Agroplant Holland

What Agroplant Holland does

Agroplant Holland B.V. is a Dutch family-owned seed potato trading and breeding company headquartered in Medemblik, Netherlands, founded in 1924 and currently managed by the fourth generation of the van der Lee family (Jan junior, Bram, and Joris). The company sources seed potatoes from approximately 200 contracted Dutch growers, monitors more than 1,500 hectares through its own field-sales staff, and exports to over 50 countries across the Middle East, North Africa, and Europe, with more than 60,000 tonnes of seed potatoes sold in a single recent season.

Its core technology rests on two integrated programmes. The first is an in-house breeding programme run through subsidiary Fobek in Sint Annaparochie, which develops proprietary potato varieties (Actrice, Bernice, Cereza, Dido, Lotus, Margarita, Metro, Picobello, plus newer clones such as WW 17-03) evaluated across worldwide test fields for characteristics including late blight resistance, dry matter content, and processing suitability. The second is an integrated logistics platform in Medemblik comprising cold-store, freezer, and packing-station capacity that enables quality-controlled processing of seed and consumption potatoes from farm to export.

Agroplant monetizes primarily through B2B transaction-based trading of seed and consumption potatoes, with pricing negotiated per contract based on variety, volume, and destination. It serves Mediterranean fresh markets, French fry processors, crisp/chip manufacturers, and traditional table-potato buyers via a direct field-sales export channel supplemented by industry events and standard digital marketing (website, newsletter, LinkedIn, Facebook, Instagram, YouTube). There is no public pricing, no third-party capital, and no parent holding company; the firm operates as a privately held, family-controlled B2B agricultural exporter with a century-long reputation and exclusive production contracts anchoring its supply side.

Name

Agroplant Holland

Legal name

Agroplant Holland B.V.

Website

https://agroplant.nl

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

Agroplant Holland B.V. is a fourth-generation Dutch family-owned seed potato trader and breeder that sources from ~200 contracted farmers, sells 60,000+ tonnes per year to buyers in over 50 countries, and develops proprietary varieties through its Fobek breeding subsidiary.

Ownership category

akta.pro rank

Product category

Seed Potato Trading and Breeding

NAICS

Potato Farming (111211), Vegetable and Melon Farming (1112)

SIC

Agricultural Production-Crops (100), Wholesale-Farm Product Raw Materials (5150), Agricultural Services (700)

akta.pro primary industry

Open-Pollinated/Varietal Seed Multiplication (AFAGAIAE)

akta.pro secondary industries

Plant Breeding & Variety Development (Conventional) (AFAGAIAF), Seed Conditioning & Processing (Cleaning, Grading, Treating) (AFAGAIAH)

Keywords

• Seed potato trading
• Potato variety breeding
• Consumption potato supply
• Potato export services
• Potato cold storage

Headquarters

HQ city

Medemblik

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Seed Potato Trading: Agroplant's primary revenue stream is the trading of seed potatoes. The company sources from a select group of contracted growers and exports to over 50 countries worldwide. The company tests varieties worldwide and advises customers on suitable variety packages, creating value through quality assurance and agronomic expertise.
2. Consumption Potato Trading: Agroplant is also active in the trade of consumption (ware) potatoes, complementing its seed potato business and serving a broader market.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels7 records

Core offering

Agroplant Holland breeds, sources and exports high-quality seed potatoes and consumption (ware) potatoes to international markets. Its portfolio combines proprietary potato varieties developed through its in-house breeding programme at subsidiary Fobek with a broad range of free varieties, complemented by cultivation advisory services and integrated cold storage and packing at its Medemblik facility.

Product overview

Agroplant Holland is a family-owned potato breeding and trading company founded in 1924, operating as a unified product portfolio consisting of proprietary seed potato varieties developed through their own breeding program at subsidiary Fobek, complemented by free varieties, cultivation advisory services, and cold storage/packing facilities. The company exports to more than 50 countries worldwide with their own field sales network monitoring over 1,500 hectares of contracted production.

Differentiator

Problem solved

Functional benefit

Products and services

• Seed Potatoes High-quality seed potatoes sourced from a select group of contracted growers and tested worldwide for characteristic properties across segments including table, traditional, fries, chips and specialty potatoes. Sold B2B to international buyers and to contracted Dutch growers.
• Consumption (Ware) Potatoes Ware / consumption potatoes traded alongside seed potatoes for fresh consumption, packing and processing markets, broadening the company's product offering to international B2B buyers.
• Proprietary Potato Varieties (Own Breeding Programme) Proprietary potato varieties developed and exclusively distributed by Agroplant through its in-house breeding programme at subsidiary Fobek in Sint Annaparochie, including branded varieties such as Actrice, Bernice, Cereza, Dido, Lotus, Margarita, Metro, Picobello and WW 17-03, targeted at table, fries, chips, traditional and speciality segments.
• Free (Non-Proprietary) Potato Varieties All free (non-proprietary) potato varieties supplied alongside the proprietary distribution programme, offering customers a comprehensive range suited to their specific cultivation needs.
• Cultivation Advisory Services Expert cultivation advice based on global test results, with specialists travelling worldwide to provide customised recommendations and detailed cultivation guidance for each variety, supplied to growers and buyers.
• Cold Store, Freezer and Packing Station Services Cold storage, freezer and packing station operated at Agroplant's Medemblik headquarters, with loading and storage capacity for seed and consumption potatoes from contracted farmers.

Quantifiable outcome

• Over 60,000 tonnes of seed potatoes sold in a single season
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Independent BreederscoreStrategic or Co-development PartnerVarious independent breeders approach Agroplant with new potato seedlings for evaluation. Agroplant tests these new varieties annually across a large number of test fields worldwide. Based on the test results, varieties are evaluated on their characteristics to produce detailed cultivation recommendations. This ongoing inflow of new genetic material complements Agroplant's own breeding programme at Fobek.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Market position

Strengths9 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwtINNhoBK1ijDj_E9WConA
• Facebookfacebook.com/agroplanthollandbv
• LinkedInlinkedin.com/company/agroplanthollandbv
• Instagraminstagram.com/agroplanthollandbv

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agroplant Holland