China Quanjude Group Co.

What China Quanjude Group Co. does

China Quanjude Group Co. (中国全聚德（集团）股份有限公司) is a publicly listed Chinese restaurant holding company headquartered in Beijing (Shenzhen Stock Exchange: szse:002186), operating a portfolio of four heritage Chinese restaurant brands plus a packaged food division. The flagship Quanjude brand, founded in 1864 during the Qing Dynasty Tongzhi era, specializes in Peking duck (北京烤鸭) prepared using the imperial palace hanging-roast technique (宫廷挂炉烤鸭) — a method recognized as intangible cultural heritage and continuously practiced for over 160 years. Complementing the flagship are Fangshan Restaurant (1925, imperial cuisine founded by former Qing palace chefs), Fengzeyuan Restaurant (1930, Shandong/Lu cuisine), and Sichuan Restaurant (1959, Sichuan cuisine with calligraphy plaque by Guo Moruo), each operating as a separate Chinese Time-Honored Brand (中华老字号) under common ownership.

The group operates over 100 stores across 20+ Chinese provinces and municipalities, plus international franchise locations in the USA (New York, reopened 2025), Japan (two stores in Tokyo since 2004), Canada (Toronto since 2017), and France (Bordeaux since 2019, designed to Michelin standards). The company's technology is anchored in traditional culinary craft — including the cream dragon beard pastry technique (15 hand-pulling rounds producing 32,768 strands totaling over 50,000 meters) — with master chefs transmitting techniques across generations rather than relying on automation or AI. The group holds China's first service-industry trademark and has served over 200 heads of state and government officials throughout its history.

The business model combines three revenue streams: (1) dine-in restaurant services across the four cuisine-specialized brands, (2) packaged food product sales through the Beijing Quanjude Fangshan Food subsidiary (established 2009, 200+ product varieties, 600+ offline retail outlets), and (3) brand licensing and franchise fees from international operators. Domestic expansion is direct-operated while international expansion is asset-light via franchise partnerships. Customer segments span premium Chinese dining consumers (affluent domestic and international tourists), government and diplomatic entities, and retail food consumers purchasing branded packaged products. The company employs 1,001–5,000 people.

Name

China Quanjude Group Co.

Legal name

中国全聚德（集团）股份有限公司

Website

https://quanjude.com.cn

Company type

Public

Founded year

1864

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

China Quanjude Group is a publicly listed Beijing-based Chinese restaurant holding company operating four heritage brands (Quanjude Peking duck, Fangshan, Fengzeyuan, Sichuan Restaurant) and a packaged food division, serving premium dine-in consumers domestically and via international franchises across five countries.

Ownership category

akta.pro rank

Product category

Chinese Restaurant Services

NAICS

Food Manufacturing (311)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Asian QSR (Chinese/Thai/Japanese/Korean) (THAFAAAF)

Keywords

• Chinese restaurant services
• Peking roast duck
• Traditional imperial cuisine
• Time-honored brand
• Packaged food products

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dining Services: Revenue from dine-in services across four restaurant brands: Quanjude (Peking roast duck), Fangshan (imperial cuisine), Fengzeyuan (Shandong cuisine), and Sichuan (Sichuan cuisine). Operating over 100 stores across 20+ provinces in China plus international locations.
2. Food Product Sales: Production and sale of packaged food products under the Quanjude Fangshan Food brand. The company operates 600+ offline sales outlets and offers various food products since 2009.
3. Brand Licensing and Franchising: International franchise operations where partners operate Quanjude branded restaurants in exchange for licensing fees and operational guidance. Active in USA, Japan, Canada, and France.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

China Quanjude Group operates a portfolio of four time-honored Chinese restaurant brands — Quanjude (Peking roast duck), Fangshan (Qing imperial cuisine), Fengzeyuan (Shandong cuisine), and Sichuan Restaurant (Sichuan cuisine) — providing traditional Chinese dining experiences across 100+ stores in China and international locations. The group also operates a packaged food products division (Quanjude Fangshan Food) producing and distributing packaged food items through 600+ retail outlets in China.

Product overview

China Quanjude Group is a portfolio of four time-honored Chinese restaurant brands plus a food processing division, forming a multi-brand culinary group. The core offering is the 全聚德 (Quanjude) flagship brand, specializing in imperial hanging-roast Peking duck since 1864. Complementing it are three sub-brand restaurants — 仿膳饭庄 (Fangshan, imperial cuisine since 1925), 丰泽园饭店 (Fengzeyuan, Shandong cuisine since 1930), and 四川饭店 (Sichuan, Sichuan cuisine since 1959) — each a distinct time-honored brand serving different regional Chinese cuisines. A fifth division, 全聚德仿膳食品 (food processing), sells packaged and processed food products under the group's brands across 600+ offline outlets. The group operates over 100 restaurants across China, the USA, Japan, Canada, and France.

Differentiator

Problem solved

Functional benefit

Brands

• 仿膳 (Fangshan): Restaurant brand specializing in Qing dynasty imperial cuisine and traditional pastries, originally established in 1925 by former Palace Imperial Kitchen chefs at Beihai Park.
• 丰泽园 (Fengzeyuan)
• 四川饭店 (Sichuan Restaurant)

Products and services

• Quanjude (全聚德) Peking Roast Duck Restaurants Flagship restaurant brand of China Quanjude Group, specializing in traditional Peking duck prepared using the imperial hanging-roast technique passed down for over 160 years. Has served over 200 heads of state and dignitaries, operating 100+ stores globally across China, USA, Japan, Canada, and France.
• Fangshan Restaurant (仿膳饭庄) Imperial-style cuisine restaurant established in 1925 by former Qing Dynasty palace chefs, offering traditional court dishes and snacks prepared using methods modeled after the imperial kitchen. Located on the north bank of Beihai Park. A recognized Chinese time-honored brand.
• Fengzeyuan Restaurant (丰泽园饭店) Shandong cuisine (Lu cuisine) restaurant established in 1930, named after the 'Fengzeyuan' pavilion in Zhongnanhai. A recognized Chinese time-honored brand for authentic Shandong cuisine, operating 5 store locations.
• Sichuan Restaurant (四川饭店) Sichuan cuisine restaurant established in 1959, named by Premier Zhou Enlai with calligraphy plaque by Guo Moruo. Offers 120 classic Sichuan dishes and is a recognized Chinese time-honored brand.
• Quanjude Fangshan Food (全聚德仿膳食品) Food processing and distribution division established in 2009, integrating food processing, product sales, and logistics distribution. Offers 200+ product varieties distributed through 600+ offline sales outlets across China for home consumption and gift-giving.

Quantifiable outcome

• Over 160 years of continuous operation since 1864, surviving three centuries of Chinese history.
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators10 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Haidilao International Holding: Haidilao is a publicly-traded Chinese cuisine restaurant chain specializing in hot pot with hundreds of locations across China and international markets. Comparable to Quanjude as a major Chinese restaurant brand with national scale and international ambitions, though differentiated by cuisine type and service model.
• Dicos: Dicos is a major Chinese fast-food chain specializing in chicken-based QSR with thousands of locations across China. Comparable to Quanjude as a sizeable Chinese restaurant brand with national scale, though differentiated by QSR format and Western-influenced cuisine.
• Xiabuxiabu Catering Group: Xiabuxiabu operates hot pot restaurant chains in China including the Xiabuxiabu and Coucou brands. Comparable to Quanjude as a multi-brand Chinese restaurant group with national presence, though positioned in a different cuisine segment.
• Tang Palace (Bao Cui): Tang Palace is a Hong Kong-listed Chinese restaurant group operating upscale Chinese cuisine restaurants across China. Comparable to Quanjude in heritage positioning, premium pricing, multi-region Chinese restaurant operations, and similar customer base of business diners and special occasion consumers.
• Jiumaojiu International Holdings: Jiumaojiu operates Tai Er Suancai Yu and other Chinese cuisine restaurant brands, listed in Hong Kong. Comparable to Quanjude as a publicly-traded Chinese cuisine-focused restaurant group with multi-brand positioning and expansion ambitions.

Broad incumbents

• Darden Restaurants: Darden is a major US-based full-service restaurant operator with multi-brand portfolio including Olive Garden and LongHorn Steakhouse. Comparable to Quanjude as a large multi-brand restaurant group operating full-service dining concepts across multiple geographies.
• Yum China Holdings: Yum China is the largest restaurant operator in China, operating KFC, Pizza Hut, and Taco Bell with thousands of locations. Comparable to Quanjude as a major publicly-traded restaurant group operating multiple brands in China with significant scale and supply chain infrastructure.

Regional players

• Ajisen Ramen: Ajisen Ramen is a Japan-headquartered Asian noodle restaurant chain with locations primarily across Asia including China. Comparable to Quanjude as an established Asian cuisine restaurant brand with heritage positioning, though focused on Japanese ramen rather than Chinese cuisine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/china-quanjude-group-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about China Quanjude Group Co.