Washington Healthplanfinder
Washington Healthplanfinder is the official ACA-compliant health benefit exchange operated by the Washington State government, providing Washington residents with a digital marketplace to shop for, compare, and enroll in qualified health and dental insurance plans, including Apple Health (Medicaid).
- Company typePrivate
- Founded-
- HeadquartersOlympia, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Washington Healthplanfinder does
Washington Healthplanfinder is the official ACA-compliant health benefit exchange for Washington State, operated by the Washington Health Benefit Exchange — a Washington State government agency headquartered in Olympia. The platform enables Washington residents to shop for, compare, and enroll in qualified health and dental insurance plans, apply for Washington Apple Health (Medicaid), and access savings programs such as Cascade Care Savings and federal tax credits. It functions as a regulated marketplace connecting consumers to 12+ insurance carriers including Kaiser Permanente, Premera Blue Cross, Regence, United Healthcare, Molina Healthcare, Ambetter, BridgeSpan, LifeWise, Community Health Plan of Washington, Wellpoint, Companion Life EMI Health, Delta Dental, and Dentegra, and integrates with Washington Apple Health (Medicaid) for year-round free or low-cost coverage.
The technology stack is a web-based marketplace supporting eligibility determination, plan comparison, enrollment, and account management. Notable components include Smart Planfinder (a recommendation and cost-estimation tool supporting provider and prescription search), Experian-based identity verification operating on behalf of CMS, and integration with the Washington State Master Person Index administered by the Health Care Authority across agencies (HCA, DSHS, DCYF, DOH, DOC). The platform supports a Spanish-language interface and phone-based assistance in over 200 languages.
The business model is non-commercial: as a state entity the exchange does not charge consumers any platform fees, and operational funding flows from state appropriations and federal marketplace sources. Distribution combines a self-serve direct-to-consumer website with a statewide network of trained Navigators and certified Brokers delivering free in-person and virtual enrollment assistance, supplemented by phone-based customer support. Customer segments span individuals and families, Apple Health (Medicaid) eligible residents, immigrants regardless of status, American Indian/Alaska Native tribal members, and self-employed individuals — reflecting a horizontal segmentation across the uninsured and individual-market Washington population.
Washington Healthplanfinder firmographics
Firmographics- Name
- Washington Healthplanfinder
- Legal name
- Washington Health Benefit Exchange
- Website
- https://wahealthplanfinder.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Washington Healthplanfinder is the official ACA-compliant health benefit exchange operated by the Washington State government, providing Washington residents with a digital marketplace to shop for, compare, and enroll in qualified health and dental insurance plans, including Apple Health (Medicaid).
- Ownership category
- akta.pro rank
Washington Healthplanfinder industry classification
Industry- Product category
- Health Insurance Marketplace
- NAICS
- Direct Health and Medical Insurance Carriers (524114), Health and Welfare Funds (52512)
- SIC
- Hospital & Medical Service Plans (6324), Accident & Health Insurance (6321)
- akta.pro primary industry
- ACA Marketplace (On-Exchange) Individual Plans (FSAIAEAA)
- akta.pro secondary industries
- Medicaid/CHIP Dental & Vision Benefits Administration (FSAIAHAK), Healthcare-Linked Social Benefits Administration (e.g., Medicaid/Means-Tested Health Coverage) (BPAIAKAH)
Keywords
Where Washington Healthplanfinder is headquartered
LocationHeadquarters
- HQ city
- Olympia
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Washington Healthplanfinder business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Exchange Operations Funding: Washington Healthplanfinder is operated by the Washington Health Benefit Exchange, a state agency. As a government entity, it does not charge consumers fees for using the platform. The exchange facilitates enrollment in qualified health plans and Apple Health (Medicaid), with operational funding provided through state and federal sources.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Platform access for consumers is free; insurance plan costs vary |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Washington Healthplanfinder product offering
Product offeringCore offering
Washington Healthplanfinder operates a web-based health insurance marketplace where Washington state residents compare, apply for, and enroll in health and dental insurance plans, including Qualified Health Plans from multiple carriers and Washington Apple Health (Medicaid). The platform determines eligibility for federal tax credits and state-only savings programs (Cascade Care Savings), and provides free enrollment assistance via in-person Navigators, certified Brokers, and a multilingual call center. It is the official ACA-compliant health benefit exchange for Washington state, operated by a state government agency with no consumer-facing fees.
Product overview
Washington Healthplanfinder is the official ACA-compliant health benefit exchange for Washington state, operating as a unified platform that enables individuals and families to shop for, compare, and enroll in health and dental insurance. The platform offers Qualified Health Plans from multiple insurance carriers (including Ambetter, BridgeSpan, Kaiser Permanente, Molina, Premera Blue Cross, Regence, United Healthcare, and Wellpoint), and integrates with Washington Apple Health (the state's Medicaid program) for free or low-cost coverage. Key savings programs include Cascade Care Savings with exclusive tax credits only available through the exchange. The Smart Planfinder tool helps users compare plans, estimate costs, and find coverage for specific providers and prescriptions. The platform also offers Spanish-language interface and language support in over 200 languages.
Differentiator
Problem solved
Functional benefit
Brands
- Washington Apple Health: Free or low-cost health and dental coverage (Medicaid) available through Washington Healthplanfinder for those who qualify.
- Cascade Care
- Cascade Care Savings
Products and services
- Washington Healthplanfinder Marketplace The official ACA-compliant health benefit exchange for Washington state, where individuals and families shop for and enroll in health and dental insurance plans, including qualified health plans, Apple Health (Medicaid), and savings programs like Cascade Care Savings.
- Washington Apple Health The name for Medicaid in Washington state, providing free or low-cost health and dental coverage for those who qualify, available year-round with no enrollment period restrictions.
- Cascade Care Plans A specific category of health plans offered through Washington Healthplanfinder with additional state-level benefits and savings options.
- Cascade Care Savings Tax credits and savings programs available exclusively through Washington Healthplanfinder that reduce the amount users pay monthly for health coverage.
- Qualified Health Plans ACA-compliant health insurance plans that cover essential benefits including doctor visits, emergency room visits, and preventive care. Available through the exchange with potential tax credit eligibility.
- Dental Insurance Plans Dental coverage plans available through the exchange from carriers including Delta Dental and Dentegra, offered alongside or independently from health insurance plans.
Companies that use Washington Healthplanfinder
Customer profileSegments5 records
Ideal customer profiles1 record
Washington Healthplanfinder technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature4 records
Washington Healthplanfinder partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- Ambetter from Coordinated CarecoreInsurance carrier offering health plans through Washington Healthplanfinder marketplace.
- BridgeSpancoreInsurance carrier offering health plans through Washington Healthplanfinder marketplace.
- Community Health Plan of WashingtoncoreInsurance carrier offering health plans through Washington Healthplanfinder marketplace.
- Delta DentalcoreDental insurance carrier offering plans through Washington Healthplanfinder marketplace.
- DentegracoreDental insurance carrier offering plans through Washington Healthplanfinder marketplace.
- Kaiser PermanentecoreInsurance carrier offering health plans through Washington Healthplanfinder marketplace.
- LifeWisecoreInsurance carrier offering health plans through Washington Healthplanfinder marketplace.
- Molina HealthcarecoreInsurance carrier offering health plans through Washington Healthplanfinder marketplace.
- Companion Life EMI HealthcoreInsurance carrier offering plans through Washington Healthplanfinder marketplace.
- Premera Blue CrosscoreInsurance carrier offering health plans through Washington Healthplanfinder marketplace.
- RegencecoreInsurance carrier offering health plans through Washington Healthplanfinder marketplace.
- United HealthcarecoreInsurance carrier offering health plans through Washington Healthplanfinder marketplace.
- Washington Apple HealthcoreApple Health (Medicaid) coverage program administered by the Washington State Health Care Authority, with enrollment accessible through Washington Healthplanfinder.
- WellpointcoreInsurance carrier offering health plans through Washington Healthplanfinder marketplace.
- ExperiancoreIdentity verification provider that conducts verification on behalf of the Centers for Medicare and Medicaid Services (CMS) using consumer report information to confirm applicant identity.
- Washington State Health Care Authority (HCA)coreState agency that administers the Master Person Index (MPI) and Apple Health (Medicaid) programs, partnering with Washington Healthplanfinder for data sharing and eligibility coordination.
- Washington State Department of Social and Human Services (DSHS)minorParticipating agency in the Master Person Index (MPI) initiative, helping streamline data sharing across state agencies.
- Washington State Department of Children, Youth, and FamiliesminorParticipating agency in the Master Person Index (MPI) initiative.
- Washington State Department of Health (DOH)minorParticipating agency in the Master Person Index (MPI) initiative.
- Washington State Department of Corrections (DOC)minorParticipating agency in the Master Person Index (MPI) initiative.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Washington Healthplanfinder competitors and assessment
Company assessmentDirect peers
- Connect for Health Colorado: Colorado's state-based ACA marketplace, offering individual health plan shopping, subsidy eligibility, and enrollment assistance through a navigator/broker network. Closely comparable to Washington Healthplanfinder in size and feature set.
- Your Health Idaho: Idaho's state-based ACA marketplace, offering individual health plan comparison and enrollment. Comparable in structure and regional scale to Washington Healthplanfinder, operating under the same ACA framework.
- MNsure: Minnesota's state-based ACA marketplace, providing a similar consumer-facing platform for QHP and MinnesotaCare (Medicaid) enrollment with in-person assisters. Direct peer operating an exchange of comparable scope to Washington Healthplanfinder.
- Maryland Health Connection: Maryland's state-based ACA marketplace, offering health plan comparison and enrollment with state-specific subsidy programs and an in-person assister network. Closely comparable operating model to Washington Healthplanfinder.
- Covered California: California's state-based ACA marketplace, operating as a government agency that lets residents compare and enroll in health and dental plans with subsidy eligibility. Most directly comparable in structure and mission to Washington Healthplanfinder, differing only by geography.
- Massachusetts Health Connector: Massachusetts' state-based ACA marketplace, providing subsidized health plan enrollment with state-specific additional savings programs (similar to Cascade Care). Direct structural peer operating under the same ACA framework.
- NY State of Health: New York's official health plan marketplace, a state-run exchange offering QHP and Medicaid enrollment with integrated eligibility. Closely comparable operating model and dual-track capability to Washington Healthplanfinder.
- Oregon Health Insurance Marketplace: Oregon's state-administered ACA marketplace, integrated with the state's Medicaid program (Oregon Health Plan). Comparable dual QHP/Medicaid enrollment model to Washington Healthplanfinder, including Apple Health-style integration.
- Pennie: Pennsylvania's state-based ACA marketplace, providing subsidized health plan enrollment with state-funded additional savings. Direct structural peer to Washington Healthplanfinder with similar consumer-facing digital platform.
Broad incumbents
- HealthCare.gov: The federal fallback ACA marketplace used by states that did not establish their own exchanges. Competes with Washington Healthplanfinder only for federal-default residents (not Washingtonians), serving as the broader incumbent benchmark for exchange functionality and consumer experience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Washington Healthplanfinder social profiles
Digital presenceWashington Healthplanfinder financial estimates
Financial estimateRevenue estimate
Valuation estimate
Washington Healthplanfinder leadership team
Management profileNumber of profiles
Washington Healthplanfinder funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Washington Healthplanfinder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Washington Healthplanfinder
What does Washington Healthplanfinder do?
Washington Healthplanfinder operates a web-based health insurance marketplace where Washington state residents compare, apply for, and enroll in health and dental insurance plans, including Qualified Health Plans from multiple carriers and Washington Apple Health (Medicaid). The platform determines eligibility for federal tax credits and state-only savings programs (Cascade Care Savings), and provides free enrollment assistance via in-person Navigators, certified Brokers, and a multilingual call center. It is the official ACA-compliant health benefit exchange for Washington state, operated by a state government agency with no consumer-facing fees.
Is Washington Healthplanfinder a public or private company?
Washington Healthplanfinder is a private company. It is classified as state government owned and is currently operating.
When was Washington Healthplanfinder founded?
Washington Healthplanfinder was founded in -1. It employs 11 to 50 people.
Where is Washington Healthplanfinder based?
Washington Healthplanfinder is headquartered in Olympia, United States, in the North America region.
How does Washington Healthplanfinder make money?
One revenue line is on record: exchange Operations Funding.
Who are Washington Healthplanfinder's main competitors?
Direct peers on record are Connect for Health Colorado, Your Health Idaho, MNsure, Maryland Health Connection, Covered California, Massachusetts Health Connector, NY State of Health, Oregon Health Insurance Marketplace and Pennie. HealthCare.gov is listed as a broad incumbent.
Does Washington Healthplanfinder have an API?
No public API is recorded for Washington Healthplanfinder.
What industry is Washington Healthplanfinder in?
Washington Healthplanfinder's product category is Health Insurance Marketplace. Its primary akta.pro industry code is FSAIAEAA, ACA Marketplace (On-Exchange) Individual Plans, with a secondary code of FSAIAHAK, Medicaid/CHIP Dental & Vision Benefits Administration. Its NAICS code is 524114 and its SIC code is 6324.