Hartmann

What Hartmann does

HARTMANN is a privately held medical equipment and healthcare products manufacturer headquartered in Heidenheim, Germany, with more than 10,000 employees operating across 36 countries. The company organizes its business into four medical expertise segments: wound care, incontinence management, infection prevention and disinfection, and diagnostics. Its product portfolio spans branded wound dressings (Cosmopor, hydroactive and superabsorbent lines, zinc paste and padding bandages), the MoliCare incontinence system, the Sterillium alcohol-based hand disinfectant franchise, the MediSet sterile procedure-set system covering catheterization, dialysis, surgery, and gynecology, Veroval diagnostic devices (blood pressure monitors, thermometers, oximeters), Peha surgical instruments and consumables, Dermaplast sports and first-aid products, and Samu/Nursa maternity and breastfeeding products. HARTMANN serves both professional clinical buyers and end-patients through a multi-channel go-to-market model: direct enterprise sales to hospitals, clinics, care homes, and pharmacies; dedicated B2B e-commerce via the Hartmann ProShop; and direct-to-consumer e-commerce via hartmanndirect.com, backed by country-specific localized websites across European, Americas, Middle East/African, and Asia-Pacific markets. Revenue is generated primarily through hardware sales of branded medical consumables and devices, with no disclosed software or services revenue stream; pricing is not publicly disclosed and pricing models are not specified in available sources.

Name

Hartmann

Legal name

N.V. PAUL HARTMANN S.A.

Website

https://hartmann.info

Company type

Private

Founded year

1818

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

HARTMANN is a privately held German medical-products manufacturer with 10,000+ employees across 36 countries, supplying wound care, incontinence, disinfection, and diagnostic products to hospitals, pharmacies, care homes, and consumers through B2B direct sales and e-commerce.

Ownership category

akta.pro rank

Product category

Medical Supplies and Devices

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Surgical and Medical Instrument Manufacturing (339112), Medical Equipment and Supplies Manufacturing (3391)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Medical & Hygiene Disposables (Underpads, Disposable Washcloths, Bed Bath Products) (CRADALAK)

akta.pro secondary industries

Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies) (HSABAKAH), Hand Sanitizers & Antibacterial Personal Care (CRADANAI), First Aid & Wound Care (Bandages, Dressings, Antiseptics, Burn Care) (CRADAMAB), Medical & Healthcare Hygiene Disposables (Patient Wipes, Underpads) (IMAMAGAF)

Keywords

• Medical wound care
• Incontinence management products
• Infection prevention solutions
• Medical diagnostic devices
• Surgical supplies manufacturing

Headquarters

HQ city

Port Macquarie

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Medical and Healthcare Product Sales: HARTMANN generates revenue through the sale of medical and healthcare products including wound care dressings, disinfection solutions, incontinence management products, diagnostic devices, surgical supplies, patient care products, and first aid supplies. Products are sold through B2B channels to healthcare institutions (hospitals, clinics, care homes, pharmacies) and directly to consumers through e-commerce platforms.
2. Professional E-commerce: Revenue generated through professional online ordering platforms (Hartmann ProShop) for healthcare professionals, and direct-to-consumer sales through hartmanndirect.com

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

HARTMANN manufactures and supplies medical, surgical, and hygiene products organized across four core business segments: wound care, incontinence management, infection prevention/disinfection, and diagnostics. The portfolio includes branded lines such as MoliCare (incontinence), Sterillium (hand disinfection), MediSet (sterile procedure sets), Veroval (diagnostic devices), and Cosmopor (wound dressings). Products are sold through B2B channels to hospitals, clinics, pharmacies, and care homes, and directly to consumers via the hartmanndirect.com e-commerce platform.

Product overview

HARTMANN is a leading European provider of medical and healthcare system solutions, offering a comprehensive portfolio of medical products organized across four core business segments: Wound Care, Incontinence Management, Infection Prevention/Disinfection, and Diagnostics. The product portfolio includes both branded product lines and individual products spanning: wound care dressings (post-operative, superabsorbent, silicone SAP, adhesive/non-adhesive fixation, gauze, hydroactive dressings, absorption pads), the MediSet® sterile procedure set system, hand and surface disinfectants (including the Sterillium® brand), first aid products (Dermaplast® ACTIVE sports line), compression therapy (bandages, Varolast® Plus zinc paste, Rolta® padding), operating room supplies (surgical drapes, gowns, gloves, Peha® instruments), incontinence management (MoliCare® pads, fixation pants, absorbent underwear), patient care (Vala® hygiene products, examination gloves), medical skin care (MoliCare® Skin, Hartmann MedProtect), diagnostics (Veroval® blood pressure monitors, pulse oximeters, thermometers), and cotton/cosmetics (BEL Face & Body). The company serves healthcare professionals and patients through pharmacies, hospitals, clinics, nursing homes, and direct-to-consumer channels.

Differentiator

Problem solved

Functional benefit

Brands

• MoliCare: Brand for incontinence care products including pads, fixpants, and absorbent underwear
• Cosmopor
• Sterillium
• Dermaplast ACTIVE
• Veroval
• Peha
• MediSet
• MoliCare Skin
• Varolast
• Rolta
• Vala
• MedProtect
• Pehazell
• Hartmann ProShop
• Hartmann Direct
• Bel
• Samu
• Nursa

Products and services

• MoliCare Premium Elastic

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• 3M Health Care: Diversified global industrial and healthcare conglomerate with overlapping wound care dressings, skin and wound care, and sterilization/disinfection portfolios. A broader incumbent rather than a niche specialist, but a key competitor in hospital channels where Hartmann operates.
• Medline Industries: Privately held, large US-based manufacturer and distributor of medical supplies including gloves, drapes, wound care, and incontinence products. Comparable broad medical consumables portfolio and B2B institutional sales motion.

Regional players

• Lohmann & Rauscher: German family-owned medical device company focused on wound care, compression therapy, and OR supplies. Strong regional overlap with Hartmann in German-speaking European markets and a directly comparable product portfolio.

Direct peers

• Coloplast: Danish medical device company with a leading global incontinence care business alongside ostomy and wound care. Directly competes with Hartmann's MoliCare franchise and shares a similar European-centric B2B go-to-market targeting hospitals, care homes, and consumers.
• Smith & Nephew: UK-listed medical device company with major wound care, orthopedics, and sports medicine franchises. Competes directly with Hartmann's advanced wound dressings (Cosmopor, hydroactive dressings) and surgical instrument portfolios.
• Ansell: Australian-listed global leader in surgical and examination gloves and protective apparel, with adjacency in single-use medical supplies. Directly comparable to Hartmann's Peha surgical glove and OR apparel offerings.
• B. Braun: German-headquartered medical technology and pharmaceutical company providing surgical instruments, wound care, disinfection, and hospital supply solutions. Highly comparable to Hartmann in product breadth, channel mix, and European clinical customer base.
• Mölnlycke Health Care: Privately held Swedish medical products company specializing in wound care (Mepilex, Mepitel) and surgical solutions including drapes, gowns, and gloves. Directly comparable to Hartmann's wound care and operating room product portfolios, and one of the closest direct competitors in European hospital channels.
• Convatec: UK-listed medical products company focused on advanced wound care, ostomy, continence, and infusion devices. Directly competes with Hartmann's wound care and continence management offerings through similar hospital and homecare channels.
• Hollister Incorporated: Privately held US medical products company with ostomy, continence, and wound care franchises. Directly comparable to Hartmann's incontinence and skin care lines and pursues a similar brand-driven, clinically focused positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC3WlPOvdFMlEAB2FP1yGm5Q
• Facebookfacebook.com/HARTMANN.BeLux
• LinkedInlinkedin.com/company/hartmann-group
• Instagraminstagram.com/hartmann_group
• Xx.com/hartmannau

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hartmann