Thecommerce
THECOMMERCE is a private, founder-led boutique digital marketing agency in Athens, Greece, offering social media management, paid campaigns, email marketing, and website development to hospitality, e-commerce, industrial, and B2B clients.
- Company typePrivate
- Founded2022
- HeadquartersZográfou, Greece
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Thecommerce does
THECOMMERCE (legal entity THECOMMERCE Digital Marketing, DBA THECOMMERCE®) is a private boutique digital marketing agency founded in 2022 and headquartered at Fidiou 9, 15771, Athens, Greece. The firm operates as a single-location, founder-led studio with 1-10 employees, led by co-founder Kyriakos Mylonidis, and positions itself as an 'AI-driven growth studio' serving Greek and adjacent European clients.
The agency's service portfolio is integrated across four service lines: social media management (Instagram, Facebook, LinkedIn, TikTok, Pinterest), paid campaigns (Meta Ads, Google Ads), email marketing (newsletters and automations), and website development. Underlying technology consists of standard martech integrations (Google Analytics 4 for behavioral data, Meta and Google Ads platforms) plus a self-described AI-enhanced execution layer; no proprietary AI/ML models, patents, or platform IP are disclosed. The firm holds Google Partner certification and operates without any external funding or institutional investors.
THECOMMERCE generates revenue through professional services engagements on a project- or retainer-based pricing model, with no published rate card. The client base spans hospitality (Fresh Hotel, Parga Beach Resort, Kalidon Hotel), premium e-commerce and fashion (Sandalista, Classico), industrial and B2B (Gizelis Robotics, Alexopoulos Bros), regulated e-commerce (Nobacco), automotive (Nissan Boukis), food and beverage (WeCook), events (Expo), and SMB creative services (Skulmeits). Go-to-market is consultative and direct: senior involvement from project initiation is emphasized as a positioning pillar, with client acquisition via direct outreach, referrals, and organic discovery through thecommerce.gr.
Thecommerce firmographics
Firmographics- Name
- Thecommerce
- Legal name
- THECOMMERCE Digital Marketing
- Website
- https://thecommerce.gr
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- THECOMMERCE is a private, founder-led boutique digital marketing agency in Athens, Greece, offering social media management, paid campaigns, email marketing, and website development to hospitality, e-commerce, industrial, and B2B clients.
- Ownership category
- akta.pro rank
Thecommerce industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Social Media & Community Management (BPAFAAAE)
- akta.pro secondary industry
- Brand Experience (BX) & Service Design (BPAFAEAI)
Keywords
Where Thecommerce is headquartered
LocationHeadquarters
- HQ city
- Zográfou
- HQ country
- Greece
- HQ region
- Europe
Offices1 record
Markets served
Thecommerce business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Marketing Services: Full-service digital marketing agency offering social media management, paid advertising campaigns, email marketing, website development, and content creation. Revenue is generated through professional services engagements with clients.
- Strategy and Consulting: Brand strategy, positioning, and digital growth consulting services aligned with measurable business outcomes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels9 records
Thecommerce product offering
Product offeringCore offering
THECOMMERCE is an AI-driven growth studio providing integrated digital marketing services: social media management across Instagram, Facebook, LinkedIn, TikTok, and Pinterest; performance-driven paid advertising on Meta Ads, Google Ads, and Programmatic; email marketing with newsletters and automations; and website design and development for e-commerce, B2B, and hospitality clients. Services are structured as one cohesive performance system rather than disconnected tactics, targeting measurable business outcomes for brands in hospitality, fashion, industrial, and professional services sectors.
Product overview
Thecommerce is a digital marketing agency operating as an AI-driven growth studio, offering integrated services rather than a standalone product platform. The core service portfolio comprises four interconnected service lines: Social Media Services, Paid Campaigns, Email Marketing, and Website Development. These services are designed to work as an integrated digital ecosystem, where content, paid media, website experience, and strategy are aligned under one performance framework to drive measurable growth for clients across hospitality, e-commerce, robotics, and industrial sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Media Services
- Paid Campaigns
- Email Marketing
- Website Development
Quantifiable outcome
- Email marketing contributed ~4% of total online revenue for NOBACCO in restricted advertising environment
- +2 more outcomes
Companies that use Thecommerce
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Thecommerce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Thecommerce partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Google PartnerminorCertified Google Partner agency status indicated in website footer, demonstrating platform expertise and ad spend management capabilities.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Thecommerce competitors and assessment
Company assessmentDirect peers
- Found.ation: Greek creative and digital agency offering integrated branding, content, and digital marketing services. Most comparable as a Greek boutique full-service agency operating at similar scale and competing for the same Greek enterprise clients.
Broad incumbents
- Publicis Groupe Greece: Greek arm of Publicis network providing advertising, media buying, digital, and content services. Competes for the same Greek enterprise clients (hospitality, automotive, retail) that THECOMMERCE serves, but with global network leverage.
- Performics (Publicis): Publicis's performance marketing network specializing in SEO, SEM, paid social, and affiliate. Comparable because THECOMMERCE delivers similar performance marketing services to clients like Fresh Hotel, Sandalista, and Classico.
- Ogilvy Greece: WPP-owned full-service advertising network with operations in Greece. Comparable because it offers overlapping digital marketing, social, paid, and brand strategy services to Greek enterprise clients, but at significantly larger scale and broader portfolio.
- Havas Greece: Havas network presence in Greece offering integrated creative, media, and digital services. Comparable because it competes for similar Greek enterprise clients and offers overlapping social, paid, and content capabilities.
- VML (WPP): Global brand and digital experience agency resulting from VMLY&R and Wunderman Thompson merger under WPP. Comparable as a digital-first agency offering integrated brand, performance, and experience services across similar client verticals.
- BBDO Greece: Omnicom-owned creative and advertising network operating in Greece. Comparable as a full-service agency offering advertising, digital, and content services to Greek brands across consumer and B2B segments.
- Isobar Greece (Dentsu Creative): Dentsu's digital creative network in Greece offering digital transformation, performance marketing, and experience design. Comparable through overlapping digital and performance marketing services targeting similar Greek enterprise clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Thecommerce social profiles
Digital presenceThecommerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thecommerce leadership team
Management profileNumber of profiles
Profiles1 record
Thecommerce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thecommerce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thecommerce
What does Thecommerce do?
THECOMMERCE is an AI-driven growth studio providing integrated digital marketing services: social media management across Instagram, Facebook, LinkedIn, TikTok, and Pinterest; performance-driven paid advertising on Meta Ads, Google Ads, and Programmatic; email marketing with newsletters and automations; and website design and development for e-commerce, B2B, and hospitality clients. Services are structured as one cohesive performance system rather than disconnected tactics, targeting measurable business outcomes for brands in hospitality, fashion, industrial, and professional services sectors.
Is Thecommerce a public or private company?
Thecommerce is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Thecommerce founded?
Thecommerce was founded in 2022. It employs 1 to 10 people.
Where is Thecommerce based?
Thecommerce is headquartered in Zográfou, Greece, in the Europe region.
How does Thecommerce make money?
Two revenue lines are on record. Digital Marketing Services are the primary driver. The others are strategy and Consulting.
Who are Thecommerce's main competitors?
Found.ation is listed as a direct peer. Broad incumbents are Publicis Groupe Greece, Performics (Publicis), Ogilvy Greece, Havas Greece, VML (WPP), BBDO Greece and Isobar Greece (Dentsu Creative).
Does Thecommerce have an API?
No public API is recorded for Thecommerce.
What industry is Thecommerce in?
Thecommerce's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAE, Social Media & Community Management, with a secondary code of BPAFAEAI, Brand Experience (BX) & Service Design. Its NAICS code is 541810 and its SIC code is 7311.