Adviesraad voor Sport

What Adviesraad voor Sport does

Adviesraad voor Sport (AvS) is an independent advisory council established in 1997 on the initiative of the municipality of Den Haag, succeeding the earlier Haagse Raad voor Sport en Recreatie. It provides solicited and unsolicited advisory reports to the Sports Alderman and municipal council on sport participation, sports infrastructure, club support, and elite (top) sport, with the stated objective of fostering an optimal sport and movement climate across the city. The council consists of up to 16 members appointed in a personal capacity by the municipal executive for renewable four-year terms, selected for expertise in politics, education, business, and elite sport, supported by a General Secretary (currently Karen Huizer, since 2023) and chaired by Ron Jansen (since 2022).

The council's "products" are formal advisory documents and viewpoints (e.g., "De waarde van topsport voor Den Haag" presented January 2026, and election-priority submissions ahead of municipal coalition negotiations), working group site visits, and convening events such as the annual Haags Sportdiner co-organized with the municipality and WSDH. Distribution is conducted directly to the municipal government through written advice, presentations, and meetings, with secondary public communication via a website, Laposta newsletter, and YouTube campaign videos. The organization holds no technology platform or software product; its capabilities reside in member expertise and convening function.

AvS operates as a non-commercial government advisory body, funded by the municipality of Den Haag, and delivers its services free of charge to all residents of the city via the municipality. There is no pricing model, no revenue model, no funding rounds, and no parent company. Its only sustained "customer" relationship is with the municipality itself, making the council structurally dependent on municipal political continuity for its mandate.

Name

Adviesraad voor Sport

Legal name

Adviesraad voor Sport

Website

https://adviesraadvoorsport.nl

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

The Adviesraad voor Sport is an independent municipal advisory council in Den Haag, Netherlands, providing expert policy advice on sport and movement to the municipality through up to 16 appointed members serving renewable four-year terms.

Ownership category

akta.pro rank

Product category

Public Sector Sports Policy Advisory

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Sports policy advisory
• Government advisory services
• Municipal sport advice
• Sport council
• Public sector consulting

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels4 records

Core offering

Adviesraad voor Sport is an independent advisory council that provides solicited and unsolicited advice to the municipality of Den Haag on sports and movement policy. Its work spans sport participation, sports infrastructure, club support, and elite (top) sport development, delivered through thematic working groups whose findings are consolidated into formal advisory documents submitted to the municipal government. Established in 1997 on initiative of the municipality, the council consists of up to 16 members selected for sport-related expertise across business, politics, education, and elite sport.

Product overview

Adviesraad voor Sport is an independent advisory body for the municipality of The Hague, not a product company. It does not offer a software platform or commercial product portfolio. Its core offering consists of advisory services delivered as formal reports and recommendations to the municipal government on sports and movement policy. Supporting services include a newsletter subscription managed via LaPosta, and publicly available PDF documents such as the AvS Gedragscode (Code of Conduct). There are no software products, modules, or technology offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Policy Advisory Services to the Municipality of Den Haag Independent solicited and unsolicited advice delivered to the municipality of Den Haag (Sports Alderman and city council) on sport participation, sports infrastructure, club support, and elite (top) sport policy, produced through thematic working groups and consolidated into formal advisory reports.
• Newsletter Subscription

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Gemeente Den Haag (Municipality of The Hague)coreStrategic or Co-development Partner · 10 June 2026The municipality of Den Haag is the primary partner and client of the Adviesraad. The council provides sports policy advice to the Sports Alderman and collaborates on events such as the Haags Sportdiner. The partnership has continued since the council's founding in 1997.
• WSDH (Werken aan Sportstad Den Haag)coreStrategic or Co-development Partner · 10 June 2026WSDH co-organizes the annual Haags Sportdiner with the Adviesraad and municipality, working together to strengthen the Hague sports sector through networking and appreciation of sports clubs.
• MAR Invest in PeopleminorStrategic or Co-development Partner · 11 May 2026The Adviesraad visited MAR Invest in People, a swimming lesson provider at zwembad De Houtzagerij. The organization, founded in 2018 as a Hague Sports Initiative, has 32 volunteers serving 765 members with diverse backgrounds. The visit informed the council about swimming proficiency and inclusive sports.
• ADO Den HaagcoreStrategic or Co-development Partner · 22 January 2026ADO Den Haag participates in the Hague Sports Model where top sport and mass sport reinforce each other. The club's director Natascha van Grinsven shared examples of how top sport contributes to the city during the presentation of the viewpoint on top sport's value.
• WHC/HerculesminorStrategic or Co-development Partner · 1 December 2025The Adviesraad visited WHC Den Haag and Hercules to learn about their successful collaboration in top handball. The partnership has created a joint top sport program and combined youth team, demonstrating how clubs can strengthen each other.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Sport England: The arm's-length body of the UK government responsible for growing grassroots sport and physical activity in England. Comparable in advisory and policy-influencing role for community sport, though national in scope and with significant funding-distribution authority AvS does not have.
• UK Sport: UK high-performance sport agency funding elite athletes and major events. Comparable to AvS's top-sport advisory work (e.g., its zienswijze on the value of top sport for Den Haag) but operating at national scale with direct funding mechanisms.
• NOC*NSF: The Dutch Olympic Committee and Sports Federation; the national umbrella organization for sport in the Netherlands. Comparable to Adviesraad voor Sport in its role of coordinating and advising across the Dutch sports ecosystem, but operating at national rather than municipal level and with direct operational authority over elite sport.

Direct peers

• Mulier Instituut: Dutch social-scientific research institute for sport and physical activity. Comparable to AvS in producing research-backed advice for sport policy stakeholders in the Netherlands, including municipalities, though operating at a national research-and-advisory level rather than as a municipal council.
• Werken aan Sportstad Den Haag (WSDH): The Hague's sports service organization that co-organizes the Haags Sportdiner with AvS and supports local sports clubs. Most directly comparable peer at the local Den Haag level — both organizations are positioned within the city's sports ecosystem and collaborate on convening and club support.
• NCSI (Netherlands Centre for Sport and Movement): Dutch applied research and advisory center on sport, exercise, and physical activity. Comparable to AvS in producing sport-policy advice grounded in research, but with a national scope and academic-institutional positioning.
• Kenniscentrum Sport & Bewegen: The Dutch knowledge center for sport and physical activity, providing evidence-based advice, research, and policy support to municipalities and sports organizations. Directly comparable to AvS in its advisory role on sports policy and participation, though with a national remit.

Regional players

• Sport Vlaanderen: Flemish government agency responsible for sport policy, infrastructure, and subsidies in Belgium. Comparable to AvS in its role advising regional/provincial authorities on sport policy, but operating across Flanders rather than at a single municipal level.

Others

• Gemeente Den Haag - Sportafdeling: The Municipality of The Hague's own sports department. AvS's principal client and counterpart — the council's advisory role is structurally defined by this municipal department's priorities and commissioning.

Emerging players

• Stichting Haagse Topsport: Local foundation promoting top-level sport in The Hague and referenced as an interesting link from AvS's own site. Overlaps with AvS's top-sport advisory work in the same city but operates as a separate promotional/development entity rather than an advisory council.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/adviesraad-voor-sport

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adviesraad voor Sport