Perdana Gapuraprima
Perdana Gapuraprima is an Indonesian publicly listed property developer building residential housing clusters, apartments, shophouses, and hospitality assets across the Jabodetabek and Banten corridors, serving middle to upper-middle-class individual buyers with both one-time development sales and recurring hotel and retail income.
- Company typePublic
- Founded1987
- HeadquartersJakarta, Indonesia
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Perdana Gapuraprima does
PT. Perdana Gapuraprima. Tbk (IDX: GPRA) is an Indonesian property developer incorporated in 1987 and listed on the Indonesia Stock Exchange since October 2007. The company develops residential, commercial, hospitality, and mixed-use real estate across five primary locations in the Greater Jakarta (Jabodetabek) and Banten corridors: Bogor (Bukit Cimanggu City), Cilegon (Metro Cilegon), Bekasi (Spring Garden Residence), Tangerang (Great Western Resort apartments, Green Leaf Residence, Hotel Grand Serpong), and South Jakarta (The Bellezza Suites, The Bellezza Shopping Arcade headquarters). Its product portfolio spans landed housing clusters, mid-rise apartments, shophouses (ruko), condotels, offices, kiosks, and villas, alongside three operating hotels/serviced apartments that contribute recurring income.
GPRA's revenue model is approximately 82% one-time property development sales (FY2024 ~IDR 424 billion) and 18% recurring hospitality and retail income (FY2024 ~IDR 90 billion), giving total attributable FY2024 revenue of roughly IDR 514 billion. Development revenue is recognized on completion and handover of units, creating a known timing gap between marketing sales (presales) and reported income. The recurring-income base — hospitality, serviced apartments, shopping centers, and rental properties — is intended to dampen the cyclicality of pure-play development. Distribution relies on a direct in-house sales force supplemented by channel partnerships with property listing portals (Lamudi, Rumah.com, Info REI) and four core banking partners (BTN, BNI, Mandiri, CIMB Niaga) that underwrite buyer mortgages; a 2021 interest-subsidy program was co-run with BNI.
The underlying technology is conventional for the sector: no proprietary platform, digital product, API, or app is disclosed. Technology is treated as a traditional property development stack rather than a differentiation lever. Governance reflects a founding-family-controlled public company — major shareholder PT Abadimukti Gunalestari holds 47.53% with a 46.45% public float — that executed a generational leadership handover in 2019 when founder-era President Director Rudy Margono was succeeded by Arvin Fibrianto Iskandar, with Margono continuing as President Commissioner and additional family-member board representation added in 2023.
Perdana Gapuraprima firmographics
Firmographics- Name
- Perdana Gapuraprima
- Legal name
- PT. Perdana Gapuraprima. Tbk
- Website
- https://gapuraprima.com
- Company type
- Public
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Perdana Gapuraprima is an Indonesian publicly listed property developer building residential housing clusters, apartments, shophouses, and hospitality assets across the Jabodetabek and Banten corridors, serving middle to upper-middle-class individual buyers with both one-time development sales and recurring hotel and retail income.
- Ownership category
- akta.pro rank
Perdana Gapuraprima industry classification
Industry- Product category
- Residential Property Development
- NAICS
- Rental and Leasing Services (532), Lessors of Residential Buildings and Dwellings (53111)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Mixed-Use Property Management (BPAJAGAE)
- akta.pro secondary industry
- Multi-Unit STR / Aparthotel Management (BPAJAIAC)
Keywords
Where Perdana Gapuraprima is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Perdana Gapuraprima business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Property Development Sales: Development income from residential and commercial property sales, contributing approximately 82% of FY2024 revenue (around IDR 424 billion). Revenue is recognised upon unit completion and handover, with a natural timing gap between marketing sales (presales) and reported revenue.
- Recurring Income (Hospitality and Retail): Recurring income generated from hospitality and retail assets including hotels, serviced apartments, shopping centres, and rental properties, providing approximately IDR 90 billion (~18% of total revenue). These assets provide stable operating cash flows and help mitigate the cyclicality typically associated with property development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Various property types including landed houses, apartments, hotels, ruko, condotel, and villas with pricing that varies by unit specifications and location. |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Perdana Gapuraprima product offering
Product offeringCore offering
Perdana Gapuraprima is an Indonesian property development company that builds and sells landed housing clusters, apartments, shophouses (ruko), hotels and serviced apartments across Jabodetabek and Banten. Its portfolio spans township developments such as Bukit Cimanggu City (Bogor), Metro Cilegon (Cilegon) and Spring Garden Residence (Bekasi), the Great Western Resort apartment brand, and hospitality assets including The Bellezza Suites, Hotel Grand Serpong, and Nemuru Grand Bhuvana. Beyond one-time unit sales, the company earns recurring income by operating its hospitality, retail and rental assets.
Product overview
PT. Perdana Gapuraprima. Tbk is an Indonesian property development company operating as a single-platform real estate business offering multiple property segments. The company develops residential housing (landed houses) under the Bukit Cimanggu City, Metro Cilegon, and Spring Garden Residence brands; apartments under the Great Western Resort brand; hospitality assets including hotels and serviced apartments under The Bellezza Suites, Nemuru Grand Bhuvana, and Hotel Grand Serpong brands; and commercial shophouses (ruko) across various township developments. The portfolio spans properties in Bogor, Cilegon, Bekasi, Tangerang, and Jakarta areas. Major township projects like Bukit Cimanggu City and Metro Cilegon represent large mixed-use developments that provide long-term development visibility, while recurring income assets include hospitality and retail properties generating stable operating cash flows.
Differentiator
Problem solved
Functional benefit
Products and services
- Bukit Cimanggu City (Bogor) A flagship mixed-use township project in Bogor featuring landed cluster housing units (two-floor homes with 2,200W electricity) and commercial shophouses, targeted at middle to upper-middle class individual home buyers seeking integrated residential and business environments with toll-road access.
- Metro Cilegon (Cilegon) A mixed-use township project in Cilegon offering cluster houses and commercial shophouses designed for end-users and investors who want a residential and business location in one integrated development.
- Spring Garden Residence (Bekasi) A residential cluster project in Bekasi offering minimalist tropical homes in single- and two-story designs with on-site commercial shophouses, targeted at homebuyers in Jakarta's eastern periphery.
- Great Western Resort Apartments A multi-type ready-stock apartment project in Tangerang and Bekasi marketed to individuals and investors seeking urban apartments with strategic proximity to transportation, education and healthcare amenities.
- The Bellezza Suites (Jakarta) A hotel and serviced apartment property in South Jakarta operated by the company, providing accommodation services to business and leisure travellers in the Permata Hijau area.
- Nemuru Grand Bhuvana (Bogor) A 4-star hotel operated by the company in Bogor's Ciawi area offering accommodation, dining, and leisure facilities to domestic and family travellers.
- Hotel Grand Serpong (Tangerang) A hotel operated by the company in Tangerang city centre providing accommodation services to business and transit travellers near the airport and major shopping centres.
- Ruko (Shophouse) Units Two-story commercial shophouses developed within township projects, marketed to individual small-business owners and property investors who want combined residence and business premises.
Companies that use Perdana Gapuraprima
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Perdana Gapuraprima technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Perdana Gapuraprima partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- LamudiminorProperty listing portal partner for online property marketing and customer acquisition.
- Rumah.comminorProperty listing portal partner for online property marketing and customer acquisition.
- Info REIminorProperty industry information portal partner for marketing and industry networking.
Scale indicators6 records
Recent moves7 records
Expansion highlights4 records
Perdana Gapuraprima competitors and assessment
Company assessmentDirect peers
- PT Intiland Development Tbk: Mid-sized Indonesian listed property developer with a similar residential-led portfolio across mixed-use townships in Greater Jakarta and Surabaya. Intiland's scale, product mix (landed houses, apartments, commercial), and target segment overlap closely with GPRA.
- PT MNC Land Tbk: Indonesian listed property developer with significant hospitality exposure (hotels and resorts) alongside residential and commercial assets in Greater Jakarta. The mixed-use model with material recurring income parallels GPRA's hospitality and retail portfolio.
- PT Jakarta Setiabudi Internasional Tbk: Indonesian listed mixed-use property developer focused on hotels, serviced apartments, offices, and retail in central Jakarta. Comparable to GPRA through its mix of hospitality operating assets and mixed-use developments, though more central-Jakarta focused.
- PT PP Properti Tbk: Indonesian listed property developer focused on residential, commercial, and hospitality developments, including mixed-use and apartment projects in Greater Jakarta. The hospitality exposure and residential-led development focus align closely with GPRA's operating model.
- PT Alam Sutera Realty Tbk: Indonesian listed township developer focused on integrated residential, commercial, and retail developments in Greater Jakarta (Serpong corridor). Comparable to GPRA through its township-based residential-led model with mixed-use components.
- PT Metropolitan Development Tbk: Indonesian listed property developer with residential, commercial, and hospitality assets in Greater Jakarta. Comparable to GPRA in scale, geographic concentration, and diversified product offering spanning townships and operating hotels.
Broad incumbents
- PT Lippo Karawaci Tbk: One of Indonesia's largest listed property developers with extensive residential townships, apartments, retail malls, and hospitals across Greater Jakarta and beyond. A broader incumbent offering similar mixed-use capabilities to GPRA but at much greater scale.
- PT Ciputra Development Tbk: Major Indonesian listed property developer with large-scale residential townships and mixed-use developments across multiple cities. A broader incumbent operating in similar segments to GPRA but with significantly larger landbank and revenue base.
- PT Summarecon Agung Tbk: Large Indonesian listed township developer known for Summarecon Serpong, Bekasi, and other Greater Jakarta townships. Comparable to GPRA through its residential-led township model but at materially larger scale and broader geographic footprint.
Regional players
- PT Pudjiadi Prestige Tbk: Smaller Indonesian listed property developer with residential, commercial, and hospitality assets concentrated in Greater Jakarta. Comparable to GPRA through its similar product mix and small-to-mid-cap profile.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Perdana Gapuraprima social profiles
Digital presencePerdana Gapuraprima financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perdana Gapuraprima leadership team
Management profileNumber of profiles
Profiles6 records
Perdana Gapuraprima funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perdana Gapuraprima M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perdana Gapuraprima
What does Perdana Gapuraprima do?
Perdana Gapuraprima is an Indonesian property development company that builds and sells landed housing clusters, apartments, shophouses (ruko), hotels and serviced apartments across Jabodetabek and Banten. Its portfolio spans township developments such as Bukit Cimanggu City (Bogor), Metro Cilegon (Cilegon) and Spring Garden Residence (Bekasi), the Great Western Resort apartment brand, and hospitality assets including The Bellezza Suites, Hotel Grand Serpong, and Nemuru Grand Bhuvana. Beyond one-time unit sales, the company earns recurring income by operating its hospitality, retail and rental assets.
Is Perdana Gapuraprima a public or private company?
Perdana Gapuraprima is a public company. It is classified as public and is currently operating.
When was Perdana Gapuraprima founded?
Perdana Gapuraprima was founded in 1987. It employs 501 to 1,000 people.
Where is Perdana Gapuraprima based?
Perdana Gapuraprima is headquartered in Jakarta, Indonesia, in the Asia region.
How does Perdana Gapuraprima make money?
Two revenue lines are on record. Property Development Sales are the primary driver. The others are recurring Income (Hospitality and Retail).
Who are Perdana Gapuraprima's main competitors?
Direct peers on record are PT Intiland Development Tbk, PT MNC Land Tbk, PT Jakarta Setiabudi Internasional Tbk, PT PP Properti Tbk, PT Alam Sutera Realty Tbk and PT Metropolitan Development Tbk. Broad incumbents are PT Lippo Karawaci Tbk, PT Ciputra Development Tbk and PT Summarecon Agung Tbk. PT Pudjiadi Prestige Tbk is listed as a regional player.
Does Perdana Gapuraprima have an API?
No public API is recorded for Perdana Gapuraprima.
What industry is Perdana Gapuraprima in?
Perdana Gapuraprima's product category is Residential Property Development. Its primary akta.pro industry code is BPAJAGAE, Mixed-Use Property Management, with a secondary code of BPAJAIAC, Multi-Unit STR / Aparthotel Management. Its NAICS code is 532 and its SIC code is 6552.