What Orbite Technologies does

Orbite Tech is the trade name of HMJ Technics, a privately held Belgian e-commerce company (KBO BE0766253379) that operates the orbitetech.com webshop selling climate comfort appliances to residential consumers in Belgium and the Netherlands. The catalogue comprises 171 models from 73 brands across six categories: split air conditioners (47 models), multi-split systems (14 models), mobile air conditioners (41 models), dehumidifiers (25 models), air purifiers (20 models), and fans (24 models). Branded inventory includes Daikin, Mitsubishi Heavy Industries, LG, Samsung, Dyson, Philips, De'Longhi, Qlima, Eurom, Bosch, Toshiba, and others; Orbite Tech does not manufacture or own any proprietary product technology, ranking the business as a pure third-party reseller.

Revenue is generated through one-time online retail purchases priced in EUR inclusive of 21% Belgian VAT, with unit prices ranging from approximately €150 for entry-level dehumidifiers and portable air conditioners to over €5,000 for high-capacity Daikin multi-split outdoor units. All orders are processed online through the self-service storefront, with free delivery and a 14-day cooling-off return policy. Logistics are fully outsourced: GXO Logistics operates the fulfilment centre in Asse, Belgium (warehouse, pick/pack/dispatch), and GLS performs last-mile delivery with Track & Trace. Payments are processed via Wise and Bunq Checkout (PCI-DSS-compliant). For fixed split and multi-split systems, the company does not provide installation but refers customers to a network of certified F-gas HVAC installers. The operating model is therefore capital-light, asset-free, and narrowly focused on D2C e-commerce in two countries, with no subscription, marketplace, advertising, or recurring-revenue component.

Name

Orbite Technologies

Legal name

HMJ Technics

Website

https://orbitetech.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Orbite Tech is a Belgian e-commerce retailer (HMJ Technics) selling 171 climate comfort appliances from 73 brands to residential consumers in Belgium and the Netherlands via the orbitetech.com webshop.

Ownership category

akta.pro rank

Product category

Online Retail of HVAC and Air-Treatment Appliances

akta.pro primary industry

Personal Comfort & Air Treatment Appliances Retail (Fans, Heaters, Humidifiers, Purifiers) (CRACADAI)

Keywords

• Online HVAC retail
• Climate appliance ecommerce
• Air conditioner sales
• Dehumidifier retail
• Air purifier distribution

Headquarters

HQ city

Laval

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail product sales: Orbite Tech generates revenue through direct online retail sales of air conditioning, dehumidification, air purification and ventilation appliances. All sales are on a one-time purchase basis (no subscription); prices range from approximately €150 to over €5,000 per unit depending on product type and capacity. Revenue is earned at point of sale when the customer completes checkout. The company accepts Bancontact, iDEAL/Wero, Visa and Mastercard, processed via PCI-DSS-certified payment providers (Wise). There is no recurring revenue, no marketplace commission, and no advertising-based revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Orbite Tech (legal entity HMJ Technics) is an online retailer selling 171 climate comfort appliances — split air conditioners, multi-split systems, portable/mobile air conditioners, dehumidifiers, air purifiers, and fans — sourced from 73 third-party brands, sold exclusively through orbitetech.com to residential consumers in Belgium and the Netherlands with free delivery, 2-year statutory warranty, and 14-day free returns.

Product overview

Orbite Tech is a Belgian/Dutch e-commerce retailer (trading name of HMJ Technics, legal entity BE0766253379) offering a curated catalogue of 171 climate comfort devices from 73 brands, sold exclusively online with free delivery in Belgium and the Netherlands. The product portfolio is organized into six product categories: (1) Split-airco's — 47 fixed-installed split/multi-split AC units (wall-mounted, floor-standing) from Daikin, Mitsubishi, LG, Samsung, Bosch and Toshiba; (2) Multi-split — 14 outdoor units supporting 2–5 indoor units per outdoor unit; (3) Mobiele airco's — 41 portable monoblock and mobile split AC units from De'Longhi, Eurom, Qlima, Midea and Klarstein; (4) Luchtontvochtigers — 25 dehumidifiers from De'Longhi, Qlima, Eurom, Philips and Olimpia Splendid; (5) Luchtreinigers — 20 air purifiers with HEPA/carbon filtration from Dyson, Philips, Samsung, Coway and Xiaomi; and (6) Ventilatoren — 24 stand, tower, ceiling and industrial fans from Dyson, Duux, Stadler Form, QAZQA and Quality Heating. Orbite Tech does not manufacture its own products; it operates exclusively as a reseller and online distributor.

Differentiator

Problem solved

Functional benefit

Products and services

• Split air conditioners (Split-airco's)

Quantifiable outcome

• Free delivery to Belgium and Netherlands on all orders, no minimum purchase amount
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• GXO LogisticscoreOthersGXO Logistics operates the fulfilment centre (warehouse, picking, packing and dispatch) for all Orbite Tech orders from its facility at Z.4 Broekooi 160, 1730 Asse, Belgium. Orders are transferred to GLS for last-mile delivery. This is a core operational partnership enabling the e-commerce business model.
• GLS (General Logistics Systems)coreOthersGLS performs last-mile parcel delivery for all Orbite Tech orders in Belgium and the Netherlands. Customers receive a Track & Trace link once orders are handed to GLS. Part of the GXO i.s.m. GLS logistics arrangement.
• WisecoreOthersWise (formerly TransferWise) is referenced as the payment processing partner. The website states payments are processed via bank transfer handled by Wise’s payment partner infrastructure. Wise provides PCI-DSS-compliant payment processing, fraud detection and secure transaction handling.
• Certified HVAC installation partnerscoreChannel Partner/ Reseller/ DistributorOrbite Tech connects customers purchasing split- and multi-split air conditioning systems with certified (F-gas certified) HVAC installers for professional installation. This partner ecosystem addresses the installation barrier for fixed climate systems and is described as a key service differentiator.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Coolblue: Dominant Benelux online retailer of consumer electronics and home appliances, with a large dedicated air-conditioning and air treatment category that directly overlaps Orbite's catalogue, Benelux geography, and direct-to-consumer e-commerce model.
• Dyson Direct: First-party Dyson Belgian online store for bladeless fans, purifiers, heaters and humidifiers. Competes directly for the same premium air-treatment SKUs Orbite retails, but with manufacturer margins and exclusivity on certain lines.
• Trotec: European specialist retailer and manufacturer of climate-comfort equipment (air conditioners, dehumidifiers, air purifiers, fans) selling online across multiple European markets. Closely comparable to Orbite in product range and customer base, with broader geographic reach.
• Daikin Belgium: Daikin's Belgian manufacturer-direct sales channel for split, multi-split and air-to-air heat pumps. Orbite's bestselling product (Daikin Perfera) competes head-on with Daikin's own first-party ecommerce in Belgium.

Broad incumbents

• Bol.com: Largest Dutch and Belgian online marketplace, carrying the same Daikin, Dyson, Philips, De'Longhi and Samsung climate SKUs and offering free delivery programmes. A broader assortment incumbent rather than a focused specialist.
• Brico Plan-it: Belgium's largest home improvement retail chain, with growing online assortment in air conditioners and air treatment. Comparable climate category but embedded in a broader DIY/home improvement proposition.
• MediaMarkt Benelux: Mass-market consumer electronics retailer with strong Benelux brick-and-mortar and online presence; sells portable air conditioners, air purifiers and fans from the same brands as Orbite, but climate is one category among many.
• Hornbach: European home improvement chain with online presence in Belgium and the Netherlands selling portable ACs and fans. Comparable DIY-anchored retail model but with a much broader home-and-build assortment than Orbite.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/orbitetech

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orbite Technologies