Lasta AD
Lasta AD is Serbia's oldest and largest passenger bus operator, founded in 1947, operating approximately 900 buses across 600+ domestic and international routes to Montenegro, Croatia, Germany, France, Netherlands, and Belgium, serving commuters, tourists, corporate clients, and government through owned stations, online ticketing, and partner agencies.
- Company typePrivate
- Founded1947
- HeadquartersBelgrade
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Lasta AD does
Lasta AD is Serbia's oldest and largest passenger bus transportation company, founded in 1947 and headquartered in Belgrade. The company operates a fleet of approximately 900 buses across more than 600 domestic and international routes, with around 6,200 daily departures connecting Serbian cities with destinations across Montenegro, Croatia, Germany, France, Netherlands, and Belgium. Its service portfolio spans interurban and suburban passenger transport, city public transport (Belgrade since 2006 and Niš since 2020), seasonal summer coastal routes to the Adriatic, chartered group transport, and ancillary services including Lasta Travel & Tourism, Lasta-Protekt tire retreading, bus repair, and vehicle technical inspection.
Lasta's commercial infrastructure includes a proprietary online ticketing platform at lasta.rs offering e-ticket and M-ticket digital delivery, a 10% web promo discount, free cancellation up to 24 hours pre-departure, and SSL-encrypted transactions supporting Visa, Mastercard, DinaCard, UnionPay, and Banka Postanska štedionica payment methods. Distribution combines 80+ owned ticket offices and bus stations, an international network of partner travel agencies in Western Europe (Sinbad Ticket Center in Munich, Mitrovic Reisen in Frankfurt, ReiseAgentur Gotowala in Stuttgart, Euro Tours in Mannheim, Booking SP Lasta Paris, Agent Gordana Gavran in Amsterdam, Semi Tours in Belgium), and a centralized call center (0800 334 334). The company operates wholly-owned subsidiaries Lasta Montenegro d.o.o. (Podgorica) and SP Lasta d.o.o. (Banja Luka).
Revenue is generated primarily through per-transaction bus ticket sales (domestic and international), monthly and seasonal commuter passes, charter/contracted transportation for corporate and government clients, tourism packages, and ancillary fees including travel insurance and technical services. Pricing is unit-based in Serbian Dinars (RSD), with examples ranging from 1,350 RSD for Niš–Belgrade to 11,680 RSD for Belgrade–Amsterdam. The company is organized as a Serbian public joint-stock company (akcionarsko društvo) governed by a Shareholders' Assembly, Board of Directors, and General Director (currently Radoslav Vidosavljević), with 1,001–5,000 employees and historical peak revenue of €100 million achieved in 2010.
Lasta AD firmographics
Firmographics- Name
- Lasta AD
- Legal name
- SAOBRAĆAJNO PREDUZEĆE LASTA AD, BEOGRAD (ZVEZDARA)
- Website
- https://lasta.rs
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Lasta AD is Serbia's oldest and largest passenger bus operator, founded in 1947, operating approximately 900 buses across 600+ domestic and international routes to Montenegro, Croatia, Germany, France, Netherlands, and Belgium, serving commuters, tourists, corporate clients, and government through owned stations, online ticketing, and partner agencies.
- Ownership category
- akta.pro rank
Lasta AD industry classification
Industry- Product category
- Road Passenger Transportation
- NAICS
- Other Transit and Ground Passenger Transportation (48599), Charter Bus Industry (48551), Travel Agencies (561510)
- SIC
- Transportation Services (4700), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Last-Mile On-Demand Feeder to Transit (First/Last-Mile Providers) (THAIAGAJ)
Keywords
Where Lasta AD is headquartered
LocationHeadquarters
- HQ city
- Belgrade
Offices14 records
Markets served
Lasta AD business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Bus Ticket Sales - Domestic: Sale of bus tickets for interurban, suburban, and city transportation within Serbia. Tickets available at own offices, partner locations, and online. Revenue recognized upon ticket purchase and journey completion.
- Bus Ticket Sales - International: Sale of tickets for international routes to Montenegro, Croatia, Germany, France, Netherlands, Belgium and other European destinations. Includes seasonal routes to Adriatic coast.
- Vehicle Rental: Charter bus services for contracted transportation, including transport for large employers (previously Metalurgical Combine Smederevo), government events, sporting events, and tourism agencies.
- Tourism and Travel Agency Services: Lasta Travel & Tourism agency sells travel arrangements, tour packages, travel insurance, and airline tickets. Includes hotel services (e.g., hotel near Drina river with 18 rooms).
- Technical Services: Tire retreading services (Protekt facility in Smederevska Palanka), bus repair and maintenance, and vehicle technical inspection services.
- Travel Insurance Sales: Sale of travel and health insurance policies through ticket sales offices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Web Promo Tickets - 10% discount on all routes |
| Unit Pricing | Pay-as-you-go | Standard one-way and return tickets |
| Subscription | Monthly | Monthly/seasonal passes |
| Subscription | Multi-year contract | Seasonal tickets |
| Transaction based/ take rate | Multi-year contract | Group/organizational billing via proforma invoice |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Lasta AD product offering
Product offeringCore offering
Lasta AD is Serbia's oldest bus passenger transportation company, operating scheduled intercity, suburban, city, and international bus services across Serbia and Europe via a fleet of approximately 900 buses running on 600+ routes with 6,200 daily departures. The company sells tickets through its online shop (lasta.rs) with e-ticket delivery, an extensive network of own and partner ticket offices, call centers, and international sales agents. In addition to passenger transport, Lasta operates a travel and tourism agency, a tire retreading facility (Lasta-Protekt), and bus repair and technical inspection services.
Product overview
Lasta AD is a Serbian bus transportation company offering a unified ticketing platform with an online shop (lasta.rs) as its primary digital sales channel. The core products include E-Ticket (print-at-home PDF delivery), regular international lines to Germany, France, Netherlands, Croatia, and Montenegro, seasonal coastal services to Montenegro and Croatian Adriatic destinations, suburban commuter transport in Belgrade and surrounding regions, and Lasta Travel & Tourism for travel agency services. All route types distribute tickets through the same e-ticketing system.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Ticket Shop (lasta.rs) Internet-based ticket sales platform enabling customers to search schedules, select routes, purchase tickets, and receive e-tickets electronically for all domestic and international bus routes, with 10% web promo discount and Visa/Mastercard/Maestro/DinaCard/UnionPay payment support.
- E-Ticket (Print@Home) Digital ticket delivered as a PDF file via email, which customers download or receive directly and print on A4 paper for travel; supports free cancellation up to 24 hours before departure.
- Regular International Lines Scheduled international bus routes connecting Serbia with Germany, France, Netherlands, Croatia, and Montenegro with regular departure days and set pricing (e.g., Belgrade-Amsterdam at 11,680 RSD, Belgrade-Split at 6,030 RSD).
- Seasonal Summer Lines Seasonal summer bus routes to Adriatic coastal destinations including Montenegro (Budva, Herceg Novi, Kotor, Ulcinj, Petrovac, Sutomore, Bar) and Croatia (Split, Rijeka, Poreč, Umag, Rovinj, Pula, Korčula).
- Suburban and City Transport Commuter bus services operating on suburban routes in Belgrade metropolitan area and surrounding municipalities including Srem, Valjevo, Smederevo, Mladenovac, Obrenovac, Sopot, Barajevo, and city transport in Niš (25 buses on 5 suburban and 3 city lines with 443 daily departures).
- Lasta Travel & Tourism Agency Full-service travel agency offering ticket reservations for international and intercity routes, travel insurance sales, tour packages, airline tickets, hotel services (hotel near Drina river with 18 rooms), and vehicle rental.
- Charter and Vehicle Rental Services Charter bus services for contracted transportation, including transport for large employers (historically Metalurški kombinat Smederevo), government events, sporting events, tourism agencies, and group bookings.
- Lasta-Protekt Tire Retreading and Technical Services Tire retreading services (Lasta-Protekt facility in Smederevska Palanka using Bandag American technology), bus repair and maintenance, and vehicle technical inspection services.
Quantifiable outcome
- 101 million passengers transported in 2007 with 69 million kilometers driven - company record
- +3 more outcomes
Companies that use Lasta AD
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
Lasta AD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Lasta AD partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Jugman Travel doo (Čačak)minorPartner travel agency in Čačak selling Lasta bus tickets for international and interurban routes.
- Mondo Tours (Ćuprija)minorPartner travel agency in Čuprija selling Lasta tickets for international routes.
- Sinbad Ticket Center (Munich, Germany)minorInternational ticket sales partner in Munich, Germany for Serbian diaspora community.
- Mitrovic Reisen (Frankfurt, Germany)minorInternational ticket sales partner in Frankfurt, Germany.
- ReiseAgentur Gotowala (Stuttgart, Germany)minorInternational ticket sales partner in Stuttgart, Germany.
- Euro Tours Reisebüro (Mannheim, Germany)minorInternational ticket sales partner in Mannheim, Germany.
Scale indicators9 records
Recent moves9 records
Expansion highlights6 records
Lasta AD competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Lasta AD social profiles
Digital presenceLasta AD financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lasta AD leadership team
Management profileNumber of profiles
Profiles6 records
Lasta AD subsidiaries and ownership
Company hierarchySubsidiaries2 records
Lasta AD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lasta AD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lasta AD
What does Lasta AD do?
Lasta AD is Serbia's oldest bus passenger transportation company, operating scheduled intercity, suburban, city, and international bus services across Serbia and Europe via a fleet of approximately 900 buses running on 600+ routes with 6,200 daily departures. The company sells tickets through its online shop (lasta.rs) with e-ticket delivery, an extensive network of own and partner ticket offices, call centers, and international sales agents. In addition to passenger transport, Lasta operates a travel and tourism agency, a tire retreading facility (Lasta-Protekt), and bus repair and technical inspection services.
Is Lasta AD a public or private company?
Lasta AD is a private company. It is classified as public and is currently operating.
When was Lasta AD founded?
Lasta AD was founded in 1947. It employs 1,001 to 5,000 people.
Where is Lasta AD based?
Lasta AD is headquartered in Belgrade.
How does Lasta AD make money?
Six revenue lines are on record. Bus Ticket Sales - Domestic is the primary driver. The others are bus Ticket Sales - International, vehicle Rental, tourism and Travel Agency Services, technical Services and travel Insurance Sales.
Does Lasta AD have an API?
No public API is recorded for Lasta AD.
What industry is Lasta AD in?
Lasta AD's product category is Road Passenger Transportation. Its primary akta.pro industry code is THAIAGAJ, Last-Mile On-Demand Feeder to Transit (First/Last-Mile Providers). Its NAICS code is 48599 and its SIC code is 4700.