What Muscle House does

Muscle House is a privately held Oman-based specialty retailer of sports nutrition supplements, dietary supplements, and fitness accessories, operating since 2016. The company runs a hybrid distribution model combining a Shopify e-commerce storefront (musclehouse.com) with seven physical retail branches distributed across Oman's major population centers — Seeb, Ghubrah, Al Khoud, Al Maabilah, Salalah, Sohar, and Al Buraimi — supporting 1-3 working-day nationwide delivery and in-store pickup for online orders.

Its product portfolio spans protein powders (whey, isolate, mass gainers, beef, plant-based), amino acids (BCAA, EAA, creatine, glutamine), pre-workouts, fat burners, vitamins and minerals, fish oil, ready-to-drink supplements, and sports accessories, sourced from a multi-brand mix that includes premium international labels (Optimum Nutrition, Cellucor, Mutant, PVL, Evogen) alongside the proprietary RedRex (Big Ramy Labs) and an in-house Muscle House accessories line. Pricing is unit-based in Omani Rial with multi-currency checkout (SAR, KWD, QAR, AED, BHD, USD) and frequent promotional discounting of 5-52%.

The go-to-market is direct-to-consumer targeting two segments — fitness enthusiasts and athletes (primary) and health-conscious consumers (secondary) — served through content marketing, Facebook and Instagram, an email newsletter, a WhatsApp-based customer support channel powered by Wati.io, and a 'Muscle Points' loyalty rewards program. The company is unbacked by external institutional investors, has no disclosed funding history, and reports no revenue or headcount beyond a stated 11-50 employee band.

Name

Muscle House

Legal name

Muscle House

Website

https://musclehouse.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Sohar

HQ country

Oman

HQ region

Middle East

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales - Online: Direct consumer sales through the musclehouse.com e-commerce platform. Customers browse and purchase supplements, accessories, and nutrition products online with home delivery within 1-3 working days across Oman.
2. Retail Sales - In-Store: Physical retail sales through 7 branch locations across Oman (Seeb, Ghubrah, Al Khoud, Al Maabilah, Salalah, Sohar, Al Buraimi). Offers in-store pickup for online orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Muscle House is a multi-brand sports nutrition and fitness accessories retailer selling protein powders, amino acids (BCAA, EAA, creatine, glutamine), pre-workout supplements, fat burners, vitamins and health supplements, sports accessories, carbohydrates, healthy snacks, and functional drinks. The company sells these products both through 7 physical branches across Oman and a Shopify-based e-commerce website with home delivery and in-store pickup. Inventory spans international brands such as Optimum Nutrition, Mutant, Cellucor, PVL, and Evogen alongside the proprietary RedRex (Big Ramy Labs) and Muscle House private-label lines.

Product overview

Muscle House is an Omani e-commerce retailer specializing in sports nutrition supplements and fitness accessories. The platform operates as a multi-brand marketplace offering protein powders (whey, isolate, mass gainers, beef, plant-based), amino acids (BCAA, EAA, creatine, glutamine), pre-workout supplements, fat burners, health vitamins, sports accessories (shakers, belts, bags), carbohydrates, healthy snacks, and ready-to-drink supplements. The product portfolio spans proprietary RedRex (Big Ramy Labs) and Muscle House private label brands alongside internationally recognized names including Victor Martinez, Challenger Nutrition, Mutant, PVL, Optimum Nutrition, Cellucor, Ultramade, Evogen, ProSupps, and FILA. The platform functions as a general retailer rather than a single-product company, connecting customers with diverse supplement brands through an e-commerce storefront with physical store pickup locations across Oman.

Differentiator

Problem solved

Functional benefit

Brands

• Muscle House (Private Label): The company's own branded sports accessories and gym equipment product line, including shakers, weight lifting belts, and sports bags sold exclusively through Muscle House.

Products and services

• Protein Powders Sports protein supplements offered in Whey Protein, Isolate Protein, Mass Gainers, Beef Protein, and Plant Based Protein variants for muscle building and recovery, targeted at bodybuilders and active gym-goers in Oman.
• Amino Acids (Aminos) Amino acid supplements including BCAA, EAA, Creatine, Glutamine, and Other amino products for workout support, hydration, and recovery, targeted at strength training and bodybuilding consumers.
• Pre-Workout Supplements Pre-workout supplements in Stimulant and Caffeine Free variants for energy, focus, and performance enhancement during training, targeted at athletes and gym-goers seeking performance boosts.
• Weight Loss Supplements Fat loss supplements including Stimulant Fat Burners and Metabolic Boosters for body composition and weight management goals, targeted at consumers pursuing cutting phases or general weight loss.
• Health & Wellness Supplements General health supplements covering Vitamins, Minerals, and Fish Oil products for daily nutritional support and general wellness, targeted at health-conscious consumers in Oman.
• Sports Accessories Gym accessories including Shakers, Belts, Wrist Bands, and Bags sold alongside supplements, targeted at gym-goers seeking workout support gear.
• Carbohydrate Supplements Carbohydrate supplements for energy replenishment during workouts and intra-workout fueling, targeted at endurance athletes and high-intensity trainers.
• Healthy Snacks Healthy snack products for nutrition supplementation between meals, targeted at consumers pursuing balanced diets and active lifestyles.
• Functional Drinks Ready-to-drink supplements including pre-workout drinks, energy drinks, and other functional beverages for on-the-go consumption, targeted at active consumers and athletes.
• Muscle House Private Label Accessories In-house private-label line of gym accessories including shakers, weight lifting belts, and sports bags sold exclusively through Muscle House stores and website.

Quantifiable outcome

• Delivery within 1-3 working days across Oman

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat3 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/musclehouse.om
• LinkedInlinkedin.com/company/muscle-house-oman

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muscle House