Viridis Energy
Viridis Energy Inc. is a Canadian biomass company that manufactures and trades wood pellets from sawmill by-products, supplying industrial pellets to European power plants through its Scotia Atlantic facility (120,000 tons/year) and distributing residential pellets and Stallion shavings through North American retailers.
- Company typePublic
- Founded2009
- HeadquartersVancouver, Canada
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Viridis Energy does
Viridis Energy Inc. is a Canadian renewable energy company in the biomass sector that manufactures and distributes wood pellets from sawmill by-products (spruce, pine, fir, and Douglas Fir softwoods). The company operated two wholly-owned production facilities — Okanagan Pellet Company in West Kelowna, BC (acquired April 2010; 60,000+ tons/year) and Scotia Atlantic Biomass in Musquodoboit, Nova Scotia (acquired February 2012; 120,000 metric tons/year) — making it the only pellet producer in North America with manufacturing on both the east and west coasts and one of the largest pellet producers in Canada by total saleable volume (~300,000 MT/year including VMI trading). Okanagan operations were ceased in April 2016 and the Okanagan brands (Platinum, Gold, Douglas Fir) were sold to American Biomass Corporation in October 2016, leaving Scotia Atlantic and Viridis Merchants as the remaining revenue base.
The company's product portfolio covers three segments: industrial pellets shipped in bulk vessels to European power plants and utilities (arranged through worldwide agent Ekman & Co AB) for biomass co-firing and full conversion; residential pellets sold in 40-pound or 15kg bags through Canadian Tire, Home Depot, and home & hearth retailers for household heating; and Stallion-brand kiln-dried wood shavings for the U.S. high-end equestrian market, packaged in compressed bales delivering 20% more volume than competitors. Products meet the Pellet Fuels Institute Premium standard and EN Plus A1 European standards.
The business model combines owned manufacturing, third-party aggregation, and global trading through Viridis Merchants Inc. (VMI), which leases rail cars for logistics and contracts third-party producers to supplement owned capacity. Pricing is not publicly disclosed; revenue is generated via unit pricing on bulk industrial vessel sales, bagged residential sales, and transaction-style margins on VMI aggregation. The company is publicly listed (formerly TSX-V: VRD) but is currently delisted and subject to a Cease Trade Order issued by the British Columbia Securities Commission in May 2016; it has received demand notices from secured creditor Cornwall Investments LLC.
Viridis Energy firmographics
Firmographics- Name
- Viridis Energy
- Legal name
- Viridis Energy Inc.
- Website
- https://viridisenergy.ca
- Company type
- Public
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Viridis Energy Inc. is a Canadian biomass company that manufactures and trades wood pellets from sawmill by-products, supplying industrial pellets to European power plants through its Scotia Atlantic facility (120,000 tons/year) and distributing residential pellets and Stallion shavings through North American retailers.
- Ownership category
- akta.pro rank
Viridis Energy industry classification
Industry- Product category
- Wood Pellets & Biomass Fuel Manufacturing
- NAICS
- Wood Product Manufacturing (321), Other Wood Product Manufacturing (3219)
- SIC
- Lumber & Wood Products (No Furniture) (2400), Wholesale-Lumber & Other Construction Materials (5030)
- akta.pro primary industry
- Wood Pellet Manufacturing (EUAAAJAA)
- akta.pro secondary industries
- Pellet & Wood Fuel Manufacturing (IMAMABAH), Biomass Pellets, Briquettes & Solid Bioenergy Products (industrial/residential) (IMAMALAJ)
Keywords
Where Viridis Energy is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Viridis Energy business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Wood Pellet Manufacturing and Sales: Viridis Energy manufactures wood pellets at two owned facilities (Okanagan Pellet Company and Scotia Atlantic Biomass) and distributes to industrial and residential customers domestically and internationally. Total annual volume approximately 300,000 tons making it one of the largest pellet producers in Canada.
- Wood Shavings for Animal Bedding: Stallion brand shavings manufactured at Okanagan Pellet Company for the high-end equestrian market in the U.S., compressed in plastic bales and distributed through dealer networks.
- Viridis Merchants - Aggregation and Trading: Wholly-owned subsidiary VMI aggregates and trades wood pellets and other alternative energy sources, buying from third-party manufacturers and trading domestically and globally, providing logistics management through leased rail cars. Total contracted volume brings saleable volume to over 300,000 MT per year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Industrial Pellets - Bulk vessel sales to European power plants |
| Unit Pricing | Pay-as-you-go | Residential Pellets - Bagged products |
| Unit Pricing | Pay-as-you-go | Stallion Shavings - Compressed bales for animal bedding |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels6 records
Viridis Energy product offering
Product offeringCore offering
Viridis Energy manufactures and distributes wood pellets from sawmill by-products (softwood residues such as spruce, pine, fir and Douglas fir) at two owned facilities in British Columbia and Nova Scotia, producing industrial pellets for European power plants and premium residential pellets (Okanagan Platinum, Douglas Fir, Gold brands) sold through big-box retailers. The company also manufactures Stallion brand wood shavings for the U.S. equestrian/animal-bedding market and operates Viridis Merchants Inc. (VMI) as an aggregation and trading arm for third-party wood pellets.
Product overview
Viridis Energy is a Canadian biomass energy company operating in the wood pellet sector with three main product lines: Industrial Pellets for power plants in Europe, Residential Pellets (Okanagan Platinum, Okanagan Douglas Fir, Okanagan Gold) for home heating across North America, and Stallion Shavings for animal bedding. The company operates two manufacturing subsidiaries: Okanagan Pellet Company (West Kelowna, BC) with 60,000+ tons annual capacity and Scotia Atlantic Biomass (Nova Scotia) with 120,000 metric tons capacity. Viridis Merchants Inc. provides aggregation and trading services, bringing total saleable volume to over 300,000 MT per year. The company is the only pellet producer in North America with manufacturing and distribution capabilities on both east and west coasts.
Differentiator
Problem solved
Functional benefit
Brands
- Okanagan Platinum: Premium softwood residential wood pellets made from 100% softwood sawdust with no additives, bark, or contaminants. Available at Canadian Tire and Home Depot stores in Canada.
- Okanagan Douglas Fir
- Okanagan Gold
- Stallion Shavings
Products and services
- Industrial Pellets Wood pellets manufactured at the Nova Scotia (Scotia Atlantic Biomass) facility with approximately 120,000 tons per year capacity, made from sustainably managed forests and used by European power plants for clean energy generation via co-firing or full biomass conversion.
- Okanagan Platinum (Residential Pellets) Premium softwood residential pellets made from 100% softwood sawdust with no additives, bark, or contaminants, meeting Pellet Fuels Institute Premium standard and EN Plus A1 European standards. Distributed through Canadian Tire and Home Depot in Canada in 40-pound bags.
- Okanagan Douglas Fir (Residential Pellets) Super premium fuel pellets made from 100% Douglas Fir Softwood with no recycled wood, additives, plastic or waxes; positioned as burning hotter, longer, and cleaner with very low ash content for reduced stove maintenance.
- Okanagan Gold (Residential Pellets) Softwood residential pellets made exclusively from Yellow Pine fiber, with very low chloride levels resulting in less corrosion and longer-lasting stoves and chimney pipes.
- Stallion Shavings Premium wood shavings for animal bedding made from primary-sawmill by-products without contaminants such as glue; kiln dried to optimal moisture content, double-screened, vacuumed prior to bagging to remove dust, and compressed into plastic bales delivering 12 cubic feet of shavings in a 3 cubic foot bale (20% more than competitors).
Quantifiable outcome
- Wood pellets cost 25-30% less than heating oil
- +3 more outcomes
Companies that use Viridis Energy
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Viridis Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Viridis Energy partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- American Biomass CorporationcoreViridis Energy announced the closing of the sale of the Okanagan Pellet brands to American Biomass Corporation Inc., a leader in wood pellet distribution. This acquisition of Okanagan Brands by American Biomass represents a divestiture of the Okanagan brand portfolio from Viridis Energy.
- Viridis Merchants - European Supply AgreementminorViridis Merchants Inc. (VMI), the company's aggregation and trading subsidiary, announced its first European supply agreement, securing a new channel for distributing wood pellets to the European market.
- Ekman & Co ABcoreEkman & Co AB serves as Scotia Atlantic Biomass's worldwide agent, assisting in arranging short-term and multi-year take-offtake agreements for its industrial wood pellet production with European generators that co-fire with wood pellets or have fully converted to biomass. The partnership was renewed in December 2014 and is expected to continue flourishing together for the upcoming 36 months.
- Strategic Partner - Scotia Atlantic BiomasscoreScotia Atlantic Biomass Company Limited entered into a strategic partnership effective June 30, 2014 and secured up to $1 million in funding support for operational facilities upgrades from the Government of Nova Scotia.
Scale indicators14 records
Recent moves6 records
Expansion highlights3 records
Viridis Energy competitors and assessment
Company assessmentDirect peers
- Graanul Invest: One of Europe's largest wood pellet producers, headquartered in Estonia, with industrial-scale plants supplying utilities in the EU. Comparable to Viridis on the industrial pellet export model and customer base of European power generators.
- Pinnacle Renewable Energy: Canadian producer of industrial wood pellets headquartered in British Columbia with manufacturing in Western Canada; subsequently acquired by Drax. Closely comparable to Viridis as a Canadian industrial pellet exporter to European utilities.
- Enviva Inc. The world's largest producer of industrial wood pellets, supplying European and Asian utilities from plants across the U.S. Southeast. Directly comparable to Viridis/Scotia Atlantic as a maker and global exporter of bulk industrial pellets to coal-converting power plants.
- Pacific BioEnergy: British Columbia-based producer of premium wood pellets with industrial and residential grades and export orientation. Comparable to Viridis's Okanagan/Scotia Atlantic operations in feedstock, geography, and product mix.
- German Pellets: Major German wood pellet producer serving both industrial and residential heating markets in Europe. Comparable to Viridis as a transatlantic pellet producer with utility-scale and bagged residential exposure.
- Lignetics: U.S. manufacturer of wood pellets and branded shavings/biomass products serving residential heating and equestrian end-markets. Comparable to Viridis on the dual industrial/residential/shavings portfolio and brand-led retail positioning.
- Atikokan Renewable Fuel: Ontario-based manufacturer of industrial wood pellets for Ontario Power Generation's converted biomass plant. Directly comparable to Viridis as a Canadian industrial pellet supplier to a coal-to-biomass utility offtaker.
Broad incumbents
- RWE AG: Large European utility actively converting coal-fired generation to biomass. A direct prospective offtaker and thus a strategically comparable counterparty to Viridis's industrial pellet export business.
- Drax Group: UK-listed owner of Europe's largest biomass-fired power station and (via Pinnacle acquisition) a major pellet producer. Comparable as a dominant buyer/integrated producer in the same industrial pellet value chain Viridis serves.
Emerging players
- American Biomass Corporation: U.S.-focused wood pellet distributor that acquired Viridis's Okanagan Pellet brands in October 2016. Comparable and adjacent to Viridis as a competing marketer of premium residential pellet brands into North American retail channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Viridis Energy social profiles
Digital presenceViridis Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viridis Energy leadership team
Management profileNumber of profiles
Profiles6 records
Viridis Energy subsidiaries and ownership
Company hierarchySubsidiaries3 records
Viridis Energy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viridis Energy M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viridis Energy
What does Viridis Energy do?
Viridis Energy manufactures and distributes wood pellets from sawmill by-products (softwood residues such as spruce, pine, fir and Douglas fir) at two owned facilities in British Columbia and Nova Scotia, producing industrial pellets for European power plants and premium residential pellets (Okanagan Platinum, Douglas Fir, Gold brands) sold through big-box retailers. The company also manufactures Stallion brand wood shavings for the U.S. equestrian/animal-bedding market and operates Viridis Merchants Inc. (VMI) as an aggregation and trading arm for third-party wood pellets.
Is Viridis Energy a public or private company?
Viridis Energy is a public company. It is classified as public and is currently operating.
When was Viridis Energy founded?
Viridis Energy was founded in 2009. It employs 51 to 100 people.
Where is Viridis Energy based?
Viridis Energy is headquartered in Vancouver, Canada, in the North America region.
How does Viridis Energy make money?
Three revenue lines are on record. Wood Pellet Manufacturing and Sales are the primary driver. The others are wood Shavings for Animal Bedding and viridis Merchants - Aggregation and Trading.
Who are Viridis Energy's main competitors?
Direct peers on record are Graanul Invest, Pinnacle Renewable Energy, Enviva Inc., Pacific BioEnergy, German Pellets, Lignetics and Atikokan Renewable Fuel. Broad incumbents are RWE AG and Drax Group. American Biomass Corporation is listed as an emerging player.
Does Viridis Energy have an API?
No public API is recorded for Viridis Energy.
What industry is Viridis Energy in?
Viridis Energy's product category is Wood Pellets & Biomass Fuel Manufacturing. Its primary akta.pro industry code is EUAAAJAA, Wood Pellet Manufacturing, with a secondary code of IMAMABAH, Pellet & Wood Fuel Manufacturing. Its NAICS code is 321 and its SIC code is 2400.