Draaijer Energie op Maat

What Draaijer Energie op Maat does

Draaijer Energie op Maat, operating under the legal name Draaijer Installatietechniek, is a privately held regional totaalinstallateur headquartered at Industriestraat 6, Elburg, Netherlands. The company delivers electrical (E), mechanical (W), and sustainable energy installations under a single-contractor model, serving particulieren (private homeowners), aannemers (contractors), and gemeenten (municipalities and public-sector clients) across Elburg and approximately a dozen surrounding municipalities including Wezep, 't Harde, Dronten, Oldebroek, Nunspeet, Harderwijk, Zwolle, Biddinghuizen, Lelystad, Epe, Apeldoorn, and Deventer. Its core offering spans two umbrella categories: duurzame installaties (warmtepompen, zonnepanelen, zonneboilers, laadpalen, energiemanagement) and installatiewerk (elektrotechniek, verwarming, ventilatie met WTW, domotica, verlichting, sanitair, zinkwerk), with separate service & onderhoud lines covering both sustainable and conventional installations plus a 24/7 storingsdienst for urgent electrical and sustainable breakdowns.

The technology stack relies primarily on third-party products rather than proprietary R&D: Busch-Jaeger Free@home is the standardized domotics platform for luxury residential projects, balanced ventilation with WTW-units delivers demand-controlled fresh air with heat recovery, and remote solar PV monitoring generates automatic deviation alerts feeding an energiemanagement app/webportal. Engineering choices—such as heat pump installations deliberately designed without external electric backup heating—reflect an opinionated approach to efficiency rather than proprietary technology. The team of 25+ employees includes Director Bert Draaijer, Operations Manager Martin Roozeboom, Projectleider Gerrit Hoekert, three Hoofdmonteurs covering W and E disciplines, plus technicians and apprentice technicians in a structured training pipeline.

The business model is project-based with three intertwined revenue streams: one-off installation services priced via bespoke offertes op maat (custom quotes), recurring service and maintenance contracts covering periodic inspections and emergency lighting compliance under Arbo legislation, and hardware pass-through sales of solar panels, heat pumps, EV chargers, lighting, and ventilation equipment bundled with labor. Pricing is opaque—no rate card or subscription tier is publicly disclosed—and the company actively advises customers on ISDE government subsidies for zonneboilers and warmtepompen, and assists with BTW-teruggave on solar panel installations. Go-to-market is sales-led and direct-to-consumer, driven by an SEO-optimized service website, MTMO review widgets, and inbound phone/email/contact-form requests converted into custom on-site quotes, with no online self-serve purchase, marketplace presence, or reseller network.

Name

Draaijer Energie op Maat

Legal name

Draaijer Installatietechniek

Website

https://energieopmaat.net

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

11–50 employees

Short description

Draaijer Energie op Maat is a Dutch totaalinstallateur based in Elburg delivering electrical, mechanical, and sustainable energy installations—including heat pumps, solar panels, EV chargers, and domotics—for private homeowners, contractors, and municipalities across the Elburg region.

Ownership category

akta.pro rank

Product category

Building Installation Services (HVAC, Electrical, and Sustainable Energy)

NAICS

Services to Buildings and Dwellings (5617), Appliance Repair and Maintenance (811412)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Humidifier & Dehumidifier Installation & Service (HSAOAIAJ)

akta.pro secondary industry

Solar PV Power Plant EPC (Utility-Scale) (EUAEAAAG)

Keywords

• Sustainable installations
• Heat pump installation
• Solar panel installation
• Electrical contracting
• Home energy management

Headquarters

HQ city

Elburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Project-based installation services (one-time): Custom one-off design and installation projects covering sustainable installations (heat pumps, solar panels, solar boilers, charging stations, energy management) and general installation work (electrical, heating, ventilation, domotics, lighting, plumbing, zincwork). Quote-based, project-priced engagements for new build, renovation, and sustainability upgrades.
2. Service & maintenance contracts: Recurring service and maintenance agreements for installed electrical, mechanical, and sustainable systems. Includes periodic inspections of ventilation/WTW units, solar panel system monitoring, mandatory emergency lighting inspections (Arbo), and a 24/7 emergency service for urgent electrical/sustainable-installations breakdowns.
3. Hardware sales through installation: Sale of physical hardware (solar panels, heat pumps, charging stations, LED lighting, ventilation units, sanitary, domotica components, zinc/copper roofwork) bundled with installation labor; customers advised on ISDE government subsidies and assisted with BTW (VAT) reclaim on solar panels.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Draaijer Energie op Maat is a regional Dutch "totaalinstallateur" based in Elburg that designs, installs, and services sustainable and traditional building systems under one roof. The core offerings span heat pumps, solar panels, solar boilers, EV charging stations, and energy management (Duurzame installaties) alongside electrical, heating, ventilation, domotics, lighting, sanitary, and zinc/copperwork (Installatiewerk), supported by recurring service & maintenance contracts and a 24/7 emergency breakdown service.

Product overview

Draaijer Energie op Maat operates as a single unified "totaalinstallateur" (total installer) rather than a modular software platform: customers engage one contractor for the full chain from advice and design through installation to ongoing service. The offering groups into two umbrella categories. Under "Duurzame installaties" the company delivers Warmtepompen (including brongebonden, lucht-water and hybride variants), Zonnepanelen with remote monitoring, Zonneboilers, Laadpalen, Energiemanagement, and Service en onderhoud (duurzaam). Under "Installatiewerk" it delivers Elektrotechniek, Verwarming (including lage temperatuur and fancoil-units), Ventilatie (vraaggestuurde mechanische ventilatie and balansventilatie met WTW-unit), Domotica (primarily Busch-Jaeger Free@home), Verlichting (led and noodverlichting), Sanitair, Zinkwerk, and Service en onderhoud (installatiewerk) with a 24/7 storingsdienst. Each of these named services maps to its own product page on energieopmaat.net and is delivered on a project basis for particulieren, aannemers and gemeenten in the Elburg region.

Differentiator

Problem solved

Functional benefit

Products and services

• Warmtepompen (Heat pumps)

Quantifiable outcome

• Solar panel investments reportedly pay back within 7-8 years depending on roof orientation and sun hours
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• EpluconcoreStrategic or Co-development PartnerReferenced in a customer review (Christian v. Gelder) describing a collaboration with Draaijer to deliver smart systems (warmtepompen, zonnepanelen, accu's, ventilatie, laadoplossingen) enabling homes or businesses to operate fully autonomously. Suitable for particulieren, luxury residential construction, and commercial sustainability projects.
• Busch-JaegercoreTechnology or IntegrationDraaijer uses Busch-Jaeger Free@home domotica as its standard home-automation platform for primarily luxury residential projects (wired and wireless). Customers can control lighting, heating, and sun shading via tablet/smartphone, including presence simulation when away.
• EnergiewachtminorOthersReferral partnership for CV-ketel and gas-fired installation breakdowns. Draaijer directs customers with gas-fired breakdowns to Energiewacht's 24/7 service (0800 0825), while retaining responsibility for electrical and sustainable-installations breakdowns 24/7.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Van Dorp Installateurs: Dutch totaalinstallateur covering HVAC, electrical, plumbing, and sustainable installations for residential and commercial customers with regional branches. Closest structural analogue to Draaijer's one-stop model, though at significantly larger scale.
• Homij Technische Installaties: Major Dutch technical installer covering electrical, mechanical, and sustainable installations across commercial, industrial, and residential segments. Comparable in scope of disciplines but operates nationally versus Draaijer's regional Elburg focus.
• Unica Groep: One of the largest Dutch technical installation groups, offering HVAC, electrical, and sustainable-energy installations nationally. Comparable to Draaijer across the full E+W+sustainable stack, but operating at multi-regional scale and serving larger utility and B2B accounts.
• Engie Services Nederland (Cofely): Large Dutch technical-services division offering HVAC, electrical, and energy-efficiency installations for residential and commercial customers. Comparable on the technical-installation core but with national scope and utility parent.
• Eneco (Installatie / Warmtepompen): Major Dutch energy company that also sells and installs heat pumps, solar panels, and EV charging. Comparable on duurzame installaties product set, though primarily a utility rather than a regional trades contractor.

Others

• MTMO Beoordelingen: Dutch customer-review platform used by Draaijer as an embedded trust signal. Not a competitor but an adjacent ecosystem enabler relevant to how regional installers build bottom-of-funnel social proof.

Direct peers

• Kemkens Installatietechniek: Regional Dutch totaalinstallateur offering heating, electrical, and sustainable installations to homeowners and businesses. Comparable to Draaijer in regional positioning, service-plus-installation mix, and contractor-led sales model.
• Feenstra Verwarming en Ventilatie: Established Dutch installer specializing in heating, ventilation, and heat-pump installations for homeowners. Directly comparable to Draaijer's W-side and duurzame installaties offering, particularly around warmtepompen and service/maintenance contracts.
• Eplucon: Dutch provider of integrated energy systems (heat pumps, solar, batteries, ventilation, EV charging) for autonomous homes and buildings. Listed as a Draaijer technology/integration partner and directly comparable on the duurzame installaties offering.

Regional players

• Technisch Buro Pelle: Dutch regional totaalinstallateur active in the east of the Netherlands delivering electrical, mechanical, and sustainable installations. Comparable scale and regional focus to Draaijer, though operating in a different geographic cluster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/draaijerenergieopmaat
• LinkedInlinkedin.com/company/draaijer-installatietechniek-b.v.

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Draaijer Energie op Maat