Venturelli

What Venturelli does

Venturelli (legally Bonaventure BVBA) is a Belgian bicycle manufacturer founded circa 1925 and headquartered in Hooglede-Gits, Belgium, operating for 101 years as of 2026. The company designs and manufactures traditional bicycles (trekking, classic, sport, fitness, retro, kids, and tandem models at €99-€899) and electric bicycles (€999-€5,599), with e-bikes integrating premium third-party motor systems from Bosch (Performance Line, Active Line Plus, Smart System) and Shimano (EP8, E-6100, E-5000) into in-house aluminum frames. Premium models include intube battery designs, belt-drive maintenance-free drivetrains, and speed pedelecs capable of 45 km/h with batteries up to 1000Wh.

Venturelli distributes through a multi-channel model comprising 117 authorized independent dealers across Belgium and the Netherlands (organized in Bronze, Silver, Golden, and Diamond tiers), 4 wholly-owned Venturelli Concept Stores (Hooglede-Gits, Veurne, Eernegem, Zedelgem), an e-commerce website with click-and-collect at local dealers, and annual direct factory sales events offering factory-rate pricing. The dealer base is supported by a B2B login portal and a structured dealer recruitment program. Marketing relies on Facebook organic social, annual factory open days (the second edition held March 15, 2026), and event-driven group purchase campaigns.

The company is privately held with no disclosed external investment, no funding rounds, and headcount of 1-10 employees, consistent with a family-operated Belgian SME. There is no public revenue disclosure; pricing is fully transparent on the website with bike loan financing offered at 3.45% JKP. The firm holds no AI/ML capabilities of its own and relies entirely on third-party component ecosystems for electronic functionality.

Name

Venturelli

Legal name

Bonaventure BVBA

Website

https://www.venturelli.be

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Venturelli is a 101-year-old Belgian bicycle manufacturer (Bonaventure BVBA) that designs and produces traditional bikes and e-bikes with Bosch and Shimano motor integrations, distributing through 117 dealers and 4 branded Concept Stores across Belgium and the Netherlands.

Ownership category

akta.pro rank

Product category

Electric Bicycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Automotive Parts and Accessories Retailers (44133)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro industry

PRIMARYIMACAOAA

E-bikes & E-cargo Bikes Manufacturing

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Micromobility & Light Electric Mobility Manufacturing (E-bikes/E-scooters/NEVs)

SECONDARYCRAMAHAE

E-Bike Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Cycling & Bike Retail

SECONDARYCRAMABAH

Cycling & Bike Retail (Sales, Service & Accessories)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAMAHAB

Bike Parts & Components Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Cycling & Bike Retail

Keywords

• Electric bicycles
• Bicycle manufacturing
• E-bike distribution
• Cycling accessories
• Dealer network retail

Headquarters

HQ city

Hooglede

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Bicycle Sales: Revenue from selling traditional bicycles including trekking, classic, sport, fitness, retro, kids, and tandem models at price points from €99 to €899
2. E-Bike Sales: Revenue from selling electric bicycles with integrated motor systems from Bosch and Shimano, ranging from €999 to €5,599
3. Accessories Sales: Revenue from selling accessories including bags, helmets, batteries, locks, and replacement parts ranging from €10 to €699
4. Dealer Network: Sales through 117 independent dealers who purchase bikes from Venturelli and resell to end consumers

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Venturelli designs and manufactures traditional bicycles and electric bicycles (e-bikes and 45 km/h speed pedelecs) in aluminum frames, integrating Bosch and Shimano motor systems, and sells them directly through its own Concept Stores and e-commerce site, indirectly through 117 independent dealers in Belgium and the Netherlands, and via annual factory group purchase events. The product range spans trekking, sport, fitness, retro, kids, and tandem bicycles alongside accessories such as bags, helmets, batteries, and locks.

Differentiator

Problem solved

Functional benefit

Brands

• Venturelli Concept Stores (VCS): Owned retail stores operated by Venturelli/Bonaventure BVBA, offering direct sales and factory pricing to consumers.

Products and services

• E-bikes Electric bicycles with integrated Bosch (Performance Line, Active Line Plus, Smart System) and Shimano (EP8, E-6100, E-5000) motor systems, ranging from €999 to €5,599. Targeted at urban commuters, recreational riders, and sport/fitness users in Belgium and the Netherlands.
• Speed pedelecs (45 km/h e-bikes) High-speed electric bicycles capable of 45 km/h, with battery capacities up to 1000Wh, priced from €3,299 to €5,599. Designed for longer commutes and inter-city travel.
• Traditional bicycles (trekking, classic, sport, fitness, retro, kids, tandem) Non-electric bicycles covering trekking, classic, sport, fitness, retro, kids, and tandem categories, priced from €99 (kids' balance bikes) to €899. Sold through dealers, Concept Stores, and the Venturelli website.
• Cycling accessories (bags, helmets, batteries, locks, replacement parts) Accessory products including bags (€40-€95), helmets (€113), locks (€20-€50), spare batteries (up to €699), and replacement parts, sold alongside bicycles and e-bikes.
• B-asic Belt (Riem) Active Plus 500Wh
• B-Marathon Performance Line Cruise 500Wh
• S-IROCCO 29" INTUBE EP8 630Wh 85Nm
• Annual factory group purchase events

Quantifiable outcome

• 101 years of continuous bicycle manufacturing operations
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Venturelli Concept Store Hooglede-Gits (Velomania-K)flagshipChannel Partner/ Reseller/ DistributorFlagship Concept Store operating as Diamond-tier dealer and factory store, co-located with Venturelli headquarters. Offers full product range and serves as primary location for factory sales events.
• Venturelli Concept Store Veurne (Fietsen-Velo's Bonaventure)coreChannel Partner/ Reseller/ DistributorDiamond-tier Concept Store in Veurne, Belgium, operated by Fietsen-Velo's Bonaventure. One of four branded Concept Stores in the network.
• Venturelli Concept Store Eernegem (Velo's Alain)coreChannel Partner/ Reseller/ DistributorGolden-tier Concept Store in Eernegem, operated by Velo's Alain. Provides local sales and service for Venturelli products.
• Venturelli Concept Store Zedelgem (Koerz)coreChannel Partner/ Reseller/ DistributorConcept Store in Zedelgem operated by Koerz. Provides local sales and service for Venturelli products.
• Bosch eBike SystemscoreTechnology or IntegrationTechnology partnership for integration of Bosch motor systems (Performance Line Cruise, Active Line Plus, Smart System) into Venturelli e-bikes. Provides motors ranging from 40Nm to 85Nm torque.
• Shimano (STEPS)coreTechnology or IntegrationTechnology partnership for integration of Shimano STEPS motor systems (EP8, E-6100, E-5000) into Venturelli e-bikes. Includes Nexus DI2 automatic transmission integration.
• in2redminorImplementation/ SI/ Consulting PartnerWebsite development partner responsible for the Venturelli website design and maintenance.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Royal Dutch Gazelle: Royal Dutch Gazelle is a Dutch bicycle manufacturer (founded 1892) producing city, trekking, and e-bikes with Bosch and Shimano motor systems. Closely comparable to Venturelli as a long-heritage Benelux bike maker with own-brand retail and dealer network.
• Koga: Koga is a Dutch premium bicycle manufacturer (part of Accell Group) producing e-bikes and trekking bikes with Bosch and Shimano drivetrains. Direct overlap with Venturelli on premium e-bike positioning and Benelux dealer model.
• Batavus: Batavus is a Dutch bicycle brand (also Accell Group) focused on city, comfort, and e-bikes with Bosch motors. Comparable to Venturelli in target customer (commuter/urban riders) and Benelux dealer-channel distribution.
• Cortina: Cortina is a Dutch city bike brand (part of Accell Group) selling through a dealer network in the Netherlands and Belgium with Bosch and Shimano-powered e-bikes. Closely comparable to Venturelli's urban/commuter focus and Benelux market concentration.
• Cube Bikes: Cube is a German mid-to-premium bicycle manufacturer with extensive e-bike range using Bosch motors. Comparable to Venturelli on the medium-priced e-bike tier (€999-€5,599) with European dealer distribution.
• Riese & Müller: Riese & Müller is a German premium e-bike manufacturer using Bosch drivetrains and integrated battery designs. Comparable to Venturelli's premium positioning, integrated battery frames, and speed pedelec offerings.
• BH Bikes: BH Bikes is a Spanish bicycle manufacturer with a long heritage (founded 1909) producing e-bikes and city bikes with Yamaha, Bosch, and Shimano motors. Comparable to Venturelli's heritage-driven brand and European dealer-channel model.

Broad incumbents

• Giant Bicycles: Giant is the world's largest bicycle manufacturer, offering Trek and Giant-branded e-bikes with Yamaha, Bosch, and Shimano motors. Comparable as a broad incumbent in the European e-bike space with extensive dealer networks.
• Trek Bicycle Corporation: Trek is a US-headquartered global bicycle manufacturer selling city, e-bikes (Bosch systems) and trekking bikes through a global dealer network. Comparable as a broad incumbent in the premium e-bike category.

Regional players

• Lola Bikes: Lola Bikes is a Belgian bicycle brand focused on family and city e-bikes, distributed through Benelux dealers. Most direct local competitor to Venturelli in the Belgian urban e-bike segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Venturelli