Square Feet Story

What Square Feet Story does

Square Feet Story is a privately held interior design and construction firm headquartered in Gulshan-2, Dhaka, Bangladesh, operating as the dedicated interior design arm of bti (Building Technology & Ideas Ltd.), a parent company with four decades of design and construction experience in Bangladesh. The firm delivers end-to-end residential and commercial interior design, architectural design, construction, landscaping, 3D visualization, logistics, and "innovative solutions" services, marketed under an integrated Design & Build Solution that lets the in-house team manage projects from initial concept through final implementation without subcontracting the core creative or build functions.

The firm runs a direct-to-consumer, project-based professional services model with pricing quoted on a per-engagement basis; no public pricing tiers, revenue figures, headcount, funding, or external investors are disclosed. Distribution is single-country and direct: customers reach the firm through the squarefeetstory.com website, a hotline (16604), WhatsApp (+8801713046691), and walk-in consultations at the bti Celebration Point office. Customer segments comprise individual residential homeowners (primary), commercial/business clients (primary), and standalone architectural projects (secondary), with all visible testimonials originating from Bangladesh-based SMB and individual clients plus one enterprise commercial engagement.

The firm's technology footprint is modest: 3D visualization for design previews, a WordPress-based website with a 17-page educational blog, an active Facebook presence, and an email newsletter. There are no AI/ML capabilities, no APIs or developer integrations, no patents or trademarks, no awards, and no certifications disclosed. Its competitive position rests on the bti parent brand reputation, a diverse cross-segment project portfolio, and a full-service integrated delivery model rather than on proprietary technology.

Name

Square Feet Story

Legal name

Square Feet Story

Website

https://squarefeetstory.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Square Feet Story is a Dhaka-based interior design and construction firm, operating as the interior design arm of bti. It delivers end-to-end residential and commercial design, architecture, construction, 3D visualization, and landscaping services to homeowners and businesses in Bangladesh.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141), Nonresidential Building Construction (2362), Commercial and Institutional Building Construction (236220)

SIC

General Bldg Contractors - Residential Bldgs (1520), General Bldg Contractors - Nonresidential Bldgs (1540)

akta.pro primary industry

Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE)

akta.pro secondary industries

Office & Corporate Building Construction (IMAFACAA), Landscape Architecture & Site Design (BPAHAKAC)

Keywords

• Interior design services
• Architectural design
• Construction services
• 3D visualization
• Landscaping services

Headquarters

HQ city

Model Town

HQ country

Pakistan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Interior Design Services: Residential and commercial interior design services covering full project lifecycle from concept to final implementation. Projects are delivered as custom engagements tailored to client specifications.
2. Construction Services: Construction services that bring design concepts to life. The experienced construction team ensures projects are completed on time and within budget.
3. Architectural Design: Innovative and sustainable architectural solutions integrated with interior aesthetics for cohesive and harmonious spaces.
4. Landscaping Services: Designing and implementing beautiful and functional outdoor spaces that complement interior design.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Square Feet Story delivers full-lifecycle interior design, architectural design, construction, 3D visualization, and landscaping services for residential and commercial clients in Bangladesh. Projects are managed end-to-end from initial concept through final implementation, with a client-centric approach that tailors each engagement to the client's specifications. The firm operates as the interior design arm of bti (Building Technology & Ideas Ltd.).

Product overview

Square Feet Story is a comprehensive interior design and architecture firm offering an integrated suite of services for both residential and commercial spaces. The company provides six core service offerings: Residential Interior Design & Implementation, Commercial Interior Design & Implementation, Architectural Design, Construction Services, 3D Visualization, and Landscaping. Additionally, the company offers Innovative Solutions and Logistic Services as part of its Build category. These services work together as a unified Design & Build Solution, allowing the company to manage projects end-to-end from initial concept through final implementation, leveraging their four decades of expertise in delivering design and construction services in Bangladesh.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Interior Design & Implementation

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• bti (Building Technology & Ideas Ltd.)coreOthersSquare Feet Story is an endeavor by bti (Building Technology & Ideas Ltd.), leveraging four decades of expertise in delivering design and construction services. bti provides the parent company infrastructure including the Celebration Point office location, property management services, and operational support.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Livspace: Asia's largest branded interior design and renovation platform, offering end-to-end design-build services for residential and commercial clients. Highly comparable business model — full-service interior design bundled with execution — though operating at much greater scale across India and Southeast Asia.
• Beautiful Homes by Asian Paints: Interior design and home décor service from Asian Paints covering residential interiors, modular kitchens, and turnkey execution. Comparable integrated offering, with the added advantage of a deeply branded consumer parent — a structural parallel to Square Feet Story leveraging bti's brand.
• Bonito Designs: India-based full-service interior design and turnkey execution firm targeting residential homeowners. Comparable end-to-end model (design + build), customer demographic, and project-based revenue structure.
• HomeLane: India-based full-service interior design and home renovation company providing modular interiors, design, and turnkey execution. Comparable integrated design-build model and customer segment (residential homeowners seeking turnkey solutions).
• DesignCafe: India-headquartered interior design and home renovation firm offering end-to-end design, modular solutions, and project execution. Directly comparable scope of services and residential SMB target customer base.

Broad incumbents

• bti (Building Technology & Ideas Ltd.): Parent company of Square Feet Story and a diversified Bangladeshi real estate and construction group with 40+ years of history. Directly comparable as the broader construction and property development incumbent under whose umbrella SFS operates.
• Space Matrix: Asia-Pacific workplace design and build firm specializing in commercial office interiors. Comparable on the commercial fit-out side of Square Feet Story's offering, though focused exclusively on corporate workplace rather than residential.
• Sobha Limited: Indian real estate developer with in-house interior design and fit-out capabilities integrated into residential property delivery. Comparable adjacency where the developer captures interior wallet share alongside construction — a model analogous to bti's bundling with Square Feet Story.

Regional players

• Featherlite Furniture: India-based contract and office furniture manufacturer with adjacent interior solutions for commercial spaces. Partial overlap as a regional South Asian player addressing commercial fit-out and furnishing, though more product-led than full design-build.

Emerging players

• Nous Decor: South Asian interior design and turnkey execution firm offering residential and commercial design services. Comparable scope on the design and project management side, though operating at a smaller scale than Square Feet Story's parent-backed operation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/squarefeetstory
• LinkedInlinkedin.com/company/square-feet-story

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Square Feet Story