Screen Door Studio

What Screen Door Studio does

Screen Door Studio is a small custom screen printing shop located in Madison, Wisconsin, operating with a seven-person team under the ownership of Dorla Mayer. The business produces custom printed merchandise for local small and medium-sized businesses, non-profit organizations, community groups, and individual customers in the Madison area. Its work spans apparel, promotional products, and event merchandise across multiple substrates, with a focus on low-run and custom jobs that larger print operations typically decline.

The company's revenue model is project-based and quote-driven, with pricing set per engagement based on materials, design complexity, and quantity. There are no disclosed recurring contracts, subscriptions, or retainer relationships; each order is effectively a one-off transaction sourced from a distributed mix of local buyers. Screen Door Studio has operated continuously for over 15 years, originating from the historical restructuring of prior entities Survival Graphics and Wildwood Productions. Current demand is sufficient that production is being booked approximately one month out, indicating capacity-constrained utilization rather than excess slack.

Customer acquisition relies predominantly on word-of-mouth within the Madison community, with a limited digital presence in which Instagram functions primarily as a hiring channel rather than a structured marketing or commerce engine. The business is privately held with no external funding, no announced geographic expansion, and no technology-driven differentiation. Operational continuity rests on long-tenured craftsmen — including a 15-year veteran printer — rather than on proprietary systems, scale advantages, or capital structure, making the model fundamentally a locally anchored craft-services operation.

Name

Screen Door Studio

Legal name

Screen Door Studio

Website

https://screendoorprinting.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Screen Door Studio is a Madison, Wisconsin-based custom screen printing shop with a 7-person team that produces custom printed merchandise for local small businesses, non-profits, organizations, and individuals on a project-based, quote-driven model.

Ownership category

akta.pro rank

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Custom Screen Printing Services: One-time custom printing jobs on garments and promotional items. Pricing based on quantity, garment quality/style, number of colors, image complexity, and placement. Two-week delivery turnaround.
2. Limited Edition Silk Screen Posters: Limited edition silk screen printed posters for events and organizations.
3. Design Services: Art preparation and design assistance from concept sketches to finished artwork ready for printing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Screen Door Studio is a custom screen printing and design shop that produces custom-printed apparel, posters, invitations, packaging, and promotional items for Madison-area businesses, non-profits, organizations, and individuals. The studio handles design assistance, art preparation, color separation, and printing on t-shirts, sweatshirts, workout gear, tote bags, aprons, onesies, limited edition silk screen posters, specialty invitations, and a range of substrates including wood, fabric, plastic, and vinyl, with a stated two-week turnaround once artwork and garments are finalized.

Product overview

Screen Door Studio is a custom screen printing and design shop offering a diverse portfolio of printed products and services. The core offerings include T-shirt Printing, Sweatshirt Printing, Work-Out Gear Printing, Limited Edition Silk Screen Posters, Specialty Invitations, Product Packaging and Prototyping, Tote Bags, Aprons, Onesies, and various Promotional Items. The company provides end-to-end services from design and art preparation through final production, serving individuals, organizations, events, and businesses with custom printed merchandise and promotional materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom T-Shirt Printing Custom screen printing on t-shirts with design assistance, fabric content/color/style selection, and unlimited garment style and color options, used by local businesses, non-profits, event organizers, and individuals for promotions, special events, and organizations.
• Custom Sweatshirt Printing Custom screen printing on sweat shirts and hoodies with unique designs in unlimited garment styles and colors, used for promotions, branded apparel, and merchandise.
• Custom Work-Out Gear Printing Custom screen printing on workout apparel and athletic wear for promotions, fitness events, sports organizations, and team apparel.
• Limited Edition Silk Screen Posters Large-format, limited edition silk screen printed posters for events and organizations, designed to give striking visibility and serve as collectible art pieces.
• Specialty Invitations Custom screen printed invitations for special events such as weddings, parties, and celebrations, providing unique and personal designs that stand out from mass-produced alternatives.
• Product Packaging and Prototyping Low run package design, prototyping, and specialty screen printing on substrates such as wood, fabric, plastic, and vinyl for display and signage applications.
• Custom Tote Bags Custom screen printed tote bags and promotional bags for events, businesses, and non-profits.
• Custom Aprons Custom screen printed aprons for promotional and commercial use.
• Custom Onesies Custom screen printed onesies for infants and babies.
• Promotional Items Custom promotional items and swag used by non-profit organizations, events, products, and services to promote their cause or brand.
• Design and Art Preparation Services Design assistance and art preparation from concept sketches to press-ready artwork, including color separation for multi-color prints, supporting customers who need help converting basic ideas into finished print-ready designs.

Quantifiable outcome

• Two-week product delivery once artwork and garment are selected

Named customers25 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Operation Fresh StartminorOthersAndrew Hill joined Screen Door Studio after hearing about the job from staff at Operation Fresh Start, a community organization. This represents an informal employment/referral relationship rather than a formal business partnership.

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Others

• Screenprinting.com: Screenprinting.com is a supplier of screen printing equipment, supplies, and education to screen printing shops and artisans. It is comparable as an ecosystem participant serving the same screen printing trade as Screen Door Studio.

Regional players

• Anthology: Anthology is a Madison-based apparel and lifestyle brand that collaborates with local makers and is listed as a customer of Screen Door Studio. Comparable as a regional Madison apparel/merchandise brand that relies on local screen printing capacity for its custom goods.

Direct peers

• Underground Printing: Underground Printing (Underground Shirts) operates custom screen printing shops in multiple college towns producing apparel and merchandise. It is highly comparable to Screen Door Studio in business model, customer base, and reliance on a local/regional creative community.
• RushOrderTees: RushOrderTees is a custom screen printing and embroidery company producing apparel for groups, businesses, and events. It competes with Screen Door Studio's apparel and custom merchandise services, with a comparable emphasis on turnaround time and customer service.
• Custom Ink: Custom Ink is a national custom apparel and screen printing platform serving businesses, groups, and individuals for events and promotions. It directly competes with Screen Door Studio's core custom t-shirt and promotional printing offering, but at significantly larger scale and broader geographic reach.
• Broken Arrow Print Shop: Broken Arrow Print Shop is a custom screen printing shop offering apparel, posters, and specialty printing with a focus on local business and creative community clients. Mirrors Screen Door Studio's service mix and SMB/non-profit customer orientation.

Emerging players

• Printful: Printful is a print-on-demand and fulfillment company offering custom apparel, posters, and accessories via digital printing and other methods. While primarily print-on-demand rather than traditional screen printing, it competes for the same custom merchandise customer.
• Sticker Mule: Sticker Mule is an online custom printing company specializing in stickers, labels, and apparel with a streamlined e-commerce experience. It competes with Screen Door Studio for promotional merchandise budgets, especially from SMB and event-organizer customers.

Broad incumbents

• SpeedPro Imaging: SpeedPro Imaging is a national network of large-format signage and printing franchises producing banners, displays, and signage. It overlaps with Screen Door Studio's specialty printing on wood, vinyl, and display materials.
• Vistaprint: Vistaprint (Vistaprint/Cimpress) is a large online printing services platform producing custom marketing materials, apparel, and promotional products. It overlaps with Screen Door Studio's promotional items and apparel categories but competes primarily through online self-service rather than bespoke artisan printing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sdsmadison
• LinkedInlinkedin.com/company/screen-door-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Screen Door Studio