Strategic Asset Management

What Strategic Asset Management does

Strategic Asset Management, LLC is a registered investment adviser headquartered in Rochester, Minnesota, operating a B2B2C platform that delivers holistic asset management, risk management, and tax optimization services to financial professionals and their end clients. The firm is the investment management arm of an affiliated group that includes Strategic Tax & Retirement and Strategic Insurance Group, enabling integrated delivery of financial planning, tax preparation, and insurance solutions under one umbrella. Revenue is generated through fee-based financial planning, fee-based 401(k) advisory, tailored annuities, charitable giving strategies, and affiliated tax and risk management services, with pricing provided on a per-engagement basis.

The company's core technology is the proprietary Retirement Positioning System (RPS), a cloud-based financial planning platform developed in-house since 2009 by founder Greg Nelson, CFP®. RPS projects retirement income depletion dates, integrates tax calculations for every year of retirement, models the real-time impact of strategy adjustments, and unifies investment, tax, and insurance data into a single planning workflow. The platform is offered exclusively to partner advisors, supporting fee-based, non-commission advisory practices. Distribution is sales-led, targeting financial advisors, planners, money managers, tax professionals, and insurance agents through direct outreach, demo requests, and affiliated cross-referrals.

The firm operates as a small private LLC with 1-10 employees, serves a primarily Midwest client base, and discloses no external funding, named end-client logos, or public pricing. Strategic Asset Management partners with Star Capital Investments to offer a boutique self-managed portfolio option within its investment menu, and it maintains Form ADV Part 2A and Part 3 regulatory disclosures consistent with its registered investment adviser status.

Name

Strategic Asset Management

Legal name

Strategic Asset Management, LLC

Website

https://www.strategicassetmgt.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Strategic Asset Management, LLC is a Rochester, Minnesota-based registered investment adviser offering fee-based financial planning, 401(k) advisory, annuities, and tax and insurance solutions to financial professionals and their clients through its proprietary Retirement Positioning System (RPS) software.

Ownership category

akta.pro rank

Product category

Investment Advisory Services

NAICS

Portfolio Management and Investment Advice (52394), Insurance Agencies and Brokerages (52421)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Portfolio Management–Led RIAs (Discretionary/Model-Based) (FSAAACAC)

akta.pro secondary industries

Financial Planning–Led RIAs (FSAAACAB), Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE), Corporate Retirement Plan Advisory RIAs (ERISA 401(k)/403(b)) (FSAAACAF)

Keywords

• Retirement planning software
• Investment advisory services
• Fee-based financial planning
• Wealth management
• 401(k) advisory services

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Fee-Based Financial Planning: Advisory fees charged for comprehensive financial planning services provided to financial professionals and their clients
2. Fee-Based 401(k) Advisory: Advisory fees for 401(k) plan management and consulting services
3. Annuity Products: Revenue from tailored annuity products offered as part of holistic retirement planning
4. Charitable Giving Strategies: Advisory and transaction fees associated with charitable giving and donation strategies

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Strategic Asset Management delivers fee-based holistic asset management for financial professionals and their clients, integrating financial planning, investment management, tax optimization, and insurance solutions. Its proprietary Retirement Positioning System (RPS) software, developed since 2009, combines tax calculations, investment projections, and insurance integration into a single retirement planning platform. Service offerings include fee-based financial planning, fee-based 401(k) advisory, tailored annuities, donation and giving strategies, plus tax preparation/planning and insurance agency services delivered through affiliated companies.

Product overview

Strategic Asset Management is a registered investment adviser offering a unified financial services platform centered on its proprietary Retirement Positioning System (RPS) software, complemented by fee-based financial planning, fee-based 401(k) advisory, charitable giving strategies, tailored annuities, and tax/risk management services through affiliated companies (Strategic Tax & Retirement and Strategic Insurance Group). The company integrates financial planners, money managers, tax professionals, and insurance agents under one umbrella to provide holistic asset management services.

Differentiator

Problem solved

Functional benefit

Brands

• Retirement Positioning System (RPS): Proprietary comprehensive financial planning software that provides income projections, retirement income depletion dates, tax optimization calculations, and investment and insurance integration for retirement planning.

Products and services

• Retirement Positioning System (RPS) Proprietary cloud-based comprehensive financial planning software for financial professionals that provides retirement income projections, retirement income depletion dates, real-time impact modeling of financial strategy adjustments, year-by-year retirement tax calculations, net monthly post-tax retirement income, and integrated tax, investment, and insurance planning with progress tracking via Fuel Tanks.
• Fee-Based Financial Planning Financial planning service offered on a fee-based (non-commission) model to help financial professionals and their clients achieve holistic financial goals and objectives.
• Fee-Based 401(k) Advisory Advisory service for 401(k) retirement accounts delivered on a fee-based model for financial professionals and their clients.
• Tailored Annuities Customized annuity product offerings designed to meet individual client retirement needs as part of the firm's holistic retirement planning approach.
• Donation & Giving Strategies Charitable giving and donation strategies service to help clients optimize their philanthropy alongside their overall financial goals.
• Tax Preparation and Planning Tax preparation and planning services delivered through affiliated Strategic Tax & Retirement, with combined 75+ years of tax experience among the tax professionals.
• Insurance Agency Services Insurance solutions delivered through affiliated Strategic Insurance Group, providing insurance products that complement clients' holistic financial plans.

Quantifiable outcome

• Tax professionals have 75+ years of combined tax experience

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Strategic Tax & RetirementcoreStrategic or Co-development PartnerAffiliated company providing tax preparation and planning services. Strategic Asset Management is the investment management arm of Strategic Tax & Retirement. The partnership enables integration of tax optimization with investment management through the RPS platform. Tax professionals have a combined 75+ years of experience.
• Strategic Insurance GroupcoreStrategic or Co-development PartnerAffiliated insurance agency providing insurance solutions that complement financial plans. Strategic Asset Management is the investment management arm of Strategic Insurance Group. The partnership enables holistic financial services including tax, investments, and insurance under one umbrella.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• RightCapital: Financial planning software for RIAs and independent advisors, with strengths in tax planning, retirement projections, and integrations. Highly comparable to Strategic Asset Management's RPS because both target the same B2B advisor channel with cloud-based retirement planning tools.
• MoneyGuidePro: One of the leading financial planning platforms for advisors, offering goal-based planning, retirement income projections, and tax-aware modules. Comparable to RPS as a planning-software backbone used by financial professionals to deliver holistic retirement advice.
• Holistiplan: Tax planning software built specifically for financial advisors, projecting multi-year tax outcomes and integrating with retirement planning. Comparable to RPS because both emphasize tax-aware retirement planning for the advisor channel rather than direct consumer use.
• Nitrogen (formerly Riskalyze): Risk tolerance and proposal-generation tool for advisors, with growing financial planning and analytics features. Comparable to RPS as an advisor-facing software that layers onto the planning and investment workflow.

Broad incumbents

• eMoney Advisor: Comprehensive financial planning platform owned by Fidelity Investments, serving a large base of RIAs and enterprise advisors. A broader incumbent competitor to RPS with deeper integrations and significantly larger scale, but addressing the same advisor-led retirement planning workflow.
• Carson Group: Large RIA and advisor support platform providing coaching, technology, and back-office services to independent financial professionals. Comparable to Strategic Asset Management as a support ecosystem for advisors, though at substantially greater scale and with a broader product portfolio.
• Orion Advisor Solutions: Technology, investment, and operations platform serving RIAs and advisors with portfolio management, reporting, and financial planning tools. Adjacent to RPS because both serve the same advisor technology stack, though Orion operates at enterprise scale across multiple product lines.
• Creative Planning: Large, fee-only RIA providing holistic wealth management, tax, and retirement planning to high-net-worth clients. Comparable to Strategic Asset Management in advisory philosophy (fee-based, holistic, integrated tax/insurance) but operates at national scale through acquisitions and a far larger advisor base.
• Edelman Financial Engines: Large fee-only RIA combining traditional advisory services with 401(k) managed account solutions and online planning tools. Comparable to Strategic Asset Management through its 401(k) advisory and integrated retirement planning offerings, but at much greater scale and geographic reach.
• Envestnet: Enterprise platform providing portfolio management, financial planning, and data analytics to RIAs, broker-dealers, and asset managers. Adjacent to RPS as a planning and portfolio technology layer for advisors, though typically deployed at enterprise scale rather than niche RIA workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/strategicassetmanagement

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strategic Asset Management