What Doktor 24 does

Doktor 24 is a privately held Slovenian healthcare group headquartered at Savska cesta 3, Ljubljana, operating for more than 20 years as a modern diagnostic and multi-specialty clinic. The group is structured across four co-located legal entities — Klinika Doktor 24 d.o.o. (clinic operations), PZA d.o.o. (the Doktor 24 Asistenca subscription business), Doktor 24 d.o.o., and Nevrologija Doktor 24 — and operates four family medicine practices under concession with ZZZS, the Slovenian Health Insurance Institute. The clinic delivers 30+ medical specialties (cardiology, gastroenterology, orthopedics, gynecology, dermatology, neurology, ophthalmology, ENT, urology, endocrinology, proctology, aesthetic and abdominal surgery, physiotherapy, occupational and sports medicine, pain management, psychiatry/psychotherapy, pulmonology, genetic testing, angiology, phlebology, cryotherapy, hyperbaric oxygen therapy, and dental), supported by a radiological center with MRI, CT, dental and body digital X-ray (the latter scanning in ~9 seconds versus ~15 seconds at peer facilities), an optical retail arm (Doktor 24 Optika), and a doctor-authored health magazine (Revija Doktor 24).

The company runs a dual public/private revenue model. On the public side, four family medicine practices serve ZZZS-enrolled patients at no out-of-pocket cost under capitation/contract reimbursement. On the private side, Doktor 24 Asistenca offers five monthly subscription tiers (Zdravniški nasvet 24/7 at €7, Specialist at €17, Specialist Plus at €37 with free taxi transport, Specialist Premium at €57, and Specialist Premium AED at €80 with defibrillator plus CPR training), each expandable with €7/month add-ons for home visits, MR/CT, dental, and physiotherapy. Self-pay fee-for-service is available across diagnostics (€15–€40 for X-ray, €170–€310 for MRI), specialist visits, and elective procedures up to €1,850. Distribution is multi-channel: a 24/7 telephone hotline (0820 08240 plus emergency 080 8112), online membership signup, the Ljubljana clinic, equipped-ambulance physician home visits (within 15km of Ljubljana, 5km from five secondary towns), and a partner-provider network across Celje, Maribor, Koper, Kranj, and Nova Gorica. Customer segments are exclusively consumer — individual and family subscribers plus self-pay patients — with marketing executed via the corporate website, Facebook, Instagram, and recurring prize-draw campaigns such as 'Podari zdravje 2025'.

Name

Doktor 24

Legal name

Klinika Doktor 24 d.o.o.

Website

https://doktor24.si

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Doktor 24 is a privately held Slovenian healthcare group in Ljubljana operating a 30+ specialty clinic, four ZZZS family medicine practices, and a tiered subscription membership (Asistenca) plus self-pay diagnostic, dental, optical, and home-visit services for individual and family consumers.

Ownership category

akta.pro rank

Product category

Outpatient Healthcare Services

NAICS

Ambulatory Health Care Services (621)

SIC

Services-Home Health Care Services (8082), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Private Duty 24/7 Nursing (RN/LPN) In-Home Care (HSABAHAJ)

Keywords

• Healthcare clinic services
• Medical diagnostics imaging
• Specialist outpatient care
• Health subscription membership
• Family medicine practice

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Subscription Membership (Asistenca): Monthly/annual subscription fees for Doktor 24 Asistenca membership packages providing access to 24/7 medical advice, specialist appointments, diagnostics, and home visits. Packages range from €7/month (basic) to €80/month (premium with AED). Revenue is recurring and predictable.
2. Fee-for-Service (Self-Payers): One-time payments for individual medical services including specialist consultations, diagnostic procedures (X-ray, MRI, CT), and treatments. Prices range from €15 (basic X-ray) to €1,850 (stem cell application). Revenue is transaction-based and variable.
3. ZZZS (Health Insurance) Services: Four family medicine practices operate within the public healthcare network under concession and contract with ZZZS (Health Insurance Institute of Slovenia). Services for registered insured persons are free of charge, funded by public health insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Doktor 24 is a Slovenian private healthcare group operating a multi-specialty diagnostic clinic in Ljubljana with 20+ years of history. It provides specialist outpatient services across 30+ specialties, family medicine under the public ZZZS network, radiological diagnostics (MRI, CT, X-ray), home doctor visits, optical services, and a subscription-based membership program (Doktor 24 Asistenca) granting 24/7 medical advice, specialist access, diagnostics, and additional services.

Product overview

Doktor 24 is a comprehensive health services provider operating a modern diagnostic center with over 20 years of tradition in Ljubljana, Slovenia. The company offers a multi-product portfolio centered on: (1) Klinika Doktor 24 - a full-service clinic providing specialist medical services across 30+ specialties including surgery, diagnostics, therapy, and preventive care; (2) Splošna ambulanta - four family medicine practices as part of the public health network; (3) Doktor 24 Asistenca - a tiered health membership program with five main packages (Zdravniški nasvet 24/7, Specialist, Specialist Plus, Specialist Premium, Specialist Premium AED) offering 24/7 medical advice, specialist examinations, diagnostic procedures, home doctor visits, and add-on packages for MR/CT, dental, physiotherapy, and defibrillator services; (4) Radiološki center - radiological diagnostics with MRI, dental X-ray, and digital body X-ray; (5) Optika - optical services with eyewear and ophthalmological exams; and (6) Revija Doktor 24 - a health magazine with doctor-written content. The Klinika serves as the core facility while Asistenca packages provide membership-based access to services, and the Radiology Center and Optika function as specialized divisions within the overall offering.

Differentiator

Problem solved

Functional benefit

Brands

• Doktor 24 Asistenca: Health subscription service providing 24/7 medical advice, specialist examinations, diagnostic procedures, and home doctor visits
• Doktor 24 Revija
• Doktor 24 Optika

Products and services

• Klinika Doktor 24 (Multi-Specialty Clinic) A modern diagnostic and specialist clinic in Ljubljana offering 30+ medical specialties including abdominal surgery, proctology, obesity treatment, angiology, dermatology, endocrinology, aesthetic surgery, physiotherapy, phlebology, gastroenterology, genetic testing, gynecology, cardiology, neurology, ophthalmology, orthopedics, psychiatry, pulmonology, radiology, urology, and dental services, targeted at private patients seeking comprehensive specialist care.
• Splošna ambulanta (Family Medicine Practice) Four family medicine practices operating under concession with ZZZS (Health Insurance Institute of Slovenia), providing free primary healthcare services to registered insured persons, including preventive checkups, chronic disease management, and manager examinations.
• Doktor 24 Asistenca (Health Subscription Membership) A subscription-based health membership program offering tiered packages (Zdravniški nasvet 24/7, Specialist, Specialist Plus, Specialist Premium, Specialist Premium AED) ranging from €7 to €80 per month, providing 24/7 telephone medical advice, specialist examinations, diagnostic procedures, home doctor visits, and add-on modules for MR/CT, dental, physiotherapy, and defibrillator services.
• Radiološki center (Radiology Center) A radiological diagnostics center offering magnetic resonance imaging (MRI), dental X-ray (orthopantomogram, intraoral imaging with 9-second scan time), and digital body X-ray for skeletal and chest imaging, serving both self-paying patients and subscription members.
• Optika Doktor 24 (Optical Services) Optical retail and ophthalmology services offering corrective frames, lenses, a selection of branded sunglasses, and ophthalmological examinations at the Ljubljana clinic.
• Zdravniški obisk 24/7 (Physician Home Visit Service) 24/7 doctor home visit service within a defined geographic radius (up to 15 km from Ljubljana center and 5 km from Vrhnika, Kamnik, Grosuplje, Domžale, and Kranj), delivered via ambulances equipped with 12-channel ECG and basic blood/urine analysis equipment.
• Hiperbarična kisikova terapija (Hyperbaric Oxygen Therapy / HBOT) Hyperbaric oxygen therapy treatment offered at the clinic using modern HBOT chambers for various medical conditions, available to self-payers and subscription members.
• Preventivni pregledi (Preventive Health Examinations) Preventive health examination packages including manager examinations (basic and extensive), preventive skin examination, lung examination, gastroenterological examination, and cardiological examination, targeted at individuals and corporate clients seeking proactive health screening.
• Medicina dela, prometa in športa (Occupational, Traffic and Sports Medicine) Occupational medicine services including driver medical examinations for various license categories, preventive examinations for athletes, occupational health assessments, and workplace risk evaluations.
• Krioterapija (Cryotherapy) Whole-body cryotherapy treatment offered at the clinic with individual treatment options for recovery and wellness applications.

Quantifiable outcome

• 9-second dental X-ray scanning time (vs ~15 seconds at other facilities)

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• PZA d.o.o. (Prva zdravstvena asistenca)coreStrategic or Co-development PartnerPZA d.o.o. (Prva zdravstvena asistenca) is the operational entity managing Doktor 24 Asistenca subscription services. Part of the Doktor 24 group of companies located at Savska cesta 3, Ljubljana. Organizes promotional activities including prize draws under the 'Podari zdravje' campaign.

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Medicover: Multi-specialty clinics and subscription-based membership healthcare across Central and Eastern Europe. Closest direct peer given overlap in CEE multi-specialty clinic operations, recurring membership revenue model, and integrated diagnostics.
• Schoen Klinik: Specialty-focused hospital and clinic operator in Germany emphasizing quality and integrated care pathways. Comparable as a multi-specialty clinical operator with modern equipment and integrated diagnostics.
• Diaverum: Outpatient specialty care operator focused on chronic disease management across multiple countries. Comparable as an outpatient-specialty operator with standardized clinical protocols and recurring patient relationships.
• Acibadem Healthcare Group: Multi-specialty hospital and outpatient group operating across Turkey, CEE, and the Middle East. Comparable in running large multi-specialty facilities with broad diagnostic and specialty services under one brand.

Broad incumbents

• Asklepios Kliniken: One of Europe's largest private hospital and clinic operators, with broad multi-specialty coverage in Germany. Comparable as a scaled multi-specialty outpatient and inpatient provider, though Doktor 24 is far smaller and Slovenia-focused.
• Ramsay Santé: European multi-specialty hospital and clinic operator across France, Nordics, and other markets. Comparable as a broad multi-specialty clinical operator with both inpatient and outpatient services.
• Helios (Fresenius): Large hospital and outpatient operator in Germany and Spain under Fresenius. Comparable broad incumbent with multi-specialty clinical operations at scale.
• Kaiser Permanente: Integrated membership-based health system combining insurance, outpatient clinics, and 24/7 advice lines. Comparable conceptually through its membership-driven, integrated care model that Doktor 24's subscription model aspires to emulate.

Others

• Triglav Zdravje: Slovenian voluntary health insurance and healthcare services provider. Comparable as a domestic player that combines insurance with access to private healthcare providers, intersecting with Doktor 24's subscription model.

Regional players

• MD Medicina: Slovenian private multi-specialty clinic group. Closest domestic peer; competes for the same Ljubljana patient pool for self-pay specialist and diagnostic services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/doktor24si
• Instagraminstagram.com/doktor24.si
• LinkedInlinkedin.com/company/doktor-24

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doktor 24