Srita

What Srita does

Srita Sdn Bhd is a privately held Malaysian industrial tool distributor headquartered in Klang, with additional branches in Penang, Melaka, and Johor Bahru. Per firmographics, the company imports and distributes fastening, machine, and pneumatic tools, serving industrial buyers across Malaysia's western manufacturing corridor. The firm operates as a Sendirian Berhad (Malaysian private limited company) with 51-100 employees and has been in operation since 1979 according to firmographic data, though the website copyright carries 2009.

The company's go-to-market is structured around its physical footprint: location-segmented sales email channels (SalesPG for Penang, SalesJB for Johor Bahru, plus a general Sales Enquiry inbox at HQ) point to a regionally organized field-sales motion targeting Malaysian industrial customers. Public-facing digital assets are dated: the prior website was frozen in August 2019, and the live site relies on legacy frame-based architecture that does not render in modern browsers. The company uses a third-party SmarterMail-hosted email server (mail.srita.com) for communications and maintains a generic contact form on the archived site.

The source material discloses no named end customers, product catalog, pricing model, revenue figure, ownership structure, funding history, or leadership team. There are no documented acquisitions, partnerships, certifications, or recent strategic transactions. As a result, the dataset supports a description of an established but opaque regional industrial distribution business with limited public digital footprint and no disclosed technology or AI capabilities.

Name

Srita

Legal name

Srita Sdn Bhd

Website

https://srita.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Srita Sdn Bhd is a privately held Malaysian industrial tool distributor (fastening, machine, and pneumatic tools) headquartered in Klang, operating regional branches in Penang, Melaka, and Johor Bahru to serve industrial buyers across Malaysia.

Ownership category

akta.pro rank

Product category

Industrial Tools Distribution

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM)

Keywords

• Industrial tools distribution
• Fastening tools import
• Pneumatic tools supply
• Machine tools wholesale
• Industrial hardware trade

Headquarters

HQ city

Klang

HQ country

Malaysia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Srita Sdn Bhd imports and distributes fastening, machine, and pneumatic tools to industrial customers in Malaysia. The company operates as an industrial tool importer and distributor with a headquarters in Klang and branch offices in Penang, Melaka, and Johor Bahru, supplying imported tooling products to manufacturing and industrial buyers across Malaysia.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights1 record

Broad incumbents

• Festo: Global leader in pneumatic and automation technology; comparable to Srita's pneumatic tools line though Festo is principally a manufacturer rather than a local distributor.
• W.W. Grainger: Large US-based broad-line industrial distributor with extensive machinery, tools, and supplies offering; serves as a benchmark incumbent for Srita's industrial distribution business model, though with much broader scope.
• Atlas Copco: Swedish industrial group with a strong pneumatic and power tools franchise; comparable to Srita's pneumatic tools offering though Atlas Copco is a manufacturer/distributor-multinational.
• SMC Corporation: Japanese global leader in pneumatic components and automation; directly relevant to Srita's pneumatic tools portfolio though SMC is a manufacturer with its own distribution network rather than an independent distributor.

Direct peers

• Snap-on: Global supplier of tools, diagnostics, and equipment for professional users; highly comparable to Srita's positioning as a distributor of fastening and machine tools to industrial/workshop customers.
• Fastenal Company: US-based industrial and construction supplies distributor with a strong fastening and tools offering; comparable to Srita's position as a multi-location supplier of fasteners and machine tools.
• Würth: German family-owned global leader in fastening materials, tools, and MRO supplies; comparable to Srita as a multi-branch industrial tools and fasteners distributor serving workshop and manufacturing customers.
• MSC Industrial: North American metalworking and industrial tools distributor with a deep catalog of machine tools and MRO supplies; comparable to Srita's specialty in fastening and machine tools distribution.
• Bossard Group: Swiss-headquartered global specialist in fastening technology and assembly solutions, directly comparable to Srita's core product focus in fastening tools and industrial distribution.

Regional players

• DKSH Holdings: Swiss-Asian market expansion services company with deep ASEAN presence including Malaysia; comparable to Srita as a regional distributor of industrial products, though DKSH operates across many verticals at much larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/srita-sdn-bhd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Srita