Naturland

What Naturland does

Naturland (legally CAMPRABASSA S.A., previously Naturlandia) operates a year-round outdoor adventure center in Sant Julià de Lòria, Andorra, across two altitude sectors: Cota 1600 and Cota 2000. The core product portfolio centers on ticketed adventure activities, including the Tobotronc (the world's longest alpine toboggan at 5.3 km), Airtrekk rope courses, Eclipse zipline, Forestline elevated walkways, Tubbing, archery, horseback riding, and Naturkids activities for children aged 3-6. Winter operations run on Andorra's only Nordic ski trails (15 km at La Rabassa), with equipment rental and snowshoeing, while summer operations center on the Naturland Bike Center with 70+ km of mountain bike trails, e-bike rentals, and technical zones. Ticket pricing is tiered across Aventura Max (€57 advance), Aventura Plus (€47), Aventura (€42), and Naturkids (€35), with discounts for advance purchase, Andorra residents, youth card holders, university students, large families, and Crèdit Andorrà cardholders.

The business model is primarily direct-to-consumer, with ticket sales through naturland.ad and on-site box offices at both altitude stations, supplemented by a travel agent channel offering 25% commission. Diversified ancillary revenue streams include food and beverage (La Borda restaurant, La Cafeteria 1600, El Foc hamburgueseria, La Cervesera 2000), three accommodation properties (Borda de Conangle Mountain Lodge, Alberg 1600, REA high-altitude training refuge), merchandise sales at the NaturlandShop, corporate event space rental (Celobert, Chalet Marmota, Chalet Esquirol), and the Club Lauredians resident membership (€10/year). Marketing relies on the multilingual website, email newsletters, social media, and partnerships with local hotels (YOMO Imperial, Hotel Coma Bella, Hotel Sol-Park, Hotel Sant Eloi). The company employs 51-100 people, is privately held with no disclosed external funding or parent company, and operates as the only year-round outdoor activity center in Andorra.

Name

Naturland

Legal name

CAMPRABASSA S.A.

Website

https://web.naturland.ad

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Naturland operates a year-round outdoor adventure park in Andorra, offering the world's longest alpine toboggan (5.3 km Tobotronc), Andorra's only Nordic ski trails, and 70+ km of mountain bike trails across two altitude sectors, serving tourists, families, and corporate groups through tiered ticketing, dining, accommodation, and events.

Ownership category

akta.pro rank

Product category

Outdoor Adventure and Leisure Activities

NAICS

Skiing Facilities (713920), Recreational Goods Rental (532284), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

akta.pro secondary industries

Mountain & Alpine Lodges (THAGAIAE), Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL)

Keywords

• Outdoor adventure park
• Alpine toboggan rides
• Cross-country skiing
• Mountain biking center
• Rope courses and zip lines

Headquarters

HQ city

Sant Julià De Lòria

HQ country

Andorra

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Ticket Sales: Revenue from selling admission tickets for adventure activities including Tobotronc, zip lines, rope courses, and other outdoor experiences. Tickets are sold in tiers (Aventura Max, Aventura Plus, Aventura, Naturkids) with different pricing for adults and children.
2. Bike Pass and Equipment Rental: Seasonal and daily bike passes for mountain biking, plus rental of e-bikes and muscle bikes from the NaturlandShop at 2000m altitude
3. Nordic Ski Passes and Equipment Rental: Day passes and season passes for cross-country skiing, snow shoe rentals, and ski equipment including classic and skating skis, boots, and poles
4. Food and Beverage: Restaurant services including La Borda de Conangle (mountain cuisine), La Cafeteria 1600, El Foc hamburgueseria, La Cervesera 2000, and El Mos de la 1600. All establishments prioritize local and seasonal products.
5. Accommodation: Mountain lodging options including Borda de Conangle Mountain Lodge, Alberg 1600, and Refugio de Entrenamiento en Altura (REA)
6. Merchandise Sales: Sale of merchandise, Tobotronc photos, technical equipment, gifts, and branded items at the NaturlandShop
7. Club Naturland Membership: Annual membership program Club Lauredians for residents of Sant Julià de Lòria at 10€ per year, providing free access to Aventura and Naturkids entries
8. Event Space Rental: Rental of meeting rooms and event spaces including Celobert, meeting rooms, Chalet Marmota, and Chalet Esquirol for corporate events and gatherings

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Naturland operates a year-round outdoor adventure activity center in Sant Julià de Lòria, Andorra, selling tiered admission tickets for attractions such as the 5.3km Tobotronc alpine toboggan, zip lines, rope courses, mountain bike circuits, and Nordic skiing trails. Offerings are anchored at two altitude sectors (Cota 1600 and Cota 2000) and supplemented by equipment rental, on-site restaurants and cafeterias, mountain lodging, event-space rental, and a local-resident membership club.

Product overview

Naturland is an outdoor activity center in Andorra offering year-round adventure experiences across two main altitude sectors (Cota 1600 and Cota 2000). The product portfolio centers on ticketed adventure activities including Tobotronc (the world's longest alpine toboggan at 5.3 km), Nordic skiing at La Rabassa (the only cross-country skiing in Andorra with 15 km of trails), and the Naturland Bike Center (70+ km of mountain biking trails). Tickets are tiered: Aventura Max (premium with all attractions), Aventura Plus, Aventura (base), and Naturkids (for children 3-6). The company also operates dining facilities (La Borda restaurant, cafeteria, hamburger outlets), three accommodation options (Borda de Conangle Mountain Lodge, Alberg 1600, REA high-altitude refuge), and a membership club (Club Lauredians) for local residents.

Differentiator

Problem solved

Functional benefit

Brands

• La Rabassa Ski: Cross-country skiing station with 15km of trails for all skill levels, the only cross-country ski resort in Andorra.
• Naturland Bike Center
• Club Naturland
• Club Lauredians

Products and services

• Tobotronc Alpine Toboggan The world's longest alpine toboggan at 5.3km, providing an extended downhill ride through the Andorra forest at Cota 1600; included in Aventura and Aventura Max tickets and sold as a standalone attraction for individual visitors, families, and groups.
• La Rabassa Nordic Ski Center The only cross-country skiing area in Andorra, offering 15km of trails for all skill levels, ski lessons, equipment rental, and snowshoe trails; served by day passes and seasonal passes for individual skiers and families.
• Naturland Bike Center Mountain biking center with 70+km of trails, 14 routes of varying difficulty, technical zones (jumping, skill, and kid's zones), e-bike and standard bike rentals, and shuttle service between Cota 1600 and Cota 2000; targeted at recreational and enthusiast mountain bikers.
• Borda de Conangle Mountain Lodge Mountain lodge accommodation at Cota 2000 with an attached restaurant serving traditional mountain cuisine using local and seasonal products; marketed to travelers seeking multi-day stays.
• Alberg 1600 Hostel Hostel accommodation at Cota 1600 with shared rooms, serving budget-conscious visitors, school groups, and corporate groups overnighting at the center.
• Refugio de Entrenamiento en Altura (REA) High-altitude training refuge at Naturland providing specialized lodging for sports teams and altitude-training groups.
• La Borda Restaurant Mountain-cuisine restaurant at Cota 2000 with seasonal and local products, serving lodge and day-visitor guests.
• La Cafeteria 1600 Cafeteria at Cota 1600 offering snacks, sandwiches, and homemade desserts to day visitors.
• El Foc Hamburgueseria Hamburger restaurant at Cota 1600 featuring author burgers cooked over open flame.
• La Cervesera 2000 Restaurant at Cota 2000 with grilled meat specialties and shared plates on a terrace, serving visitors across seasons.
• Club Lauredians Annual Membership Annual subscription membership program for residents of Sant Julià de Lòria priced at €10/year, providing free access to Aventura and Naturkids entries plus exclusive benefits and discounts.
• Corporate Event Space Rental Rental of meeting rooms (Celobert), Chalet Marmota, and Chalet Esquirol for corporate meetings, conferences, and gatherings, with full catering options.
• NaturlandAdventure Activity Tickets (Aventura Max, Aventura Plus, Aventura, Naturkids) Tiered one-time admission tickets granting access to attraction bundles at Cota 1600 and Cota 2000, including Tobotronc, Eclipse zipline, Airtrekk, Tubbing, Forestline, trampolines, Xtrem Jump, archery, and other attractions; priced differently for adults, juniors (7-13), and Naturkids (ages 3-6).
• N'Boscat Rope and Zipline Course Adventure course at Cota 2000 with ropes and zip lines providing nature-based thrills; sold as part of Aventura/Aventura Max bundles.
• Forestline Elevated Walkway Elevated rope-course walkways at Cota 1600 (1600m altitude) offering immersive forest experiences; included in Aventura and Aventura Max tickets.
• Airtrekk Rope Course Rope course and bridges reaching up to 13.5 meters in height at Cota 1600; included in Aventura/Aventura Max tickets.
• Eclipse Zipline Zipline attraction included in Aventura Max at Naturland's Cota 1600; targeted at visitors seeking high-adrenaline experiences.

Quantifiable outcome

• World's longest alpine toboggan at 5.3km
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered minor and core.

• UNICEFminorOthersUNICEF logo displayed on Naturland website as social responsibility partner. No specific partnership details provided beyond logo display.
• Fundació CarrerasminorOthersEMP_SOCIA corporate social responsibility partner shown on website. Fundació Carreras works on blood disease research and treatment.
• Crèdit AndorràcoreGTM or Marketing PartnerCrèdit Andorrà provides 15% discount on activity purchases to card holders. Promotion valid on activities only, not on catering or accommodation services.
• HeinekenminorOthersBeer brand sponsor shown in partner logos on the website footer.
• Sant EloiminorOthersHotel and commercial center partner, also sponsors Naturland events.
• Total EnergiesminorOthersEnergy company sponsor shown in partner logos on the website.
• HKMminorOthersPartner logo displayed on Naturland website footer. HKM appears to be a commercial sponsor.
• YOMO Hotels (Imperial)minorGTM or Marketing PartnerHotel partner located in Sant Julià de Lòria, approximately 6km from Naturland. Promoted on Naturland's hotel recommendations page.
• Hotel Coma BellaminorGTM or Marketing PartnerHotel partner located in La Rabassa forest area, adjacent to Naturland. Promoted as nearby accommodation option.
• Hotel Sol-ParkminorGTM or Marketing PartnerHotel partner in Sant Julià de Lòria, 12km from Naturland. Features free WiFi, spa, and electric car charging station.
• Hotel Sant EloiminorGTM or Marketing Partner3-star hotel in Sant Julià de Lòria commercial complex, approximately 2km from Andorra-Spain border.
• Piolet ClubminorGTM or Marketing PartnerSki club partnership providing children with 2 free Piolets for each adult ticket purchased. Children receive free Naturkids, Adventure ticket, 1-day bike center pass, and 1-day Nordic ski pass.
• TOT NordicminorGTM or Marketing PartnerSeason pass holder program offering 25% discount on Nordic ski day pass for TOT Nordic season pass holders.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Go Ape: UK-based operator of outdoor rope courses, zip lines, and adventure activities across multiple sites. Comparable in ropes-course and zip-line product lines but operates in a different geography and focuses on multi-site day-experience format rather than a single destination resort.

Regional players

• Avoriaz: French Alpine ski resort in the Portes du Soleil network with significant summer activity programming (mountain biking, treetop courses, luge). Comparable multi-season mountain business model with adventure park elements, though operating in a different country and at larger scale.
• Oberstdorf Kleinwalsertal: German-Austrian Alpine mountain destination with extensive Nordic ski, alpine skiing, hiking, ropes courses, and on-mountain lodging. Comparable as a multi-season mountain activity resort, but operates in a different geography (German-speaking Alps) and does not directly compete in Andorra.

Broad incumbents

• PortAventura World: Spain's largest theme park and resort complex near Tarragona. Comparable only in offering ticketed leisure experiences, lodging, and F&B at scale to a broad consumer audience, but operates in a different category (theme park vs. mountain adventure resort) and at materially larger scale.

Direct peers

• Vallter 2000: Catalan Pyrenees mountain resort offering both winter ski and summer outdoor activities. Closely comparable multi-season mountain activity model with similar F&B and lodging components.
• Baqueira Beret: Spain's largest ski resort in the Catalan Pyrenees. Comparable as a Pyrenees-based mountain resort with multiple on-site activities, lodging, F&B, and equipment rental serving a similar inbound tourist segment.
• Sierra Nevada: Spain's southernmost ski resort offering year-round mountain activities including adventure parks. Comparable as a Spanish ski plus adventure park operator with summer/winter programming and on-site F&B.
• Formigal-Panticosa: Major Spanish ski resort in the Aragonese Pyrenees operated by Aramón. Similar mountain-resort business model with ski operations, summer activities, lodging, and F&B catering to Spanish and international mountain tourists.
• Grandvalira Resorts: Andorra's largest ski and mountain resort operator, encompassing the Pal Arinsal and Soldeu sectors. Direct competitor for ski tickets, mountain activities, and tourist volume in Andorra, with overlapping Nordic and alpine offerings and comparable lodging and F&B on-mountain.
• La Molina: Catalan Pyrenees ski and mountain activity resort with summer and winter programming. Comparable scale and product mix (ski school, mountain biking, adventure activities, on-mountain lodging) for the same regional tourist base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/naturland_and
• Facebookfacebook.com/naturland.andorra
• LinkedInlinkedin.com/company/naturlandia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturland