Kiss of Beauty Co.

What Kiss of Beauty Co. does

Kiss of Beauty Co., Ltd. (บริษัท คิสออฟบิวตี้ จำกัด) is a privately held Thai limited company operating the direct-to-consumer beauty brand Kiss My Body, alongside the Malissakiss sub-brand. The company is headquartered in Bangkok (Srichai Building, Sukhumvit 63 / Soi Thonglor) and operates within a broader group that includes related entities บริษัท บิวตี้วิลล์ จำกัด and บริษัท บายดีดี้ อินเตอร์เนชั่นแนล จำกัด.

Its product portfolio centers on fragrance-integrated body care: perfume body mists (17+ scent variants), perfume body lotions with SPF, sunscreen perfume serums (SPF30 PA+++ and SPF50 PA++++), perfume shower gels, and a premium Eau de Parfum / Eau de Toilette range. Adjacent home fragrance (reed diffusers, scented candles, car perfumes) and hygiene categories (hand sanitizer, hand wash) extend the lineup. Products are formulated by French perfumers and combine fragrance with skincare actives such as 16X Hyaluron, 100X Vitamin C, and 5% Niacinamide.

The business model is DTC e-commerce on a Magento storefront at kissmybody.co, with payment processing through Omise and social login via Google and Facebook. Pricing is set per unit in the ฿139-฿690 (roughly USD $4-$20) range, with frequent promotional discounts of 38-57% off list. Marketing is concentrated on Thai-language social media (Facebook, Instagram, LINE, YouTube) and an owned blog (Kiss Blog Beauty). The stated target customer is Thai female beauty enthusiasts seeking long-lasting fragrance combined with skincare benefits; geographic distribution is Thailand-focused with no disclosed retail or international operations.

Name

Kiss of Beauty Co.

Legal name

บริษัท คิสออฟบิวตี้ จำกัด

Website

https://kissmybody.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Kiss of Beauty Co. is a Thai privately held DTC beauty company operating the Kiss My Body e-commerce brand, selling French-perfumer-formulated perfume body mists, lotions, sunscreen serums, and Eau de Parfum to Thai female consumers online.

Ownership category

akta.pro rank

Product category

Beauty and Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Body Sprays & Mists (CRABADAC)

akta.pro secondary industries

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Eau de Cologne & Light Fragrances (CRABADAD)

Keywords

• Fragrance body care
• Perfume skincare
• Beauty e-commerce
• Personal care products
• Thai cosmetics

Headquarters

HQ city

Ban Khlong Tan

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. E-commerce Product Sales: The company generates revenue through direct online sales of beauty and personal care products including perfume body mists, perfume lotions, perfume serums, body washes, and Eau de Parfum products. Products are sold at various price points with frequent promotional discounts (ranging from 38% to 57% off). Revenue is collected through bank transfer and credit card payments via Omise payment gateway.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Kiss of Beauty Co. sells fragrance-based personal care products directly to Thai consumers via its own e-commerce platform, kissmybody.co. The product line combines skincare functionality (SPF sun protection, skin brightening with Vitamin C and Niacinamide, deep moisturizing with Hyaluron) with long-lasting perfume scents created by French perfumers. Core items include perfume body mist, perfume body lotion, perfume serum, shower gel, Eau de Parfum, and home fragrance products sold at promotional discounts of 38%-57%.

Product overview

Kiss My Body is an e-commerce beauty and fragrance brand operated by Kiss of Beauty Co. (บริษัท คิสออฟบิวตี้ จำกัด). The product portfolio centers on perfumed personal care — combining skincare benefits (moisturizing, sun protection, brightening) with long-lasting fragrance — and home fragrance. The core product line includes Perfume Body Mist (17+ variants, 88ml spray), Perfume Body Lotion/Whitening Perfume Lotion (200–226g with SPF30 PA+++), Perfume Serum SPF30 PA+++ and SPF50 PA++++ (180g, Healthy Skin Booster line), Perfume Shower Gel (380ml), Eau de Parfum (50ml), Eau de Toilette (88ml), and Home Fragrance items (Reed Diffuser, Scented Candle, Car Perfume). Supporting Hygiene products (Hand Sanitizer, Hand Wash) and Body Care items (Soothing Gel) round out the offering. The brand's key differentiator is the combination of skincare functionality (SPF, brightening vitamins, hyaluronic acid) with premium long-lasting fragrance (up to 8–12 hours), with scents crafted by French perfumers.

Differentiator

Problem solved

Functional benefit

Brands

• Kiss My Body: Primary brand offering perfume body mist, perfume serum, body lotion, shower gel, and home fragrance products.

Products and services

• Kiss My Body Perfume Body Mist Spray-on body fragrance mist available in 17+ scent variants (Fierce, Desire, Passion, Charm, Tender, Hottie, Fly Me Away, Adore You, Crazy in Love, Sweet Poison, Wanderlust, Call Me Maybe, Sweetie, Delight, Love Story, Daydreamer, Lost in Paradise). Delivers up to 8-hour lasting fragrance in a portable 88ml bottle. Targeted at women seeking daily long-lasting fragrance.
• Kiss My Body Perfume Body Lotion (Whitening Perfume Body Lotion) Body moisturizer that combines SPF30 PA+++ or SPF50 PA++++ sun protection with long-lasting fragrance and skin-brightening ingredients. Available in multiple scent variants (Love Story, Hottie, Fly Me Away, Sweetie, Sweet Poison, Wanderlust, Crazy in Love, Adore You, Call Me Maybe, Delight). Formulated with 8X Hyaluron and Multi Vitamin (B3, C, E). Sold in 200g and 226g sizes.
• Kiss My Body Healthy Skin Booster Perfume Serum SPF30 PA+++ Sunscreen serum combining SPF30 PA+++ sun protection with fragrance in 180g format. Available in five core scent variants: Fierce, Desire, Passion, Charm, and Tender. Quickly absorbs into skin and delivers all-day fragrance with UV protection.
• Kiss My Body Perfume Shower Gel Fragrant shower gel (380ml) that cleanses while leaving long-lasting body fragrance. Available in variants including Crazy in Love and Desire. Formulated with 8X Hyaluron and 100X Vitamin C from Kakadu Plum, with micellar technology that eliminates 99.9% of bacteria.
• Kiss My Body Eau de Parfum Premium concentrated fragrance line available in multiple variants including Gelato Kiss (50ml, gourmand pistachio/whipped cream, 8-12 hour lasting), Candy Lust (50ml, candy apple and rose), Vanilla Danger (50ml), London Spell (88ml), California Spirits (88ml, unisex), and Sexy Margarita (88ml). Priced from ฿399 to ฿690.
• Kiss My Body Eau de Toilette Lighter-concentration fragrance spray available in 88ml variants: London Spell, California Spirits (unisex), Paris Sparkle, Sexy Margarita, Classy Punch, Lovely Martini, and Sundae Whip.
• Kiss My Body Reed Diffuser Home fragrance product using reed sticks to diffuse scent into indoor spaces. Part of the Home Fragrance category.
• Kiss My Body Scented Candle Scented candle for home ambiance and indoor fragrance, part of the Home Fragrance category.
• Kiss My Body Hand Sanitizer Hand hygiene product in the Hygiene category for personal hand sanitization.
• Kiss My Body Hand Wash Hand washing liquid product in the Hygiene category for daily hand cleansing.
• Kiss My Body Soothing Gel Aloe vera-based soothing gel for skin relief and calming, positioned under Body Care.
• Kiss My Body Healthy Skin Booster Perfume Serum SPF50 PA++++ Enhanced sunscreen perfume serum with SPF50 PA++++ protection and long-lasting fragrance lasting 8-12 hours. Available in 180g variants including Lovely Martini, Sexy Margarita, and Classy Punch.
• Malissa Kiss My Fantasy Series (3 Variants) Sub-brand fragrance series from Malissakiss with three variants: Fly Me Away (floral, romantic), Daydreamer (fresh fruity-floral), and Wanderlust (exotic fruity-gourmand). Offered in Whitening Perfume Lotion and Perfume Body Mist formats.

Quantifiable outcome

• Long-lasting fragrance lasting 8-12 hours per application
• +4 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Paris Corner: Affordable prestige fragrance brand popular in Thailand and Southeast Asia, explicitly carried on Kiss My Body's own storefront. Comparable as a perfume brand positioned at the accessible-premium layer in Thailand.
• Cute Press: Thai beauty brand offering body care, skincare, and color cosmetics targeting Thai women at similar price points. Closely comparable in geography, target customer, and product architecture.
• Mistine: Thailand's largest homegrown beauty brand with a broad body care, sun care, and fragrance portfolio sold across mass and modern trade. Directly comparable as a Thai-domestic multi-category beauty brand competing for the same female mass-market consumer.
• Srichand: Long-established Thai beauty house with powder and skincare heritage now extending into body care and color cosmetics. Comparable as a Thai-brand targeting female consumers with broad-skincare-adjacent offerings.

Broad incumbents

• Innisfree: Korean beauty brand with broad body care and skincare portfolio sold across Asia. Comparable as a multi-category personal care brand targeting young female consumers in Southeast Asia with skincare-functional positioning.
• The Body Shop: Multi-category body care and fragrance brand with retail store footprint. Comparable in fragrance body care, lotions, and shower gels targeting a similar female demographic, though larger and more internationally distributed.
• Victoria's Secret Beauty: Fragrance-led body mist and lotion brand targeting young female consumers globally. Comparable positioning in the affordable fragrance-body-care category with similar product formats (mists, lotions, eau de parfum).
• Bath & Body Works: Global mass-market fragrance body care retailer built on signature scent body mists, lotions, and shower gels. Comparable as a body-mist/fragrance-led personal care brand selling at affordable price points with broad SKU portfolios.

Emerging players

• Sol de Janeiro: DTC body care brand built around signature 'Brazilian Bum Bum' fragrance + skincare hybrid. Closely comparable in concept (perfume body cream/mist with skincare benefits) though operating at much larger scale and global reach.

Regional players

• EVEANDBOY: Leading Thai multi-brand beauty retailer and distributor of imported and local beauty brands. Comparable as a Thailand-based beauty channel player operating in the same consumer segment, though primarily a retailer rather than a brand-owner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/KissMyBodyOfficial
• Facebookfacebook.com/KissSkincareOfficial
• Instagraminstagram.com/kissmybodyth
• LinkedInlinkedin.com/company/kiss-of-beauty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kiss of Beauty Co.