The Landing
The Landing is a privately held Los Angeles fine art gallery specializing in historically significant 20th century postwar California works and contemporary art, representing approximately nine artists and serving private collectors and museums through exhibitions and major US art fairs.
- Company typePrivate
- Founded2012
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Landing does
The Landing is a privately held fine art gallery based in Los Angeles, founded in 2015 by owner Gerard O'Brien and currently operating from a 2,800-square-foot dedicated space at 5118 West Jefferson Boulevard. The gallery specializes in two complementary programs: historically significant 20th century postwar works with an emphasis on California artists, and contemporary art by living artists. It maintains a roster of approximately nine represented artists and runs a year-round program of solo, two-person, and thematic group exhibitions, currently celebrating its 10-year anniversary with a two-part exhibition in 2025-2026.
The business model is straightforward commercial gallery sales: primary revenue derives from one-time sales of fine art to private collectors and, secondarily, museums and institutions, supplemented by modest revenue from published exhibition catalogs and limited-edition posters (priced $25-$40). Pricing for artwork is not publicly disclosed and requires direct inquiry. The gallery has no proprietary technology, no digital sales platform beyond a Squarespace website, and no e-commerce infrastructure for primary market transactions.
The go-to-market is event-driven and relationship-based. The gallery generates demand through a curated exhibition calendar at its LA space, annual participation in six-plus major US art fairs (NADA Miami, NADA New York, FOG Design+Art, Independent New York, ALAC, Intersect Palm Springs, historically Dallas Art Fair and Untitled Houston), earned media coverage in outlets such as the LA Times, New York Times, Artforum, and Galerie Magazine, and a direct email newsletter. Customer segments are private art collectors (primary) and museums/institutions (secondary). The gallery is not currently accepting unsolicited artist submissions, indicating a tightly curated intake model.
The Landing firmographics
Firmographics- Name
- The Landing
- Legal name
- The Landing
- Website
- https://www.thelandinggallery.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Landing is a privately held Los Angeles fine art gallery specializing in historically significant 20th century postwar California works and contemporary art, representing approximately nine artists and serving private collectors and museums through exhibitions and major US art fairs.
- Ownership category
- akta.pro rank
The Landing industry classification
Industry- Product category
- Fine Art Gallery
- NAICS
- Art Dealers (459920), Museums (71211), Museums, Historical Sites, and Similar Institutions (7121)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
- akta.pro secondary industries
- Arts, Crafts & Maker Fairs (MPAGAFAJ), General Consumer Expos & Trade Shows (MPAGAFAA)
Keywords
Where The Landing is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Landing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Art Sales: Primary revenue through sales of fine art from represented artists and historical works. Gallery operates as a commercial fine art gallery representing both historical and living artists.
- Publications and Prints: Sale of exhibition catalogs, posters, and limited edition prints published by the gallery. Examples include Fred Reichman poster ($40), Doyle Lane catalog ($25), J.B. Blunk catalog ($40).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Exhibition catalogs and publications |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
The Landing product offering
Product offeringCore offering
The Landing operates a commercial fine art gallery at its 2,800-square foot space on Jefferson Blvd. in Los Angeles, representing a roster of historical and living artists and presenting solo, two-person, and thematic group exhibitions. The gallery sells fine art works, with specialization in historically significant 20th century postwar works (with a California emphasis) alongside contemporary artists, and complements sales with gallery-published posters and exhibition catalogs.
Product overview
The Landing is a fine art gallery offering exhibition services, art fair participation, artist representation, and gallery publications. The gallery specializes in historically significant 20th century postwar works with emphasis on California art and contemporary artists. Key products include rotating exhibitions at their 2800-square foot Jefferson Blvd. space in Los Angeles, participation in major art fairs (NADA, FOG, Independent, ALAC), and published exhibition catalogues and posters. The gallery represents approximately 9 artists across historical and contemporary programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Fine Art Gallery Exhibition Program
Companies that use The Landing
Customer profileSegments2 records
Ideal customer profiles2 records
The Landing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Landing partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
The Landing competitors and assessment
Company assessmentDirect peers
- Blum & Poe: Los Angeles-based gallery founded in 1994 specializing in contemporary and postwar art, including a notable California-focused program. Closely comparable to The Landing in curatorial scope (postwar + contemporary) and LA geographic base, though at a significantly larger scale.
- Marc Selwyn Fine Art: Beverly Hills gallery focused on historically significant 20th-century and contemporary works, including California postwar and modern masters. Directly comparable to The Landing in its dual historical/contemporary programming and West LA positioning.
- Maccarone: Los Angeles (and previously New York) gallery representing established contemporary and historically significant artists. Comparable in curatorial positioning, fair participation, and LA-centric operations to The Landing.
- Kayne Griffin: LA-based gallery representing contemporary artists with historical-program elements. Comparable to The Landing in scale, fair-circuit activity, and curatorial mix of postwar and contemporary work.
- Parrasch Heijnen Gallery: Los Angeles gallery specializing in contemporary and postwar Latin American and California-based artists. Comparable to The Landing in LA base, fair-circuit participation, and postwar/contemporary dual programming.
- Sprüth Magers: Gallery with Berlin, London, and Los Angeles locations representing contemporary and historically significant postwar artists. Comparable in curatorial mix and fair participation to The Landing while operating larger and with international presence.
Broad incumbents
- Pace Gallery: Global blue-chip gallery with a major Los Angeles presence representing postwar and contemporary artists across multiple generations. Overlaps with The Landing's postwar/contemporary curatorial scope but operates at vastly larger scale and global reach.
- David Zwirner: Global blue-chip gallery with deep postwar and contemporary artist representation and a Los Angeles gallery. Indirectly competes with The Landing for artist signings and collector attention despite operating at a much larger scale.
- Gagosian: World's largest commercial gallery network with a substantial Beverly Hills/LA gallery carrying postwar masters and contemporary blue-chips. Sets the pricing and visibility benchmark against which mid-tier LA galleries like The Landing compete.
- Hauser & Wirth: International gallery with multiple US locations representing major postwar and contemporary artists. Broadly competes for top-tier collectors and artist estates that The Landing also targets within its California postwar niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Landing social profiles
Digital presenceThe Landing financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Landing leadership team
Management profileNumber of profiles
Profiles1 record
The Landing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Landing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Landing
What does The Landing do?
The Landing operates a commercial fine art gallery at its 2,800-square foot space on Jefferson Blvd. in Los Angeles, representing a roster of historical and living artists and presenting solo, two-person, and thematic group exhibitions. The gallery sells fine art works, with specialization in historically significant 20th century postwar works (with a California emphasis) alongside contemporary artists, and complements sales with gallery-published posters and exhibition catalogs.
Is The Landing a public or private company?
The Landing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Landing founded?
The Landing was founded in 2012. It employs 1 to 10 people.
Where is The Landing based?
The Landing is headquartered in Los Angeles, United States, in the North America region.
How does The Landing make money?
Two revenue lines are on record. Art Sales are the primary driver. The others are publications and Prints.
Who are The Landing's main competitors?
Direct peers on record are Blum & Poe, Marc Selwyn Fine Art, Maccarone, Kayne Griffin, Parrasch Heijnen Gallery and Sprüth Magers. Broad incumbents are Pace Gallery, David Zwirner, Gagosian and Hauser & Wirth.
Does The Landing have an API?
No public API is recorded for The Landing.
What industry is The Landing in?
The Landing's product category is Fine Art Gallery. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit), with a secondary code of MPAGAFAJ, Arts, Crafts & Maker Fairs. Its NAICS code is 459920 and its SIC code is 7990.