OC Lifeguards

Name

OC Lifeguards

Legal name

OC Lifeguards

Website

https://usos.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

OC Lifeguards is a private Dana Point, California-based lifeguard agency providing event-based marine safety staffing, ocean condition reporting, cadet training, and county lifeguard coordination for Orange County beaches.

Ownership category

akta.pro rank

Product category

Marine Safety Services

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Water Safety, Lifeguarding & Training Services (Staffing, Certification) (THAAABAL)

akta.pro secondary industry

Lifeguard, Water Rescue & Aquatic Safety Training (EDAOAMAJ)

Keywords

• Marine safety services
• Beach lifeguard services
• Ocean condition monitoring
• Event lifeguard coverage
• Coastal emergency response

Headquarters

HQ city

Dana Point

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure

Revenue model

1. Lifeguard Services: OC Lifeguards generates revenue through providing professional lifeguard services for special events and beach operations. Services are likely contracted on a per-event basis, with clients submitting service requests through the organization's website portal.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

OC Lifeguards is a private lifeguard agency providing professional marine safety and beach lifeguard services in Orange County, California. The organization supplies trained lifeguard personnel for special events, conducts ongoing beach safety operations, and publishes real-time ocean condition information for the public. It also operates training (Cadet) and county-affiliated lifeguard coordination programs from its Dana Point headquarters.

Differentiator

Problem solved

Functional benefit

Products and services

• Special Event Lifeguard Service
• Today's Ocean Conditions
• Cadet Program
• County Lifeguard Services

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Emerging players

• British Swim School: National swim-instruction franchise offering lessons for all ages at partner pools. Similar to Goldfish, it competes in the broader water-safety services market and trains a pool of certified instructors that could shift into lifeguard staffing.
• Goldfish Swim School: Franchise-based swim lesson provider for children that also trains and certifies instructors and lifeguards. Adjacent rather than head-to-head: it competes for the water-safety training consumer wallet and is a partial source of future lifeguard talent.

Others

• United States Lifesaving Association (USLA): National membership organization that certifies open-water lifeguards, advocates for beach safety, and sets industry standards. Not a competitor but a peer organization of interest — OC Lifeguards' lifeguards are likely credentialed through USLA-recognized programs, making it an ecosystem partner.

Direct peers

• StarGuard Lifeguard Services: Event-focused lifeguard and water safety staffing provider offering trained personnel for water-based events, competitions, and productions. Highly comparable to OC Lifeguards' Special Event Lifeguard Service line and competing for the same event-organizer RFPs.
• Jeff Ellis & Associates (JEKS Aquatics): Private aquatic safety management company that staffs lifeguards and manages aquatic operations for hotels, resorts, HOAs, and municipalities. Closest direct competitor to OC Lifeguards in the commercial lifeguard-staffing model, although it concentrates more on pool and resort venues than open-coast beaches.

Broad incumbents

• YMCA of the USA (Aquatics Programs): National nonprofit operating aquatics, swim lessons, and lifeguard training at hundreds of branches. Comparable because it combines water-safety training with staffing/lifeguard services for community pools and camps — overlapping with OC Lifeguards' Cadet Program and community safety positioning.
• American Red Cross (Lifeguarding Program): Dominant U.S. lifeguard certification body that also sells training, AED, and water safety programs. Not a staffing competitor in the same direct sense, but the de facto industry credentialer whose certifications OC Lifeguards' lifeguards rely on and which shapes the market.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OC Lifeguards