Jason

What Jason does

Jason Co., Ltd. (株式会社ジェーソン) is a Japanese discount retail chain headquartered in Kashiwa, Chiba Prefecture, and listed on the Tokyo Stock Exchange (tyo:3080). Founded in 2004, the company operates 117 owned stores concentrated in the Kanto region of Japan — primarily Tokyo (26), Chiba (34), Saitama (28), Ibaraki (18), with smaller footprints in Tochigi (4), Gunma (6), and Kanagawa (1). Store formats are suburban and roadside, with required sales floors of 150–550 tsubo, parking, and a broad mix of in-store services (alcohol, rice polishers, photo booths, vending, broad payment acceptance).

The core merchandising proposition is everyday low pricing on a wide assortment of consumer goods — beverages, alcohol, processed foods, snacks, cosmetics, household items, kitchenware, baby products, health goods, electronics, stationery, seasonal items, car accessories, apparel, footwear, toys, DIY, and gardening. A dedicated spot-goods procurement division (商品部 スポット商品仕入担当) actively sources clearance, overstock, and short-date inventory from manufacturers and wholesalers, which is the central mechanism behind the price position. The company also runs a JV (joint venture) product program for promotional branded items and a recurring discount campaign brand called Bakuyasu (バクヤス). Two distribution centers in Moriya (Ibaraki) and Sayama-Hidaka (Saitama) underpin replenishment.

The revenue model is straightforward one-time retail sale at the store register, with publicly posted tax-inclusive prices and no formal tier or subscription structure. GTM is direct-to-consumer physical retail, with marketing layers including per-store LINE Official Accounts, email newsletter registration, in-store flyers, and periodic receipt-based promotions with brand partners (e.g., Asahi, Fumakilla). The website hosts a Buyer's Select catalog (バイヤーズ.Select) but there is no transactional e-commerce channel disclosed. The company is actively recruiting new store sites across 60+ named municipalities in seven Kanto prefectures, indicating continued physical expansion.

Name

Jason

Legal name

株式会社ジェーソン

Website

https://jason.co.jp

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Jason is a Kanto-region Japanese discount retail chain operating 117 owned suburban stores under an everyday low-price model, sourcing spot and clearance merchandise directly from manufacturers to sell discounted groceries, household goods, and general merchandise to general consumers.

Ownership category

akta.pro rank

Product category

Discount Retail

NAICS

General Merchandise Retailers (455), All Other Miscellaneous Retailers (45999)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Variety Stores (5331)

akta.pro primary industry

Extreme Value General Merchandise Discounters (CRAEAAAE)

akta.pro secondary industry

Multi-Price-Point Convenience Discount (e.g., $1–$10) (CRAEAJAG)

Keywords

• Discount retail chain
• Consumer goods store
• Suburban retail stores
• Spot merchandise sourcing
• Household goods retail

Headquarters

HQ city

Kashiwa

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Sales: Jason generates revenue through the sale of a wide range of consumer goods at discounted prices in its physical retail stores. Product categories include beverages, alcohol, processed foods, snacks, cosmetics, hygiene products, household cleaning supplies, kitchenware, baby products, health-related goods, electronics, audio/visual, memory storage, stationery, batteries, light bulbs, seasonal appliances, car accessories, clothing, footwear, bedding, interior goods, watches, bags, toys, sporting goods, recreation goods, DIY supplies, and gardening products. The company also actively seeks spot merchandise and clearance goods from manufacturers and wholesalers to maintain its low-price positioning.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Jason operates a chain of 117 discount retail stores across the Kanto region of Japan, selling a wide assortment of consumer goods (beverages, alcohol, processed foods, snacks, cosmetics, household items, electronics, stationery, clothing, footwear, DIY and gardening supplies, etc.) at everyday low prices. The company differentiates through an active spot-merchandise and clearance-goods procurement operation that sources directly from manufacturers and wholesalers, enabling consistent low unit pricing and broad assortment depth in suburban store locations.

Product overview

Jason is a Japanese discount retail chain operated by JASON Co., Ltd. (株式会社ジェーソン). The company operates a network of 117 stores primarily in the Kanto region of Japan, offering a wide range of products including beverages, alcohol, processed foods, snacks, cosmetics, household items, daily necessities, and seasonal goods. The product portfolio includes the Buyer's Select (バイヤーズ.Select) category featuring curated discounted items, JV Products from manufacturer collaborations, and promotional campaigns like Bakuyaス (Bakuyasu). The company specializes in spot merchandise and clearance products, sourcing directly from manufacturers and wholesalers.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer's Select (バイヤーズセレクト) A curated selection of discounted and clearance products within Jason stores, featuring beverages, snacks, household goods, and daily necessities at competitive prices. Surfaced as a dedicated product category on the Jason website with per-item tax-included pricing.
• JV Products (おすすめJV商品) Joint-venture products offered in collaboration with manufacturers and suppliers, featuring promotional pricing on branded items. Positioned on the Jason website as recommended JV merchandise.
• Bakuyasu (バクヤス) Discount Campaign A storewide discount campaign brand offering reduced-price products and special deals across various product categories. Marketed prominently on the Jason homepage with dedicated campaign artwork.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Trial Holdings: Operates Trial discount retail stores across Japan with a similar everyday-low-price, broad-assortment format. It is one of the closest direct comparables to Jason in terms of store-level discount positioning and merchandise mix.
• Gyomu Super (Kato Sangyo): Operates the Gyomu Super business-format discount supermarket chain focused on bulk and value-pack general merchandise. It competes directly with Jason in the suburban value-retail segment with overlapping product categories.
• Watahan (Watanabeya): Regional Japanese discount retail chain offering a broad assortment of food, household, and general merchandise at low prices. Closely comparable to Jason in format, assortment strategy, and suburban neighborhood positioning.

Broad incumbents

• Pan Pacific International Holdings (Don Quijote): Operates the Don Quijote discount store chain across Japan. It is the dominant player in Japanese discount retail with a much larger store base, broader assortment, and stronger purchasing power, making it the primary competitive benchmark for Jason.
• Aeon (Topvalu / discount banners): Japan's largest retail conglomerate with supermarket, discount, and general merchandise banners. While much larger and broader, its value-oriented banners compete with Jason for suburban household shoppers seeking low prices.

Emerging players

• Seria: Operates a large chain of ¥100-uniform-price variety stores across Japan. While narrower in price point, it competes with Jason in the small-format discount and everyday-needs segment.
• Cainz: Operates a chain of home center discount stores in Japan. While it skews more toward DIY, household, and home improvement, it overlaps with Jason on household goods, daily necessities, and suburban discount positioning.
• Daiso (Daiso Sangyo): Operates Japan's largest ¥100-shop chain with broad general-merchandise assortments. Comparable to Jason in the extreme-value general merchandise category, although with a fixed single-price-point model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jason