Masarat Al-Urduniya for Development

What Masarat Al-Urduniya for Development does

Masarat Al-Urduniya for Development (مؤسسة مسارات الأردنية للتنمية والتطوير) is a Jordanian non-profit civil society Think Tank founded in 2021 and headquartered at Al-Hemmeh Complex, Khalda Roundabout, Amman. The organization specializes in conducting research, policy dialogues, focused seminars, and producing position papers on Jordanian and regional political, economic, and social issues. Its work is organized around three core program pillars: Youth Participation and Leadership, Women's Empowerment, and Research and Policy Development, supplemented by a Media and Information Literacy program. The organization does not develop or sell proprietary technology products; its outputs are research studies, position papers, training workshops, dialogue sessions, and conferences delivered directly through partnerships with government ministries, universities, and civil society organizations.

The business model is grant-funded and non-commercial. Masarat derives its operating resources from institutional grants and partnerships with entities such as the King Abdullah II Fund for Development, Friedrich Ebert Stiftung, the Kurdistan Region-based Ruya Foundation, and Jordan's Ministry of Culture, alongside in-kind support from partner universities (Middle East University, Yarmouk University, Amman Arab University, Al-Balqa Applied University, Jarir School of Technology). There is no commercial pricing; programs are delivered free of charge to beneficiaries. Distribution is via direct program delivery through institutional partners and free publication of research and commentary on a bilingual Arabic/English website (masarat.jo).

Governance rests on a Board of Trustees comprising former Jordanian ministers, a former Prime Ministry Secretary General, and academics with international credentials, providing the organization with senior-level access to Jordanian policy circles. The Executive Director is Talal Ghunaimat, a journalist and publisher of Akhbar Al-Urdun electronic newspaper. Headcount is in the 11–50 range. Strategic posture is that of a convening platform that bridges civil society, government, and academia — anchored in intersectional analysis of gender, age, media, and politics in Jordan's development context — rather than a commercial enterprise.

Name

Masarat Al-Urduniya for Development

Legal name

Masarat Al-Urduniya Foundation for Development and Progress (مؤسسة مسارات الأردنية للتنمية والتطوير)

Website

https://masarat.jo

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Masarat Al-Urduniya for Development is a Jordanian non-profit Think Tank founded in 2021 that conducts policy research, convenes dialogues, and runs training programs on women's empowerment, youth participation, and media literacy for Jordanian policymakers, universities, and civil society.

Ownership category

akta.pro rank

Product category

Policy Research and Advocacy Services

NAICS

Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Management Services (8741)

akta.pro primary industry

Monitoring, Evaluation, Research & Learning (MERL) (BPAGABAO)

akta.pro secondary industries

Youth Leadership, Oratory & Civic Speaking Programs (EDAMAOAH), Education Access & Quality (International Development) (BPAGABAE)

Keywords

• Policy research
• Think tank services
• Women's empowerment programs
• Youth leadership training
• Media literacy education

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Grants and Institutional Funding: As a non-profit civil society organization (Think Tank) established in 2021, Masarat funds its operations primarily through grants and institutional funding from government agencies (e.g., King Abdullah II Fund for Development), international organizations, and development partners. The strategic plan references diverse funding sources including government and international grants, private sector partnerships, community fundraising campaigns, and social enterprise models.

Distribution channels2 records

Marketing channels5 records

Core offering

Masarat Al-Urduniya for Development is a Jordanian non-profit civil society Think Tank that conducts policy research, produces position papers and analytical studies, and organizes dialogues, seminars, and training programs. Its work centers on women's political and economic empowerment, youth participation in political and developmental processes, media and information literacy, and evidence-based policy advice for Jordanian decision-makers.

Product overview

Masarat Al-Urduniya for Development (مسارات الأردنية للتنمية والتطوير) is a Jordanian civil society Think Tank established in 2021, focused on research, policy development, and community empowerment. The organization operates through integrated programs including Research and Policy Studies, Position Papers on regional and local affairs, Youth Participation and Leadership Programs, Women's Empowerment Programs, and Media and Information Literacy Programs. Key projects include Reform Dialogues (19 workshops on political modernization), the Media and Information Education Project in partnership with King Abdullah II Fund for Development, the Masarat Middle East Women's Leadership Center, and programs to empower female parliamentarians in media. The organization functions as a knowledge hub that brings together experts across disciplines to produce policy recommendations for decision-makers.

Differentiator

Problem solved

Functional benefit

Brands

• Masarat Policy Papers (أوراق موقف مسارات): Position papers and policy analysis publications on regional and Jordanian political, economic, and social issues
• Masarat Studies (دراسات مسارات)
• Women's Path (مسار للمرأة)
• Youth Path (مسار للشباب)
• Media Path (مسار للإعلام)
• Conferences and Symposia Path (مؤتمرات وندوات)

Products and services

• Research and Policy Studies Comprehensive studies and research on political, economic, and social issues in Jordan, including policy analysis and recommendations for decision-makers, government entities, and academic audiences.
• Position Papers Policy position papers addressing regional and local issues including Middle East analysis, national interest redefinition, climate change, and political party legislation.
• Youth Participation and Leadership Programs Training and programs designed to enhance youth political engagement, party work, and civic participation, including sessions on election law and political media.
• Women's Empowerment Programs Programs focused on political and economic empowerment of women, including training for female academics on party work and media empowerment for women parliamentarians.
• Media and Information Literacy Programs Media education and training programs to build capacity of journalists and media professionals, including media literacy and investigative journalism training.
• Reform Dialogues A series of 19 workshops to inform youth about the outputs of the Royal Committee to Modernize the Political System and gather their recommendations.
• Masarat Middle East Women's Leadership Center Women's leadership center launched at Middle East University to provide training and development for female leaders in the region, including policy research, training programs, and academic exchanges.
• Empowering Female Parliamentarians in Media Project to enhance media presence and skills of women parliamentarians, implemented in partnership with King Abdullah II Fund for Development.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• King Abdullah II Fund for Development (صندوق الملك عبد الله الثاني للتنمية)coreStrategic or Co-development Partner · 1 January 2024Masarat has one of its deepest and most sustained partnerships with the King Abdullah II Fund for Development, executing multiple collaborative projects including 'Reform Dialogues,' 'Empowering Female Parliamentarians in the Media,' and 'Training Academic Women on Party Work.' These programs align with national modernization priorities and leverage the Fund's reach into universities and political institutions across Jordan.
• Ministry of Culture of Jordan (وزارة الثقافة الأردنية)coreStrategic or Co-development Partner · 1 January 2024Masarat partners with the Ministry of Culture on the 'Where Did Reading Take Me' (أين أخذتني القراءة) project, which aims to promote books and authors to youth, fostering reading culture and knowledge development among young Jordanians.
• Middle East University (جامعة الشرق الأوسط)coreStrategic or Co-development Partner · 1 January 2024Masarat launched the 'Masarat Middle East Center for Female Leadership' at Middle East University and signed a cooperation agreement for joint academic and training activities. The partnership includes policy research, training programs, and academic exchanges targeting university students and faculty.
• Yarmouk University (جامعة اليرموك)coreStrategic or Co-development Partner · 1 January 2024Masarat conducted multiple sessions at Yarmouk University on topics including 'Combating Exploitation of Religion in Hate Speech and Violence' and 'Youth Participation in Parliamentary Elections,' engaging students and faculty in evidence-based policy discussions.
• Ruya Foundation for Documentation and Strategic and Future Studies (مؤسسة رؤى للتوثيق والدراسات الاستراتيجية والمستقبلية)majorStrategic or Co-development Partner · 1 January 2024Masarat signed a cooperation agreement with the Kurdistan Region-based Ruya Foundation to strengthen scientific and research cooperation between Jordan and Iraq. The agreement covers joint strategic reports, research papers, workshops, academic exchanges, and training programs supporting decision-making in both countries.
• Princess Basma Center for Citizenship and Democratic Transition (مركز الأميرة بسمة)coreStrategic or Co-development PartnerMasarat and the Princess Basma Center jointly launched 'Hate Speech and Religious Dialogue' sessions as part of broader civic education and social cohesion programming targeting Jordanian youth and community members.
• Friedrich Ebert Stiftung (مؤسسة فريدريش إيبرت)majorStrategic or Co-development PartnerMasarat partners with the German political foundation Friedrich Ebert Stiftung on the project 'Democratic Transformation in Jordan: An Enabling Environment for Democratic Freedoms and Rule of Law,' implementing workshops and dialogues on democratic governance and legal frameworks.
• We Are All Jordan Youth Authority (هيئة شباب كلنا الأردن)minorStrategic or Co-development PartnerMasarat conducted media and information literacy courses at the Authority's Khalda center, training young Jordanians in media education skills as part of broader youth empowerment programming.
• Jordan Post (البريد الأردني)minorStrategic or Co-development PartnerThe President and Board of Trustees of Masarat visited Jordan Post, indicating a collaborative relationship possibly related to outreach, communications, or joint awareness campaigns.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Princess Basma Center for Citizenship and Democratic Transition: Jordanian civil society organization running civic education, hate speech dialogue, and youth engagement programs. Already a Masarat partner and closely comparable in thematic focus and operating approach.
• Jordan Strategy Forum: Jordanian policy think tank producing economic reform research and convening private-sector and government stakeholders. Closely comparable operating model (research + convening + advocacy) and Jordan base.
• Phenix Center for Economic and Informatics Studies: Jordanian think tank producing policy research on labor, economics, and social policy with government advocacy. Closely comparable in operating model, geography (Jordan), grant-funded research/adv mandate, and policy dialogue approach.
• Friedrich Ebert Stiftung (FES) Jordan & Middle East: German political foundation operating across the MENA region with a mandate for democratic dialogue and policy reform. Directly comparable to Masarat: both run multi-country programs on political modernization, women's empowerment, and youth participation, and FES is already an active Masarat partner.
• West Asia-North Africa (WANA) Institute: Jordan-headquartered think tank focused on peacebuilding, governance, and inclusive policy research across the MENA region. Directly comparable as a Jordan-based, grant-funded policy research organization with regional scope.
• Konrad Adenauer Stiftung (KAS) Jordan & Lebanon: German political foundation operating party-affiliated civic education and policy dialogue programs in Jordan. Directly comparable model: grant-funded, board-governed, focused on democratic governance, rule of law, and political party capacity building.
• Royal Institute for Inter-Faith Studies: Amman-based think tank conducting research and convening on interfaith dialogue, citizenship, and pluralism in the Arab world. Comparable in academic-adjacent research model, Jordan base, and convening mandate.

Broad incumbents

• Brookings Doha Center: Qatar-based Brookings affiliate producing MENA policy research on economic and political reform. Comparable as a regional, grant-funded policy think tank with convening capacity, though at substantially larger scale.
• Al Jazeera Centre for Studies: Doha-based think tank publishing policy analysis on Arab politics, media, and security. Comparable in regional policy-research mandate and bilingual publication model, with much larger reach and resourcing.
• Carnegie Middle East Center: Beirut-based research center producing policy analysis on MENA political, economic, and security issues. Comparable thematic focus on regional policy research and convening, with much larger scale and broader mandate than Masarat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Masarat55374358
• LinkedInlinkedin.com/company/masaratjo

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Masarat Al-Urduniya for Development