AEDA The Arts Academy
AEDA The Arts Academy is a Nottingham-based, for-profit performing arts education provider founded in 2013 by Carmen Shaw, serving individual students across the East Midlands region and beyond through a small team of 11-50 instructors.
- Company typePrivate
- Founded2021
- HeadquartersNottingham, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What AEDA The Arts Academy does
AEDA The Arts Academy is a for-profit performing arts education provider headquartered in Nottingham, United Kingdom, serving the East Midlands region and beyond. Founded in 2013 by Carmen Shaw, the academy operates with a small team of 11-50 employees and delivers performing arts instruction to students across the region. The company operates as a private, independent education business with a modest capital base, having raised approximately $42,055 from Funding Tree in August 2014 as its only disclosed funding event.
The academy's business model is built on tuition-based performing arts education, targeting individual students and families seeking structured arts training in disciplines such as dance, drama, music, and related performing arts. Its go-to-market appears to be local and regional, leveraging its Nottingham location as the primary hub while drawing students from the broader East Midlands catchment area. The company's value proposition rests on the quality of its instruction team and its standing within the local performing arts education community, operating a small physical footprint rather than a scalable digital platform.
The firm is privately held with no parent company, no disclosed institutional investors beyond the 2014 Funding Tree round, and no public listing. The technology stack, product catalog beyond core performing arts classes, pricing structure, and detailed enrollment metrics are not disclosed in the available source material. The firm operates as a sub-scale regional education business with limited recent growth signals.
AEDA The Arts Academy firmographics
Firmographics- Name
- AEDA The Arts Academy
- Legal name
- Dulwich Massage Ltd
- Website
- https://aedaacademy.co.uk
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AEDA The Arts Academy is a Nottingham-based, for-profit performing arts education provider founded in 2013 by Carmen Shaw, serving individual students across the East Midlands region and beyond through a small team of 11-50 instructors.
- Ownership category
- akta.pro rank
AEDA The Arts Academy industry classification
Industry- Product category
- Performing Arts Education
- NAICS
- Fine Arts Schools (61161), Fine Arts Schools (611610), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Performing Arts (Acting, Improv, Theater) (EDAAAGAE)
- akta.pro secondary industries
- Arts Education Instruction (Visual/Performing) (EDAJAFAK), Visual Arts Instruction (Drawing, Painting, Sculpture) (EDAMAAAA)
Keywords
Where AEDA The Arts Academy is headquartered
LocationHeadquarters
- HQ city
- Nottingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
AEDA The Arts Academy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Massage Therapy Services: The company generates revenue through direct massage therapy services provided to individual clients. Services are offered both at their clinic location (CORE in Upland Road, East Dulwich) and as home massage visits. Clients book appointments through an online booking system and pay per treatment session.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
AEDA The Arts Academy product offering
Product offeringCore offering
AEDA The Arts Academy delivers performing arts education to students across the East Midlands and beyond. Founded in 2013, the Nottingham-based academy provides instruction and training in performing arts disciplines, supported by a small team of 11-50 staff. The academy serves individual learners pursuing performing arts training.
Product overview
Origins Massage Therapy is a single-location massage therapy service operating from CORE clinic in Upland Road, East Dulwich, London. The business offers a portfolio of eight distinct massage therapy treatments as individual service offerings rather than a modular platform. Services range from therapeutic treatments (Deep Tissue, Myofacial Release) to traditional Eastern practices (Thai Massage, Thai Foot Massage) to relaxation-focused therapies (Swedish, Thai Fusion Oil). The business specializes in holistic wellness, addressing conditions from stress and anxiety to musculoskeletal issues and pregnancy-related discomfort.
Differentiator
Problem solved
Functional benefit
Products and services
- Performing Arts Education Program Structured performing arts training and education delivered by AEDA The Arts Academy in Nottingham, serving students across the East Midlands. The program covers instruction in performing arts disciplines for children and adult learners.
Quantifiable outcome
- Customers report high satisfaction with massage therapy outcomes including pain relief, relaxation, and stress reduction
Companies that use AEDA The Arts Academy
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
AEDA The Arts Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AEDA The Arts Academy partnerships and signals
Strategic signalScale indicators2 records
Recent moves2 records
Expansion highlights2 records
AEDA The Arts Academy competitors and assessment
Company assessmentDirect peers
- Tring Park School for the Performing Arts: Independent UK performing-arts school offering specialist training in dance, drama, music, and performing arts. Shares AEDA's specialist positioning with a similar age-group focus.
- Italia Conti Academy of Theatre Arts: Long-established UK performing-arts school offering training in acting, dance and musical theatre. Comparable to AEDA as a specialist performing-arts education provider, though at significantly larger scale and with broader course portfolios.
- Mountview Academy of Theatre Arts: London-based performing-arts academy offering courses in acting, musical theatre, and dance. Shares AEDA's specialist performing-arts-only positioning, though at degree-granting scale with a London catchment.
- ArtsEd (Arts Educational Schools): UK performing-arts school offering combined academic and vocational training across acting, dance, and musical theatre. Directly comparable to AEDA's performing-arts curriculum focus and target demographic of students seeking specialist training.
- Sylvia Young Theatre School: London-based performing-arts school specialising in dance, drama, and singing for school-age students. Highly comparable curriculum and student demographic to AEDA, though based in London.
- Bird College: UK college specialising in dance, musical theatre, and performing arts. Comparable curriculum mix to AEDA with focus on vocational training pathways.
Regional players
- Urdang Academy: London-based performing-arts academy covering dance, musical theatre, and acting. Comparable performing-arts specialism but operating in a different geographic market from AEDA's East Midlands base.
Emerging players
- Stagecoach Performing Arts: UK-wide franchise network offering weekend performing-arts classes for children. Comparable performing-arts teaching focus and part-time class model to AEDA, with broader geographic coverage through franchising.
Broad incumbents
- BRIT School: Free UK performing-arts school covering music, dance, drama, film, and digital arts. Comparable performing-arts focus with a state-funded model that competes for the same student demographic as AEDA.
- LAMDA (London Academy of Music and Dramatic Art): One of the UK's oldest and most prominent drama and performing-arts conservatoires. Adjacent incumbent offering similar disciplines but at much larger institutional scale, including degree programmes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
AEDA The Arts Academy social profiles
Digital presenceAEDA The Arts Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
AEDA The Arts Academy leadership team
Management profileNumber of profiles
Profiles1 record
AEDA The Arts Academy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AEDA The Arts Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AEDA The Arts Academy
What does AEDA The Arts Academy do?
AEDA The Arts Academy delivers performing arts education to students across the East Midlands and beyond. Founded in 2013, the Nottingham-based academy provides instruction and training in performing arts disciplines, supported by a small team of 11-50 staff. The academy serves individual learners pursuing performing arts training.
Is AEDA The Arts Academy a public or private company?
AEDA The Arts Academy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AEDA The Arts Academy founded?
AEDA The Arts Academy was founded in 2021. It employs 11 to 50 people.
Where is AEDA The Arts Academy based?
AEDA The Arts Academy is headquartered in Nottingham, United Kingdom, in the Europe region.
How does AEDA The Arts Academy make money?
One revenue line is on record: massage Therapy Services.
Who are AEDA The Arts Academy's main competitors?
Direct peers on record are Tring Park School for the Performing Arts, Italia Conti Academy of Theatre Arts, Mountview Academy of Theatre Arts, ArtsEd (Arts Educational Schools), Sylvia Young Theatre School and Bird College. Urdang Academy is listed as a regional player. Stagecoach Performing Arts is listed as an emerging player. Broad incumbents are BRIT School and LAMDA (London Academy of Music and Dramatic Art).
Does AEDA The Arts Academy have an API?
No public API is recorded for AEDA The Arts Academy.
What industry is AEDA The Arts Academy in?
AEDA The Arts Academy's product category is Performing Arts Education. Its primary akta.pro industry code is EDAAAGAE, Performing Arts (Acting, Improv, Theater), with a secondary code of EDAJAFAK, Arts Education Instruction (Visual/Performing). Its NAICS code is 61161 and its SIC code is 8200.