Do Everything
Do Everything Ltd operates a mobile-first consumer productivity app combining tasks, daily planning, notes, shared lists, and journaling. Distributed via iOS, Android, and an early-access web app, it monetizes through freemium subscriptions targeting students, professionals, families, and wellness users.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Do Everything does
Do Everything Ltd is a privately-held UK company operating a consumer productivity application available on iOS, Android, and (as of June 2026) a web app in early access. The product consolidates five modules — Tasks, Planner, Notes, Lists, and Journal — into a single mobile-first experience, positioning itself as an "all-in-one" personal life management tool rather than a point solution. Differentiation rests on integrated daily planning (priorities, time-of-day buckets, a daily "highlight" inspired by the Make Time methodology), journaling with mood check-ins and gratitude practice, list sharing for collaborative projects, and calendar integration with device calendars.
The underlying technology is a cross-platform mobile application with cloud sync across iOS, Android, and the browser-based web app at my.doeverything.app. Notable technical work in the past 12 months includes drag-and-drop planning (v3.7), themes with independent light/dark mode (v3.4), quick filters and sort modes (v3.9), sub-task management (v3.2), and a foundational performance/stability overhaul (v3.10). Distribution is mobile-first via the Apple App Store and Google Play; community engagement is run through a Canny-powered public roadmap and changelog that publicly tracks 37 feature requests and 4 integration requests.
Do Everything monetizes via a freemium model: the core experience is free, with premium features available through subscription (specific tier pricing is not disclosed in the source data). GTM is product-led growth with self-serve mobile onboarding. The company is bootstrapped — no funding rounds, parent company, or institutional investors are disclosed — and appears to operate with a very small team, with Robin Mitra identified as the team member responding publicly on the feedback platform. Target segments are horizontal across Students, Professionals, Families, and Wellness users.
Do Everything firmographics
Firmographics- Name
- Do Everything
- Legal name
- Do Everything Ltd
- Website
- https://doeverything.app
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Do Everything Ltd operates a mobile-first consumer productivity app combining tasks, daily planning, notes, shared lists, and journaling. Distributed via iOS, Android, and an early-access web app, it monetizes through freemium subscriptions targeting students, professionals, families, and wellness users.
- Ownership category
- akta.pro rank
Do Everything industry classification
Industry- Product category
- Personal Productivity Software
- NAICS
- Information (51)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Work Management & Collaboration Suites (BPAMAMAG)
Keywords
Where Do Everything is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Do Everything business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Freemium Mobile App: Free core features with premium/paid features. App available for free download with optional premium features. Pricing page exists but specific tier details not disclosed in scraped content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with optional premium features |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Do Everything product offering
Product offeringCore offering
Do Everything is a cross-platform personal productivity application that unifies five core modules—Tasks, Planner, Notes, Lists, and Journal—into a single mobile (iOS/Android) and web experience. Users organise to-dos with reminders, plan each day by time blocks, capture thoughts with photos and locations, collaborate on shared lists, and practice daily reflection with mood and gratitude tracking, with data syncing across devices.
Product overview
Do Everything is a unified personal productivity app combining five core modules: Tasks (for managing and tracking to-dos with reminders), Planner (for daily/weekly planning with time-of-day organization), Notes (for capturing thoughts with photos, locations, and custom colors), Lists (for project planning and collaboration), and Journal (for daily reflection and mood tracking). The product is available as native iOS and Android mobile apps and a web application in early access, with data syncing across all platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Tasks Task management module that lets users create, organise, and track to-dos with reminders and due dates, and check off completed items to clear mental clutter.
- Planner Daily and weekly planning feature enabling users to set priorities, organise tasks by time of day (morning, afternoon, evening, night), and highlight the most impactful task of the day to stay focused on goals.
- Notes Note-taking module that lets users write thoughts and ideas with photo attachments, location tags, custom background colours, and pinned notes for quick access to frequently used notes.
- Lists Project planning and collaboration tool for organising projects from start to finish, with the ability to share lists with friends, family, and colleagues and pin important lists to the top.
- Journal Reflective journaling feature for daily reviews, mood and feelings check-ins, gratitude practice, and capturing learnings to create lifelong memories, with search and filter capabilities.
- Web App Browser-based companion to the mobile apps providing access to tasks, notes, lists, and journal from the web with cross-device data synchronisation.
Companies that use Do Everything
Customer profileSegments4 records
Ideal customer profiles4 records
Do Everything technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature14 records
Do Everything partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CannycoreFeedback and changelog management platform powering the public roadmap, feature requests board, and release notes. Canny handles user voting, feature request tracking, and changelog distribution including RSS feed.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Do Everything competitors and assessment
Company assessmentEmerging players
- Fantastical: Cross-platform calendar and tasks app with natural-language input and strong iOS/macOS design pedigree. An emerging player intersecting Do Everything's calendar integration and daily planning features from a calendar-first perspective.
Direct peers
- TickTick: All-in-one productivity app combining tasks, lists, calendar, habit tracker, pomodoro timer, and notes. Closest competitor to Do Everything on the 'one app for life organization' thesis, with similar freemium model and cross-platform support.
- Things 3 (Cultured Code): Premium Apple-platform task manager emphasizing GTD-style daily planning, today view, and projects with areas. Overlaps heavily with Do Everything's Planner/Tasks experience but focuses on the Apple ecosystem only.
- Day One: Premium journaling and reflection app with mood tracking, photos, and prompts. Directly comparable to Do Everything's Journal module and a likely substitute for the wellness persona, though it specializes in journaling rather than broader productivity.
- OmniFocus: Premium Apple-ecosystem task and project manager built around the GTD methodology with projects, contexts, and review. Highly comparable to Do Everything's Planner and Tasks for power users who want structured daily planning.
- Todoist: Flagship cross-platform task and productivity app combining tasks, lists, labels, reminders, and natural-language capture. Directly comparable to Do Everything on horizontal productivity, freemium mobile-first GTM, and sync across iOS/Android/web.
- Any.do: Mobile-first tasks, lists, calendar, and reminders app with shared lists and family collaboration. Directly comparable on consumer horizontal productivity, shared lists, and multi-platform (iOS/Android/web) sync.
Broad incumbents
- Notion: All-in-one workspace combining notes, docs, databases, tasks, and wikis with shared collaboration. A broader incumbent than Do Everything but competes for the same 'one app for everything' mindshare and overlapping Tasks/Lists use cases.
- Microsoft To Do: Free cross-platform task manager from Microsoft integrated with Outlook, Microsoft 365, and Teams. A broad incumbent offering overlapping tasks, lists, and daily planning features that competes with Do Everything on free pricing and platform integration.
- Google Tasks: Lightweight tasks and lists product deeply integrated into Gmail, Calendar, and Workspace. Broad incumbent competing on convenience and zero-friction adoption rather than feature depth, often the default consumer productivity app on Android.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Do Everything social profiles
Digital presenceDo Everything financial estimates
Financial estimateRevenue estimate
Valuation estimate
Do Everything leadership team
Management profileNumber of profiles
Profiles1 record
Do Everything funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Do Everything M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Do Everything
What does Do Everything do?
Do Everything is a cross-platform personal productivity application that unifies five core modules—Tasks, Planner, Notes, Lists, and Journal—into a single mobile (iOS/Android) and web experience. Users organise to-dos with reminders, plan each day by time blocks, capture thoughts with photos and locations, collaborate on shared lists, and practice daily reflection with mood and gratitude tracking, with data syncing across devices.
Is Do Everything a public or private company?
Do Everything is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Do Everything founded?
Do Everything was founded in 2022. It employs 1 to 10 people.
Where is Do Everything based?
Do Everything is headquartered in London, United Kingdom, in the Europe region.
How does Do Everything make money?
One revenue line is on record: freemium Mobile App.
Who are Do Everything's main competitors?
Fantastical is listed as an emerging player. Direct peers are TickTick, Things 3 (Cultured Code), Day One, OmniFocus, Todoist and Any.do. Broad incumbents are Notion, Microsoft To Do and Google Tasks.
Does Do Everything have an API?
No public API is recorded for Do Everything.
What industry is Do Everything in?
Do Everything's product category is Personal Productivity Software. Its primary akta.pro industry code is BPAMAMAG, Work Management & Collaboration Suites. Its NAICS code is 51 and its SIC code is 7372.