American Modern Insurance Group
American Modern Insurance Group is a US specialty insurer that provides residential (manufactured, hard-to-insure, vacant, rental, seasonal homes), recreational (collector vehicles, motorsports, boats, yachts), pet health, and earthquake coverage, distributed primarily through independent insurance agents as a wholly-owned subsidiary of Munich Re Specialty.
- Company typePrivate
- Founded1965
- HeadquartersAmelia, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What American Modern Insurance Group does
American Modern Insurance Group is a US specialty property and casualty insurer that provides coverage for residential, recreational, pet health, and earthquake risks that standard carriers typically decline. Founded in 1965 and headquartered in Amelia, Ohio, the company was built originally around manufactured home insurance and has since expanded into a broad specialty portfolio: residential products (Manufactured Home, Homeowners, Homeowners FLEX, Dwelling Basic/Special, Vacant Home, Part-Time Home, Renters) covering full-time, seasonal, rental, and vacant dwellings; recreational products (Collector Vehicle, Motorsports, Boat, Yacht) for classic cars, powersports, and watercraft up to 64 feet; Pet Health Insurance for dogs and cats; and standalone Earthquake coverage offered in 14 states. The company explicitly targets non-standard risks such as homes with challenging age, value, or claim history, collector vehicles requiring agreed-value coverage, and vacant or rental properties.
Its technology stack is a conventional insurance core with a proprietary agent and policyholder platform layer. The company operates under registered brand marks AMsuite and modernLINK (with AMsuite+ pending) for agent-facing tools, and a consumer-facing stack at amig.com and myaccount.amig.com that supports policy management, claims filing and tracking, document access, and EZPay automated recurring payments. A 24/7 AI-powered chatbot handles routine policyholder inquiries. The underlying platform architecture is described as an insurance technology platform supporting policy management, claims processing, and customer self-service, but no proprietary underwriting models, APIs, or machine-learning assets are disclosed.
The business model is recurring premium-based revenue across monthly, annual, and multi-year policy terms, with pricing quote-based and varied by property type, location, coverage limits, deductibles, and risk factors. Distribution is primarily through a network of independent insurance agents and brokers — Find an Agent CTAs are prominent across the company website — supplemented by emerging digital channels including a partnership with Roamly (Florida digital-first marketplace for recreational vehicles, boats, motorcycles) and integration into Entrata's property management platform. American Modern is a wholly-owned subsidiary of Munich Re Specialty within Munich Re, operating through licensed entities including American Modern Home Insurance Company and American Modern Property and Casualty Insurance Company; American Modern Select Insurance Company (AMSIC) was restructured and divested in 2025.
American Modern Insurance Group firmographics
Firmographics- Name
- American Modern Insurance Group
- Legal name
- American Modern Insurance Group, Inc.
- Website
- https://amig.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- American Modern Insurance Group is a US specialty insurer that provides residential (manufactured, hard-to-insure, vacant, rental, seasonal homes), recreational (collector vehicles, motorsports, boats, yachts), pet health, and earthquake coverage, distributed primarily through independent insurance agents as a wholly-owned subsidiary of Munich Re Specialty.
- Ownership category
- akta.pro rank
American Modern Insurance Group industry classification
Industry- Product category
- Specialty Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Insurance Carriers (5241)
- SIC
- Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Property Insurance (Homeowners, Renters & Commercial Property) (FSAJAKAH)
- akta.pro secondary industries
- Classic / Collector Car Insurance (FSAJAAAG), Pet Insurance (FSAJAKAG)
Keywords
Where American Modern Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Amelia
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
American Modern Insurance Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Premiums: American Modern generates revenue through insurance premiums collected from policyholders. The company offers specialty residential insurance (for full-time, part-time, rental, and vacant homes), recreational insurance (collector vehicles, motorsports, boats, yachts), and pet health insurance. Premiums are collected on a recurring basis through monthly, annual, or multi-year policy terms.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
American Modern Insurance Group product offering
Product offeringCore offering
American Modern Insurance Group provides specialty insurance products for residential properties, recreational vehicles, and pet health, with a focus on non-standard or hard-to-insure risks. The company sells through independent insurance agents and digital partners across the United States. Its offerings include collector vehicle, motorsports, boat and yacht coverage, manufactured home, homeowners, vacant and rental property insurance, plus standalone earthquake and pet health policies.
Product overview
American Modern Insurance Group is a specialty insurance provider that operates as part of Munich Re Specialty, offering a comprehensive portfolio of insurance products across three main categories: Recreational (Collector Vehicle, Motorsports, Boat, and Yacht insurance), Residential (Manufactured Home, Homeowners, Homeowners FLEX, Dwelling Basic, Dwelling Special, Vacant Home, Part-Time Home, and Renters insurance), and Specialty (Earthquake and Pet Health insurance). The company positions itself as a specialty insurer for non-traditional coverage situations, including homes with challenging characteristics (age, value, claim history) and recreational assets that require specialized protection beyond standard policies. The product portfolio includes both core specialty lines and customizable coverage options like Homeowners FLEX that allow policyholders to adjust protection levels to fit unique needs.
Differentiator
Problem solved
Functional benefit
Brands
- EZPay: Automated payment plan service allowing policyholders to set up recurring payments.
Products and services
- Collector Vehicle Insurance
Companies that use American Modern Insurance Group
Customer profileSegments9 records
Ideal customer profiles7 records
American Modern Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
American Modern Insurance Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RoamlycoreRoamly, a digital insurance platform, partnered with American Modern as one of eight major national carriers for their Florida expansion. American Modern products are offered alongside other carriers through Roamly's digital-first insurance marketplace targeting recreational vehicles, boats, and motorcycles. The partnership enables American Modern to reach customers through Roamly's digital platform and Florida regional headquarters in Fort Lauderdale.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
American Modern Insurance Group competitors and assessment
Company assessmentBroad incumbents
- AssurantConnect: Specialty insurer covering manufactured housing, recreational vehicles, and lender-placed homeowners. Direct overlap with American Modern's specialty residential and recreational product lines.
- GEICO: Major direct-to-consumer auto insurer with motorcycle, ATV, and collector vehicle coverage. Competes with American Modern for recreational and motorsports customers, but distributed digitally.
- Progressive: Largest US specialty auto and recreational vehicle insurer with broad motorsports and boat product offerings. Significant overlap with American Modern's recreational and motorsports coverage.
- Markel: Diversified specialty insurer with strong positions in recreational marine, motorcycle, and unusual property risks. Comparable product mix and agent-distribution model to American Modern.
- National General Insurance: Specialty personal lines insurer (part of Allstate) covering manufactured homes, recreational vehicles, and non-standard auto. Closely comparable product portfolio with similar agent distribution.
- Liberty Mutual: Major US P&C insurer with significant specialty and recreational vehicle product offerings. Competes with American Modern across manufactured home, RV, boat, and specialty dwelling lines through independent agents.
Emerging players
- Hippo Insurance: Insurtech focused on homeowners insurance with embedded smart-home technology and direct-to-consumer digital experience. Emerging competitive threat to American Modern's specialty homeowners book.
Direct peers
- Hagerty: Specialty insurer and automotive enthusiast platform focused on collector and classic vehicle insurance with agreed-value coverage. Most direct competitor to American Modern's collector vehicle product line.
- Foremost Insurance Group: Specialty P&C insurer (part of Zurich Insurance) offering manufactured home, recreational vehicle, boat, and specialty dwelling coverage through independent agents. Directly comparable to American Modern in niche property and recreational markets.
- Trupanion: Leading direct-to-consumer pet health insurance provider in the US. Most direct competitor to American Modern's pet health insurance product, though AMIG distributes via existing policyholders versus direct digital acquisition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
American Modern Insurance Group social profiles
Digital presenceAmerican Modern Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Modern Insurance Group leadership team
Management profileNumber of profiles
Profiles2 records
American Modern Insurance Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
American Modern Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American Modern Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American Modern Insurance Group
What does American Modern Insurance Group do?
American Modern Insurance Group provides specialty insurance products for residential properties, recreational vehicles, and pet health, with a focus on non-standard or hard-to-insure risks. The company sells through independent insurance agents and digital partners across the United States. Its offerings include collector vehicle, motorsports, boat and yacht coverage, manufactured home, homeowners, vacant and rental property insurance, plus standalone earthquake and pet health policies.
Is American Modern Insurance Group a public or private company?
American Modern Insurance Group is a private company. It is classified as corporate owned and is currently operating.
When was American Modern Insurance Group founded?
American Modern Insurance Group was founded in 1965. It employs 1,001 to 5,000 people.
Where is American Modern Insurance Group based?
American Modern Insurance Group is headquartered in Amelia, United States, in the North America region.
How does American Modern Insurance Group make money?
One revenue line is on record: insurance Premiums.
Who are American Modern Insurance Group's main competitors?
Broad incumbents on record are AssurantConnect, GEICO, Progressive, Markel, National General Insurance and Liberty Mutual. Hippo Insurance is listed as an emerging player. Direct peers are Hagerty, Foremost Insurance Group and Trupanion.
Does American Modern Insurance Group have an API?
No public API is recorded for American Modern Insurance Group.
What industry is American Modern Insurance Group in?
American Modern Insurance Group's product category is Specialty Insurance. Its primary akta.pro industry code is FSAJAKAH, Property Insurance (Homeowners, Renters & Commercial Property), with a secondary code of FSAJAAAG, Classic / Collector Car Insurance. Its NAICS code is 524126 and its SIC code is 6331.