Assets for Artists
Assets for Artists is a 501(c)(3) nonprofit founded in 2008 that provides free professional development—workshops, 1-on-1 consultations, and capacity-building cohorts—to New England artists, funded entirely by donor contributions.
- Company typePrivate
- Founded2008
- HeadquartersNorth Adams, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Assets for Artists does
Assets for Artists is a 501(c)(3) nonprofit service organization founded in 2008 and headquartered at 123 Mass MoCA Way in North Adams, Massachusetts. It delivers free professional development programs to New England artists across all disciplines, including visual artists, photographers, playwrights, performers, and dancers. Its core offerings are a Capacity-Building Program (pairing unrestricted funds from partner The Midas Collaborative with 1-on-1 consultations, planning tools, and peer cohort support serving 70+ artists annually), 30+ free online and in-person workshops per year covering business skills, personal finance, taxes, marketing, and career strategy, and 600+ hours of free 1-on-1 consultations annually. Additional programs include Cultural Organizing, Network-Building (Artist Services Coalition and Train-the-Trainer initiatives), and Advocacy & Convenings.
The organization operates without proprietary technology; all services are human-delivered. Its business model is donor-funded: as a registered 501(c)(3), it marshals charitable contributions from individual donors and institutional supporters to provide services at no cost to participating artists, with no pricing tiers or fees. Go-to-market is community-led and event-driven, relying on workshops, field trips, alumni referrals, social media (@assets4artists), email newsletters, and presence at community events such as the Boston Artist Resource Fair.
The organization is transitioning from a program housed at MASS MoCA to a fully independent, artist-led nonprofit service organization. It is expanding its geographic footprint from Massachusetts and Connecticut to all six New England states. Core institutional partnerships include The Midas Collaborative (financial partner providing unrestricted funds), MASS MoCA (historical host and strategic partner), and the Artist Services Coalition (A4A-resourced regional coalition). Operational scale is modest—single named director (Blair Benjamin), 70+ cohort participants, 30+ workshops, and 600+ consultation hours per year—and no revenue, headcount, or funding round data is disclosed.
Assets for Artists firmographics
Firmographics- Name
- Assets for Artists
- Legal name
- Assets for Artists
- Website
- https://assetsforartists.org
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Assets for Artists is a 501(c)(3) nonprofit founded in 2008 that provides free professional development—workshops, 1-on-1 consultations, and capacity-building cohorts—to New England artists, funded entirely by donor contributions.
- Ownership category
- akta.pro rank
Assets for Artists industry classification
Industry- Product category
- Artist Professional Development
- NAICS
- Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Public Art, Arts Councils & Grantmaking Programs (BPAGAHAH)
- akta.pro secondary industry
- Business Management & Accounting (Artists) (MPAIAGAD)
Keywords
Where Assets for Artists is headquartered
LocationHeadquarters
- HQ city
- North Adams
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Assets for Artists business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Donor Contributions: As a 501(c)(3) nonprofit organization, Assets for Artists is funded primarily through charitable donations from individual donors and institutional supporters. Donations are tax-deductible and the organization marshals these resources to provide free programs to artists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | All programs are free for eligible artists |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Assets for Artists product offering
Product offeringCore offering
Assets for Artists provides free professional development services to New England artists, including a Capacity-Building Program that pairs unrestricted grants (via The Midas Collaborative) with 1-on-1 consultations and peer cohort support, plus 30+ workshops annually and 600+ hours of individual consultations per year. All programs are offered at no cost to participating artists and funded entirely through donor contributions.
Product overview
Assets for Artists is a single integrated nonprofit service organization offering a portfolio of professional development programs for artists. The core offerings include a Capacity-Building Program (which pairs unrestricted funds with 1-on-1 consultations and peer cohort support), Workshops (30+ free online and in-person sessions annually), and 1-on-1 Consultations (600+ hours per year). Additional programs include Cultural Organizing, Network-Building, and Advocacy & Convenings. The organization serves artists across New England with the goal of helping artists build sustainable careers.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 30+ free workshops per year provided to artists
- +2 more outcomes
Companies that use Assets for Artists
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Assets for Artists technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Assets for Artists partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MASS MoCA (Massachusetts Museum of Contemporary Art)coreAssets for Artists is housed at MASS MoCA and operates as a program affiliated with the museum. The organization is located at 123 Mass MoCA Way. Historically, A4A also managed the Studios at MASS MoCA program which has now moved to be directly managed by MASS MoCA.
- Artist Services CoalitioncoreA4A fully resources the Artist Services Coalition and conducts train-the-trainer initiatives to build capacity for artist services across New England.
Scale indicators6 records
Recent moves7 records
Expansion highlights4 records
Assets for Artists competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights7 records
Customer concentration
Assets for Artists social profiles
Digital presenceAssets for Artists financial estimates
Financial estimateRevenue estimate
Valuation estimate
Assets for Artists leadership team
Management profileNumber of profiles
Profiles1 record
Assets for Artists funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Assets for Artists M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Assets for Artists
What does Assets for Artists do?
Assets for Artists provides free professional development services to New England artists, including a Capacity-Building Program that pairs unrestricted grants (via The Midas Collaborative) with 1-on-1 consultations and peer cohort support, plus 30+ workshops annually and 600+ hours of individual consultations per year. All programs are offered at no cost to participating artists and funded entirely through donor contributions.
Is Assets for Artists a public or private company?
Assets for Artists is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Assets for Artists founded?
Assets for Artists was founded in 2008. It employs 11 to 50 people.
Where is Assets for Artists based?
Assets for Artists is headquartered in North Adams, United States, in the North America region.
How does Assets for Artists make money?
One revenue line is on record: donor Contributions.
Does Assets for Artists have an API?
No public API is recorded for Assets for Artists.
What industry is Assets for Artists in?
Assets for Artists's product category is Artist Professional Development. Its primary akta.pro industry code is BPAGAHAH, Public Art, Arts Councils & Grantmaking Programs, with a secondary code of MPAIAGAD, Business Management & Accounting (Artists). Its NAICS code is 7111 and its SIC code is 7900.