Picnic
Picnic is an Iranian e-commerce brand and manufacturer of disposable tableware and household consumables, selling plates, cutlery, containers, and paper products across six material types to restaurants, caterers, cafés, households, and wholesale buyers in Iran via its own storefront, a 24-hour distribution fleet, and custom private-label manufacturing.
- Company typePrivate
- Founded2020
- HeadquartersTehran, Iran
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Picnic does
Picnic (پیکنیک برند) is an Iranian privately-held brand and e-commerce retailer of disposable tableware and household consumables, founded in 2020 in Tehran and operating exclusively within Iran. The company sells a broad portfolio of disposable plates, bowls, cups, cutlery, food containers, and home/kitchen items manufactured across six material platforms — polypropylene (PP), polystyrene (PS), polyethylene (PE), aluminum, cellulose/paper, and plant-based/biodegradable — through its own manufacturing affiliate Teb Plastic (طب پلاستیک). Sub-brands segment the catalog by use case and price tier: Picnic Bio for plant-based dishware, Picnic Prime for premium occasions, Picnic Delivery for food-delivery packaging, and the distributed Signal (سیگنال) brand for paper products.
The business operates a multi-channel go-to-market combining a direct-to-consumer e-commerce storefront (picnic-brand.com) targeting individual buyers with a dedicated wholesale channel and a specialized distribution fleet that supports 24-hour order fulfillment for restaurants, caterers, cafés, and retail distributors across Iran. Custom branded / private-label manufacturing is offered to organizations seeking disposable products with their own visual identity, leveraging in-house production capacity. Products carry ISO 9001, 14001, 22000, and 45001 certifications, plus Iranian Ministry of Health and Food & Drug Administration permits for food-contact items, supporting positioning around food safety, hygiene (anti-bacterial, anti-fungal, antiviral claims), and BPA-free / recyclable materials.
Revenue is generated through three primary streams: per-unit retail e-commerce sales, carton and multi-pack wholesale purchases at discounted per-unit rates, and quote-based large-volume and custom-manufacturing contracts. Products are priced in Iranian Toman with money-back guarantees and 24-hour delivery in many cases. By 2022, Picnic had achieved rank 335 among Iran's Top 500 companies by performance evaluation, validating its operational scale within the domestic disposable tableware market.
Picnic firmographics
Firmographics- Name
- Picnic
- Legal name
- پیکنیک (Picnic Brand)
- Website
- https://picnic-brand.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Picnic is an Iranian e-commerce brand and manufacturer of disposable tableware and household consumables, selling plates, cutlery, containers, and paper products across six material types to restaurants, caterers, cafés, households, and wholesale buyers in Iran via its own storefront, a 24-hour distribution fleet, and custom private-label manufacturing.
- Ownership category
- akta.pro rank
Picnic industry classification
Industry- Product category
- Disposable Tableware
- NAICS
- Sanitary Paper Product Manufacturing (322291)
- SIC
- Papers & Allied Products (2600), Cutlery, Handtools & General Hardware (3420)
- akta.pro primary industry
- Disposable Tableware (Plates, Cups, Cutlery) (CRAJAGAG)
- akta.pro secondary industries
- Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD), Foodservice/To-Go Packaging (Cups, Clamshells, Cutlery) (IMALAHAM), Foodservice Disposables (cups, plates, bowls, trays, clamshells) (IMAMAHAI), Food Storage Containers (Disposable & Reusable) (CRAJAGAF)
Keywords
Where Picnic is headquartered
LocationHeadquarters
- HQ city
- Tehran
- HQ country
- Iran
- HQ region
- Middle East
Offices1 record
Markets served
Picnic business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct product sales (retail e-commerce): Picnic sells disposable tableware and packaging products directly to consumers through its e-commerce website (picnic-brand.com), offering individual unit purchases at listed prices with fast delivery and money-back guarantee.
- Wholesale/bulk sales: The company operates a dedicated wholesale channel (wholesale page) providing bulk pricing for large-volume buyers such as restaurants, caterers, and retail stores. Discounts are offered on bulk orders.
- Custom/private-label manufacturing: Picnic, leveraging Teb Plastic's manufacturing capabilities, designs and produces custom disposable products with client brand names, logos, and visual identity for organizations seeking branded merchandise or packaging solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single unit retail pricing for individual consumers |
| Unit Pricing | Pay-as-you-go | Carton and multi-pack wholesale pricing |
| Unit Pricing | Multi-year contract | Large-volume/custom wholesale orders |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Picnic product offering
Product offeringCore offering
Picnic manufactures and distributes disposable tableware — including aluminum dishes, crystal/PET dishes, paper plates, plant-based disposable dishes, and disposable cutlery — alongside household paper products and cleaning/hygiene supplies. The company also produces custom-branded (RLP) packaging for businesses and delivers its own products through a direct e-commerce and wholesale channel.
Product overview
Picnic (پیکنیک برند) is an Iranian B2B/B2C e-commerce retailer and manufacturer of disposable dishes and household consumables, producing products through its affiliated company Tab Plastic (طب پلاستیک). The product portfolio encompasses aluminum, crystal/styrene, paper, PET, and plant-based (Picnic Bio) disposable dishes available in various forms (plates, bowls, serving dishes, cups, dessert containers) with specialized lines for different use cases: Superfresh and Hot Delivery containers for food service, Poly Box and Thermoforming/PET for takeaway and catering, Microwave-safe dishes for reheating, and disposable cutlery in various models (Paris, Toronto, VIP, Desert, Rome, Lux, etc.). The company also distributes Signal (سیگنال) brand paper products including napkins, tissues, and toilet paper, plus home/kitchen items like food cellophane wrap, zipper bags, tablecloths, garbage bags, and freezer bags. Picnic offers factory-direct pricing, custom branded products with printing capabilities (RLP), and same-day/next-day nationwide delivery for wholesale and retail customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Disposable aluminum dishes (ظروف یکبار مصرف آلومینیومی) Disposable aluminum foil dishes and trays for cooking, serving, and food packaging. Used by household consumers for home cooking and by restaurants, caterers, and food takeaways for hot-food packaging.
- Disposable crystal/PET dishes (ظروف یکبار مصرف کریستال) Clear, rigid disposable plastic (PET/crystal) dishes and bowls for serving and presenting food. Targeted at restaurants, cafés, catering, and home use for parties and events.
- Disposable paper plates (ظرف کاغذی یکبار مصرف) Disposable paper plates for single-use food serving. Used by consumers for picnics and parties and by food-service businesses for low-cost, recyclable serving ware.
- Plant-based disposable dishes (ظروف گیاهی یکبار مصرف) Biodegradable, plant-based disposable dishes positioned as an eco-friendly alternative to plastic tableware. Sold to both environmentally conscious consumers and food-service businesses seeking sustainable packaging options.
- Disposable cutlery (کارد و چنگال یکبار مصرف) Single-use disposable cutlery (forks, knives, spoons) sold individually and in bulk. Used by restaurants, caterers, and consumers for takeaways, events, and picnics.
- Paper hygiene products (محصولات بهداشتی کاغذی) Disposable paper hygiene products such as napkins, paper towels, and tissue. Sold to households and to businesses for use alongside tableware.
- Custom branded packaging (RLP / چاپ اختصاصی برند) Custom-printed disposable products with the buyer's logo and brand artwork (RLP). Targets restaurants, cafés, catering companies, and event organizers that want branded single-use packaging.
- Wholesale bulk supply of disposable tableware (فروش عمده ظروف یکبار مصرف) Bulk/wholesale supply of Picnic's disposable tableware products with a minimum order quantity of 1,000 units. Targeted at restaurants, caterers, hotels, and event organizers needing large-volume, factory-direct supply.
Quantifiable outcome
- 24-hour delivery capability in many cases via specialized distribution fleet
- +1 more outcomes
Companies that use Picnic
Customer profileSegments5 records
Ideal customer profiles3 records
Picnic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Picnic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Teb Plastic (طب پلاستیک)corePicnic leverages the manufacturing capabilities of Teb Plastic (طب پلاستیک) company to offer custom design and production of disposable products with customer brand names, logos, and visual identity. This partnership enables Picnic to provide private-label manufacturing services to businesses seeking branded disposable products, while also serving as the core production backbone for the company's own product line.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Picnic competitors and assessment
Company assessmentDirect peers
- Genpak: North American manufacturer of disposable foodservice containers and tableware including polypropylene and PET clamshells, bowls, cups, and cutlery. Directly comparable to Picnic's thermoforming, polypro, and PET product lines for foodservice customers.
- Sabert Corporation: US-based manufacturer of disposable foodservice packaging including platters, bowls, cutlery, and hinged containers. Directly comparable to Picnic in product mix (premium and sustainable disposable tableware) and customer base (foodservice and catering).
- Eco-Products (a Novolex brand): US-based manufacturer specializing in compostable and plant-based foodservice disposables including cups, plates, cutlery, and containers. Directly comparable to Picnic's Picnic Bio sustainable plant-based line and similar foodservice customer focus.
- Dart Container Corporation: One of the largest US manufacturers of disposable foodservice products including foam and plastic cups, containers, plates, and cutlery. Directly comparable to Picnic in product category (disposable tableware and foodservice packaging) and customer base (foodservice operators).
- Lollicup (Lollicup Fresh): Manufacturer and distributor of disposable cups, lids, straws, and foodservice packaging primarily for cafés, coffee shops, and foodservice operators. Comparable to Picnic in targeting café and beverage-service customers with disposable cups and accessories.
- Gold Plast: Italian manufacturer of disposable tableware including plates, cutlery, glasses, and serving items in plastic and biodegradable materials. Comparable to Picnic in product category breadth (cutlery, plates, premium disposables) and use-case segmentation.
- Vegware: UK-based specialist manufacturer of plant-based compostable foodservice packaging including plates, bowls, cutlery, and containers. Closely comparable to Picnic Bio's biodegradable disposable dishware line and sustainability-led positioning.
Broad incumbents
- Pactiv Evergreen: Major North American foodservice and beverage carton packaging manufacturer with broad portfolio spanning cups, containers, tableware, and foodservice disposables. Comparable as a broader incumbent in the same disposable foodservice packaging category Picnic operates in.
- Huhtamaki: Global packaging company with a dedicated foodservice solutions division producing disposable cups, plates, cutlery, and food containers. Comparable as a broad incumbent with overlapping product categories and global foodservice customer reach.
Regional players
- Detpak: Australian-headquartered paper and board-based foodservice packaging manufacturer producing bags, wraps, containers, and tableware for quick-service restaurants. Comparable as a disposable foodservice packaging peer with overlapping category coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Picnic social profiles
Digital presencePicnic compliance and trust
Trust signalCompliance8 records
Picnic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Picnic leadership team
Management profileNumber of profiles
Picnic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Picnic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Picnic
What does Picnic do?
Picnic manufactures and distributes disposable tableware — including aluminum dishes, crystal/PET dishes, paper plates, plant-based disposable dishes, and disposable cutlery — alongside household paper products and cleaning/hygiene supplies. The company also produces custom-branded (RLP) packaging for businesses and delivers its own products through a direct e-commerce and wholesale channel.
Is Picnic a public or private company?
Picnic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Picnic founded?
Picnic was founded in 2020. It employs 251 to 500 people.
Where is Picnic based?
Picnic is headquartered in Tehran, Iran, in the Middle East region.
How does Picnic make money?
Three revenue lines are on record. Direct product sales (retail e-commerce) is the primary driver. The others are wholesale/bulk sales and custom/private-label manufacturing.
Who are Picnic's main competitors?
Direct peers on record are Genpak, Sabert Corporation, Eco-Products (a Novolex brand), Dart Container Corporation, Lollicup (Lollicup Fresh), Gold Plast and Vegware. Broad incumbents are Pactiv Evergreen and Huhtamaki. Detpak is listed as a regional player.
Does Picnic have an API?
No public API is recorded for Picnic.
What industry is Picnic in?
Picnic's product category is Disposable Tableware. Its primary akta.pro industry code is CRAJAGAG, Disposable Tableware (Plates, Cups, Cutlery), with a secondary code of CRADALAD, Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery). Its NAICS code is 322291 and its SIC code is 2600.