshuttle; an IoT device-monitoring deployment in pump jack control cabinets; and a SAP hybrid-cloud platform upgrade.

Plavi tim runs on a dedicated workforce of 193 employees (more than 160 classified as experts, 60% with higher education, 38% women), serving 15,896 IT users, maintaining 5,800 endpoints and 450 servers, holding 350 TB of stored data, and processing 225,000 requests annually. Distribution is direct to internal corporate buyers and INA Group business units; pricing and contract values are not publicly disclosed. The company's stated differentiators are deep oil-and-gas domain expertise accumulated over five decades, alignment with best international practices, and the stability and scale provided by INA and MOL Group.

Name

Plavi tim

Legal name

Plavi tim d.o.o.

Website

https://plavitim.hr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Plavi tim d.o.o. is the internal shared IT services center for INA Group, a Croatian oil and gas conglomerate majority-owned by MOL Group, delivering SAP systems, infrastructure management, RPA, digital oil field technology, IoT monitoring, and AI chatbots to enterprise operations.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computer Facilities Management Services (541513), Telephone Call Centers (56142)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)

akta.pro secondary industries

Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC), Technical Support & Helpdesk Contact Centers (BPAAAAAI), IT Knowledge Management & Service Desk Platforms (HDAEALAH), Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF), Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

Keywords

• IT managed services
• SAP system support
• IT infrastructure management
• Enterprise application development
• Shared IT services

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. IT Services Revenue: Plavi tim generates revenue by providing comprehensive IT services including information systems, infrastructure management, and expert support to companies within INA Group and other partners. Revenue is generated through internal service agreements with parent company INA Group and affiliated companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Plavi tim d.o.o. is the internal shared IT services center of INA Group. It provides information systems development and maintenance, IT infrastructure management, and SAP systems support for the group's operations, leveraging a team of around 193 staff (160+ specialists) based in Zagreb. Its work spans proprietary digital platforms (such as DOF), robotic process automation, and chatbots, in addition to traditional enterprise IT operations.

Product overview

Plavi tim operates as the shared IT services center for INA Group and external partners, offering a comprehensive portfolio of IT services organized around three core pillars: IT Services Development (including SAP development, industrial applications, and office applications), IT Systems Operational Support (covering ERP, infrastructure, network, and data centers), and IT Services & User Support Management (including call center, helpdesk, and corporate compliance). The product portfolio includes specialized solutions such as the Digital Oil Field (DOF) for AI-powered production optimization, RPA using UiPath for process automation, the Digital Signature Platform for legally binding documents, e-Invoice for financial process automation, SAP Fiori for enhanced user experience, Winshuttle for SAP process automation, Web IT Catalog for service request management, Chatbot (TRSko/I.V.A.) for 24/7 automated support, IoT monitoring for oil fields, and the SAP System Platform Upgrade for hybrid cloud infrastructure. The company also runs IDEmiJA, an employee-driven continuous improvement initiative. These offerings work together as an integrated ecosystem supporting INA Group's oil and gas operations across upstream, downstream, and corporate functions.

Differentiator

Problem solved

Functional benefit

Products and services

• IT Infrastructure Management Provision of IT infrastructure management services, including servers, networks, and end-user support for INA Group, delivered by an internal shared services center.
• SAP Systems Support Operation, maintenance, and enhancement of SAP enterprise systems used across INA Group's business functions.
• Information Systems Development Development and maintenance of proprietary information systems and digital platforms supporting INA Group's operations, including in-house platforms such as DOF, robotic process automation solutions, and chatbots.

Quantifiable outcome

• 15,896 IT service users supported
• +7 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• INA GroupcoreStrategic or Co-development Partner · 1 January 2015Plavi tim d.o.o. is a wholly-owned member of INA Group, operating as the internal shared IT services center since 2015. Roots trace back to the 1970s as the Information Services Sector of INA Group. Provides comprehensive IT services including information systems, infrastructure management, and expert support to all INA Group companies.
• MOL GroupcoreStrategic or Co-development PartnerMOL Group is the parent company of INA. Plavi tim operates within the MOL Group IT structure, participating in group-wide IT projects, standards, and initiatives such as Digital Day events, MOL Campus activities, and shared technology platforms.
• Tehničko veleučilište u Zagrebu (TVZ)minorStrategic or Co-development PartnerPlavi tim sponsors the TVZ Mc2 student competition, one of the largest student competitions in creation, design, and marketing of mobile, web, and IoT solutions in Croatia. Provides mentorship to student teams and participates in pitch events to recruit young talent.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• AVEVA: Industrial software provider focused on digital twin, SCADA, and process optimization for oil and gas, chemicals, and power. Closest commercial analogue to Plavi tim's Digital Oil Field and SCADA-integrated production monitoring capabilities.
• Hexagon: Provider of sensor, software, and autonomous solutions for industrial and oil and gas operations. Comparable in building IoT, monitoring, and digital-twin offerings similar to Plavi tim's IoT pump-jack monitoring and DOF platform.

Broad incumbents

• Tata Consultancy Services (TCS): Global IT services, consulting, and business process leader with a large energy practice delivering SAP, infrastructure, and digital transformation at scale. Comparable in full-lifecycle SAP and managed services delivery to enterprise energy clients.
• HCLTech: Global IT services provider with strong infrastructure management, SAP, and digital transformation offerings. Comparable in providing end-to-end IT operations and user support for large enterprise customers.
• Capgemini: Global IT services firm with a dedicated energy and utilities practice delivering SAP, managed infrastructure, and digital transformation. Comparable in delivering enterprise-scale IT services to large oil and gas clients like Plavi tim does for INA.
• Infosys: Global IT services firm with deep enterprise application and SAP capabilities and a strong energy and utilities client base. Comparable in delivering large-scale managed IT services and application support.
• Atos: European-headquartered IT services provider with a strong energy and utilities vertical, offering managed workplace services, SAP support, and infrastructure management analogous to Plavi tim's three-pillar model.
• T-Systems: Deutsche Telekom's IT services arm with deep European energy-sector credentials and SAP delivery capabilities. Comparable as a regional incumbent delivering managed IT and SAP services to large industrial customers.

Regional players

• King ICT: Croatian IT services and solutions company delivering infrastructure, applications, and managed services to regional enterprises. Comparable as a domestic IT services peer operating in the same Croatian talent market and serving similar enterprise customers.

Direct peers

• MOL Group IT: Internal IT function of MOL Group, the parent of INA Group. Most directly comparable entity because it performs the same captive IT services role at the parent-group level, sharing Digital Day events and group-wide IT standards with Plavi tim.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/plavi-tim-d-o-o

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plavi tim