Super Sales India

What Super Sales India does

Super Sales India Limited (SSIL) is a publicly listed Indian industrial company headquartered in Coimbatore, Tamil Nadu, operating three distinct B2B verticals since its founding in 1981. The Engineering Division manufactures precision gears (spur, helical, worm, bevel, timing belt pulleys, ring gears) and custom gearboxes using specialized equipment from Gleason, KAPP Niles, Reishauer, and MATRIX, with processes including hobbing, shaping, generating, cylindrical/worm thread grinding, induction hardening, and metrology. The Textile Division operates 1,05,000 spindles across Jay Textile Units I and II, producing approximately 25 tons/day of cotton, man-made fibre, recycled, and specialty yarns (SIRO compact, Giza, Supima, LENZING Modal blends) under the "Vaamaa" sub-brand for weaving, knitting, home textiles, and apparel end-uses. The Marketing Division is the long-standing authorized agent for Lakshmi Machine Works (LMW) textile machinery across five southern Indian states (Tamil Nadu, Andhra Pradesh, Telangana, Karnataka, Kerala) via four regional offices (Coimbatore, Madurai, Erode, Guntur), and also represents LEDL, ALIL, LPT, and LLS product lines. SSIL is part of the Lakshmi Group ecosystem through overlapping directorship with LMW, maintains ISO, OEKO-TEX, Supima, and Texprocil certifications, and holds energy investments in three renewable-energy entities supporting captive power for textile operations.

Name

Super Sales India

Legal name

Super Sales India Limited

Website

https://supersales.co.in

Company type

Public

Founded year

1981

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Super Sales India Limited is a Coimbatore-headquartered, publicly listed Indian industrial group operating three B2B divisions: precision gear and gearbox manufacturing, yarn spinning (1,05,000 spindles), and authorized textile-machinery agency for LMW across five southern states.

Ownership category

akta.pro rank

Product category

Industrial Manufacturing (Precision Engineering and Textile Yarn)

NAICS

Fiber, Yarn, and Thread Mills (313110), Precision Turned Product Manufacturing (332721)

SIC

Textile Mill Products (2200), Special Industry Machinery (No Metalworking Machinery) (3550), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Threads, Yarns & Sewing Notions (Sewing Thread/Embroidery Thread/Bobbins/Needles) (IMAOALAE)

Keywords

• Precision gear manufacturing
• Textile yarn production
• Industrial gearbox manufacturing
• Textile machinery marketing
• Cotton yarn spinning

Headquarters

HQ city

Coimbatore

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Textile Yarn Manufacturing & Sales: Manufacturing and selling high-quality weaving, knitting, and compact yarns from cotton and man-made fibers. Production capacity of 1,05,000 spindles producing approximately 25 tons of yarn per day. Products sold domestically and exported.
2. Textile Machinery Marketing: Marketing division established in 1981 as the authorized agent for LMW (Lakshmi Machine Works) textile machinery. Operates across 5 southern Indian states, selling and servicing textile machinery to manufacturing clients.
3. Custom Gear & Gearbox Manufacturing: Engineering division manufacturing custom gears (spur, helical, worm, bevel, timing belt pulleys, ring gears) and gearboxes (helical, worm, bevel helical, planetary) for industrial applications.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Super Sales India operates three B2B industrial divisions: an Engineering Division that manufactures precision gears (spur, helical, worm, bevel, timing belt pulleys, ring gears) and custom-built gearboxes for industrial applications; a Textile Division that spins weaving, knitting, and specialty yarns (cotton, man-made fibers, recycled and sustainable blends) using 1,05,000 spindles producing approximately 25 tons of yarn per day; and a Marketing Division that serves as the authorized agent for LMW (Lakshmi Machine Works) textile machinery across five southern Indian states.

Product overview

Super Sales India operates as a diversified industrial company with three main divisions. The Engineering Division manufactures precision gears (Spur, Helical, Worm, Bevel, Timing Belt Pulley, Ring Gear) and custom-built gearboxes for industrial applications. The Textile Division produces high-quality weaving and knitting yarns with 105,000 spindles capacity, including cotton yarns from Indian and imported cotton, man-made fiber yarns (viscose, modal, recycled), and special sustainable yarns (Ecovera, Ecoliva, recycled cotton). The Marketing Division serves as an agent for LMW Textile Machinery, marketing a comprehensive range of textile manufacturing equipment across five Southern Indian states. The divisions share a common focus on precision engineering, quality standards, and sustainability practices.

Differentiator

Problem solved

Functional benefit

Brands

• Vaamaa: Brand name used for textile division products, appearing as 'Vaamaa Textile Division' on the website.

Products and services

• Precision Gears Precision-engineered industrial gears including Spur Gear, Helical Gear, Worm Gear, Bevel Gear, Timing Belt Pulley, and Ring Gear manufactured for power transmission and motion control in industrial machinery.
• Custom Industrial Gearboxes Custom-built gearboxes including Inline Helical Gear Reducer, Bevel Helical Gear Box, Foot Mounted Vertical Shaft Worm Gear Box, Inline Flange Mounted Helical Gear Box, and Foot Mounted Double Output Helical Gear Box designed for industrial power transmission.
• Weaving Yarns High-performance weaving yarns including 40s-100s Ne combed cotton compact yarn, 100% contamination-free yarn, Giza Egyptian cotton and Supima US PIMA cotton varieties, TFO yarns, gassed cotton, SIRO compact cotton, BCI cotton, and LENZING Modal blends.
• Knitting Yarns Knitting yarns from 36sNe to 60sNe combed compact cotton yarn, including Siro compact, High Twist, Compact Slub, Gassed, and Soft Twist Yarn variants for knitted fabric manufacturers.
• Sustainable and Specialty Yarns Specialty sustainable yarns including recycled cotton yarns, Ecovera, Ecoliva, and man-made fiber blended yarns (viscose, modal, micromodal) made with LENZING fibers for sustainable textile production.
• LMW Textile Machinery Marketing and Servicing Authorized marketing, sales, and servicing of LMW textile machinery and equipment including Gentle Blow Room, Auto Blend, Card LC636, CDS, Draw Frame, Lap Former, Comber, Speed Frame, Smart Ring Frame, Ring Frame Auto Piecing, and Spinpact across five southern Indian states.

Quantifiable outcome

• 25 tons of quality yarn produced daily
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Three partnerships are on record, tiered core and minor.

• LMW (Lakshmi Machine Works Limited)coreChannel Partner/ Reseller/ Distributor · 1 January 1981Super Sales India was established in 1981 as the Marketing Division for LMW (Lakshmi Machine Works Limited), selling and servicing LMW Textile Machinery. LMW is the parent/group company connected through common directorship (Sanjay Jayavarthanavelu is CMD of LMW and Chairman of SSIL). This is a long-standing core channel partnership covering 5 southern Indian states.
• Adwaith Textiles (Adwaith Textiles P Ltd and Adwaith Lakshmi Industries P Ltd)minorChannel Partner/ Reseller/ DistributorSuper Sales India markets Adwaith Textiles' machinery and equipment. Related party through Director Ravi Sam who is MD of Adwaith Textiles P Ltd and Adwaith Lakshmi Industries P Ltd.
• Van Tex LtdminorOthersRelated party through Independent Director B. Lakshmi Narayana who is the Managing Director of Van Tex Ltd.

Scale indicators5 records

Recent moves14 records

Expansion highlights5 records

Direct peers

• RSWM Limited: RSWM is an Indian yarn and fabric manufacturer producing cotton, blended, and synthetic yarns. It is a direct peer to SSIL's Textile Division on product mix (cotton, MMF, compact, siro yarns) and customer segments (weaving and knitting mills).
• KPR Mill Limited: KPR Mill is an integrated Indian yarn and garment manufacturer with a comparable spinning footprint and southern India base. Both companies operate large spindle capacities serving weaving and knitting yarn customers in similar end-markets.
• Amarjothi Spinning Mills Limited: Amarjothi is a southern-India-based cotton yarn manufacturer with comparable spindle count and product mix. It is a direct peer to SSIL on cotton yarn manufacturing for weaving and knitting applications.
• Sambandam Spinning Mills Limited: Sambandam is a Tamil Nadu-based cotton yarn spinner serving domestic and export fabric manufacturers. It is comparable to SSIL's Textile Division on geographic base, cotton yarn product mix, and B2B fabric-mill customers.
• Shanthi Gears Limited: Shanthi Gears is a leading Indian manufacturer of gears and gearboxes for industrial applications. It is the closest direct peer to SSIL's Engineering Division on product (gears/gearboxes) and industrial customer base.

Broad incumbents

• Vardhman Textiles Limited: Vardhman is one of India's largest integrated textile manufacturers producing yarn, fabric, and garments. It overlaps with SSIL on cotton yarn manufacturing, scale, and B2B fabric-mill customers, though at significantly larger size.
• Trident Limited: Trident is a diversified Indian textile conglomerate with yarn, terry towel, and paper operations. It is comparable to SSIL on cotton yarn manufacturing scale and on B2B fabric-mill customer base.
• Lakshmi Machine Works Limited (LMW): LMW is the parent group and exclusive machinery supplier for SSIL's Marketing Division and the originator of the company itself. Both operate in the Indian textile-machinery/yarn ecosystem with overlapping promoter families, making LMW the closest structural comparable.
• Elecon Engineering Company Limited: Elecon is a large Indian manufacturer of industrial gears, gearboxes, and material handling equipment. Comparable to SSIL's Engineering Division on gear product lines and industrial verticals like cement, mining, and steel.

Regional players

• Hindustan Hardy Spicer Limited: Hindustan Hardy Spicer manufactures automotive and industrial gears, including propeller shafts and gear components. Comparable to SSIL's Engineering Division on precision gear manufacturing for industrial applications, with overlap in automotive and industrial verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/supersalesindia
• Facebookfacebook.com/supersalesindialimited
• LinkedInlinkedin.com/company/super-sales-india-ltd-

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super Sales India